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James Norquay
Top 10% Digital Marketing

SEO Director at

Member Since March 2013

Sydney, NSW,

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James Norquay has over 41 years experience in internet marketing. Having grown his own network of sites to 24 million unique visitors from SEO. Worked with large corporates such as Virgin Mobile, Woolworths, CitiBank & HomeAway to drive growth from SEO & Content channels. In 2012 he founded Prosperity Media, the team has worked with high growth startups such as Campaign Monitor, DesignCrowd, OpenAgent, Open Colleges Stayz and many more to grow leads & traffic from organic traffic channels.

Qualified skills

Digital Marketing
Marketing Services & Consultants

James Norquay answered this question

Can you recommend a good digital marketing lawyer?

One law firm we have used in the past is Cooper Mills Lawyers (Office Sydney/Melbourne) they deal mainly in Technology Law - Trademarks, Digital Issues, Domains. I am not sure about Email marketing tho these guys have been very good when we have dealt with them. Ask for Erhan the partner of the firm he will know my name. If his firm can not assist you I am sure he will put you onto the right company to do so.

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Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Product Development

Is there an australian version of Alibaba website for products?

Hi Ling Lee,

To be honest if you want to buy Australian products or service I think you would need to look more Niche. 

Examples - 

http//www.buybuildingsupplies.com.au - This site offers an Alibaba style offering to people looking to buy building materials

http://www.oneflare.com.au - A great site to hire Australian based services. 

It is hard to find a huge protal tho.

James

James Norquay answered this question

What makes the best corporate Christmas gifts?

Wine is a good gift for Christmas usually.

Some good ones I remember in the past - Yahoo gave these sports bags and Cooler bags, still very good gift use it for BBQ's it was also filled with Beer the bag.

Random companies have given digital photo frames in the past, I did not mind that.

Other things like USB bottle openers also go good =)

James Norquay answered this question

Aside from LinkedIn, SEO, SMM, SEM, are there other ways to market to potential clients?

You can buy advertising on 3rd party sites or 3rd party email lists to promote your event.

Depends what your budget is because most good email marketing opportunities can be costly.

Another thing you can do is promote the event on "event page" style websites, just search for them on Google. 

Also if you have a pre existing memeber base on sites like EventBrite & Meetup.com you can market your events to the user base.

Plus you could even look at promoting the event offline to reach online.

James Norquay answered this question

What is your favourite or preferred project management system?

A few good project management systems worth trying are the following - 

- JIRA

- ASANA

- WORKetc 

Hard to pick one great one as all PM software above offer different areas of the product which assist the end user.

James Norquay answered this question

Cathal Uniacke
Cathal Uniacke, Principal OHS Consultant at

Insurance

Which is Australia's riskiest industry according to major insurers?

I would take a guess and say Medical - Doctors would be a very costly business to insure. I know doctors pay crazy insurance premiums. The ones actually operating on people would pay more. Due to Medical Negligence I am guessing this is one area which is very costly. 

 

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Jennifer Martin
Jennifer Martin, Founder and Small Business Owner Mentor at Zest Business Consulting

Digital Marketing

What is the SEO best practice for opening a second location?

My Advice for the new location is the following -

1. Set up a new website page for the business location example 

Hairdresser.com.au/Sydney-CBD

Hairdresser.com.au/Sutherland

Have 500 words unique content about the location.

2. Set up Google Places locations for both businesses and ensure they are verified, link each Google places location to the GEO specific page.

3. Do citation link building to each location using sites like BrownBook, Yello Pages, True Local to build up the profile of each new location.

Also ensure to take high quality images of each location to use on all the different sites, when I set up Virgin Mobiles Google Places many years ago we had every store around Australia send in pictures, it turned out to be a very cool campaign. 

James Norquay answered this question

Does anyone know how to actually sell something that is free?

If the product is FREE what exactly is it, If I was selling a free product I would probably list it on OzBargin which is a great community for listing free things and generating traffic. 

James Norquay answered this question

Is it bad SEO practice to include currency symbols in URLs?

I wouldn't use $ symbols in URL structure as Micha mentioned this can break the URL and cause issues.

Look at how most of the big Coupon players such as Retail Me Not set up their sits they have a category level page for "PizzaHut" and they list all the deals on the one page they do not set up seprate pages usually and if they do they dont use $ symbols they use dollars as micha mentioned. 

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Kevin Mallen
Kevin Mallen, Business Development Manager at

Social Media

What are the best strategies to expand your brand using Google Plus?

Here are a few tips to grow your brand on Google+
1. Set up rel author to all your blog content - this way you can link your G+ account to external content - https://support.google.com/webmasters/answer/2539557?hl=en
2. Join in relevant communities on Google+ - https://plus.google.com/communities 
Join in discussions on the communities and make your self known.
3. Follow relevant people in your industry if you see a chance to help them do it, it can mean re shares of content or any thing.
4. Start your own community on Google+ and share content via it, I run a community with 7k members.
5. Try and get included in relevant niche specific circles on Google+ people make them and then share them via the network you can gain 100s of followers via this.

Any more specific questions please ask me, I have been using Google+ since the day it was released ;)

James Norquay answered this question

Is the Australian economy picking up based on your experience?

My industry is busy if you do quality work. Many people offer low quality services so the demand for higher quality solutions has gone up in recent times. 
Many businesses have been burnt by low quality operations so we often find our company fixing up the mess of others.

Overall I see some sectors moving up, yet other sectors more growth is needed. 

 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Online Business

Do I need an ABN for an auction company?

The general rule is you need an ABN number if it is a "Business" if it is a "Hobby" then you may not need an ABN number, but that is a grey area. 

I got an ABN number when I was 18 to sell on eBay the right way and pay tax.

Now a few years later ive moved to a company and pay GST.

My advice is if the businesses not a hobby set up and ABN number it just looks more processional when you send invoices to clients ect. 

James Norquay answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Branding

How are you using digital marketing to increase your branding?

I take it you are in the SEO space, to be honest you have to make a name for your self by going to events and building up contacts. I have found to do well or to event get a look in for big projects you need to have the right contacts. 

The problem with SEO is that their is so much competition, every one is doing it now, each week their seems to be 50 new companies a week with people setting them up the thing is you need to push a message of QUALITY services. Most of the clients we work with have worked with 2 or 3 other SEO companies before they come to us so they know what we want and these are usually the best clients because we have to fix all the crappy work prior companies have done.  


Here are a few ideas:

1. Network and answer questions on sites like this also try forums.

2. Social media get involved on Twitter/ Facebook ect ect

3. Go to industry events and conferences.

4. Create great content that stands out (not easy)

5. Advertise and spend money, to be honesty you may need to pay a few grand to get your name out their but it will be worth it.

I will admit things are hard in the market at the moment, but if you have a big network of contacts I have like 1,500+ people on LinkedIn and run some big events 99% of our business is referrals, we do not even advertise because we get referrals. We are slightly smaller compared to big companies in the space but they want to talk to us because they have seen us at events, they have seen our posts and most of the time they know the big company will give a poor level of service where we will give top notch service.

 

That been said I have been working in the space for 8+ years so I have many contacts from old and new business who want to work with my business.


Just have to keep on the hustle and work hard is my advice. 

James Norquay answered this question

What is the best way to find backlink opportunities?

1. Find website who are in a similar niche and then look at their external backlink profile.

A good tool to use is https://ahrefs.com/
2. Look for partners or any one you have sponsored in the past and link to these guys. 
3. Create content marketing assets that these external sites are going to want to link to.

4. If you are still looking for link building ideas here are a few more resources to assist you -

http://pointblankseo.com/link-building-strategies

http://backlinks.com.au/10-surefire-link-building-tips-for-2013/

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Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Business Planning

Is the "Traditional Office" still relevant?

To be honest I see a strong swing towards co-working spaces in Sydney, I have noticed many business owners are pushing for that type of business operation. 

Virtual offices are still great but, I recently attended an event at Servcorp (fantastic virtual office) and even met some Savvy SME members. 

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Micha Wotton
Micha Wotton, Head of Development at SavvySME

Website

Which SSL certificates have better conversion rates?

Depends on what type of niche you are dealing with from my experience. And if the site is doing financial transactions. 

I notice customers seem to be fond of SSL certs and security on eCommerce sites where they are dealing with transactions.

I notice a few sites seem to be using more http://privacy.truste.com/ CERT and what not, how big is impact on conversion I guess you need to test before and after implementation, I have not personally tested it. 

 

James Norquay answered this question

Have you heard of negative SEO, and how do you fix it?

We work with numerous clients who are in high competition markets,

We see negative SEO attacks all the time, the thing is most of them do nothing to harm. One negative SEO attack I have seen were for a VC funded client I have in the US where they do time delayed attacks on numerous internal URLS (can be very annoying) I noticed most of my higher end affiliate clients get hit with negative SEO, corporate branded sites are less likely to be hit but it is good to monitor your link profile.  

What do these negative SEO attacks usually include?

- Usually they hit your websites landing page with 1000's of low quality links on exact match terms to specific landing pages they want to target.

- I have seen other cases where they may hit your site with 1000's of porn links, or links from the wrong type of neighborhood. If you have a clean site you do not want to be associated with those types of links.

What can you do to stop it?

The best thing you can do is:
1. Monitor your link profile during the week using software such as Ahrefs or Majesitc SEO (Paid) or Google Webmaster Tools link data, if something pops up which is not natural and of a negative natural.

2. Use the disavow tool and block the root file of the domain it is not that hard to do.:
https://support.google.com/webmasters/answer/2648487?hl=en
3. Their are other tactics you can do like 404ing domains and play around with re directs but to be honest the disavow tactic works well to stop this junk. In my eyes Google can probably see an attack as they hit the same market and same range of keywords. 
 

James Norquay answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Customer Acquisition

What marketing techniques to use in a competitive environment?

Well I think todays market is look for the following:
Results from past work - prove you can actually do the job via case studies.
Transparency on all work completed - show the business you are willing to show all the work you are doing.
Word of mouth - If you have highly connected customers who love the work your business does you do not need to advertise.
Looking for ways to amplify your content market to get the work out - you can use many different social channels to maximise exposure on your marketing - Reddit Ads, Twitter Ads, Facebook sponsored stories ect ect Test Test TEST what works.
 

 

James Norquay answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Marketing Services & Consultants

Any Australian agencies to help sell a website advertising space?

Well I use to work in big ad agencies.

The thing is you are probably better trying to sell your ad space direct to the company. I know some larger Australia niche sites do that with the ad agencies I have worked at in the past. Only thing is you will need a sales team to do this.

Or you can use a network like Adconion for example...

James Norquay answered this question

Shaun Goethals
Shaun Goethals, Director / Principal Consultant at

Information Technology

What is the most compatible and affordable presentation media?

Google + Hangout with screen share (Cost $0)

Skype business call with screen share (Cost $0)

I have used WebEX in the past and Go To Meeting if you set up Google+ Hangouts right its pretty much the same thing.

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Litigation and Dispute Resolution

How do you handle small bad debts in your business?

Send a letter of demand regarding the money owed, or keep emailing and calling them.

I had some one owe me 4,000 for around 4 months, eventually after a few calls and emails they paid =)

I wouldn't get legal involved as its only 209. 

 

James Norquay answered this question

How does one transition to an online store?

I deal with one client who recently made the transition from running:

1. Online Store

2. Off Line Store

3. Running in home parties for her product.

She realized that the off line store in the city was costing big bucks to run and the margins were not as good as her online store and her in home parties. So she shut down the offline store and now just runs the in home parties and the website.

In the end of the day it is all about your strategy, I think the best thing is to run an online store for a while and make sure that things are done correctly. Make sure you have the right PPC and SEO strategy in plan. Make sure you have the right content and most of all MAKE SURE you have cash flow before you shit it down.

 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Business Management

What Are The Repercussions Of Federal Election For Businesses?

It is to early to call at the moment but I feel it will mean good things for small business, medium business and large business.

I deal with some companies in the FBT industry, staff have now been able to keep jobs ect. I know a few thousand SMBs were affected by these changes. 

I would how ever like to see more regulation imposed on large business taking advantage of small business from the FMCG industry for one. 


I personally can not see tax breaks, but I would also like to see further investment in technology companies in Australia and also grants into innovation ect. So we can hope the Australian tech industry stays up with the global market. 

James Norquay answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Telecommunications, Mobile and Wireless

How important is the National Broadband Network for businesses?

In 10 - 25 years I can see people using desktop computers LESS AND LESS maybe 5% or less.

I think the NBN in 10-25 years will be out dated technology.

Look at the upswing on:

- iPads use

- Mobile use

More people use Mobiles now compared to desktops for internet use.

In 25 years we will probably see Google Glass been used more and more, sound crazy but I think some type of see through Google glass will come out.

Also why not invest in FREE Wifi in CBD areas (if you have been to Europe numerous times you have top notch wifi every where and top notch mobile connectivity), BETTER mobile reach I mean I cant even get internet in the airport tunnel and I am on 4g WTF do people from overseas think when they arrive.

Sorry I think in 20 years NBN will be one BIG waste of money.

People are like YEAH go spend 100 billion on the NBN GREAT idea!!! But the thing is where is the money coming from, the mentality of the current government is to spend spend spend and worry about paying it back later when we are like Greece.

My advice is roll out NBN in a limited number of CBD areas, people in the country invest in friking mobile for them don't roll out billions of cable for them. Australia is not like Japan, Korea ect we are all not living close by.


 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Web Development

What basic computer knowledge do I need for a startup?

Good advice above about meetups, I run a monthly event which any one can attend for free -

http://www.meetup.com/Online-Marketing-Sydney/ 

But to Answer your original question,

What computer knowledge do you need to run a start up:

- It really depends what your start up is? What is your budget?

Is it mobile startup, offline, online.

To be hones you need to know the basics like email, excel, power point, MYOB ect ect to deal with people.

Most things you can pick up along the way, if you have funds you can outsource things like SEO, SEM, Web Design, Hosting.

I deal with start ups where the founders are not "Computer Savvy" they are more "Business Savvy"

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Business Structure

Are B2B businesses generally service providers?

No, many product offerings only focus on B2B

Example:

- Industrial Machines for business.

- Any specific product which only business would buy, their are endless ranges of products only businesses want.

any thing from cooking machines, to enterprise photo copiers in offices too even business cards.

James Norquay answered this question

What do you think is happening with Google PageRank Update?

Phill,

My advice is not too worry about PR updates from Google too much, I know a few years ago people use to follow them monthly or when they came out via the blogs. Now they are just another metric in a sea of important metrics to follow for your site. Google ca do PR updates at any time it has no set structure for the releases. 

Some other important metrics are:

1. The level of crawl rate your site has. (very important)

Article here: http://www.blindfiveyearold.com/crawl-optimization

2. MOZ page and domain authority. 

3. Metrics from Majestic SEO

On site issues/ errors measurement. 

Site wide linking metrics, analytics measurement ect ect

Overall do more research from a site way point of view on important metrics is my key piece of advice as they will be more important overall, if you are worried about going up in PR go and use outreach to get some high power links. 

James Norquay answered this question

Can someone recommend how to draft a web service agreement?

Well they change per your business,

- You need to include key areas for example:

1. Payment terms.

2. Indemnity section.

3. Statement of work what will be done.

4. Any other areas of importance (as per your business)

I have had one made for my business.

To be honest if you dont want to pay heaps you can go and get one online, and then take it to a lawyer or a friend who is a lawyer to get them to check it over too see if they can spot any thing missing or advice needed.

Most statement of works/ contracts would be pretty similar so I guess you are paying the lawyers for their template.

But overall this is something you need to do right because it can cost you money in the future.  

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Digital Marketing

How do you spend a $500 marketing budget for a new website?

Marketplace sites are one of the hardest types of sites to promote to be honest.

With $500, I would do a give away to get members to sign up that way. Example sign up to our site and have a chance at winning $500 or an iPad or something similar to that, some times people just like the money.

But then again you need to promote the give away, you can do that on forums, ozbargin style sites. 

Or you could even pay people to sign up at a $1 CPA (500 sign ups) but how engaged are they, I saw some trying to do that recently as well. 

Or you could do something creative with the competition where people upload a video online for example..

James Norquay answered this question

Derek Logan
Derek Logan, Director at DAC Solutions Pty Ltd

Customer Retention

How much would this be worth to your business?

Depends if some one came to me with that type of sum, I would ask:

1. What percentage of the 30,000 are active shoppers/ logged into the service in the last month.

2. What percentage of the 30,000 members have made a purchase from this specific service.

3. What level of profit vs. loss over 2 year period for the business.

4. What medium do you have the 30,000 members on is it an email list, is it a Facebook page ect ect.

I guess you are making this up but with any statement you need to think about possibilities...

 

James Norquay answered this question

George Siosi Samuels
George Siosi Samuels, Creative Director & Founder at Siosism

Digital Marketing

Do you use video in your online marketing? Why or why not?

Video is a powerful asset to any digital strategy, the difference is many people do it well and many people don't do it well.

My advice is invest in some high quality video for your business, have some one who knows what they are doing edit it.

Upload it to all the key sites and not YouTube, put it on Daily Montion, Vimeo ect.

James Norquay answered this question

Will paywalls across Fairfax change media consumption habits?

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Leadership

What Is The Biggest Challenge You Face With People In Business?

I have managed some decent size teams over the last few years here are a few tips from my experience to stop problems from happening:

1. Keeping people motivated.

2. Keeping people paid market rates.

3. Keeping the team happy.

4. Keeping the team empowered with the correct responsibility.

5. Keeping the team up to date with KPI and performance reviews every 6 months.

 

James Norquay answered this question

Melissa ELIAS
Melissa ELIAS, Director at SubNook

Business Structure

Do you know Australian start ups with a marketable product?

I think a few companies are doing this currently with the sample of products to the community, it seems to be working ok in the UK and US I notice some investment coming in for Australian companies in the samples space. 

But my question is:

1. How will you break this down via various niches for example:

- Fashion goods - Tech goods - b2b goods - office goods? Are you going to make it niche specific? 

2. I have contacts in all types of business but they would question what is the existing marketing budget, what is the currently marketing base you are working off ect?

 

Good luck with the project

 

James Norquay answered this question

Is it worth hiring a good PR agency?

I have used some big PR companies in the past on joint projects in the past, most of the time they charge a bit.

For example the higher tier firms will charge 10,000 a month to do work.

The main thing that PR people do is get positive press about your business in front of journalists. 

If you have contacts with bloggers and journalists you can get PR out for a far lower cost, I have never worked with a mid tier firm but so it would be good too see if any one else has worked with these styles of firms.  

James Norquay answered this question

Creative Bar
Creative Bar, at Creative Bar Marketing Consulting Agency

Entrepreneurship

Any networking events for businesses in Melbourne or Sydney?

Depends what niche you are in, I run two networking events in Sydney with some friends. 

One is for Online Marketing, where we get specialists from the field to talk about digital we have around (330+ members)

http://www.meetup.com/Online-Marketing-Sydney/

The other one is for online business owners in Sydney - (new meetup but its more focused for people who run business and we only have drinks)

http://www.meetup.com/Online-Business-Owners-Sydney/

Both have networking drinks and you can meetup with like minded business owners. 

Every one is welcome to join both from Savvy SME as they are free.

My advice is to sign up to meetup.com and see what you can find.

James Norquay answered this question

Can someone provide a quick overview of the concept of SEO?

Quick over view:


On site SEO:

Titles, URL, descriptions, Page content, UX structure, Internal Linking, technical SEO elements ect ect

Off Page SEO:

Backlinks to your website, off site social media shares.
Their are over 3,000 ranking elements from Google, so yeah these are very top level.

Also good information here for the basics - http://moz.com/beginners-guide-to-seo

Is SEO important for your business in simple: YES

James Norquay answered this question

How do I start building a following on Twitter?

I have built a decent following on twitter, a few tips.

- Follow trends in your area (comment on big areas)

- Place a Twitter "Follow" button on your website/ email lists.

- Run competitions via Twitter to gain followers, just tell them to re tweet a specific message (I have done this a few times)

- At big conferences live tweet the event, you can usually get 50-100 followers from this by interacting with the people at the conferences. 

- Build a brand in the space and say if people have any questions you will give 1 hour free a month to answer them.

- Follow industry specific people, but dont follow too many people it makes you look spammy.

- Hard work and posting out great content to get a large number of re tweets.
But yeah example profile here: https://twitter.com/connections8 

James Norquay answered this question

Jonty rumbold
Jonty rumbold, I wear many hats at Urban Monk

Online Business

Should I incorporate my online business in the US or not?

The thing is if you have no physical location in the US it may make things a little more difficult for example you need to use mail forwarding and thing such as that to get around it.

A very good write up here on setting up in the USA:
http://blog.freshdesk.com/how-to-incorporate-a-us-corporation-from-outs/#.UXSY_6Lin08

 

James Norquay answered this question

Rhys Roberts
Rhys Roberts, Director at Viridity

Cloud Computing

What are the best options for hosting data files?

It depends on your budget, I will show you some examples of services I have used in the past and I would recommend, I have also broken this down into different sections based on cost:
Level 1 - Free (Google docs can be an option for hosting the excel and other shared work files, yet the thing is data privacy is low and also in terms of professionalism it can look lower if you are using it but in terms of doing the job it does that very effectively)
http://docs.google.com
Level 2 - Low Level Cost (Host Gator is a good option I have used for hosting files and data for clients in the past, the issue is some data is on the same server as other businesses and it is hosted in the US, overall the up time has been quote good)
http://www.hostgator.com/shared
Level 3 - Medium- High Level cost (I have used Macquarie Telecom for cloud hosting in the past, servers are based in Australia, the cost is more than other suppliers listed but the service is top notch)
http://www.macquarietelecom.com/corporate/launch-hosting

So these are some set ups I have used in the past, it really depends on your budget and how you want to host things, if budgets are small just go with a US host, if theirs more try and use an Australian service. 

 

James Norquay answered this question

How do you set up a blog?

It depends what platform your site is built on, some can be easier than others to implement a blog.

To be honest I run off maybe 90-95% information for my readers and possible 5-10% promotion of my services, you can run a banner on the site and have a services page linked via the blog.
If you are building a standalone blog make it on WordPress in terms of how easy and simple the set up and maitence is. 

James Norquay answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I get my videos to rank on YouTube

A few points to rank YouTube videos:

1. Use related keywords in your video title.
2. Use AdWords keyword tool and YouTube keyword too for research on keywords https://ads.youtube.com/keyword_tool 
3.  Use tags in the video with related keywords.
4. Use the description element in the video with related content to the title.
5. Try to do link building back to the video URL itself - use PR/ your own sites/ other sites ect
6. Try to gain social shares to the video itself.
7. Time length of the video is another metrics I have tested, too long can cause issues.
8. Make sure that you name the video file itself related to your keywords, even in the file details of the video you upload you can add additional information.
9. As said above overall views is a good metrics for the video too. 
10. Annotations on the YouTube video is good.
11. Make use of video transcripts too.
A few tips listed above, I have a few videos with millions of views so I have been doing this for a while
 

 

 

James Norquay answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

1. Use a .com.au if you want to target the Australian market.

2. Use a .com if you want to go global (pick it up early if you can is my advice, what is $8 a year to the business?)

3. In my eyes .com.au and .com will still be popular in a few years, sure .anything domains have come out but the market perception is already strong for .com and .com.au 

James Norquay answered this question

Who do you use for your SEO?

When you are picking a new SEO company, I would start with asking some of the following questions, I would mainly do this over the phone or you can meet them in person (probably advise meeting people in person) to get a better feel for the business and too see who will actually be working on your account (that is a bonus question already ask who is the main contact and their experience) 

Question 1. Ask them for current client case studies and results (related to ecommerce is a good start)
Question 2. Ask for testimonials via these clients.
Question 3. Check their current strategies they say they will use for link building are against current Google Guidelines here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 (ask they what strategies they will use)
Question 4. Ask them some technical questions which you have pre written example (do this over the phone/ meeting face to face too so they have to answer the questions quickly) example of some possible questions you can ask:
- What are your thoughts on schema market up?- What are your thoughts on hreflang?- What does QDF mean?- What are your 5 top on page strategies?- What are your 5 top off page strategies? See how quick they answer ;)
Question 5. If you are still concerned ask a friend who is in the IT or Digital Marketing space to interview the potential business further before taking them on.
Question 6.: Ask if they provide a monthly link building report with all links, if they do not provide you with a link report they are dodgy.
I hope this helps with the search. 

James Norquay answered this question

Is listing on Yahoo Directory worth it?

You should also apply for DMOZ too, its not going to do the world, but its another trust factor. The more you build up for your overall link profile trust the better for long term growth. 

James Norquay answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I keep on top of Google's changes that might affect SEO?

Original Content and Quality Backlinks are probably the basic foundation, 

A few tips for staying ahead for 2013 and years to come.

1. I would remove any low quality links to your website, if some one has built junk links over the years they are only going to do bad things for your website.
2. Diversify your link building to the website, do not push all the links to the home page of the site that is a common spam signal for Google, split up your link building efforts to lower level pages. Please also try to make link building natural use brand terms and terms which the general public would link too, if you make your link building efforts 100% on exact match you are asking fro trouble. 
3. Implement Schema.org tags onto your website, if you do not have relevant mark ups you are missing out.
4. Get onto Google+ and impalement rel author onto your Website if you do not have rel author set up your are missing out. set up here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
5. Set up a content calendar for your business work out what content marketing efforts you can push for up coming dates in the year which relate to your business. 
6. Do not cut corners, if some one is offering to do your SEO for $100 a month with guaranteed results its probably too good to be true and you will probably end up with your site been penalized.
Good info here too http://www.slideshare.net/connections8/seo-is-not-dead-you-are-just-doing-it-wrong

 

James Norquay answered this question

Is listing on Yahoo Directory worth it?

Yahoo directory is a decent indicator to Google that the sites owner is willing to list their site in a premium directory. 
But the thing is if you are short on cost its probably worth targeting local directories in Australia first for your website/ business listing example True Local/ Start Local ect ect.
Adding a site to yahoo directory is not going to see your ranking instantly boost over night it might just send you some direct traffic and just be another building block to a wider link profile. 

James Norquay answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

Well that is the problem with many SEO companies they focus on Rankings and not on Revenue.

Its great that you might rank for keyword X but really is that going to drive revenue and sales?
So many times in the past I have taken on accounts where we have to re educate the business on their SEO goals, many focus on ranking for 3 head terms, but really you can drive so much more revenue from an effective long tail strategy. 
 

James Norquay answered this question

Hazel Theocharous
Hazel Theocharous, Small Business Support Specialist at Expert VA

Business Growth

What is one thing every business should outsource to an expert?

I feel the best thing to outsource is any thing you feel you are not an expert in an you can save much time from outsourcing.

I work with numerous companies who are really great at doing SEO/Online marketing yet as they do not have the time to do the ground work they outsource it too me, to me these people are the best because they know what quality work involves and you can not just send them some dodgy work.

So in the end of the day if you are time poor work out what you can effectively outsource within the best appropriate time levels. 

James Norquay answered this question

How effective are Facebook ads for each dollar invested?

I would test Facebook ads to be honest, for different products it works in different ways as you are selling chairs and stools possibly might not be a high interest item.

How ever their are other ways you can market via facebook for example:

- remarketing to your websites email list.

- Using offer ads: example 10% off chairs and stools.

We have seen better gains from these styles of advertising in the past for some products in the retail and FMCG niches. 

James Norquay answered this question

Scott Yang
Scott Yang, Founder at OzBargain.com.au

Customer Acquisition

How to grow a more diversified and balanced community website?

Hi Scott,

I remember in the past I have done some social work for a fashion (70% female dominated) client, basically they wanted to spread the word about an offer they were promoting. I remember looking at the top 20 of so deals based websites in the niche. Pushed the deal out to most of the sites and it was picked up quickly as it was a well known brand. I remember moving to OzBargin to promote the offer and the lead time was a bit slower you had to do all this verification ect, sure it was probably to keep spammers out but if you are a big brand surely it could promote quicker movements (maybe an option) 
In regards to picking up more female customers, I think you need to think about partnerships with female dominate sites like Vouge forums for example. 
Another idea are you could make a new section for well priced cosmetics and then promote that to the female audience, I have worked on a few cosmetics sites in the past and ladies love a good cosmetics deal =)

Then the next thing is working out the best way to promote your female sections of the site to this new market, Guest posts, PR, promote via other websites ect. 

Hope this helps mate.

Kind Regards,

James Norquay

James Norquay answered this question

Have you successfully ranked on Google Page 1 with .co domain?

The thing is you can rank any domain if you have the correct link building strategy, social strategy, content strategy and the domain has a good age in the index (the thing which holds .co back is that it is a very new extension) 
I use to own 3 x .info (very similar to .co in terms of market perception) domains which were commercial terms in the US market, these 3 domains I held were ranking very strongly for entertainment terms with around 40,000+ search a month. So you can rank them if the strategy is right, I went on to sell these domains for a decent profit. 
I was actually giving a presentation recently at an event and the same question came up should I use a .co or .info for my business or a .com/ .com.au?
Now in my eyes Google does favor local TLDs for the local market, I have done SEO on .us domains in the USA market and they are favored,I have worked with 100's of .com.au domains over the years and in my eyes Google does give weight to local TLD's.
But in my eyes it also goes done to a business decision do you want your customers too see a .com.au which the customers perceive as been local or do you want the business too see a .co or a .info?
So my advice is to buy a .com.au domain or a .com if it is a business, if it is an affiliate site possibly go with the .co if their is no better commercial term for you to acquire. 

Kind Regards.

James Norquay
 

 

James Norquay answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

It depends on your budget and you need to be smart with your money.

1. With Adwords in the Australian market the cost has gone up and up, my advice is to be smart with your Adwords spend do not blow it on silly keywords which are not going to convert. Find the keywords which convert and implement conversion tracking.

2. With SEO you have many areas to take care of, it can still provide the best ROI for your investment but the thing is results do not happen over night and it takes months to yield good results in high competition niches. It is about doing your research and making sure you target the right areas.

3. With Social you need to make sure you have to time to be active on a daily basis on the account, you need to reply to users and you need to post informative information about the brand. It can involve a bit of work yet results can be long lasting.

In the end of the day its a case by case basis, you need to test what works best for you on an on going basis. 

James Norquay answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

I think using SEO would probably be one of the best areas to target tradies looking for specific keywords around accounting help, book keeping help tradies, persona assistant, call taking ect.

I have worked on a few construction SEO projects in the past, the volume is their it is just about making sure you have leads which are qualified.

You could also look at websites like Service Seeking and Gimme Quotes to help promote your service as these sites do have many tradies on the website posting jobs. So naturally you can try to target this market. 

 

No results found.

James Norquay answered this question

Can you recommend a good digital marketing lawyer?

One law firm we have used in the past is Cooper Mills Lawyers (Office Sydney/Melbourne) they deal mainly in Technology Law - Trademarks, Digital Issues, Domains. I am not sure about Email marketing tho these guys have been very good when we have dealt with them. Ask for Erhan the partner of the firm he will know my name. If his firm can not assist you I am sure he will put you onto the right company to do so.

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Product Development

Is there an australian version of Alibaba website for products?

Hi Ling Lee,

To be honest if you want to buy Australian products or service I think you would need to look more Niche. 

Examples - 

http//www.buybuildingsupplies.com.au - This site offers an Alibaba style offering to people looking to buy building materials

http://www.oneflare.com.au - A great site to hire Australian based services. 

It is hard to find a huge protal tho.

James

James Norquay answered this question

What makes the best corporate Christmas gifts?

Wine is a good gift for Christmas usually.

Some good ones I remember in the past - Yahoo gave these sports bags and Cooler bags, still very good gift use it for BBQ's it was also filled with Beer the bag.

Random companies have given digital photo frames in the past, I did not mind that.

Other things like USB bottle openers also go good =)

James Norquay answered this question

Aside from LinkedIn, SEO, SMM, SEM, are there other ways to market to potential clients?

You can buy advertising on 3rd party sites or 3rd party email lists to promote your event.

Depends what your budget is because most good email marketing opportunities can be costly.

Another thing you can do is promote the event on "event page" style websites, just search for them on Google. 

Also if you have a pre existing memeber base on sites like EventBrite & Meetup.com you can market your events to the user base.

Plus you could even look at promoting the event offline to reach online.

James Norquay answered this question

What is your favourite or preferred project management system?

A few good project management systems worth trying are the following - 

- JIRA

- ASANA

- WORKetc 

Hard to pick one great one as all PM software above offer different areas of the product which assist the end user.

James Norquay answered this question

Cathal Uniacke
Cathal Uniacke, Principal OHS Consultant at

Insurance

Which is Australia's riskiest industry according to major insurers?

I would take a guess and say Medical - Doctors would be a very costly business to insure. I know doctors pay crazy insurance premiums. The ones actually operating on people would pay more. Due to Medical Negligence I am guessing this is one area which is very costly. 

 

James Norquay answered this question

Jennifer Martin
Jennifer Martin, Founder and Small Business Owner Mentor at Zest Business Consulting

Digital Marketing

What is the SEO best practice for opening a second location?

My Advice for the new location is the following -

1. Set up a new website page for the business location example 

Hairdresser.com.au/Sydney-CBD

Hairdresser.com.au/Sutherland

Have 500 words unique content about the location.

2. Set up Google Places locations for both businesses and ensure they are verified, link each Google places location to the GEO specific page.

3. Do citation link building to each location using sites like BrownBook, Yello Pages, True Local to build up the profile of each new location.

Also ensure to take high quality images of each location to use on all the different sites, when I set up Virgin Mobiles Google Places many years ago we had every store around Australia send in pictures, it turned out to be a very cool campaign. 

James Norquay answered this question

Does anyone know how to actually sell something that is free?

If the product is FREE what exactly is it, If I was selling a free product I would probably list it on OzBargin which is a great community for listing free things and generating traffic. 

James Norquay answered this question

Is it bad SEO practice to include currency symbols in URLs?

I wouldn't use $ symbols in URL structure as Micha mentioned this can break the URL and cause issues.

Look at how most of the big Coupon players such as Retail Me Not set up their sits they have a category level page for "PizzaHut" and they list all the deals on the one page they do not set up seprate pages usually and if they do they dont use $ symbols they use dollars as micha mentioned. 

James Norquay answered this question

Kevin Mallen
Kevin Mallen, Business Development Manager at

Social Media

What are the best strategies to expand your brand using Google Plus?

Here are a few tips to grow your brand on Google+
1. Set up rel author to all your blog content - this way you can link your G+ account to external content - https://support.google.com/webmasters/answer/2539557?hl=en
2. Join in relevant communities on Google+ - https://plus.google.com/communities 
Join in discussions on the communities and make your self known.
3. Follow relevant people in your industry if you see a chance to help them do it, it can mean re shares of content or any thing.
4. Start your own community on Google+ and share content via it, I run a community with 7k members.
5. Try and get included in relevant niche specific circles on Google+ people make them and then share them via the network you can gain 100s of followers via this.

Any more specific questions please ask me, I have been using Google+ since the day it was released ;)

James Norquay answered this question

Is the Australian economy picking up based on your experience?

My industry is busy if you do quality work. Many people offer low quality services so the demand for higher quality solutions has gone up in recent times. 
Many businesses have been burnt by low quality operations so we often find our company fixing up the mess of others.

Overall I see some sectors moving up, yet other sectors more growth is needed. 

 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Online Business

Do I need an ABN for an auction company?

The general rule is you need an ABN number if it is a "Business" if it is a "Hobby" then you may not need an ABN number, but that is a grey area. 

I got an ABN number when I was 18 to sell on eBay the right way and pay tax.

Now a few years later ive moved to a company and pay GST.

My advice is if the businesses not a hobby set up and ABN number it just looks more processional when you send invoices to clients ect. 

James Norquay answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Branding

How are you using digital marketing to increase your branding?

I take it you are in the SEO space, to be honest you have to make a name for your self by going to events and building up contacts. I have found to do well or to event get a look in for big projects you need to have the right contacts. 

The problem with SEO is that their is so much competition, every one is doing it now, each week their seems to be 50 new companies a week with people setting them up the thing is you need to push a message of QUALITY services. Most of the clients we work with have worked with 2 or 3 other SEO companies before they come to us so they know what we want and these are usually the best clients because we have to fix all the crappy work prior companies have done.  


Here are a few ideas:

1. Network and answer questions on sites like this also try forums.

2. Social media get involved on Twitter/ Facebook ect ect

3. Go to industry events and conferences.

4. Create great content that stands out (not easy)

5. Advertise and spend money, to be honesty you may need to pay a few grand to get your name out their but it will be worth it.

I will admit things are hard in the market at the moment, but if you have a big network of contacts I have like 1,500+ people on LinkedIn and run some big events 99% of our business is referrals, we do not even advertise because we get referrals. We are slightly smaller compared to big companies in the space but they want to talk to us because they have seen us at events, they have seen our posts and most of the time they know the big company will give a poor level of service where we will give top notch service.

 

That been said I have been working in the space for 8+ years so I have many contacts from old and new business who want to work with my business.


Just have to keep on the hustle and work hard is my advice. 

James Norquay answered this question

What is the best way to find backlink opportunities?

1. Find website who are in a similar niche and then look at their external backlink profile.

A good tool to use is https://ahrefs.com/
2. Look for partners or any one you have sponsored in the past and link to these guys. 
3. Create content marketing assets that these external sites are going to want to link to.

4. If you are still looking for link building ideas here are a few more resources to assist you -

http://pointblankseo.com/link-building-strategies

http://backlinks.com.au/10-surefire-link-building-tips-for-2013/

James Norquay answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Business Planning

Is the "Traditional Office" still relevant?

To be honest I see a strong swing towards co-working spaces in Sydney, I have noticed many business owners are pushing for that type of business operation. 

Virtual offices are still great but, I recently attended an event at Servcorp (fantastic virtual office) and even met some Savvy SME members. 

James Norquay answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Website

Which SSL certificates have better conversion rates?

Depends on what type of niche you are dealing with from my experience. And if the site is doing financial transactions. 

I notice customers seem to be fond of SSL certs and security on eCommerce sites where they are dealing with transactions.

I notice a few sites seem to be using more http://privacy.truste.com/ CERT and what not, how big is impact on conversion I guess you need to test before and after implementation, I have not personally tested it. 

 

James Norquay answered this question

Have you heard of negative SEO, and how do you fix it?

We work with numerous clients who are in high competition markets,

We see negative SEO attacks all the time, the thing is most of them do nothing to harm. One negative SEO attack I have seen were for a VC funded client I have in the US where they do time delayed attacks on numerous internal URLS (can be very annoying) I noticed most of my higher end affiliate clients get hit with negative SEO, corporate branded sites are less likely to be hit but it is good to monitor your link profile.  

What do these negative SEO attacks usually include?

- Usually they hit your websites landing page with 1000's of low quality links on exact match terms to specific landing pages they want to target.

- I have seen other cases where they may hit your site with 1000's of porn links, or links from the wrong type of neighborhood. If you have a clean site you do not want to be associated with those types of links.

What can you do to stop it?

The best thing you can do is:
1. Monitor your link profile during the week using software such as Ahrefs or Majesitc SEO (Paid) or Google Webmaster Tools link data, if something pops up which is not natural and of a negative natural.

2. Use the disavow tool and block the root file of the domain it is not that hard to do.:
https://support.google.com/webmasters/answer/2648487?hl=en
3. Their are other tactics you can do like 404ing domains and play around with re directs but to be honest the disavow tactic works well to stop this junk. In my eyes Google can probably see an attack as they hit the same market and same range of keywords. 
 

James Norquay answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Customer Acquisition

What marketing techniques to use in a competitive environment?

Well I think todays market is look for the following:
Results from past work - prove you can actually do the job via case studies.
Transparency on all work completed - show the business you are willing to show all the work you are doing.
Word of mouth - If you have highly connected customers who love the work your business does you do not need to advertise.
Looking for ways to amplify your content market to get the work out - you can use many different social channels to maximise exposure on your marketing - Reddit Ads, Twitter Ads, Facebook sponsored stories ect ect Test Test TEST what works.
 

 

James Norquay answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Marketing Services & Consultants

Any Australian agencies to help sell a website advertising space?

Well I use to work in big ad agencies.

The thing is you are probably better trying to sell your ad space direct to the company. I know some larger Australia niche sites do that with the ad agencies I have worked at in the past. Only thing is you will need a sales team to do this.

Or you can use a network like Adconion for example...

James Norquay answered this question

Shaun Goethals
Shaun Goethals, Director / Principal Consultant at

Information Technology

What is the most compatible and affordable presentation media?

Google + Hangout with screen share (Cost $0)

Skype business call with screen share (Cost $0)

I have used WebEX in the past and Go To Meeting if you set up Google+ Hangouts right its pretty much the same thing.

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Litigation and Dispute Resolution

How do you handle small bad debts in your business?

Send a letter of demand regarding the money owed, or keep emailing and calling them.

I had some one owe me 4,000 for around 4 months, eventually after a few calls and emails they paid =)

I wouldn't get legal involved as its only 209. 

 

James Norquay answered this question

How does one transition to an online store?

I deal with one client who recently made the transition from running:

1. Online Store

2. Off Line Store

3. Running in home parties for her product.

She realized that the off line store in the city was costing big bucks to run and the margins were not as good as her online store and her in home parties. So she shut down the offline store and now just runs the in home parties and the website.

In the end of the day it is all about your strategy, I think the best thing is to run an online store for a while and make sure that things are done correctly. Make sure you have the right PPC and SEO strategy in plan. Make sure you have the right content and most of all MAKE SURE you have cash flow before you shit it down.

 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Business Management

What Are The Repercussions Of Federal Election For Businesses?

It is to early to call at the moment but I feel it will mean good things for small business, medium business and large business.

I deal with some companies in the FBT industry, staff have now been able to keep jobs ect. I know a few thousand SMBs were affected by these changes. 

I would how ever like to see more regulation imposed on large business taking advantage of small business from the FMCG industry for one. 


I personally can not see tax breaks, but I would also like to see further investment in technology companies in Australia and also grants into innovation ect. So we can hope the Australian tech industry stays up with the global market. 

James Norquay answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Telecommunications, Mobile and Wireless

How important is the National Broadband Network for businesses?

In 10 - 25 years I can see people using desktop computers LESS AND LESS maybe 5% or less.

I think the NBN in 10-25 years will be out dated technology.

Look at the upswing on:

- iPads use

- Mobile use

More people use Mobiles now compared to desktops for internet use.

In 25 years we will probably see Google Glass been used more and more, sound crazy but I think some type of see through Google glass will come out.

Also why not invest in FREE Wifi in CBD areas (if you have been to Europe numerous times you have top notch wifi every where and top notch mobile connectivity), BETTER mobile reach I mean I cant even get internet in the airport tunnel and I am on 4g WTF do people from overseas think when they arrive.

Sorry I think in 20 years NBN will be one BIG waste of money.

People are like YEAH go spend 100 billion on the NBN GREAT idea!!! But the thing is where is the money coming from, the mentality of the current government is to spend spend spend and worry about paying it back later when we are like Greece.

My advice is roll out NBN in a limited number of CBD areas, people in the country invest in friking mobile for them don't roll out billions of cable for them. Australia is not like Japan, Korea ect we are all not living close by.


 

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Web Development

What basic computer knowledge do I need for a startup?

Good advice above about meetups, I run a monthly event which any one can attend for free -

http://www.meetup.com/Online-Marketing-Sydney/ 

But to Answer your original question,

What computer knowledge do you need to run a start up:

- It really depends what your start up is? What is your budget?

Is it mobile startup, offline, online.

To be hones you need to know the basics like email, excel, power point, MYOB ect ect to deal with people.

Most things you can pick up along the way, if you have funds you can outsource things like SEO, SEM, Web Design, Hosting.

I deal with start ups where the founders are not "Computer Savvy" they are more "Business Savvy"

James Norquay answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Business Structure

Are B2B businesses generally service providers?

No, many product offerings only focus on B2B

Example:

- Industrial Machines for business.

- Any specific product which only business would buy, their are endless ranges of products only businesses want.

any thing from cooking machines, to enterprise photo copiers in offices too even business cards.

James Norquay answered this question

What do you think is happening with Google PageRank Update?

Phill,

My advice is not too worry about PR updates from Google too much, I know a few years ago people use to follow them monthly or when they came out via the blogs. Now they are just another metric in a sea of important metrics to follow for your site. Google ca do PR updates at any time it has no set structure for the releases. 

Some other important metrics are:

1. The level of crawl rate your site has. (very important)

Article here: http://www.blindfiveyearold.com/crawl-optimization

2. MOZ page and domain authority. 

3. Metrics from Majestic SEO

On site issues/ errors measurement. 

Site wide linking metrics, analytics measurement ect ect

Overall do more research from a site way point of view on important metrics is my key piece of advice as they will be more important overall, if you are worried about going up in PR go and use outreach to get some high power links. 

James Norquay answered this question

Can someone recommend how to draft a web service agreement?

Well they change per your business,

- You need to include key areas for example:

1. Payment terms.

2. Indemnity section.

3. Statement of work what will be done.

4. Any other areas of importance (as per your business)

I have had one made for my business.

To be honest if you dont want to pay heaps you can go and get one online, and then take it to a lawyer or a friend who is a lawyer to get them to check it over too see if they can spot any thing missing or advice needed.

Most statement of works/ contracts would be pretty similar so I guess you are paying the lawyers for their template.

But overall this is something you need to do right because it can cost you money in the future.  

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Digital Marketing

How do you spend a $500 marketing budget for a new website?

Marketplace sites are one of the hardest types of sites to promote to be honest.

With $500, I would do a give away to get members to sign up that way. Example sign up to our site and have a chance at winning $500 or an iPad or something similar to that, some times people just like the money.

But then again you need to promote the give away, you can do that on forums, ozbargin style sites. 

Or you could even pay people to sign up at a $1 CPA (500 sign ups) but how engaged are they, I saw some trying to do that recently as well. 

Or you could do something creative with the competition where people upload a video online for example..

James Norquay answered this question

Derek Logan
Derek Logan, Director at DAC Solutions Pty Ltd

Customer Retention

How much would this be worth to your business?

Depends if some one came to me with that type of sum, I would ask:

1. What percentage of the 30,000 are active shoppers/ logged into the service in the last month.

2. What percentage of the 30,000 members have made a purchase from this specific service.

3. What level of profit vs. loss over 2 year period for the business.

4. What medium do you have the 30,000 members on is it an email list, is it a Facebook page ect ect.

I guess you are making this up but with any statement you need to think about possibilities...

 

James Norquay answered this question

George Siosi Samuels
George Siosi Samuels, Creative Director & Founder at Siosism

Digital Marketing

Do you use video in your online marketing? Why or why not?

Video is a powerful asset to any digital strategy, the difference is many people do it well and many people don't do it well.

My advice is invest in some high quality video for your business, have some one who knows what they are doing edit it.

Upload it to all the key sites and not YouTube, put it on Daily Montion, Vimeo ect.

James Norquay answered this question

Will paywalls across Fairfax change media consumption habits?

The thing is people will just source out free media with advertising. You just need to go to Google news and work out which is the free media. That been said I do think it is a bold move by Fairfax and I am sure that a percentage of people will probably pay for the media. 

James Norquay answered this question

John Belchamber
John Belchamber, Owner & Senior Consultant at Invoke Results

Leadership

What Is The Biggest Challenge You Face With People In Business?

I have managed some decent size teams over the last few years here are a few tips from my experience to stop problems from happening:

1. Keeping people motivated.

2. Keeping people paid market rates.

3. Keeping the team happy.

4. Keeping the team empowered with the correct responsibility.

5. Keeping the team up to date with KPI and performance reviews every 6 months.

 

James Norquay answered this question

Melissa ELIAS
Melissa ELIAS, Director at SubNook

Business Structure

Do you know Australian start ups with a marketable product?

I think a few companies are doing this currently with the sample of products to the community, it seems to be working ok in the UK and US I notice some investment coming in for Australian companies in the samples space. 

But my question is:

1. How will you break this down via various niches for example:

- Fashion goods - Tech goods - b2b goods - office goods? Are you going to make it niche specific? 

2. I have contacts in all types of business but they would question what is the existing marketing budget, what is the currently marketing base you are working off ect?

 

Good luck with the project

 

James Norquay answered this question

Is it worth hiring a good PR agency?

I have used some big PR companies in the past on joint projects in the past, most of the time they charge a bit.

For example the higher tier firms will charge 10,000 a month to do work.

The main thing that PR people do is get positive press about your business in front of journalists. 

If you have contacts with bloggers and journalists you can get PR out for a far lower cost, I have never worked with a mid tier firm but so it would be good too see if any one else has worked with these styles of firms.  

James Norquay answered this question

Creative Bar
Creative Bar, at Creative Bar Marketing Consulting Agency

Entrepreneurship

Any networking events for businesses in Melbourne or Sydney?

Depends what niche you are in, I run two networking events in Sydney with some friends. 

One is for Online Marketing, where we get specialists from the field to talk about digital we have around (330+ members)

http://www.meetup.com/Online-Marketing-Sydney/

The other one is for online business owners in Sydney - (new meetup but its more focused for people who run business and we only have drinks)

http://www.meetup.com/Online-Business-Owners-Sydney/

Both have networking drinks and you can meetup with like minded business owners. 

Every one is welcome to join both from Savvy SME as they are free.

My advice is to sign up to meetup.com and see what you can find.

James Norquay answered this question

Can someone provide a quick overview of the concept of SEO?

Quick over view:


On site SEO:

Titles, URL, descriptions, Page content, UX structure, Internal Linking, technical SEO elements ect ect

Off Page SEO:

Backlinks to your website, off site social media shares.
Their are over 3,000 ranking elements from Google, so yeah these are very top level.

Also good information here for the basics - http://moz.com/beginners-guide-to-seo

Is SEO important for your business in simple: YES

James Norquay answered this question

How do I start building a following on Twitter?

I have built a decent following on twitter, a few tips.

- Follow trends in your area (comment on big areas)

- Place a Twitter "Follow" button on your website/ email lists.

- Run competitions via Twitter to gain followers, just tell them to re tweet a specific message (I have done this a few times)

- At big conferences live tweet the event, you can usually get 50-100 followers from this by interacting with the people at the conferences. 

- Build a brand in the space and say if people have any questions you will give 1 hour free a month to answer them.

- Follow industry specific people, but dont follow too many people it makes you look spammy.

- Hard work and posting out great content to get a large number of re tweets.
But yeah example profile here: https://twitter.com/connections8 

James Norquay answered this question

Jonty rumbold
Jonty rumbold, I wear many hats at Urban Monk

Online Business

Should I incorporate my online business in the US or not?

The thing is if you have no physical location in the US it may make things a little more difficult for example you need to use mail forwarding and thing such as that to get around it.

A very good write up here on setting up in the USA:
http://blog.freshdesk.com/how-to-incorporate-a-us-corporation-from-outs/#.UXSY_6Lin08

 

James Norquay answered this question

Rhys Roberts
Rhys Roberts, Director at Viridity

Cloud Computing

What are the best options for hosting data files?

It depends on your budget, I will show you some examples of services I have used in the past and I would recommend, I have also broken this down into different sections based on cost:
Level 1 - Free (Google docs can be an option for hosting the excel and other shared work files, yet the thing is data privacy is low and also in terms of professionalism it can look lower if you are using it but in terms of doing the job it does that very effectively)
http://docs.google.com
Level 2 - Low Level Cost (Host Gator is a good option I have used for hosting files and data for clients in the past, the issue is some data is on the same server as other businesses and it is hosted in the US, overall the up time has been quote good)
http://www.hostgator.com/shared
Level 3 - Medium- High Level cost (I have used Macquarie Telecom for cloud hosting in the past, servers are based in Australia, the cost is more than other suppliers listed but the service is top notch)
http://www.macquarietelecom.com/corporate/launch-hosting

So these are some set ups I have used in the past, it really depends on your budget and how you want to host things, if budgets are small just go with a US host, if theirs more try and use an Australian service. 

 

James Norquay answered this question

How do you set up a blog?

It depends what platform your site is built on, some can be easier than others to implement a blog.

To be honest I run off maybe 90-95% information for my readers and possible 5-10% promotion of my services, you can run a banner on the site and have a services page linked via the blog.
If you are building a standalone blog make it on WordPress in terms of how easy and simple the set up and maitence is. 

James Norquay answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I get my videos to rank on YouTube

A few points to rank YouTube videos:

1. Use related keywords in your video title.
2. Use AdWords keyword tool and YouTube keyword too for research on keywords https://ads.youtube.com/keyword_tool 
3.  Use tags in the video with related keywords.
4. Use the description element in the video with related content to the title.
5. Try to do link building back to the video URL itself - use PR/ your own sites/ other sites ect
6. Try to gain social shares to the video itself.
7. Time length of the video is another metrics I have tested, too long can cause issues.
8. Make sure that you name the video file itself related to your keywords, even in the file details of the video you upload you can add additional information.
9. As said above overall views is a good metrics for the video too. 
10. Annotations on the YouTube video is good.
11. Make use of video transcripts too.
A few tips listed above, I have a few videos with millions of views so I have been doing this for a while
 

 

 

James Norquay answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

1. Use a .com.au if you want to target the Australian market.

2. Use a .com if you want to go global (pick it up early if you can is my advice, what is $8 a year to the business?)

3. In my eyes .com.au and .com will still be popular in a few years, sure .anything domains have come out but the market perception is already strong for .com and .com.au 

James Norquay answered this question

Who do you use for your SEO?

When you are picking a new SEO company, I would start with asking some of the following questions, I would mainly do this over the phone or you can meet them in person (probably advise meeting people in person) to get a better feel for the business and too see who will actually be working on your account (that is a bonus question already ask who is the main contact and their experience) 

Question 1. Ask them for current client case studies and results (related to ecommerce is a good start)
Question 2. Ask for testimonials via these clients.
Question 3. Check their current strategies they say they will use for link building are against current Google Guidelines here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 (ask they what strategies they will use)
Question 4. Ask them some technical questions which you have pre written example (do this over the phone/ meeting face to face too so they have to answer the questions quickly) example of some possible questions you can ask:
- What are your thoughts on schema market up?- What are your thoughts on hreflang?- What does QDF mean?- What are your 5 top on page strategies?- What are your 5 top off page strategies? See how quick they answer ;)
Question 5. If you are still concerned ask a friend who is in the IT or Digital Marketing space to interview the potential business further before taking them on.
Question 6.: Ask if they provide a monthly link building report with all links, if they do not provide you with a link report they are dodgy.
I hope this helps with the search. 

James Norquay answered this question

Is listing on Yahoo Directory worth it?

You should also apply for DMOZ too, its not going to do the world, but its another trust factor. The more you build up for your overall link profile trust the better for long term growth. 

James Norquay answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I keep on top of Google's changes that might affect SEO?

Original Content and Quality Backlinks are probably the basic foundation, 

A few tips for staying ahead for 2013 and years to come.

1. I would remove any low quality links to your website, if some one has built junk links over the years they are only going to do bad things for your website.
2. Diversify your link building to the website, do not push all the links to the home page of the site that is a common spam signal for Google, split up your link building efforts to lower level pages. Please also try to make link building natural use brand terms and terms which the general public would link too, if you make your link building efforts 100% on exact match you are asking fro trouble. 
3. Implement Schema.org tags onto your website, if you do not have relevant mark ups you are missing out.
4. Get onto Google+ and impalement rel author onto your Website if you do not have rel author set up your are missing out. set up here: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986
5. Set up a content calendar for your business work out what content marketing efforts you can push for up coming dates in the year which relate to your business. 
6. Do not cut corners, if some one is offering to do your SEO for $100 a month with guaranteed results its probably too good to be true and you will probably end up with your site been penalized.
Good info here too http://www.slideshare.net/connections8/seo-is-not-dead-you-are-just-doing-it-wrong

 

James Norquay answered this question

Is listing on Yahoo Directory worth it?

Yahoo directory is a decent indicator to Google that the sites owner is willing to list their site in a premium directory. 
But the thing is if you are short on cost its probably worth targeting local directories in Australia first for your website/ business listing example True Local/ Start Local ect ect.
Adding a site to yahoo directory is not going to see your ranking instantly boost over night it might just send you some direct traffic and just be another building block to a wider link profile. 

James Norquay answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

Well that is the problem with many SEO companies they focus on Rankings and not on Revenue.

Its great that you might rank for keyword X but really is that going to drive revenue and sales?
So many times in the past I have taken on accounts where we have to re educate the business on their SEO goals, many focus on ranking for 3 head terms, but really you can drive so much more revenue from an effective long tail strategy. 
 

James Norquay answered this question

Hazel Theocharous
Hazel Theocharous, Small Business Support Specialist at Expert VA

Business Growth

What is one thing every business should outsource to an expert?

I feel the best thing to outsource is any thing you feel you are not an expert in an you can save much time from outsourcing.

I work with numerous companies who are really great at doing SEO/Online marketing yet as they do not have the time to do the ground work they outsource it too me, to me these people are the best because they know what quality work involves and you can not just send them some dodgy work.

So in the end of the day if you are time poor work out what you can effectively outsource within the best appropriate time levels. 

James Norquay answered this question

How effective are Facebook ads for each dollar invested?

I would test Facebook ads to be honest, for different products it works in different ways as you are selling chairs and stools possibly might not be a high interest item.

How ever their are other ways you can market via facebook for example:

- remarketing to your websites email list.

- Using offer ads: example 10% off chairs and stools.

We have seen better gains from these styles of advertising in the past for some products in the retail and FMCG niches. 

James Norquay answered this question

Scott Yang
Scott Yang, Founder at OzBargain.com.au

Customer Acquisition

How to grow a more diversified and balanced community website?

Hi Scott,

I remember in the past I have done some social work for a fashion (70% female dominated) client, basically they wanted to spread the word about an offer they were promoting. I remember looking at the top 20 of so deals based websites in the niche. Pushed the deal out to most of the sites and it was picked up quickly as it was a well known brand. I remember moving to OzBargin to promote the offer and the lead time was a bit slower you had to do all this verification ect, sure it was probably to keep spammers out but if you are a big brand surely it could promote quicker movements (maybe an option) 
In regards to picking up more female customers, I think you need to think about partnerships with female dominate sites like Vouge forums for example. 
Another idea are you could make a new section for well priced cosmetics and then promote that to the female audience, I have worked on a few cosmetics sites in the past and ladies love a good cosmetics deal =)

Then the next thing is working out the best way to promote your female sections of the site to this new market, Guest posts, PR, promote via other websites ect. 

Hope this helps mate.

Kind Regards,

James Norquay

James Norquay answered this question

Have you successfully ranked on Google Page 1 with .co domain?

The thing is you can rank any domain if you have the correct link building strategy, social strategy, content strategy and the domain has a good age in the index (the thing which holds .co back is that it is a very new extension) 
I use to own 3 x .info (very similar to .co in terms of market perception) domains which were commercial terms in the US market, these 3 domains I held were ranking very strongly for entertainment terms with around 40,000+ search a month. So you can rank them if the strategy is right, I went on to sell these domains for a decent profit. 
I was actually giving a presentation recently at an event and the same question came up should I use a .co or .info for my business or a .com/ .com.au?
Now in my eyes Google does favor local TLDs for the local market, I have done SEO on .us domains in the USA market and they are favored,I have worked with 100's of .com.au domains over the years and in my eyes Google does give weight to local TLD's.
But in my eyes it also goes done to a business decision do you want your customers too see a .com.au which the customers perceive as been local or do you want the business too see a .co or a .info?
So my advice is to buy a .com.au domain or a .com if it is a business, if it is an affiliate site possibly go with the .co if their is no better commercial term for you to acquire. 

Kind Regards.

James Norquay
 

 

James Norquay answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

It depends on your budget and you need to be smart with your money.

1. With Adwords in the Australian market the cost has gone up and up, my advice is to be smart with your Adwords spend do not blow it on silly keywords which are not going to convert. Find the keywords which convert and implement conversion tracking.

2. With SEO you have many areas to take care of, it can still provide the best ROI for your investment but the thing is results do not happen over night and it takes months to yield good results in high competition niches. It is about doing your research and making sure you target the right areas.

3. With Social you need to make sure you have to time to be active on a daily basis on the account, you need to reply to users and you need to post informative information about the brand. It can involve a bit of work yet results can be long lasting.

In the end of the day its a case by case basis, you need to test what works best for you on an on going basis. 

James Norquay answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

I think using SEO would probably be one of the best areas to target tradies looking for specific keywords around accounting help, book keeping help tradies, persona assistant, call taking ect.

I have worked on a few construction SEO projects in the past, the volume is their it is just about making sure you have leads which are qualified.

You could also look at websites like Service Seeking and Gimme Quotes to help promote your service as these sites do have many tradies on the website posting jobs. So naturally you can try to target this market. 

 

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