Han Teng
Member Since May 2013
Long Beach, CA, 90802
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Ever heard of the story of the rice crop? The older and riper it gets, the more it bends downwards.
Living by this principle I believe that life is a never-ending learning process and the more I learn the more I'm humbled by it. Keeping my nose low and helping others are my priorities.
I'm no successful entrepreneur nor an excellent sportsman. However, I do aspire to reach for the stars and when I do; it is of utmost importance to be grateful to everyone around me.
Reputation
Thanks John for the interesting article link. Cloud computing is kind of new in this age but security is definitely one of my main concerns. However, the most we could do is hope that the cloud companies would hold our private information in good faith. If this can be done, i reckon cloud computing is the next step to unleash a higher potential of the internet
Create a great and effective meeting
Deep inside, we all feel that meetings are lengthy and slightly frustrating. Depending on the company, meetings can go from monthly to daily. Meetings can take an indefinite amount of time to adjourn and nothing comes out of it. Not only that meeting takes up time, but also lower the motivation of everyone involved if the meeting was unproductive. However, meetings are the only way to ‘sync’ g...
Some crazy marketing acts
The famous days of Mad Men has evolved. These are some of the out-of-your-mind marketing that has gain high virality and popularity amongst the public. The lung cancer alliance Australia. Posters of [Demographic] deserves to die… if they have lung cancer. Initially, the posters were placed round the cities on 19 June 2012 without the fine print, leading people to the website where a countdown c...
How to get the best out of Pinterest
Pinterest is a great way to promote your brand and product especially if it’s female related. This is because Pinterest has a huge women community on it and what do women love to do more? Shopping. Throw in a visually intriguing picture and a cheap price tag; your pin would do wonders for your product. Easier said than done. Here are some tips to become successful in Pinterest. First of all, cr...
Creating relationships from B2B deals
To survive in the business world, you would have to deal with businesses almost every day. It is almost impossible to have a standalone business without the help of other businesses. Having a helping hand would improve your business capacity and efficiency IF the deal is done in the right manner. B2B is a common word we use all the time but when going into a business deal, it isn’t exactly a ‘...
Improve your website to achieve high conversions
We have meetings every Monday, research almost every second of the day and spending sweat, blood and tears to get a business rolling. What businesses want in the end are conversions. Conversions keep a business operating and thus, the cycle continues. One major section of being able to achieve a high conversion rate is due to the efficient website that allows people not only easily navigate around...
The innovation led by lean start-ups
For many years, the idea of launching a new product from scratch is highly methodological. First, a brilliant idea hits a person. He or she then writes out a business plan, pitch it to potential investors, create a team and push the product out into customers’ faces. However, a research done by Shikhar Ghosh from the Harvard Business School states that 75% of all start-ups fail. Then, it came al...
Online and offline integration
All too often people fail to see the connection between their online and offline part of the business. This can and has been detrimental to businesses that want to sell a product or service that is tangible and offline. Conversions are always low even though lots of marketing has been made. One has probably created a brand and image for oneself or even at least awareness among the public but never...
5 tips on how to nail a radio interview
The radio is still a preferred medium of communication even with the massive surge of people that have had flooded to the internet. This is, no doubt, due to the ease of access to it as we just have to press or flick one button and the wonders of the radio present itself. Radio interviews provide a large block in air-wave broadcasting. Not only radio interviews help to spread important messages, b...
Are your press releases worth the effort?
The main reason a press release (PR) is produced is strictly for a newsworthy dissemination. This is the first thing you should remember and remember hard. This is because all too often PRs produced even though newsworthy, it is presented in the wrong way and this can be highly detrimental for your company. You would want to present your news across to the editors and journalists so that they woul...
What does Yahoo want with Tumblr?
Tumblr has agreed on a price of 1.1 billion dollars for Yahoo to acquire them. What Yahoo has in store for Tumblr is rumoured to be an advertising campaign. Tumblr has admitted that they wouldn’t last longer than a year from the low revenue coming from the site. Moreover, with Yahoo paying 1.1b cash, it’s sure for them to try to rake money from Tumblr. How will this affect anyone? Well, first...
Get into the inner circle through guest blogging
What is guest blogging (GB)? GB is when someone who posts an article on a blog that is not their own. Their incentive for doing so is getting backlinks to back the guest’s website. GB is a convenient and great way to promote your website or blog. Imagine that you’re a lawyer and you want to get some exposure. You go to restaurants or a famous bookshop, ask whether or not you’re allowed to pl...
Customer’s thinking cycle before detaching with their dollars
Think about the last time you have purchased a product or service. Think about the time you discovered about its price and how you came to a quick conclusion of deciding whether it is worth the value for your money or not. That is exactly how your customers will think because each and every one of us is a victim of consumerism. This should help you grasp the concept on how and why people fork out ...
Press releases and websites that helps you get the word out
A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Fraser Seitel, an American public relations consultant and author, refers to press releases (PR) as being, “the granddaddy of public relations writing vehicles”. Press releases are vital to maintain a good and fre...
Cost of online avenues of advertising
There are almost infinite amount of places one can advertise on. From a loud billboard over a highway or as simple as a sticker on a wall, advertisements are everywhere. Currently, you are exposed to tens if not hundreds of ads and in one day, you could face almost a thousand advertisements. Well, as a marketer, you would want to hit not only the highest traffic areas but also a high-quality one. ...
Staircase to a better company through decision making
Some of the key drivers for business owners in their decision-making when buying a product are the relevance of it, demands and costs. Your business might be at the starting line of making a major decision but you may feel like there are too many different ways to approach it. It is true that there are many different paths to take to reach one of the many outcomes. Thus, this is a guide to show ...
Am I growing?
This is the critical question every start-up wants an answer to. In the olden days before the internet and mass production, it is easy to keep track of the profit you make just from seeing the number of people buying from your store or the amount of profit you make monthly. Now, almost everything is done through the net with no physical meeting or even an exchange of name. It can be really diffi...
Yes, there are many ways to measure social media and it's returns. The way I like to do it is use the insights provided by the website itself and then compare it to Google Analytics.
For example, on YouTube, I would check on how well (video views, shares, like and dislikes) my channel and videos are doing through YouTube itself. After assessing the channel, I would jump onto Google Analytics. In GA, there's an option to choose from which is the traffic sources. Under that there is social and all the sub headings of social activity. Look into the source of YouTube and see how much traffic it has pulled to your website/destination you want your viewers to be at.
GA breaks down a lot of the information you get and of course before all of these you have to plug in all the required details in GA for it to be useful.
So, mainly I use GA but there are other tools out there like LuckyOrange and Google Webmaster.
I hope my answer helped! :)
Top social networking sites and some that you have to know of
“Research out today shows more than three quarters (78 per cent) of small businesses in Australia intend to spend more time on social media in the next 12 months.” (Cain, A., April 2013, Sydney Morning Herald) Social networking is no doubt the forward driver to pushing your product and brand out into the market due to the efficiency and low costs of making it. However, you have to be well-ver...
Create a great and effective meeting
Deep inside, we all feel that meetings are lengthy and slightly frustrating. Depending on the company, meetings can go from monthly to daily. Meetings can take an indefinite amount of time to adjourn and nothing comes out of it. Not only that meeting takes up time, but also lower the motivation of everyone involved if the meeting was unproductive. However, meetings are the only way to ‘sync’ g...
Some crazy marketing acts
The famous days of Mad Men has evolved. These are some of the out-of-your-mind marketing that has gain high virality and popularity amongst the public. The lung cancer alliance Australia. Posters of [Demographic] deserves to die… if they have lung cancer. Initially, the posters were placed round the cities on 19 June 2012 without the fine print, leading people to the website where a countdown c...
How to get the best out of Pinterest
Pinterest is a great way to promote your brand and product especially if it’s female related. This is because Pinterest has a huge women community on it and what do women love to do more? Shopping. Throw in a visually intriguing picture and a cheap price tag; your pin would do wonders for your product. Easier said than done. Here are some tips to become successful in Pinterest. First of all, cr...
Creating relationships from B2B deals
To survive in the business world, you would have to deal with businesses almost every day. It is almost impossible to have a standalone business without the help of other businesses. Having a helping hand would improve your business capacity and efficiency IF the deal is done in the right manner. B2B is a common word we use all the time but when going into a business deal, it isn’t exactly a ‘...
Improve your website to achieve high conversions
We have meetings every Monday, research almost every second of the day and spending sweat, blood and tears to get a business rolling. What businesses want in the end are conversions. Conversions keep a business operating and thus, the cycle continues. One major section of being able to achieve a high conversion rate is due to the efficient website that allows people not only easily navigate around...
Online and offline integration
All too often people fail to see the connection between their online and offline part of the business. This can and has been detrimental to businesses that want to sell a product or service that is tangible and offline. Conversions are always low even though lots of marketing has been made. One has probably created a brand and image for oneself or even at least awareness among the public but never...
5 tips on how to nail a radio interview
The radio is still a preferred medium of communication even with the massive surge of people that have had flooded to the internet. This is, no doubt, due to the ease of access to it as we just have to press or flick one button and the wonders of the radio present itself. Radio interviews provide a large block in air-wave broadcasting. Not only radio interviews help to spread important messages, b...
Are your press releases worth the effort?
The main reason a press release (PR) is produced is strictly for a newsworthy dissemination. This is the first thing you should remember and remember hard. This is because all too often PRs produced even though newsworthy, it is presented in the wrong way and this can be highly detrimental for your company. You would want to present your news across to the editors and journalists so that they woul...
What does Yahoo want with Tumblr?
Tumblr has agreed on a price of 1.1 billion dollars for Yahoo to acquire them. What Yahoo has in store for Tumblr is rumoured to be an advertising campaign. Tumblr has admitted that they wouldn’t last longer than a year from the low revenue coming from the site. Moreover, with Yahoo paying 1.1b cash, it’s sure for them to try to rake money from Tumblr. How will this affect anyone? Well, first...
The innovation led by lean start-ups
For many years, the idea of launching a new product from scratch is highly methodological. First, a brilliant idea hits a person. He or she then writes out a business plan, pitch it to potential investors, create a team and push the product out into customers’ faces. However, a research done by Shikhar Ghosh from the Harvard Business School states that 75% of all start-ups fail. Then, it came al...
Get into the inner circle through guest blogging
What is guest blogging (GB)? GB is when someone who posts an article on a blog that is not their own. Their incentive for doing so is getting backlinks to back the guest’s website. GB is a convenient and great way to promote your website or blog. Imagine that you’re a lawyer and you want to get some exposure. You go to restaurants or a famous bookshop, ask whether or not you’re allowed to pl...
Customer’s thinking cycle before detaching with their dollars
Think about the last time you have purchased a product or service. Think about the time you discovered about its price and how you came to a quick conclusion of deciding whether it is worth the value for your money or not. That is exactly how your customers will think because each and every one of us is a victim of consumerism. This should help you grasp the concept on how and why people fork out ...
Press releases and websites that helps you get the word out
A press release is pseudo-news story, written in third person that seeks to demonstrate to an editor or reporter the newsworthiness of a particular person, event, service or product. Fraser Seitel, an American public relations consultant and author, refers to press releases (PR) as being, “the granddaddy of public relations writing vehicles”. Press releases are vital to maintain a good and fre...
Cost of online avenues of advertising
There are almost infinite amount of places one can advertise on. From a loud billboard over a highway or as simple as a sticker on a wall, advertisements are everywhere. Currently, you are exposed to tens if not hundreds of ads and in one day, you could face almost a thousand advertisements. Well, as a marketer, you would want to hit not only the highest traffic areas but also a high-quality one. ...
Staircase to a better company through decision making
Some of the key drivers for business owners in their decision-making when buying a product are the relevance of it, demands and costs. Your business might be at the starting line of making a major decision but you may feel like there are too many different ways to approach it. It is true that there are many different paths to take to reach one of the many outcomes. Thus, this is a guide to show ...
Am I growing?
This is the critical question every start-up wants an answer to. In the olden days before the internet and mass production, it is easy to keep track of the profit you make just from seeing the number of people buying from your store or the amount of profit you make monthly. Now, almost everything is done through the net with no physical meeting or even an exchange of name. It can be really diffi...
Top social networking sites and some that you have to know of
“Research out today shows more than three quarters (78 per cent) of small businesses in Australia intend to spend more time on social media in the next 12 months.” (Cain, A., April 2013, Sydney Morning Herald) Social networking is no doubt the forward driver to pushing your product and brand out into the market due to the efficiency and low costs of making it. However, you have to be well-ver...
Thanks John for the interesting article link. Cloud computing is kind of new in this age but security is definitely one of my main concerns. However, the most we could do is hope that the cloud companies would hold our private information in good faith. If this can be done, i reckon cloud computing is the next step to unleash a higher potential of the internet
Yes, there are many ways to measure social media and it's returns. The way I like to do it is use the insights provided by the website itself and then compare it to Google Analytics.
For example, on YouTube, I would check on how well (video views, shares, like and dislikes) my channel and videos are doing through YouTube itself. After assessing the channel, I would jump onto Google Analytics. In GA, there's an option to choose from which is the traffic sources. Under that there is social and all the sub headings of social activity. Look into the source of YouTube and see how much traffic it has pulled to your website/destination you want your viewers to be at.
GA breaks down a lot of the information you get and of course before all of these you have to plug in all the required details in GA for it to be useful.
So, mainly I use GA but there are other tools out there like LuckyOrange and Google Webmaster.
I hope my answer helped! :)
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