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Eric Phuah

Director at

Member Since April 2013

Castle Cove, NSW, 2069

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988 FOLLOWERS

Previously in audit and accounting, I branched off into designing a new and innovative social network smartphone application called 'Kinetic! '. Available in Iphone and Android platforms, it connects friends to each other more efficiently compared to other social networks and makes it easier to plan to hang out.

Lifestyle and Health

Start-Up with a Smart-App

Tell us a bit about your business Kinetic! is a free social network smartphone application for Iphone and Android platforms. It borrows elements from other social apps and makes the process of making spur of the moment plans more efficient. Unlike other apps it promotes activeness and encourages people to meet up by broadcasting that they are free or wanting to do something, making it easier conn...

Copywriting and Content Marketing

5 Benefits of guest blogging

Guest blogging is a way for bloggers to increase traffic by bloggers writing posts on other peoples sites. It can increase following in social media accounts and websites and also aids credibility and creates networking opportunities. Here are a few ways that guest blogging can benefit: Build relationships with other bloggers Providing value to bloggers by giving quality content, appealing to th...

Public Relations (PR)

7 Top Tips For Writing a Press Release

Press releases are essential to any public relations campaign. They keep the media and industry up to date with developments and creating interest from journalists who may take the story further. It may lead to a magazine feature or television interview, therefore increasing visibility and potential new customers. This may be hard due to journalists being given many stories and pitches daily, ther...

Sales and Marketing

Online PR - some Australian sites available to you

Online PR is about using the internet other resources within including podcasts, blogs, videos to deliver messages to stakeholders of the company. It can also lead to profits due to the ability of reaching a mass audience and becoming a powerful online presence able to convert leads into sales. Website traffic can be increased along with search engine rankings. It also changes the way people think...

Website

Google Analytics and Google Webmaster Tools: 10 SEO Tips on How to Optimise Your Site

Measuring and tracking online activity for your website is very important. The following are SEO tips that will describe how Google Analytics and Google Webmaster Tools can help track your business and to see how it is growing.  Google Analytics: It is a service offered by Google that creates detailed statistics about website traffic, sources, conversions and sales. The service is aimed to mar...

Eric Phuah answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Social Media

What Was Your Experience With Using Twitter For A Business?

Hi Gino,

I recently started a twitter account for my social network app a few months ago. It was slow at the start, but as you increase followers, your credibility will increase as people respect you more. Most of the followers that you receive will probably be sympathy followers who follow because you followed them, however a small percentage of my followers were actually interested in my product and these ones are especially important to network with as they will be the ones becoming advocates for you. I've been finding people by looking at similar businesses to me, e.g. Foursquare, Path, Twitter, so that has helped me a lot by finding like minded followers. I can't say much about promoting events or business development yet, but I find Twitter to be a great initial tool to find a wide range of people and sifting through them to find the loyal consumers.

 

Digital Marketing

Clicking measurements and their effectiveness

Click-through rate (CTR) measures the effectiveness of an online ad campaign for a website or email campaign through the number of people that clicked on a specific link. The purpose of this measurement is to see the viewers initial response to websites. By having an advertisement or link that directs them to the website, marketers can measure the number of visitors that initiated action in respec...

Digital Marketing

4 Ways to advertise online

There are many avenues available to advertising online. Advertisers can take advantage of these platforms as they have an incredible reach and can find ways to target specific demographics, increasing the chances of impressions. Here are a few descriptions of the top options of online advertising: Buyads Buyads is a provider which allows you to find and choose websites that you want to advertise...

Sales and Marketing

B2B Decision Process

In a B2B buying process, there are many approval levels involved including finance, accounting, purchasing, information technology management and senior management. Having the organisation involved in buying is supposed to make the process more rational and less emotional in theory. However the people responsible at each level are still humans so there is space for emotions to come into play. With...

Sales and Marketing

Differences between B2B and B2C

B2B, B2C... they are both customers and people in the end right? Yes.. but also a big no. There are several important differences to keep in mind when marketing with a B2B or B2C mindset. If you approach them without knowing, the response can be negative due to using the wrong strategies, marketing the wrong features and to the wrong people. The following are key differences of both relationships ...

Social Media

10 Popular social media websites

Social media websites are growing to the point where businesses can pick and choose which are the best to promote their business. They include different avenues to reach users with different forms of media and communication. The user demographic may range from diverse to niche markets, which is a key factor depending on your product/service and what you want to get across. Below is a brief descrip...

Social Media

5 Tips for increasing social interaction on social media

Finding a level of success in social media, especially for businesses can be disheartening. Your own personal posts or tweets may receive many comments and likes but when it comes to business the response may be less fervent. Do not despair, this is only natural. There is no secret formula post that generates hundred of likes, otherwise you would see this happening all the time. However the follow...

Copywriting and Content Marketing

Writing Your First Article

So I was reading up on past articles trying to think of a topic that I could contribute on as my first article. It crossed my mind that it would be a great opportunity to document the experience of writing a first article. There are plenty of people that come to read, maybe comment on the site but have not written a piece. Maybe due to a number of factors. Hopefully they can sympathise with my o...

Lifestyle and Health

Start-Up with a Smart-App

Tell us a bit about your business Kinetic! is a free social network smartphone application for Iphone and Android platforms. It borrows elements from other social apps and makes the process of making spur of the moment plans more efficient. Unlike other apps it promotes activeness and encourages people to meet up by broadcasting that they are free or wanting to do something, making it easier conn...

Copywriting and Content Marketing

5 Benefits of guest blogging

Guest blogging is a way for bloggers to increase traffic by bloggers writing posts on other peoples sites. It can increase following in social media accounts and websites and also aids credibility and creates networking opportunities. Here are a few ways that guest blogging can benefit: Build relationships with other bloggers Providing value to bloggers by giving quality content, appealing to th...

Public Relations (PR)

7 Top Tips For Writing a Press Release

Press releases are essential to any public relations campaign. They keep the media and industry up to date with developments and creating interest from journalists who may take the story further. It may lead to a magazine feature or television interview, therefore increasing visibility and potential new customers. This may be hard due to journalists being given many stories and pitches daily, ther...

Sales and Marketing

Online PR - some Australian sites available to you

Online PR is about using the internet other resources within including podcasts, blogs, videos to deliver messages to stakeholders of the company. It can also lead to profits due to the ability of reaching a mass audience and becoming a powerful online presence able to convert leads into sales. Website traffic can be increased along with search engine rankings. It also changes the way people think...

Website

Google Analytics and Google Webmaster Tools: 10 SEO Tips on How to Optimise Your Site

Measuring and tracking online activity for your website is very important. The following are SEO tips that will describe how Google Analytics and Google Webmaster Tools can help track your business and to see how it is growing.  Google Analytics: It is a service offered by Google that creates detailed statistics about website traffic, sources, conversions and sales. The service is aimed to mar...

Digital Marketing

Clicking measurements and their effectiveness

Click-through rate (CTR) measures the effectiveness of an online ad campaign for a website or email campaign through the number of people that clicked on a specific link. The purpose of this measurement is to see the viewers initial response to websites. By having an advertisement or link that directs them to the website, marketers can measure the number of visitors that initiated action in respec...

Digital Marketing

4 Ways to advertise online

There are many avenues available to advertising online. Advertisers can take advantage of these platforms as they have an incredible reach and can find ways to target specific demographics, increasing the chances of impressions. Here are a few descriptions of the top options of online advertising: Buyads Buyads is a provider which allows you to find and choose websites that you want to advertise...

Sales and Marketing

B2B Decision Process

In a B2B buying process, there are many approval levels involved including finance, accounting, purchasing, information technology management and senior management. Having the organisation involved in buying is supposed to make the process more rational and less emotional in theory. However the people responsible at each level are still humans so there is space for emotions to come into play. With...

Sales and Marketing

Differences between B2B and B2C

B2B, B2C... they are both customers and people in the end right? Yes.. but also a big no. There are several important differences to keep in mind when marketing with a B2B or B2C mindset. If you approach them without knowing, the response can be negative due to using the wrong strategies, marketing the wrong features and to the wrong people. The following are key differences of both relationships ...

Social Media

10 Popular social media websites

Social media websites are growing to the point where businesses can pick and choose which are the best to promote their business. They include different avenues to reach users with different forms of media and communication. The user demographic may range from diverse to niche markets, which is a key factor depending on your product/service and what you want to get across. Below is a brief descrip...

Social Media

5 Tips for increasing social interaction on social media

Finding a level of success in social media, especially for businesses can be disheartening. Your own personal posts or tweets may receive many comments and likes but when it comes to business the response may be less fervent. Do not despair, this is only natural. There is no secret formula post that generates hundred of likes, otherwise you would see this happening all the time. However the follow...

Copywriting and Content Marketing

Writing Your First Article

So I was reading up on past articles trying to think of a topic that I could contribute on as my first article. It crossed my mind that it would be a great opportunity to document the experience of writing a first article. There are plenty of people that come to read, maybe comment on the site but have not written a piece. Maybe due to a number of factors. Hopefully they can sympathise with my o...

Eric Phuah answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Social Media

What Was Your Experience With Using Twitter For A Business?

Hi Gino,

I recently started a twitter account for my social network app a few months ago. It was slow at the start, but as you increase followers, your credibility will increase as people respect you more. Most of the followers that you receive will probably be sympathy followers who follow because you followed them, however a small percentage of my followers were actually interested in my product and these ones are especially important to network with as they will be the ones becoming advocates for you. I've been finding people by looking at similar businesses to me, e.g. Foursquare, Path, Twitter, so that has helped me a lot by finding like minded followers. I can't say much about promoting events or business development yet, but I find Twitter to be a great initial tool to find a wide range of people and sifting through them to find the loyal consumers.

 

Companies followed

The Business Plan Company South Melbourne, VIC 3205

Big Mouth Media Forest Hill, VIC 3131

Next Gen Teams St Leonards, NSW 2065

Websites 4 Small Business Dee Why, NSW 2099

Telescope Consulting Sydney, NSW 2001

MARQUET Consulting Berwick, VIC 3806

China Key Chippendale, NSW 2008

XO Accounting PTY LTD Sydney, NSW 2000

Price Advertising Subiaco, WA 6008

AdminWorthy Taylors Lakes, VIC 3038

Green Galah Pty Ltd Columbia, NY 2920

Women Love Tech Bronte, NSW 2024

Pay On Performance Melbourne, VIC 3000

eCorner Pty Ltd Marrickville, NSW 2204

Stools and Chairs Pty Ltd Petersham, NSW 2049

Rothlake Business Services Kincumber, NSW 2251

Empowering Life Surfers Paradise, QLD 4217

SavvySME Chatswood, NSW 2067

DreamDay Invitations Werribee, VIC 3030

Results Easy Manly, NSW 2155

Image Technique Marrickville, NSW 2204

Microcosm Design Mount Eliza, VIC 3930

Coaster Group Canberra, ACT 2601

mobileCFO Ventura, CA 9300

View more

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