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Evan Rubenstein

Owner at Evan Rubenstein Business Growth Strategies

Member Since July 2014

Melbourne, VIC,

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My focus is to help business owners and entrepreneurs understand and actualise the full potential of their businesses through better knowledge, understanding and actions. To enable this, I provide businesses expertise on strategy, planning and the management of client acquisition, business operations and effective strategic plan execution. As a coach, I keep my clients accountable to their goals and to continually adding more and more value through increased leverage.

Qualified skills

Leadership
Business Coaching
Business Planning
Business Consulting

Reputation

Evan Rubenstein answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Business Coaching

What are the telltale signs of a great business coach or consultant?

Business coaches and business consultants are two very different animals.A consultant provides higher level expertise that the business possesses, the application of which helps the business make progress. It can and does happen that businesses get great advice from a consultant, but cannot effectively implement it.A coach's approach is to use synergy with their clients to help them to become more resourceful, think more clearly and powerfully, grow, and ultimately become better business people. As such, a good coach does not necessarily need to have the same levels of business expertise that a consultant needs but can generate bigger outcomes by mobilising their clients and their teams to act more powerfully and effectively.If you take sports as an analogy, the coach's skill set is more about approach,  mindset and teamwork than gameplay itself, although it often does incorporate it. A team will generally do better with a good coach than by getting better players.The best result comes from someone with both skillsets. Great business knowledge and acumen, as well as high levels of coaching skill mastery. A great coach will know the answers to a wide range of business questions and issues, but take the client through a process of discovery and learning, so that they properly learn, understand and own the answers for ever. 

Evan Rubenstein answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Business Planning

Which should come first: Product or business strategy?

There are three possibilities: Product and business at the same time; business first and product second or product first, business second.The best answer is that it is situational. If it's a completely new product and it needs a business to support its development and market progress then they should be developed together. Issues like getting feedback from the market to support product development is a business exercise that will drive the product strategy. By the same token, product enhancements and ongoing investement will often be driven or constrained by business realities and market reception. And so in this case the product and business development will happen in lock-step and have the highest liklyehood of succeeding -  all other things being equal.In the next case, if an entrepreneur starts a business to address an opportunity or a gap in the market, the product required may not yet be properly defined. The business may start, raise capital and employ people with the right skills to help conceive and develop the product. In this case the business has to start first and its inherent strategy tailored to the product development cycle. This is a common scenario nowadays.In the third case, as is common with backyard inventors say, often products are developed to quite a level of completion without due regard to the business issues that will ultimately govern its acceptance and success. It is likly in such a scenario, that both fail, as a good product needs a good business for it to succeed intoday's world.

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Evan Rubenstein answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Business Coaching

What are the telltale signs of a great business coach or consultant?

Business coaches and business consultants are two very different animals.A consultant provides higher level expertise that the business possesses, the application of which helps the business make progress. It can and does happen that businesses get great advice from a consultant, but cannot effectively implement it.A coach's approach is to use synergy with their clients to help them to become more resourceful, think more clearly and powerfully, grow, and ultimately become better business people. As such, a good coach does not necessarily need to have the same levels of business expertise that a consultant needs but can generate bigger outcomes by mobilising their clients and their teams to act more powerfully and effectively.If you take sports as an analogy, the coach's skill set is more about approach,  mindset and teamwork than gameplay itself, although it often does incorporate it. A team will generally do better with a good coach than by getting better players.The best result comes from someone with both skillsets. Great business knowledge and acumen, as well as high levels of coaching skill mastery. A great coach will know the answers to a wide range of business questions and issues, but take the client through a process of discovery and learning, so that they properly learn, understand and own the answers for ever. 

Evan Rubenstein answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Business Planning

Which should come first: Product or business strategy?

There are three possibilities: Product and business at the same time; business first and product second or product first, business second.The best answer is that it is situational. If it's a completely new product and it needs a business to support its development and market progress then they should be developed together. Issues like getting feedback from the market to support product development is a business exercise that will drive the product strategy. By the same token, product enhancements and ongoing investement will often be driven or constrained by business realities and market reception. And so in this case the product and business development will happen in lock-step and have the highest liklyehood of succeeding -  all other things being equal.In the next case, if an entrepreneur starts a business to address an opportunity or a gap in the market, the product required may not yet be properly defined. The business may start, raise capital and employ people with the right skills to help conceive and develop the product. In this case the business has to start first and its inherent strategy tailored to the product development cycle. This is a common scenario nowadays.In the third case, as is common with backyard inventors say, often products are developed to quite a level of completion without due regard to the business issues that will ultimately govern its acceptance and success. It is likly in such a scenario, that both fail, as a good product needs a good business for it to succeed intoday's world.

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