Jacquie Baker profile image

Jacquie Baker

Co-founder at

Member Since August 2013

Northcote, VIC, 3070

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37 FOLLOWERS

Hey there everyone. I am the co-founder of Sureshot. It is an email marketing platform...for SME's. We write the content, you choose it and send out to your loving database. It makes email marketing a stress free breeze.
I probably know too much about email marketing, and am always happy to share my knowledge. :)

I also have a creative consultancy business Silver Lane Studio. My team, are really good, at making people look and sound amazing. www.silverlanestudio.com

Qualified skills

Copywriting and Content Marketing
Branding
Digital Marketing
Speaking and Presenting
Marketing Services & Consultants
Newsletters

Reputation

Jacquie Baker answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling

When we are developing websites for our clients we have 54 separate steps from concept to taking a site live.  My first step would be asking yourself what is the purpose of your website?  

Digital Marketing

Keep talking to the people who have helped build your business. They probably have your back.

Ok, so I am usually nerding out listening to music, tinkering with email marketing models and figuring out how to maximise my clients results.  For most of the time I am very much 'in my head'.  But, as an attempt to get out of my head (and into others), I have been writing down some insights. This morning, a magazine sent through some interview questions for me to answer.  The first was how d...

Jacquie Baker answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Advertising

Is Crowdsourcing The Future Of Advertising For Businesses?

I sincerely hope it isn't the future.  I have used crowdsourcing for small jobs, and have been really happy with most of the outcomes.

But I feel you loose the intimacy of a relationship. One of the joys of being in business, is getting to know your suppliers, and them getting to know you.  The feeling that you are working together to build/create something wonderful is one of most important aspects for me to be in business for myself.  Having people lower their prices, and churn out work, doesn't create an environment, where talent can flourish....and I do not think you can get truly clever, well considered results.

 

 

Jacquie Baker answered this question

Should you let an accountant pick accounting software for you?

I am not sure about others, but I chose my accountant because he was a Xero partner. Xero is like crack for book-keeping/accounting.  Once you try it your hooked.  So I was hooked, there was no way I was going to use an accountant that didn't use it.  

 

( disclaimer: I don't actually know what crack is like;)

 

 

Jacquie Baker answered this question

Phil Joel
Phil Joel, Director at SavvySME

Web Hosting

What should I look for in a Web hosting partner?

Joel, are you looking for a website or a webapp?  

I would be looking at what type of programming your site has been made in.  I would also be looking at how much traffic you are expecting.  I would research who is the best for your type of needs.  Say for example, if you have a wordpress site, see if the servers are to date with the version of WP you are running.  It you are expecting a huge amount of traffic, for a webapp do you need to get some sort of load balancing in place.

I would also Google the company's reputation for hacking.  55% of website hacking is due to poorly maintained/ budget hosting.  

I would also be looking for a company that will work with you if you experience a lot of growth.  Some companies make growth really easy, others make it hard.  I had a customer this week, locked out of her site, as she had maxed out her space for her hosting.  She should have been emailed giving her a warning, asking her if she wanted to increase her allowance. Instead, she lost 3 days of online sales. She had no idea, what had happened or how to fix it.  

 3 days of lost sales because she was trying to save some money by paying $10 a month for hosting.   

In my opinion, look for managed hosting, as opposed for cheap DYI hosting.  Get the support when you need it and advise, to prepare you for growth.  

 

 

Digital Marketing

Keep talking to the people who have helped build your business. They probably have your back.

Ok, so I am usually nerding out listening to music, tinkering with email marketing models and figuring out how to maximise my clients results.  For most of the time I am very much 'in my head'.  But, as an attempt to get out of my head (and into others), I have been writing down some insights. This morning, a magazine sent through some interview questions for me to answer.  The first was how d...

Jacquie Baker answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling

When we are developing websites for our clients we have 54 separate steps from concept to taking a site live.  My first step would be asking yourself what is the purpose of your website?  

Jacquie Baker answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Advertising

Is Crowdsourcing The Future Of Advertising For Businesses?

I sincerely hope it isn't the future.  I have used crowdsourcing for small jobs, and have been really happy with most of the outcomes.

But I feel you loose the intimacy of a relationship. One of the joys of being in business, is getting to know your suppliers, and them getting to know you.  The feeling that you are working together to build/create something wonderful is one of most important aspects for me to be in business for myself.  Having people lower their prices, and churn out work, doesn't create an environment, where talent can flourish....and I do not think you can get truly clever, well considered results.

 

 

Jacquie Baker answered this question

Should you let an accountant pick accounting software for you?

I am not sure about others, but I chose my accountant because he was a Xero partner. Xero is like crack for book-keeping/accounting.  Once you try it your hooked.  So I was hooked, there was no way I was going to use an accountant that didn't use it.  

 

( disclaimer: I don't actually know what crack is like;)

 

 

Jacquie Baker answered this question

Phil Joel
Phil Joel, Director at SavvySME

Web Hosting

What should I look for in a Web hosting partner?

Joel, are you looking for a website or a webapp?  

I would be looking at what type of programming your site has been made in.  I would also be looking at how much traffic you are expecting.  I would research who is the best for your type of needs.  Say for example, if you have a wordpress site, see if the servers are to date with the version of WP you are running.  It you are expecting a huge amount of traffic, for a webapp do you need to get some sort of load balancing in place.

I would also Google the company's reputation for hacking.  55% of website hacking is due to poorly maintained/ budget hosting.  

I would also be looking for a company that will work with you if you experience a lot of growth.  Some companies make growth really easy, others make it hard.  I had a customer this week, locked out of her site, as she had maxed out her space for her hosting.  She should have been emailed giving her a warning, asking her if she wanted to increase her allowance. Instead, she lost 3 days of online sales. She had no idea, what had happened or how to fix it.  

 3 days of lost sales because she was trying to save some money by paying $10 a month for hosting.   

In my opinion, look for managed hosting, as opposed for cheap DYI hosting.  Get the support when you need it and advise, to prepare you for growth.  

 

 

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