Glen Rothquel profile image

Glen Rothquel

Get More Clients, Lead Generation and Conversion, Marketing at

Member Since March 2013

Crows Nest, NSW, 2065

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29 FOLLOWERS

We help Advisors, Consultants, Business Owners and Service Professionals get More Leads, More Clients and More Sales so they make More Profits and grow their business value.

➨➨ Visit www.FinancialAdviserMarketing.com.au for a FREE Guide to more Clients without Networking, Cold Calling or Waiting for Referrals:

➨ Visit www.Leads2Profits.net.au for our FREE report - "Get More Leads, Make More Sales, Watch Your Business Take off!"

We use proven, easy to implement systems to help you

Qualified skills

Copywriting and Content Marketing
Offline and Direct Marketing

Glen Rothquel answered this question

How do I start building a following on Twitter?

Hi Peter,

I will not propose to be an expert, but here's my two-cents anyway.

- Start 'Following' people in your area of interest, they will likely to follow you back. Like-minded people tend to flock and support each other.

- Start Following your targeted  audience. They will get curious and look you up to see who are or what you have to offer, and possibly collaborate with you.

- Re-tweet others' Tweets if you find it interesting enough and would like your followers to see it too. But don't overdo re-tweeting, maybe once or twice a week.

- Follow 2 or 3 big names in your line of business. If they get to follow you, you'll get to be suggested as also Followed by these big names.

Here you go. Hope this helps.

Glen Rothquel answered this question

How do you set up a blog?

Great information Peter. Thanks. I'm sure we could all learn a LOT from your very considerable skills!

I've heard many people say your blog should be the 'center of your universe" - so to speak...and everything else feeds off it. The Blog is your Hub...and Linked In, Facebook, You Tube etc.....drive people to your blog where they can get useful information and enter your follow up system...assuming you have one.

 

 

 

Glen Rothquel answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

Totally agree Scott. Getting people to your website is only the start. Unless you have a process to build the relationship over time and position as THE expert who can solve their problems, your more savvy competitor will get their business!

Glen Rothquel answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

It is absolutely true! We are living in an understandable un-trusting world. The public has very burned fingers and badly bruised confidence and scepticism so it is vital to build relationships of trust. The chances of someone coming to your website and wanting to do business straight away is slim. Very slim. We need to answer the questions going on in their mind. "Why should I do business with you, compared to all the other xxx out there?". We need to work hard to gain their confidence and build trust over time. People buy when they are ready to buy - not when we want to make a sale. 

Glen Rothquel answered this question

Hazel Theocharous
Hazel Theocharous, Small Business Support Specialist at Expert VA

Business Growth

What is one thing every business should outsource to an expert?

Everyone should work out their core skills - the things they love doing and are best at....and focus on them. Outsource the rest. Maybe you can't outsource everything in one go....but start with the things you like least....bookkeeping for example....and let go of more as you can. The more you focus on what you are best at....the more successful your business will become. (I hope it's not bookkeeping...unless you are one!)

 

Glen Rothquel answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

Hi Michaela

I've had a lot of success using gold old-fashioned snail mail.

Use a hand written envelope so it looks personal.

Don't try and sell them anything.

Offer free information that touches on some of their pain points, as Tim Greig says - time or money.

Direct them to a special page in your website where they can get useful free information , in return for their email.

The follow up regularly. It works!

No one wants to be sold....they want to build relationships of trust before they buy.

Hope this helps!

No results found.

Glen Rothquel answered this question

How do I start building a following on Twitter?

Hi Peter,

I will not propose to be an expert, but here's my two-cents anyway.

- Start 'Following' people in your area of interest, they will likely to follow you back. Like-minded people tend to flock and support each other.

- Start Following your targeted  audience. They will get curious and look you up to see who are or what you have to offer, and possibly collaborate with you.

- Re-tweet others' Tweets if you find it interesting enough and would like your followers to see it too. But don't overdo re-tweeting, maybe once or twice a week.

- Follow 2 or 3 big names in your line of business. If they get to follow you, you'll get to be suggested as also Followed by these big names.

Here you go. Hope this helps.

Glen Rothquel answered this question

How do you set up a blog?

Great information Peter. Thanks. I'm sure we could all learn a LOT from your very considerable skills!

I've heard many people say your blog should be the 'center of your universe" - so to speak...and everything else feeds off it. The Blog is your Hub...and Linked In, Facebook, You Tube etc.....drive people to your blog where they can get useful information and enter your follow up system...assuming you have one.

 

 

 

Glen Rothquel answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

Totally agree Scott. Getting people to your website is only the start. Unless you have a process to build the relationship over time and position as THE expert who can solve their problems, your more savvy competitor will get their business!

Glen Rothquel answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

It is absolutely true! We are living in an understandable un-trusting world. The public has very burned fingers and badly bruised confidence and scepticism so it is vital to build relationships of trust. The chances of someone coming to your website and wanting to do business straight away is slim. Very slim. We need to answer the questions going on in their mind. "Why should I do business with you, compared to all the other xxx out there?". We need to work hard to gain their confidence and build trust over time. People buy when they are ready to buy - not when we want to make a sale. 

Glen Rothquel answered this question

Hazel Theocharous
Hazel Theocharous, Small Business Support Specialist at Expert VA

Business Growth

What is one thing every business should outsource to an expert?

Everyone should work out their core skills - the things they love doing and are best at....and focus on them. Outsource the rest. Maybe you can't outsource everything in one go....but start with the things you like least....bookkeeping for example....and let go of more as you can. The more you focus on what you are best at....the more successful your business will become. (I hope it's not bookkeeping...unless you are one!)

 

Glen Rothquel answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

Hi Michaela

I've had a lot of success using gold old-fashioned snail mail.

Use a hand written envelope so it looks personal.

Don't try and sell them anything.

Offer free information that touches on some of their pain points, as Tim Greig says - time or money.

Direct them to a special page in your website where they can get useful free information , in return for their email.

The follow up regularly. It works!

No one wants to be sold....they want to build relationships of trust before they buy.

Hope this helps!

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