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Iain MacKenzie

Founder at

Member Since December 2013

Fountain Valley, CA, 92708

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34 FOLLOWERS

I have studied and practiced marketing, running a business and getting things done for all my adult life. I fix your marketing issue by showing you a solution designed specifically for your business and transfer the know-how so you learn how to do it or I will refund double your fee. All this will cost you is an open mind and the ability to implement a better way to do business. Nobody else makes you this kind of promise because nobody else does it like I do.

Reputation

Sales and Marketing

Of mousetraps and marketing

Many of us have problems with marketing their business. Maybe we have a simple offer of enormous value that people just don’t ‘get’. Maybe we only hear from tyre/tire kickers, or maybe we don’t hear from anyone at all. How can that be? We created a mousetrap that far out-performs the current models, and the old saying is “Build a better mousetrap and people will beat a path to your do...

Sales and Marketing

Your mother didn't know, so she couldn't teach you

Some of the stuff your mother told you is wrong. There is much wisdom in treating all your children (or siblings) the same but there is no way that you should treat all your customers the same. Let’s explore that a little. I am going to assume that you have some prior knowledge and that you have a specific goal in mind. Those assumptions are that you have heard of the 80/20 rule and that you ...

Sales and Marketing

Of mousetraps and marketing

Many of us have problems with marketing their business. Maybe we have a simple offer of enormous value that people just don’t ‘get’. Maybe we only hear from tyre/tire kickers, or maybe we don’t hear from anyone at all. How can that be? We created a mousetrap that far out-performs the current models, and the old saying is “Build a better mousetrap and people will beat a path to your do...

Sales and Marketing

Your mother didn't know, so she couldn't teach you

Some of the stuff your mother told you is wrong. There is much wisdom in treating all your children (or siblings) the same but there is no way that you should treat all your customers the same. Let’s explore that a little. I am going to assume that you have some prior knowledge and that you have a specific goal in mind. Those assumptions are that you have heard of the 80/20 rule and that you ...

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