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Jason Robertson

Owner at

Member Since March 2013

Melbourne, VIC,

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Oak Room Wines makes wine personal, with premium wines and custom designed labels that are sure to impress.
Corporate custom labelled wines for gifts & events is our specialty. Offering 60+ wines to choose from, premium label stocks, die cut printing and many corporate gift packaging options.
Oak Room Wines run Fundraising with Wine programs - what better way to raise money for your cause than with wine!
Personal events like weddings, engagements & birthdays are also very popular.

Jason Robertson answered this question

Who do you use for your SEO?

Hi there, I have used First digital in Sydney, Salmat digital and have heard very good things about eweb also in Sydney. This was all whilst I was at Tess Cameras basses in Melbourne and we had no issue with the interstate relationship. Cost really depends upon how aggressive you want to be but we were in the 3-5k bracket. I would think depending upon your site, 2k would be a minimum to get measure able results. It also depends a lot on if you can implement the change recommendations or write the content. You may have additional fees from your developer if structural changes are recommended. I would interview at least 5 companies and do a feature comparison chart of what they are recommending and make an educated decision with as many facts as possible.

hope this helps!

cheers jason

Jason Robertson answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I keep on top of Google's changes that might affect SEO?

Hi Henrik,

Further to Ivana's points, the most recent Google algorithm changes (Panda and Penguin) are making it harder to use some of the traditional methods (keyword and backlinks for eg) to fool Google into giving you a higher page rank.

The emphasis is moving more to what is on the page and how relevant that is to the reader, ie. How long are they on the page for, are they interacting with the site or leaving straight away. Google has realized over the years that getting a high listing on Google and not having people want to engage with the content once they click is not a good user experience for the their search results or their users.

This is making it harder in some ways for SEO companies as its not just about keyword stuffing and massive amounts of backlinks - which were generally paid for to give the illusion of a highly regarded page.

In short, think of the user, will additional images, videos, social channels, better written content appeal to your users? If so this is a great place to start.

An SEO company can still have a very positive effect for your site if you have fundamental technical issues that need to be addressed - are your URL's readable (friendly)? do you have a sitemap? is your site menus and page structure as clear as it possibly can be to make it easy for your users to find what they are looking for?

Hope this helps!

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Jason Robertson answered this question

Who do you use for your SEO?

Hi there, I have used First digital in Sydney, Salmat digital and have heard very good things about eweb also in Sydney. This was all whilst I was at Tess Cameras basses in Melbourne and we had no issue with the interstate relationship. Cost really depends upon how aggressive you want to be but we were in the 3-5k bracket. I would think depending upon your site, 2k would be a minimum to get measure able results. It also depends a lot on if you can implement the change recommendations or write the content. You may have additional fees from your developer if structural changes are recommended. I would interview at least 5 companies and do a feature comparison chart of what they are recommending and make an educated decision with as many facts as possible.

hope this helps!

cheers jason

Jason Robertson answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Search Engine Optimisation (SEO)

How do I keep on top of Google's changes that might affect SEO?

Hi Henrik,

Further to Ivana's points, the most recent Google algorithm changes (Panda and Penguin) are making it harder to use some of the traditional methods (keyword and backlinks for eg) to fool Google into giving you a higher page rank.

The emphasis is moving more to what is on the page and how relevant that is to the reader, ie. How long are they on the page for, are they interacting with the site or leaving straight away. Google has realized over the years that getting a high listing on Google and not having people want to engage with the content once they click is not a good user experience for the their search results or their users.

This is making it harder in some ways for SEO companies as its not just about keyword stuffing and massive amounts of backlinks - which were generally paid for to give the illusion of a highly regarded page.

In short, think of the user, will additional images, videos, social channels, better written content appeal to your users? If so this is a great place to start.

An SEO company can still have a very positive effect for your site if you have fundamental technical issues that need to be addressed - are your URL's readable (friendly)? do you have a sitemap? is your site menus and page structure as clear as it possibly can be to make it easy for your users to find what they are looking for?

Hope this helps!

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