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Derek Lotts

Member Since June 2016

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My wife and I have been working as consultants in several Australian based startups. At one point, I decided to stop putting on a tie as the business world and it's hectic nature did not suit my idealism. Once I quit the corporate world, I started blogging and collaborating with notable entrepreneurs in the blogging world.

Server, Networking and Security

Security in Mind: Important Considerations for Retail Small Businesses

Running a location-based retail store is not an easy task. Potential theft is one of the risks that makes this business operation much more difficult than e-commerce. In this article , you will see analyzed potential security risks retail entrepreneurs need to tackle and offered several solutions for each one of them. Shoplifting Shoplifting is the most common security problem for retailers and ...

Derek Lotts answered this question

Emily Whitelock
Emily Whitelock , Registered Acupuncturist and Chinese Medicine Practitioner at

Asked this question - Digital Marketing

Are Facebook promoted posts a bad idea?

As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.

Server, Networking and Security

Security in Mind: Important Considerations for Retail Small Businesses

Running a location-based retail store is not an easy task. Potential theft is one of the risks that makes this business operation much more difficult than e-commerce. In this article , you will see analyzed potential security risks retail entrepreneurs need to tackle and offered several solutions for each one of them. Shoplifting Shoplifting is the most common security problem for retailers and ...

Derek Lotts answered this question

Emily Whitelock
Emily Whitelock, Registered Acupuncturist and Chinese Medicine Practitioner at

Asked this question - Digital Marketing

Are Facebook promoted posts a bad idea?

As Jennifer said, you can select a target area, demographic and target interest, similar to Google ads. They can be a good idea if you know that the audience you want to target are active Facebook users. I used to ignore promoted Facebook posts as they seemed irrelevant. But, lately, they appear to be more and more very well targeted. You can accomplish something for sure. But there's another side to the coin. You need to have a really good content, not something that will look spammy and turn people away. Especially nowadays when we become increasingly aware of the marketed content that's served to us witouh us asking for it.

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