Erin Kilpatrick profile image

Erin Kilpatrick

Managing Director at Impact Marketing Services (AU/NZ)

Member Since February 2017

SHARE

2 FOLLOWERS

I am a strategic thinking, creative, results-oriented Marketing Director and Certified Practising Marketer (CPM), with proven ability to develop and implement successful marketing programs achieving substantial growth in sales, market share and brand strength. With 15+ years’ Marketing experience with a track record of success in Australia, New Zealand and internationally, I now run a marketing agency specialising in affordable marketing communications solutions for SMB’s.

Reputation

Erin Kilpatrick answered this question

Who Have Survived Long Break From Running A Business, Any Advice?

Hi Nitty, preparation is key in this situation. Make sure you invest time in creating comprehensive hand-over documents before you go, covering everything to do with the client accounts, your systems and processes, client communication expectations and service delivery standards, along with the general admin and record keeping you need for your own business. If you have any specific requirements, make sure you include templates in your hand-over documents so they are easy to refer to. It might seem like a bit of overkill, however I'd recommend a "more is more" approach, and not assume that your lady will "know" what to do if a situation arises, and by having it all in one easy manual/folder, your lady will be able to refer to it while you are away and not have to rely solely on remembering what you told her in the hand-over meeting. Also, the most important but easily overlooked piece of information to include is a master sheet of contact details for your clients, along with a master file of passwords for any software you use in your business - make sure you include these also.Externally, it would be good to introduce your clients to the lady taking over, and explain the transition before you go, as this will put the client's mind at ease, knowing they will have a go-to person in your absence.All the best. Erin

No results found.

Erin Kilpatrick answered this question

Who Have Survived Long Break From Running A Business, Any Advice?

Hi Nitty, preparation is key in this situation. Make sure you invest time in creating comprehensive hand-over documents before you go, covering everything to do with the client accounts, your systems and processes, client communication expectations and service delivery standards, along with the general admin and record keeping you need for your own business. If you have any specific requirements, make sure you include templates in your hand-over documents so they are easy to refer to. It might seem like a bit of overkill, however I'd recommend a "more is more" approach, and not assume that your lady will "know" what to do if a situation arises, and by having it all in one easy manual/folder, your lady will be able to refer to it while you are away and not have to rely solely on remembering what you told her in the hand-over meeting. Also, the most important but easily overlooked piece of information to include is a master sheet of contact details for your clients, along with a master file of passwords for any software you use in your business - make sure you include these also.Externally, it would be good to introduce your clients to the lady taking over, and explain the transition before you go, as this will put the client's mind at ease, knowing they will have a go-to person in your absence.All the best. Erin

TOPICS FOLLOWED

Online Business

Online Business 9334 FOLLOWERS

Sales and Marketing

Sales and Marketing 8726 FOLLOWERS

Startup

Startup 6865 FOLLOWERS

Business Management

Business Management 11128 FOLLOWERS

Ecommerce

Ecommerce 7544 FOLLOWERS

Social Media

Social Media 7685 FOLLOWERS

Web Design

Web Design 7521 FOLLOWERS

Web Development

Web Development 7569 FOLLOWERS

Customer Acquisition

Customer Acquisition 6942 FOLLOWERS

Graphic Design

Graphic Design 6870 FOLLOWERS

Advertising

Advertising 6999 FOLLOWERS

Branding

Branding 7012 FOLLOWERS

Market Research

Market Research 6907 FOLLOWERS

Digital Marketing

Digital Marketing 7065 FOLLOWERS

Business Planning

Business Planning 7412 FOLLOWERS

View more