David Price profile image

David Price

Director at

Member Since December 2012

Subiaco, WA, 6008

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97 FOLLOWERS

I am a Cambridge University Honours graduate with postgraduate business qualifications. I am also a qualified Secondary School Teacher having taught at schools including Melbourne Grammar School and Scotch College in Perth.
Married with 4 kids, I am a cricket tragic. I love business, marketing, advertising, music, playing guitar and singing. My music can be found here http://soundcloud.com/plopconsortium/sets/tunes
My linkedin profile can be found here: http://www.linkedin.com/in/davidprice2

Qualified skills

Graphic Design
Video Production
Advertising
Art Design
Signwriting and Signage
Digital Marketing

Are you new to Mobile Marketing?

More users are spending larger amounts of time engaged with mobile devices than ever before and we can expect this trend to continue even further in the future. So what are the nuts and bolts of mobile marketing? Mobile marketing consists of ads that are served on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats and styles vary because many social media platforms...

Search Engine Optimisation (SEO)

Is SEO fruitless if you don’t have an Adwords campaign running?

SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability to keep up and adapt to the monthly updates that Google tends to make. The situat...

Digital Marketing

Is online marketing the key to growing your business?

How many of you click on an advertisement when online?  If you are like me, you would probably avoid clicking the ad so that you can continue on with your previous thought process without wanting an interruption. So for some of us, the likelihood of clicking a banner ad is pretty slim. According to Business Insider, a firm called Solve Media has compiled some interesting  data on how often peo...

David Price answered this question

Who do you use for your SEO?

Hi Brian

I am not sure whether this is the forum to promote or endorse any of our partners. Perhaps I could email or phone you to  give you these details?

Cheers

David

David Price answered this question

Who do you use for your SEO?

Hi Brian

We partner with a number of SEO businesses that we recommend for our clients - all are good. Typically, charges start from around $400 - $500 per month. Some have fixed contracts of 3 months minimum but you can get month by month arrangements. You need to think about whether you want off-site SEO and onsite SEO, or whether you just want offsite SEO? If offsite SEO is your preferred option, you can get some cheaper deals -  these are likely done by overseas operators and many are automated.

Let me know if you need any further help with this?

Thanks

David

 

David Price answered this question

Online Business

15 SEO Tips for Small Business Owners.

Not sure what to do about SEO? Like many other small business owners, SEO can be a minefield. With so much conflicting information and advice, it is easy to blow your dollars on expensive SEO "strategies" that leave you wondering why did I even bother? So here are a few tips that you can do yourself without the help of the experts, if you invest a little of your own time and you have an easy to ...

Sales and Marketing

5 Marketing Tips for the Savvy Small Business Owner

A few smart, cost effective marketing ideas for Small Businesses can help you gain exposure and increase ROI on your marketing. The key to boosting your chances of surviving and thriving is to have clarity, consistency and to make every marketing dollar count by only focusing on opportunities right for your business. 1. Get to Know Your Desired target markets Eliminate the scattergun approach i...

Sales and Marketing

How to create a simple marketing plan

If you’re a SME Owner or you want to know how to start a small business in the future, this article will be useful for you. By educating your target market consistently, you can start building a relationship that will establish your credibility and trust with them. But first you need to consider a number of steps in order to formulate a successful marketing plan. •  Work out who your t...

Public Relations (PR)

Writing an Effective Press Release

Press releases offer up-to-date news about your company to the media. This news could be about a new product or service, a new contract won, a new research survey, new staff appointments etc. Importantly, your business can create positive awareness - and avoid negative news - if the press release is constructed properly.  As a prime communication tool to your audience, it is vital that your Pre...

Digital Marketing

5 Tips For Creating Effective Web Banner Ads

A properly designed banner advertisement can drive traffic to your site, create brand awareness and ultimately boost sales. But only if placed on suitable websites or network of websites. 5 tips for creating effective web banner ads 1. The Simpler The Better: Amongst the clutter that exists on the internet, your banner ads must compete for the viewer’s attention. Your viewer will probably sc...

Branding

5 Tips on how not to Re-brand

Here are some branding tips, specifically on how you shouldn't rebrand: 1. Having no internal alignment If your rebranding is driven solely by the marketing department, it will fail. The purpose of rebranding is to signal change. That change needs to be clear throughout the entire organisation and obvious at every client interaction. Every person in the organisation needs to be clear and aligned...

David Price answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi Hadrien
Yes i agree with you. To fully get your head around Adwords and Analytics is a complicated process, which is too time consuming for the typical small business owner. I also am getting comments from Small Business Owner clients of mine that they are wary of clicking on "Sponsored" ads from google searches and would rather click on a high ranking organically searched website, as they perceive these to have more authenticity that a google adwords ad. Any thoughts on this?

David Price answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

G'day Charlotte

Costs depends on the extent of your website functionality, whether you want to be able to capture names and contacts into a Database that you can then re-market to, whether you want to have an online payment facility/shopping cart facility, whether you will be supplying the words and pics or whether you want the web designer to deal with these etc..

Prices can range depending on the above. You can outsource to overseas freelancers but you will get what you pay for.

At it's most basic, using a Wordpress themed website, I would allow $1000 but if you want some of the other functions attached to your site,  you might want to set aside anything up to $5000.
Hope this helps.

http://www.priceadvertising.com.au/design-packages

Starting a Business

How I started out building my own business

  Tell us about your business? Price Advertising is a marketing and advertising agency that likes to get the brief right. Whether it’s creating outstanding advertising for your business, developing ideas for your latest marketing campaign, establishing a new logo and identity for your business, or advising you of your media options for both print and online advertising, at Price Advertising ...

David Price answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Advertising

Has anyone used radio advertising?

I use radio advertising for my clients regularly. It is a great re-inforcement medium to use with print or online. Best if done in short bursts with a memorable call to action (eg 1800 xxx xxx). Easily measurable too by tracking the increase in hits to the client's website or logging the number of phone enquiries.

Digital Marketing

Are you new to Mobile Marketing?

More users are spending larger amounts of time engaged with mobile devices than ever before and we can expect this trend to continue even further in the future. So what are the nuts and bolts of mobile marketing? Mobile marketing consists of ads that are served on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats and styles vary because many social media platforms...

Search Engine Optimisation (SEO)

Is SEO fruitless if you don’t have an Adwords campaign running?

SEO by itself carries a lot of risk, a lack of easily monitored metrics and a general lack of certainty. SEO success is at the whim of Google. Whether it works or not will vary massively based on link building strategy, link quality, link velocity, on-page factors, your niche, your selected keywords and your ability to keep up and adapt to the monthly updates that Google tends to make. The situat...

Digital Marketing

Is online marketing the key to growing your business?

How many of you click on an advertisement when online?  If you are like me, you would probably avoid clicking the ad so that you can continue on with your previous thought process without wanting an interruption. So for some of us, the likelihood of clicking a banner ad is pretty slim. According to Business Insider, a firm called Solve Media has compiled some interesting  data on how often peo...

Online Business

15 SEO Tips for Small Business Owners.

Not sure what to do about SEO? Like many other small business owners, SEO can be a minefield. With so much conflicting information and advice, it is easy to blow your dollars on expensive SEO "strategies" that leave you wondering why did I even bother? So here are a few tips that you can do yourself without the help of the experts, if you invest a little of your own time and you have an easy to ...

Sales and Marketing

5 Marketing Tips for the Savvy Small Business Owner

A few smart, cost effective marketing ideas for Small Businesses can help you gain exposure and increase ROI on your marketing. The key to boosting your chances of surviving and thriving is to have clarity, consistency and to make every marketing dollar count by only focusing on opportunities right for your business. 1. Get to Know Your Desired target markets Eliminate the scattergun approach i...

Sales and Marketing

How to create a simple marketing plan

If you’re a SME Owner or you want to know how to start a small business in the future, this article will be useful for you. By educating your target market consistently, you can start building a relationship that will establish your credibility and trust with them. But first you need to consider a number of steps in order to formulate a successful marketing plan. •  Work out who your t...

Public Relations (PR)

Writing an Effective Press Release

Press releases offer up-to-date news about your company to the media. This news could be about a new product or service, a new contract won, a new research survey, new staff appointments etc. Importantly, your business can create positive awareness - and avoid negative news - if the press release is constructed properly.  As a prime communication tool to your audience, it is vital that your Pre...

Digital Marketing

5 Tips For Creating Effective Web Banner Ads

A properly designed banner advertisement can drive traffic to your site, create brand awareness and ultimately boost sales. But only if placed on suitable websites or network of websites. 5 tips for creating effective web banner ads 1. The Simpler The Better: Amongst the clutter that exists on the internet, your banner ads must compete for the viewer’s attention. Your viewer will probably sc...

Branding

5 Tips on how not to Re-brand

Here are some branding tips, specifically on how you shouldn't rebrand: 1. Having no internal alignment If your rebranding is driven solely by the marketing department, it will fail. The purpose of rebranding is to signal change. That change needs to be clear throughout the entire organisation and obvious at every client interaction. Every person in the organisation needs to be clear and aligned...

Starting a Business

How I started out building my own business

  Tell us about your business? Price Advertising is a marketing and advertising agency that likes to get the brief right. Whether it’s creating outstanding advertising for your business, developing ideas for your latest marketing campaign, establishing a new logo and identity for your business, or advising you of your media options for both print and online advertising, at Price Advertising ...

David Price answered this question

Who do you use for your SEO?

Hi Brian

I am not sure whether this is the forum to promote or endorse any of our partners. Perhaps I could email or phone you to  give you these details?

Cheers

David

David Price answered this question

Who do you use for your SEO?

Hi Brian

We partner with a number of SEO businesses that we recommend for our clients - all are good. Typically, charges start from around $400 - $500 per month. Some have fixed contracts of 3 months minimum but you can get month by month arrangements. You need to think about whether you want off-site SEO and onsite SEO, or whether you just want offsite SEO? If offsite SEO is your preferred option, you can get some cheaper deals -  these are likely done by overseas operators and many are automated.

Let me know if you need any further help with this?

Thanks

David

 

David Price answered this question

David Price answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

Hi Hadrien
Yes i agree with you. To fully get your head around Adwords and Analytics is a complicated process, which is too time consuming for the typical small business owner. I also am getting comments from Small Business Owner clients of mine that they are wary of clicking on "Sponsored" ads from google searches and would rather click on a high ranking organically searched website, as they perceive these to have more authenticity that a google adwords ad. Any thoughts on this?

David Price answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

G'day Charlotte

Costs depends on the extent of your website functionality, whether you want to be able to capture names and contacts into a Database that you can then re-market to, whether you want to have an online payment facility/shopping cart facility, whether you will be supplying the words and pics or whether you want the web designer to deal with these etc..

Prices can range depending on the above. You can outsource to overseas freelancers but you will get what you pay for.

At it's most basic, using a Wordpress themed website, I would allow $1000 but if you want some of the other functions attached to your site,  you might want to set aside anything up to $5000.
Hope this helps.

http://www.priceadvertising.com.au/design-packages

David Price answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Advertising

Has anyone used radio advertising?

I use radio advertising for my clients regularly. It is a great re-inforcement medium to use with print or online. Best if done in short bursts with a memorable call to action (eg 1800 xxx xxx). Easily measurable too by tracking the increase in hits to the client's website or logging the number of phone enquiries.

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