Jacquie Baker profile image

Jacquie Baker

Co-founder at

Member Since August 2013

Northcote, VIC, 3070

SHARE

36 FOLLOWERS

Hey there everyone. I am the co-founder of Sureshot. It is an email marketing platform...for SME's. We write the content, you choose it and send out to your loving database. It makes email marketing a stress free breeze.
I probably know too much about email marketing, and am always happy to share my knowledge. :)

I also have a creative consultancy business Silver Lane Studio. My team, are really good, at making people look and sound amazing. www.silverlanestudio.com

Qualified skills

Copywriting and Content Marketing
Branding
Digital Marketing
Speaking and Presenting
Marketing Services & Consultants
Newsletters

Reputation

Jacquie Baker answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling

When we are developing websites for our clients we have 54 separate steps from concept to taking a site live.  My first step would be asking yourself what is the purpose of your website?  

Digital Marketing

Keep talking to the people who have helped build your business. They probably have your back.

Ok, so I am usually nerding out listening to music, tinkering with email marketing models and figuring out how to maximise my clients results.  For most of the time I am very much 'in my head'.  But, as an attempt to get out of my head (and into others), I have been writing down some insights. This morning, a magazine sent through some interview questions for me to answer.  The first was how d...

Jacquie Baker answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Advertising

Is Crowdsourcing The Future Of Advertising For Businesses?

I sincerely hope it isn't the future.  I have used crowdsourcing for small jobs, and have been really happy with most of the outcomes.

But I feel you loose the intimacy of a relationship. One of the joys of being in business, is getting to know your suppliers, and them getting to know you.  The feeling that you are working together to build/create something wonderful is one of most important aspects for me to be in business for myself.  Having people lower their prices, and churn out work, doesn't create an environment, where talent can flourish....and I do not think you can get truly clever, well considered results.

 

 

Jacquie Baker answered this question

Should you let an accountant pick accounting software for you?

I am not sure about others, but I chose my accountant because he was a Xero partner. Xero is like crack for book-keeping/accounting.  Once you try it your hooked.  So I was hooked, there was no way I was going to use an accountant that didn't use it.  

 

( disclaimer: I don't actually know what crack is like;)

 

 

Jacquie Baker answered this question

Phil Joel
Phil Joel, Director at SavvySME

Web Hosting

What should I look for in a Web hosting partner?

Joel, are you looking for a website or a webapp?  

I would be looking at what type of programming your site has been made in.  I would also be looking at how much traffic you are expecting.  I would research who is the best for your type of needs.  Say for example, if you have a wordpress site, see if the servers are to date with the version of WP you are running.  It you are expecting a huge amount of traffic, for a webapp do you need to get some sort of load balancing in place.

I would also Google the company's reputation for hacking.  55% of website hacking is due to poorly maintained/ budget hosting.  

I would also be looking for a company that will work with you if you experience a lot of growth.  Some companies make growth really easy, others make it hard.  I had a customer this week, locked out of her site, as she had maxed out her space for her hosting.  She should have been emailed giving her a warning, asking her if she wanted to increase her allowance. Instead, she lost 3 days of online sales. She had no idea, what had happened or how to fix it.  

 3 days of lost sales because she was trying to save some money by paying $10 a month for hosting.   

In my opinion, look for managed hosting, as opposed for cheap DYI hosting.  Get the support when you need it and advise, to prepare you for growth.  

 

 

Digital Marketing

Keep talking to the people who have helped build your business. They probably have your back.

Ok, so I am usually nerding out listening to music, tinkering with email marketing models and figuring out how to maximise my clients results.  For most of the time I am very much 'in my head'.  But, as an attempt to get out of my head (and into others), I have been writing down some insights. This morning, a magazine sent through some interview questions for me to answer.  The first was how d...

Jacquie Baker answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling

When we are developing websites for our clients we have 54 separate steps from concept to taking a site live.  My first step would be asking yourself what is the purpose of your website?  

Jacquie Baker answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Advertising

Is Crowdsourcing The Future Of Advertising For Businesses?

I sincerely hope it isn't the future.  I have used crowdsourcing for small jobs, and have been really happy with most of the outcomes.

But I feel you loose the intimacy of a relationship. One of the joys of being in business, is getting to know your suppliers, and them getting to know you.  The feeling that you are working together to build/create something wonderful is one of most important aspects for me to be in business for myself.  Having people lower their prices, and churn out work, doesn't create an environment, where talent can flourish....and I do not think you can get truly clever, well considered results.

 

 

Jacquie Baker answered this question

Should you let an accountant pick accounting software for you?

I am not sure about others, but I chose my accountant because he was a Xero partner. Xero is like crack for book-keeping/accounting.  Once you try it your hooked.  So I was hooked, there was no way I was going to use an accountant that didn't use it.  

 

( disclaimer: I don't actually know what crack is like;)

 

 

Jacquie Baker answered this question

Phil Joel
Phil Joel, Director at SavvySME

Web Hosting

What should I look for in a Web hosting partner?

Joel, are you looking for a website or a webapp?  

I would be looking at what type of programming your site has been made in.  I would also be looking at how much traffic you are expecting.  I would research who is the best for your type of needs.  Say for example, if you have a wordpress site, see if the servers are to date with the version of WP you are running.  It you are expecting a huge amount of traffic, for a webapp do you need to get some sort of load balancing in place.

I would also Google the company's reputation for hacking.  55% of website hacking is due to poorly maintained/ budget hosting.  

I would also be looking for a company that will work with you if you experience a lot of growth.  Some companies make growth really easy, others make it hard.  I had a customer this week, locked out of her site, as she had maxed out her space for her hosting.  She should have been emailed giving her a warning, asking her if she wanted to increase her allowance. Instead, she lost 3 days of online sales. She had no idea, what had happened or how to fix it.  

 3 days of lost sales because she was trying to save some money by paying $10 a month for hosting.   

In my opinion, look for managed hosting, as opposed for cheap DYI hosting.  Get the support when you need it and advise, to prepare you for growth.  

 

 

Companies followed

Price Advertising Subiaco, WA 6008

eCorner Pty Ltd Marrickville, NSW 2204

Deb Carr Management Austin, TX 2010

Big Mouth Media Forest Hill, VIC 3131

Pay On Performance Melbourne, VIC 3000

Websites 4 Small Business Dee Why, NSW 2099

Hystericalz Pty Ltd Castle Cove, NSW 2069

View more

TOPICS FOLLOWED

Online Business

Online Business 9299 FOLLOWERS

Legal

Legal 5907 FOLLOWERS

Sales and Marketing

Sales and Marketing 8695 FOLLOWERS

Human Resources

Human Resources 6691 FOLLOWERS

Finance and Accounting

Finance and Accounting 8182 FOLLOWERS

Information Technology

Information Technology 7629 FOLLOWERS

Startup

Startup 6846 FOLLOWERS

Business Management

Business Management 11046 FOLLOWERS

Ecommerce

Ecommerce 7530 FOLLOWERS

Selling Online

Selling Online 7588 FOLLOWERS

Social Media

Social Media 7674 FOLLOWERS

Web Design

Web Design 7504 FOLLOWERS

Web Development

Web Development 7544 FOLLOWERS

Web Hosting

Web Hosting 7408 FOLLOWERS

Business Structure

Business Structure 5398 FOLLOWERS

Insolvency

Insolvency 5289 FOLLOWERS

Intellectual Property

Intellectual Property 5346 FOLLOWERS

Buying a Business

Buying a Business 5345 FOLLOWERS

Employment Law

Employment Law 5314 FOLLOWERS

Customer Acquisition

Customer Acquisition 6930 FOLLOWERS

Graphic Design

Graphic Design 6863 FOLLOWERS

Video Production

Video Production 6847 FOLLOWERS

Advertising

Advertising 6986 FOLLOWERS

Branding

Branding 6996 FOLLOWERS

Market Research

Market Research 6897 FOLLOWERS

Digital Marketing

Digital Marketing 7046 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6900 FOLLOWERS

Recruitment

Recruitment 5444 FOLLOWERS

Leadership

Leadership 5501 FOLLOWERS

Team Management

Team Management 5482 FOLLOWERS

Outsourcing

Outsourcing 5473 FOLLOWERS

Succession Planning

Succession Planning 5441 FOLLOWERS

Career Planning

Career Planning 5424 FOLLOWERS

Cashflow Management

Cashflow Management 5618 FOLLOWERS

Taxation

Taxation 5581 FOLLOWERS

Insurance

Insurance 5560 FOLLOWERS

Superannuation

Superannuation 5562 FOLLOWERS

Banking

Banking 5572 FOLLOWERS

Accounting

Accounting 5604 FOLLOWERS

Government Grants

Government Grants 5576 FOLLOWERS

Website

Website 6244 FOLLOWERS

Cloud Computing

Cloud Computing 6158 FOLLOWERS

App Development

App Development 6141 FOLLOWERS

Hardware and Software

Hardware and Software 6124 FOLLOWERS

IT Support

IT Support 6132 FOLLOWERS

Product Development

Product Development 6455 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6485 FOLLOWERS

First 100 Days

First 100 Days 6454 FOLLOWERS

Bootstrapping

Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6460 FOLLOWERS

Customer Retention

Customer Retention 7366 FOLLOWERS

Importing

Importing 7259 FOLLOWERS

Business Growth

Business Growth 7378 FOLLOWERS

Market Trend

Market Trend 7328 FOLLOWERS

Business Partnership

Business Partnership 7340 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7345 FOLLOWERS

Risk Management

Risk Management 7319 FOLLOWERS

Franchising

Franchising 7264 FOLLOWERS

Business Coaching

Business Coaching 7381 FOLLOWERS

Business Planning

Business Planning 7406 FOLLOWERS

New Business Ideas

New Business Ideas 6510 FOLLOWERS

View more

people with similar expertise

Cate Scolnik 19 FOLLOWERS

Steve Osborne 4.89K FOLLOWERS

Tom Valcanis 24 FOLLOWERS

Jef Lippiatt 4.88K FOLLOWERS

Roman Daneghyan 9 FOLLOWERS