Jane Tepper profile image

Jane Tepper

Director at EcoSleep Australia Pty Ltd

Member Since June 2013

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My business EcoSleep started when I invented an innovative form of bed linen for my children. When asked to make it for others I realised there was a business to be run. I source my own manufacturing, designing and social media with a business mentor to keep me in line.
I am passionate about the environment and our business products echo this.
I also mentor and consult to small and medium businesses on how to grow in today's retail world whilst travelling and promoting our Coshee bed linen.

Qualified skills

Beds & Bedding-Retail
Homewares-Retail
Manchester-Retail

Jane Tepper answered this question

How does one transition to an online store?

So many good points above but one clear one I can see from the points is this: When you have a bricks and mortar store you also need to have an online store so that they run in conjunction with each other.

This means you already have your SEO and marketing up and running, your online store is low cost for as said anything from $50-$100 a month.

If your customers are invited to join at each purchase and sent a newsletter with sales or tips etc they know where you are and what you are up to and then and only then do you start the process of closing down your bricks and mortar store.

Your customer is then in the loop you have a growing online business and the transition is so much easier than when it is a "fire sale" situation.

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Jane Tepper answered this question

How does one transition to an online store?

So many good points above but one clear one I can see from the points is this: When you have a bricks and mortar store you also need to have an online store so that they run in conjunction with each other.

This means you already have your SEO and marketing up and running, your online store is low cost for as said anything from $50-$100 a month.

If your customers are invited to join at each purchase and sent a newsletter with sales or tips etc they know where you are and what you are up to and then and only then do you start the process of closing down your bricks and mortar store.

Your customer is then in the loop you have a growing online business and the transition is so much easier than when it is a "fire sale" situation.

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