Gisele Boulay profile image

Gisele Boulay

Founder at Gisele Boulay Communications

Member Since October 2016

Cremorne, NSW, 2090

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I'm a seasoned PR consultant, media coach and content writer. I work with entrepreneurs, late-stage startups and established companies. Using purposeful PR and content strategies, I help build brand awareness, credibility, and influence. Let's Talk.

Qualified skills

Copywriting and Content Marketing
Public Relations (PR)
Editing and Publishing

Reputation

Gisele Boulay answered this question

What are the most effective PR strategies today?

Hi Andrew:
Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this.
Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach.
Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.

Sales and Marketing

10 of The Best Copywriting Tools – For Free (or Very Cheap)

As a small business owner, you know how important first-rate copy is to your business. Your website may be worthy of a Webby Visual Design award, but it’s the copy that sets the tone and message of your brand. Bland or poorly written copy, replete with grammatical errors, tarnishes your brand story. And it’s unlikely to help convert visitors into customers. And that clever email campaign you...

Sales and Marketing

10 of The Best Copywriting Tools – For Free (or Very Cheap)

As a small business owner, you know how important first-rate copy is to your business. Your website may be worthy of a Webby Visual Design award, but it’s the copy that sets the tone and message of your brand. Bland or poorly written copy, replete with grammatical errors, tarnishes your brand story. And it’s unlikely to help convert visitors into customers. And that clever email campaign you...

Gisele Boulay answered this question

What are the most effective PR strategies today?

Hi Andrew:
Would that be business coaching? For effective PR, you'd need to position yourself as an expert. There are a few ways you can go about this.
Tactic A - Media Relations. Journos are always looking for experts with interesting stories/points of view. Identify a fresh and interesting angle in your area and craft a concise media pitch. Identify publications that your market segment would be reading - then research/identify appropriate journo(s) in those pubs you should approach.
Tactic B- Content Development. Same objective - raising your profile. Develop quality and high-value content targeted to your potential clients. Examples, blog posts (for your site and/or a contributed piece for an appropriate publication), SlideShares, eBooks. Look for guest blog opportunities, speaking gigs. The thing here is to be a little different from the rest. Too often pieces from "thought leaders" regurgitate the same info over and over. Hope this helps.

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