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Hamish Anderson

Founder and Director at Mesh Consulting

Member Since February 2016

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63 FOLLOWERS

Passionate about pushing the envelope, I am driven by the understanding that there is always more than one answer to any problem or question.

I am a results focussed senior marketer with a history of improving ROI by successfully aligning offline marketing with online customer acquisition, through innovative strategy supported by mobile, web, SEM, social and content development.

Qualified skills

Offline and direct marketing
Online marketing
Marketing Services & Consultants
Newsletters
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Branding

Why It's Time to Trivialise Your Brand

Have you ever read a random trivial fact about a brand and thought that it was odd, but still had that fact glued to your mind later on? Trivial facts are worth sharing, especially when those are con...

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Copywriting, content writing and blogging

5 Reasons Why Content is NOT King

Content is one of the most important aspects of marketing businesses, but it's NOT the key element like so many will claim it is. There are several reasons why content is not king: most content does ...

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Sales and marketing

The problem with Millennials

Oh, dear lord, where do I start? A topic as rich in ammunition and indeed as polarising as "The problem with Millennials" needs no introduction. But – if I may – let me draw a few published headl...

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Copywriting, content writing and blogging

Tips to undoing “writers block”

Run a small business? Heard about the importance of doing regular content marketing? Of adding value? Of course, you have. The problem is, if you are like me, putting pen to paper can prove troublesom...

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Sales and marketing

Why "MMM" Matters for your business

When it comes to marketing, there are three types of people: Those who see it as a dirty word. A word which represents the force feeding of (false) brand promises to an audience who have become cynic...

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Social media

Why your business social media should be organised like the party of the year

You may have missed it, but on February 4th, Facebook turned 12. Yes, the platform that once allowed you to throw sheep at your friends, poke them and even speak like a pirate has lasted 12 years in w...

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Sales and marketing

Marketing, with a nod to Shakespeare

To be or not to be, that is the question… ok, so Shakespeare wrote this same thing 415 odd years ago, but his was a macabre soliloquy in Hamlet, my question references what I see as an inevitable ch...

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Online marketing

Digital Marketers are not the answer

Here’s the thing. The Consumer paradigm has changed. We no longer digest information in one dimension, at a single point in time. We are increasingly on the go, defined by our lower threshold for ho...

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