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Francine Bishop

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Member Since March 2014

Shell Cove, NSW, 2529

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I am a trainer and the author of Social Media Evolution. I teach business owners to use social media, their website and online profile to create maximum exposure, attract more customers and generate sales. No jargon here! Just plain and simple english giving clear and actionable instructions.

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Sales and Marketing

7 reasons small city businesses aren't making big profits

So much has changed for business owners (and at such a rapid pace) that it is hard to pinpoint just one thing that has contributed to their struggles. However, over the past 4 years I have personally helped well over one thousand business owners to figure out why they don’t have as many customers as they need and there is one thing that has become very clear. The business who is not found ...

Web Development

7 necessary elements of the best business websites

How many times have you been handed a brochure or business card and heard the words “Check out our website for more information?” Chances are - a lot. That’s because websites are a powerful weapon in your business’s marketing arsenal. They can be as detailed or as simple as you like and in theory, there is an endless list of tips I could give you with regards to developing a good we...

Social Media

5 characterisitics of viral content

Ever wonder how a single post can generate hundreds of thousands of likes, shares and retweets in just a short period of time?  It is amazing how one post can inspire so much attention and drive so much traffic even if, at first glance, the content seems no different to any other from your perspective. While there is no definitive criterion that defines what viral content is, there are surely w...

Website

Need more sales? better get more website traffic, but how?

There are so many websites that regardless of the quality of content, they still struggle to get visitors through organic search results. So does the answer lie in paid advertising? Maybe, but that’s not the only option available to business owners. As we’ve seen, content, search engine optimisation (SEO) and social media marketing are key components that dictate the success of a website. S...

Digital Marketing

3 things you must do to improve your google ranking

The world of online marketing sees us fighting to get noticed by search engines and ultimately ranked on Page 1 of Searches. When it comes to search, there is no bigger influence than Google. That means you need to stay abreast of any Google updates which tend to occur regularly and when they do it can mean the goalposts move for all of us. One thing we know about what Google wants currently ...

Digital Marketing

5 Outstanding Benefits Of A Google Business Listing

So your business predominantly operates offline and doesn’t necessarily have a roaring website, that doesn’t mean that you can’t exploit the massive reach and availability of the internet.  In fact, more people carry out searches online, using search engines like Google, when looking for businesses in their local area than anywhere else. Google even puts this figure at 97%, so you can reall...

Social Media

3 steps to successful social media content

So you’re working on a new social media strategy and you’re thinking to yourself, how do I go about this? What information should I give to my potential customers? How can I use my updates to generate sales? Ultimately, your primary goals are to advocate your cause, increase sales and expose your brand. But the road leading to all that takes time to navigate and requires hard work, wit and ...

Social Media

Do likes really convert to sales?

A very common question amongst business owners who are still pondering the point and purpose of using social media is “will it actually result in more customers?” My answer is simple – of course it will …… unless …… that is your primary goal. Social media is such a powerful tool and can result in extraordinary exposure if people like what they see and engage. The key that many pe...

Copywriting and Content Marketing

What the heck is content?

If you’re in business you have probably heard somebody say “you have to produce content”.  It’s quite a buzzword at the moment but it is actually very important. I would hate to think we’re losing sight of the importance of content because it’s being lost in a buzzword. What is Content? Content refers to the information and images shared online. The article you’re reading is con...

Social Media

5 lessons teenagers can teach business owners about using social media

You only have to ask a person under the age of 20 whether social media is overwhelming or scary to know they don't experience the same challenges that adults do when it comes to social media. Here are 5 strategies you can embrace to make it easier for you too. 1. Stop planning and take action. You know what kids are like – jump in and then think about it. Whereas adults tend to think about i...

Sales and Marketing

7 reasons small city businesses aren't making big profits

So much has changed for business owners (and at such a rapid pace) that it is hard to pinpoint just one thing that has contributed to their struggles. However, over the past 4 years I have personally helped well over one thousand business owners to figure out why they don’t have as many customers as they need and there is one thing that has become very clear. The business who is not found ...

Web Development

7 necessary elements of the best business websites

How many times have you been handed a brochure or business card and heard the words “Check out our website for more information?” Chances are - a lot. That’s because websites are a powerful weapon in your business’s marketing arsenal. They can be as detailed or as simple as you like and in theory, there is an endless list of tips I could give you with regards to developing a good we...

Social Media

5 characterisitics of viral content

Ever wonder how a single post can generate hundreds of thousands of likes, shares and retweets in just a short period of time?  It is amazing how one post can inspire so much attention and drive so much traffic even if, at first glance, the content seems no different to any other from your perspective. While there is no definitive criterion that defines what viral content is, there are surely w...

Website

Need more sales? better get more website traffic, but how?

There are so many websites that regardless of the quality of content, they still struggle to get visitors through organic search results. So does the answer lie in paid advertising? Maybe, but that’s not the only option available to business owners. As we’ve seen, content, search engine optimisation (SEO) and social media marketing are key components that dictate the success of a website. S...

Digital Marketing

3 things you must do to improve your google ranking

The world of online marketing sees us fighting to get noticed by search engines and ultimately ranked on Page 1 of Searches. When it comes to search, there is no bigger influence than Google. That means you need to stay abreast of any Google updates which tend to occur regularly and when they do it can mean the goalposts move for all of us. One thing we know about what Google wants currently ...

Digital Marketing

5 Outstanding Benefits Of A Google Business Listing

So your business predominantly operates offline and doesn’t necessarily have a roaring website, that doesn’t mean that you can’t exploit the massive reach and availability of the internet.  In fact, more people carry out searches online, using search engines like Google, when looking for businesses in their local area than anywhere else. Google even puts this figure at 97%, so you can reall...

Social Media

3 steps to successful social media content

So you’re working on a new social media strategy and you’re thinking to yourself, how do I go about this? What information should I give to my potential customers? How can I use my updates to generate sales? Ultimately, your primary goals are to advocate your cause, increase sales and expose your brand. But the road leading to all that takes time to navigate and requires hard work, wit and ...

Social Media

Do likes really convert to sales?

A very common question amongst business owners who are still pondering the point and purpose of using social media is “will it actually result in more customers?” My answer is simple – of course it will …… unless …… that is your primary goal. Social media is such a powerful tool and can result in extraordinary exposure if people like what they see and engage. The key that many pe...

Copywriting and Content Marketing

What the heck is content?

If you’re in business you have probably heard somebody say “you have to produce content”.  It’s quite a buzzword at the moment but it is actually very important. I would hate to think we’re losing sight of the importance of content because it’s being lost in a buzzword. What is Content? Content refers to the information and images shared online. The article you’re reading is con...

Social Media

5 lessons teenagers can teach business owners about using social media

You only have to ask a person under the age of 20 whether social media is overwhelming or scary to know they don't experience the same challenges that adults do when it comes to social media. Here are 5 strategies you can embrace to make it easier for you too. 1. Stop planning and take action. You know what kids are like – jump in and then think about it. Whereas adults tend to think about i...

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