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Ian Mackenzie

Founder at

Member Since February 2013

Chermside, QLD, 4032

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Serial Internet Start-up Entrepreneur

Ian Mackenzie answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

I think the fact that it is complicated to use well gives you an opportunity to get an edge over your competition. Read some books by Perry Marshall & Brad Geddes and educate yourself on it.  IMO Adwords is the best way to find people who are ready to buy right now online.

As a small business owner (particularly a savvy one like all of us) a large chunk of your time should be spent on marketing & we are blessed to live in a time where campaigns can be rolled out in hours, mistakes can be minimised & conversions measured in real-time. Keep at it and test, test test.

Ian Mackenzie answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Starting a Business

Why did you start your business?

Just like Wendy &Todd I went straight into an accounting job after finishing a commerce degree and the everyday grind of public practice accounting did nothing for my creative entrepreneurial side.  I found my real energy came after hours when I was launching "side-projects" online.  It was playing around more than anything until I had a health scare in 2007 and that's when I really got serious about taking my side projects to the next level.
I have always been business minded with an affinity for numbers & a love for the internet & technology. I am lucky to have a business partner who has strong skills in some of the areas I am weak.
I have now been full-time in my business since 2010 and while I work harder than ever I have never felt more satisfaction in what I do. Also the fear of poor health impeding my ability to earn an income is gone.
I would say the main reasons I got into business were for control & flexibility and never dreamt it would be as rewarding as it has been.
 

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Ian Mackenzie answered this question

Hadrien Brassens
Hadrien Brassens, Co-founder at Reef Digital Agency

Advertising

Has Google Adwords become too complicated for SME owners?

I think the fact that it is complicated to use well gives you an opportunity to get an edge over your competition. Read some books by Perry Marshall & Brad Geddes and educate yourself on it.  IMO Adwords is the best way to find people who are ready to buy right now online.

As a small business owner (particularly a savvy one like all of us) a large chunk of your time should be spent on marketing & we are blessed to live in a time where campaigns can be rolled out in hours, mistakes can be minimised & conversions measured in real-time. Keep at it and test, test test.

Ian Mackenzie answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Starting a Business

Why did you start your business?

Just like Wendy &Todd I went straight into an accounting job after finishing a commerce degree and the everyday grind of public practice accounting did nothing for my creative entrepreneurial side.  I found my real energy came after hours when I was launching "side-projects" online.  It was playing around more than anything until I had a health scare in 2007 and that's when I really got serious about taking my side projects to the next level.
I have always been business minded with an affinity for numbers & a love for the internet & technology. I am lucky to have a business partner who has strong skills in some of the areas I am weak.
I have now been full-time in my business since 2010 and while I work harder than ever I have never felt more satisfaction in what I do. Also the fear of poor health impeding my ability to earn an income is gone.
I would say the main reasons I got into business were for control & flexibility and never dreamt it would be as rewarding as it has been.
 

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