Dj Hodgson profile image

Dj Hodgson

Marketing & Communications Manager, BDM at David Henderson Online

Member Since January 2013

ACT,

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38 FOLLOWERS

I am specifically working with lead generation and sales for Cash Flow Forecasting Software and general business Coaching Triaining and Mentoring services for David Henderson Online (DHO).

Whilst DHO is characterised here as 'Accounting' we specifically deal with SME's in terms of Business Coaching, Start-Up's, Transition & Succession Planning, Managable Growth and Cash Flow Forecasting. We can however provide Accounting Services through ROCG Consulting. http://asiapacific.rocg.com/

Qualified skills

Taxation
Accounting
Payroll
Bookkeeping
Business Consulting

Reputation

Market Trend

Small Businesses Are Too Big To Ignore

Small Business issues, reforms, and legislation are attracting a lot of attention in the lead up to the federal election in what has been a huge push by the sector to have a voice on matters of economic decision making. There are over 2million Small Businesses in Australia and they employ 7millon people across the nation, which accounts for roughly 60% of the entire workforce. Despite these tell...

Taxation

Tax Planning Strategy… Trust Distributions Resolutions.

If you have a Family Trust (also known as a discretionary trust) YOU NEED TO READ THIS. From the 2011/2011 financial year, Trustees who distribute the income of a Trust through a resolution to beneficiaries must do so BEFORE the end of the financial year (June 30) for the resolution to be effective in determining who is to be assessed on the Trust’s income. This is a recent change to the Trust...

Dj Hodgson answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

Thank you
all for your comments.
The question (in my case) I guess boils down to how
important is SEO. This is the epiphany I had after reading your feedback and
opinions, so thankyou.


To answer
some of the questions the issue is based around the fact that we have a
trademark but can’t get the .com for it. It’s a global business so whilst .com.au
would be great for local clientele, you’d definitely want a .com

From a SEO
point of you I really want to get the name of the service that it provides, not
just the name of the trademark (which is taken anyway).
It occurred
to me that I was asking the wrong question because WE NEED .com no question
about it. I guess the real question is: how can I get the .com?

The easy answer
is purchasing it off the current owner, but failing that what words can I add?

Yes Anne,
it is much easier addressing this now than years down the track. I agree James,
perceptions for .com will always be strong, no matter what else hits the
market. Kathie to answer your question the software/trademark that the website try’s
to sell is a single word, but the function it performs could be described in
many. For SEO purposes we considered having a slightly longer URL which
incorporates all the important keywords and the trademark. However it’s looking
like we may just take the trademark and add ‘your’ or ‘my’ to the front.

Thanks
again guys.

Accounting

Innovative Accounting Software for the non-accountant: Are we making ourselves obsolete?

Yesterday a good friend asked me if I was worried about the trend of things becoming cloud based and so easily available online. Whilst I could see his point, I assured him I was most certainly not worried about our company, the industry or the potential that our own Cash Flow Forecaster software was going to do us out of a job. What a compliment that would be. How lucky I am to be in a constant...

Business Coaching

The 'How to' Guide to 'How to'. Finding that pesky information that is stopping you from Starting up!

I previously asked the question “How does a small business start up get the advice they need to be able to Start-up ”. My specific example related to licenses and permits. Some are obvious. If you want to own your own building and construction business, you must have the required qualifications and whatever other permits you may need in order to build.  But some are less obvious. Do you need...

Dj Hodgson answered this question

What accounting software package should a small business use?




I work for an online Business Coaching,
Training and Mentoring company; however we are an offshoot of an accounting
firm.

Our accounting division is well
established and we still use some old versions of MYOB and Quickbooks for
certain clients where it makes more sense.

Many of our other clients we use Xero
and have had good results.

For the Business Coaching side of the
business, our weapon of choice is CashMAX Forecaster. As the name suggests it
is used for cash flow foresting, however it is capable of producing P&L Reports,
Balance Sheets and projections for up to 5 years in advance.

http://davidhendersononline.com/tools/

Check it out and ask
me if you are interested in giving a whirl. We have used this for an array of
clients, from a listed company with multiple divisions and locations, to a
local sole trading chicken shop. 

Market Trend

Small Businesses Are Too Big To Ignore

Small Business issues, reforms, and legislation are attracting a lot of attention in the lead up to the federal election in what has been a huge push by the sector to have a voice on matters of economic decision making. There are over 2million Small Businesses in Australia and they employ 7millon people across the nation, which accounts for roughly 60% of the entire workforce. Despite these tell...

Taxation

Tax Planning Strategy… Trust Distributions Resolutions.

If you have a Family Trust (also known as a discretionary trust) YOU NEED TO READ THIS. From the 2011/2011 financial year, Trustees who distribute the income of a Trust through a resolution to beneficiaries must do so BEFORE the end of the financial year (June 30) for the resolution to be effective in determining who is to be assessed on the Trust’s income. This is a recent change to the Trust...

Accounting

Innovative Accounting Software for the non-accountant: Are we making ourselves obsolete?

Yesterday a good friend asked me if I was worried about the trend of things becoming cloud based and so easily available online. Whilst I could see his point, I assured him I was most certainly not worried about our company, the industry or the potential that our own Cash Flow Forecaster software was going to do us out of a job. What a compliment that would be. How lucky I am to be in a constant...

Business Coaching

The 'How to' Guide to 'How to'. Finding that pesky information that is stopping you from Starting up!

I previously asked the question “How does a small business start up get the advice they need to be able to Start-up ”. My specific example related to licenses and permits. Some are obvious. If you want to own your own building and construction business, you must have the required qualifications and whatever other permits you may need in order to build.  But some are less obvious. Do you need...

Dj Hodgson answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

Thank you
all for your comments.
The question (in my case) I guess boils down to how
important is SEO. This is the epiphany I had after reading your feedback and
opinions, so thankyou.


To answer
some of the questions the issue is based around the fact that we have a
trademark but can’t get the .com for it. It’s a global business so whilst .com.au
would be great for local clientele, you’d definitely want a .com

From a SEO
point of you I really want to get the name of the service that it provides, not
just the name of the trademark (which is taken anyway).
It occurred
to me that I was asking the wrong question because WE NEED .com no question
about it. I guess the real question is: how can I get the .com?

The easy answer
is purchasing it off the current owner, but failing that what words can I add?

Yes Anne,
it is much easier addressing this now than years down the track. I agree James,
perceptions for .com will always be strong, no matter what else hits the
market. Kathie to answer your question the software/trademark that the website try’s
to sell is a single word, but the function it performs could be described in
many. For SEO purposes we considered having a slightly longer URL which
incorporates all the important keywords and the trademark. However it’s looking
like we may just take the trademark and add ‘your’ or ‘my’ to the front.

Thanks
again guys.

Dj Hodgson answered this question

What accounting software package should a small business use?




I work for an online Business Coaching,
Training and Mentoring company; however we are an offshoot of an accounting
firm.

Our accounting division is well
established and we still use some old versions of MYOB and Quickbooks for
certain clients where it makes more sense.

Many of our other clients we use Xero
and have had good results.

For the Business Coaching side of the
business, our weapon of choice is CashMAX Forecaster. As the name suggests it
is used for cash flow foresting, however it is capable of producing P&L Reports,
Balance Sheets and projections for up to 5 years in advance.

http://davidhendersononline.com/tools/

Check it out and ask
me if you are interested in giving a whirl. We have used this for an array of
clients, from a listed company with multiple divisions and locations, to a
local sole trading chicken shop. 

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