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Hamish Anderson

Founder and Director at Mesh Consulting

Member Since February 2016

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63 FOLLOWERS

Passionate about pushing the envelope, I am driven by the understanding that there is always more than one answer to any problem or question.

I am a results focussed senior marketer with a history of improving ROI by successfully aligning offline marketing with online customer acquisition, through innovative strategy supported by mobile, web, SEM, social and content development.

Qualified skills

Offline and Direct Marketing
Digital Marketing
Marketing Services & Consultants
Newsletters
Branding

Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had that fact glued to your mind later on? Trivial facts are worth sharing, especially when those are connected to your brand and make it stand out among the competition with their uniqueness. If you are wondering why trivialising your brand is important or how you can do it, find out more through our e...

Copywriting and Content Marketing

5 Reasons Why Content is NOT King

Content is one of the most important aspects of marketing businesses, but it's NOT the key element like so many will claim it is. There are several reasons why content is not king: most content does not engage the audience it's targeted towards, it lacks feeling, and can sometimes be completely irrelevant to a business. Context is the real king; content is the kingdom. Context engages with peopl...

Sales and Marketing

The problem with Millennials

Oh, dear lord, where do I start? A topic as rich in ammunition and indeed as polarising as "The problem with Millennials" needs no introduction. But – if I may – let me draw a few published headlines and excerpts to your attention; Millennials: The Me Me Me Generation – Time Magazine. May, 2013 "What millennials are most famous for besides narcissism is its effect: entitlement. If you wa...

Hamish Anderson answered this question

What are some factors to consider for a brand strategy?

I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain true to itself and engage with people. To this end, you need to know who the brand is - or create its identity. Consider what it stands for (point 1 above), what makes it unique (point 2) and what the tone of voice is. This tone then influences everything you do, keeping the brand consistent and authentic - and ultimately this is what people will relate to. Happy to discuss this further if you want clarification. Otherwise, good luck.

Hamish Anderson answered this question

How Can I Optimize Social Media To Reach Millenials Out?

I have to agree with Jef. Authenticity is key. To this point, I would then argue that it is not so much about writing content or posting "For" them, but rather, it is about providing context and content. If you seek to be something "for" them, rather than staying true to your brand promise and tone, you will come across as inauthentic and they will feel it. If you are confident you are staying true to your brand and your content is authentic, identify some key influencers in the market you want to address and get some feedback. People like to be heard. If they see action on their feedback (providing it is meaningful and within your ability to deliver - or that you explain why you cannot do what they want - then you will reap the benefits of their attention as they discuss your brand for you.

Copywriting and Content Marketing

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding value? Of course, you have. The problem is, if you are like me, putting pen to paper can prove troublesome and harder than it should be.  Ironically – given most of us have been writing since we were 5 or 6 (in some form or other) – the task of actually putting words down on a page is often harder ...

Hamish Anderson answered this question

What is the best way to connect with super yacht owners?

I believe there is an avenue to grow your business as an adjunct service in the early days. A site such as ensignbrokers.com.au would be a great place to pin point people selling/buying boats. They are in the market, can look to use your product to upgrade their experience and they are in the right head space.

Hamish Anderson answered this question

What are some of your favourite tips in starting a business?

I think the answer above is excellent. A different perspective I might add on this is with the view to sustainability (excuse the tone, but i pulled the content from a blog I wrote)When I started Mesh, people were quick to congratulate me and offer me a recurring piece of advice. Whilst the words were different, the concept was all too similar: put my head down and push full steam ahead, letting nothing stand in my way.Ultimately, I learned it is great to have your foot down at times, but it is equally important to remember that all paths in life have curves. If you have your foot down all the time, not only do you risk running off the track but you will find the pace is unsustainable. The key is to know when to pour your all into something and the times to pull up a little, look around, figure out how to tackle the curve and most of all, to get perspective.

Hamish Anderson answered this question

What's the value of hiring a business coach/consultant?

I know I am late to the party on this one, but absolutely. I have worked with two different people/organisations for different reasons and felt that there has been great outcomes as a result. They pushed me to learn things about myself I was not going to by myself and made me realise there were strengths I had I was not taking advantage of. If you need names, let me know. Hamish

Sales and Marketing

Why "MMM" Matters for your business

When it comes to marketing, there are three types of people: Those who see it as a dirty word. A word which represents the force feeding of (false) brand promises to an audience who have become cynical about anything a business says. Those who believe marketing is nothing more than a clever idea and who as often as not believe their idea is so wonderfully simple and amazing that no other strategy...

Hamish Anderson answered this question

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Social Media

What would be the best way to build customer loyalty through social media?

The constructs around interaction need to be the same in the online world as the offline. Many people fail to remember this and as such squander opportunity online. For me, the best results come from 3 key words: AuthenticityIf you are not being true to yourself, respecting others and representing yourself in the same way you would in a face to face scenario, you are not treating people how they like to be treated. Imagine talking to someone F2F and half way through the conversation, they turn and walk away, or change the topic. You would be put off and be jaded by the experience. The same goes online. Do not cut people off, ignore them or talk over them. Be authentic online, speak to your strengths, look into things where you need more information and treat people like you would F2F. ContentOffer unique and interesting content. Everyone can share information, but how you present it (in an authentic way) is pivotal. People love to feel they have taken something out of the exchange. Give them content (video is huge right now) which resonates, adds value and which they will recall. Chances are this will benefit you in the short term. ContextMake sure the content you are sharing is contextual. Make sure you have considered what you are sharing, thought about why this is relevant to share at the point in time you are sharing it and that it is being shared on the right platform (EG, Depending on your brand, you are better off using Facebook to share more quirky updates than you are on Linked In, where updates tend to be more factual and value adding).Oh and lastly, Don't jam sales messages down people's throat at every opportunity

Social Media

Why your business social media should be organised like the party of the year

You may have missed it, but on February 4th, Facebook turned 12. Yes, the platform that once allowed you to throw sheep at your friends, poke them and even speak like a pirate has lasted 12 years in what has turned out to be the highly competitive space of social media. Today, in fact, there are a plethora (too many to count) of social media platforms all vying for your activity and engagement. S...

Digital Marketing

Digital Marketers are not the answer

Here’s the thing. The Consumer paradigm has changed. We no longer digest information in one dimension, at a single point in time. We are increasingly on the go, defined by our lower threshold for how long we will engage with something that does not capture our interest and our need to access what we want, when we want. We use a myriad of devices from smartphones, PCs, tablets and wearable gadget...

Branding

Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had that fact glued to your mind later on? Trivial facts are worth sharing, especially when those are connected to your brand and make it stand out among the competition with their uniqueness. If you are wondering why trivialising your brand is important or how you can do it, find out more through our e...

Copywriting and Content Marketing

5 Reasons Why Content is NOT King

Content is one of the most important aspects of marketing businesses, but it's NOT the key element like so many will claim it is. There are several reasons why content is not king: most content does not engage the audience it's targeted towards, it lacks feeling, and can sometimes be completely irrelevant to a business. Context is the real king; content is the kingdom. Context engages with peopl...

Sales and Marketing

The problem with Millennials

Oh, dear lord, where do I start? A topic as rich in ammunition and indeed as polarising as "The problem with Millennials" needs no introduction. But – if I may – let me draw a few published headlines and excerpts to your attention; Millennials: The Me Me Me Generation – Time Magazine. May, 2013 "What millennials are most famous for besides narcissism is its effect: entitlement. If you wa...

Copywriting and Content Marketing

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding value? Of course, you have. The problem is, if you are like me, putting pen to paper can prove troublesome and harder than it should be.  Ironically – given most of us have been writing since we were 5 or 6 (in some form or other) – the task of actually putting words down on a page is often harder ...

Sales and Marketing

Why "MMM" Matters for your business

When it comes to marketing, there are three types of people: Those who see it as a dirty word. A word which represents the force feeding of (false) brand promises to an audience who have become cynical about anything a business says. Those who believe marketing is nothing more than a clever idea and who as often as not believe their idea is so wonderfully simple and amazing that no other strategy...

Social Media

Why your business social media should be organised like the party of the year

You may have missed it, but on February 4th, Facebook turned 12. Yes, the platform that once allowed you to throw sheep at your friends, poke them and even speak like a pirate has lasted 12 years in what has turned out to be the highly competitive space of social media. Today, in fact, there are a plethora (too many to count) of social media platforms all vying for your activity and engagement. S...

Sales and Marketing

Marketing, with a nod to Shakespeare

To be or not to be, that is the question… ok, so Shakespeare wrote this same thing 415 odd years ago, but his was a macabre soliloquy in Hamlet, my question references what I see as an inevitable challenge for marketers and organisations in general, and one which they are often unaware they are answering. The crux of it, indeed the sentiment of this blog, comes down to the fact that I’ve found...

Digital Marketing

Digital Marketers are not the answer

Here’s the thing. The Consumer paradigm has changed. We no longer digest information in one dimension, at a single point in time. We are increasingly on the go, defined by our lower threshold for how long we will engage with something that does not capture our interest and our need to access what we want, when we want. We use a myriad of devices from smartphones, PCs, tablets and wearable gadget...

Hamish Anderson answered this question

What are some factors to consider for a brand strategy?

I agree with Lauren and would add one more point - Give your brand an identity. To succeed your brand must be seen as a sentient being. It must evolve, remain true to itself and engage with people. To this end, you need to know who the brand is - or create its identity. Consider what it stands for (point 1 above), what makes it unique (point 2) and what the tone of voice is. This tone then influences everything you do, keeping the brand consistent and authentic - and ultimately this is what people will relate to. Happy to discuss this further if you want clarification. Otherwise, good luck.

Hamish Anderson answered this question

How Can I Optimize Social Media To Reach Millenials Out?

I have to agree with Jef. Authenticity is key. To this point, I would then argue that it is not so much about writing content or posting "For" them, but rather, it is about providing context and content. If you seek to be something "for" them, rather than staying true to your brand promise and tone, you will come across as inauthentic and they will feel it. If you are confident you are staying true to your brand and your content is authentic, identify some key influencers in the market you want to address and get some feedback. People like to be heard. If they see action on their feedback (providing it is meaningful and within your ability to deliver - or that you explain why you cannot do what they want - then you will reap the benefits of their attention as they discuss your brand for you.

Hamish Anderson answered this question

What is the best way to connect with super yacht owners?

I believe there is an avenue to grow your business as an adjunct service in the early days. A site such as ensignbrokers.com.au would be a great place to pin point people selling/buying boats. They are in the market, can look to use your product to upgrade their experience and they are in the right head space.

Hamish Anderson answered this question

What are some of your favourite tips in starting a business?

I think the answer above is excellent. A different perspective I might add on this is with the view to sustainability (excuse the tone, but i pulled the content from a blog I wrote)When I started Mesh, people were quick to congratulate me and offer me a recurring piece of advice. Whilst the words were different, the concept was all too similar: put my head down and push full steam ahead, letting nothing stand in my way.Ultimately, I learned it is great to have your foot down at times, but it is equally important to remember that all paths in life have curves. If you have your foot down all the time, not only do you risk running off the track but you will find the pace is unsustainable. The key is to know when to pour your all into something and the times to pull up a little, look around, figure out how to tackle the curve and most of all, to get perspective.

Hamish Anderson answered this question

What's the value of hiring a business coach/consultant?

I know I am late to the party on this one, but absolutely. I have worked with two different people/organisations for different reasons and felt that there has been great outcomes as a result. They pushed me to learn things about myself I was not going to by myself and made me realise there were strengths I had I was not taking advantage of. If you need names, let me know. Hamish

Hamish Anderson answered this question

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Social Media

What would be the best way to build customer loyalty through social media?

The constructs around interaction need to be the same in the online world as the offline. Many people fail to remember this and as such squander opportunity online. For me, the best results come from 3 key words: AuthenticityIf you are not being true to yourself, respecting others and representing yourself in the same way you would in a face to face scenario, you are not treating people how they like to be treated. Imagine talking to someone F2F and half way through the conversation, they turn and walk away, or change the topic. You would be put off and be jaded by the experience. The same goes online. Do not cut people off, ignore them or talk over them. Be authentic online, speak to your strengths, look into things where you need more information and treat people like you would F2F. ContentOffer unique and interesting content. Everyone can share information, but how you present it (in an authentic way) is pivotal. People love to feel they have taken something out of the exchange. Give them content (video is huge right now) which resonates, adds value and which they will recall. Chances are this will benefit you in the short term. ContextMake sure the content you are sharing is contextual. Make sure you have considered what you are sharing, thought about why this is relevant to share at the point in time you are sharing it and that it is being shared on the right platform (EG, Depending on your brand, you are better off using Facebook to share more quirky updates than you are on Linked In, where updates tend to be more factual and value adding).Oh and lastly, Don't jam sales messages down people's throat at every opportunity

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