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Jason Sew Hoy

COO at

Member Since September 2013

Oakland, CA, 9460

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An early member of 99designs, the worlds largest online graphic design marketplace, Jason has been instrumental in the company's rapid 5­ year growth and global expansion. As Chief Operating Officer and Asia­ Pacific General Manager, he is passionate about product strategy, user experience, internationalisation and creating a high­ performance product development team.

Graphic Design

How to choose a logo font

Once you have the perfect image for your logo, the search begins for the ideal mate: your typeface.  Keep in mind that your logo is the face of your brand, so when considering fonts, think about the personality traits you want your logo to convey. Is it trust, speed, strength, reliability or attention to detail? The font you choose can go a long way in establishing an emotional connection to yo...

Digital Marketing

8 best practices for banner ads

Banner ads. They’re not always pretty, but companies of all sizes rely on this measurable and effective medium to increase brand awareness and drive sales. Once you’ve written some killer copy and bought ad space close to the main content of a highly-trafficked webpage, you’ll need to choose a design and bring in those clicks. Below is a list of banner ad design tips and general guidelines...

Graphic Design

Infographic: Does design matter?

We’ve seen a lot of articles in the media lately about how design is an increasingly important factor in the success of companies. But does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work? To find out, 99designs polled 1,500 small business owners, startups, entrepreneurs and design decision-makers on graphic desi...

Digital Marketing

How to reap the benefits of email marketing

89 billion: that’s the number of business emails sent and received per day in 2012, according to a study by the Radicati Group, Inc. It may not be glitzy or glamorous, but email remains one of the most cost-effective marketing channels for businesses around the world. Email marketing lets you reach your audience in a fast, efficient manner. But with so many emails hitting a customer’s Inbox...

Graphic Design

4 tips to make your graphic designer happy (Infographic)

Working with graphic designers should be be a fun and a rewarding process. They’re helping you bring a vision to life, after all! But the client-designer relationship has its share of challenges, many of which can be traced back to one core cause: clients just don’t understand what makes designers tick. To help bridge the gap between clients’ needs and designers’ wants, 99designs surveyed...

Web Design

6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can generate leads, facilitate downloads and encourage purchases. But because of their stand-alone nature, landing pages are often difficult for small business owners to master. Here are 6 landing page best practices to help you create a business landing page that converts.  1. Focus on a single objective...

Copywriting and Content Marketing

3 tips for a winning blog design

We all know that when it comes to blogging, content is king. That makes design the all-important sidekick. Here are three tips for creating a blog design for your small business that lets your ideas shine. 1. Define your focus You may consider yourself an expert in many areas, but it’s important to choose one well-defined theme to help your business stand out in a crowded blogosphere. Focus on...

Copywriting and Content Marketing

Top 3 Blog Design Tips

We all know that when it comes to blogging, content is king. That makes design the all-important sidekick. Here are three tips for creating a blog design for your small business that lets your ideas shine. 1. Define your focus You may consider yourself an expert in many areas, but important blog design tips not to overlook include that you should choose one well-defined theme to help your busine...

Graphic Design

How to choose a logo font

Once you have the perfect image for your logo, the search begins for the ideal mate: your typeface.  Keep in mind that your logo is the face of your brand, so when considering fonts, think about the personality traits you want your logo to convey. Is it trust, speed, strength, reliability or attention to detail? The font you choose can go a long way in establishing an emotional connection to yo...

Digital Marketing

8 best practices for banner ads

Banner ads. They’re not always pretty, but companies of all sizes rely on this measurable and effective medium to increase brand awareness and drive sales. Once you’ve written some killer copy and bought ad space close to the main content of a highly-trafficked webpage, you’ll need to choose a design and bring in those clicks. Below is a list of banner ad design tips and general guidelines...

Graphic Design

Infographic: Does design matter?

We’ve seen a lot of articles in the media lately about how design is an increasingly important factor in the success of companies. But does that sentiment trickle down to the people actually running small businesses and deciding how much emphasis to place on design work? To find out, 99designs polled 1,500 small business owners, startups, entrepreneurs and design decision-makers on graphic desi...

Digital Marketing

How to reap the benefits of email marketing

89 billion: that’s the number of business emails sent and received per day in 2012, according to a study by the Radicati Group, Inc. It may not be glitzy or glamorous, but email remains one of the most cost-effective marketing channels for businesses around the world. Email marketing lets you reach your audience in a fast, efficient manner. But with so many emails hitting a customer’s Inbox...

Graphic Design

4 tips to make your graphic designer happy (Infographic)

Working with graphic designers should be be a fun and a rewarding process. They’re helping you bring a vision to life, after all! But the client-designer relationship has its share of challenges, many of which can be traced back to one core cause: clients just don’t understand what makes designers tick. To help bridge the gap between clients’ needs and designers’ wants, 99designs surveyed...

Web Design

6 Factors That Can Boost Landing Page Conversion

Landing pages are a critical component in many small businesses’ marketing arsenal. They can generate leads, facilitate downloads and encourage purchases. But because of their stand-alone nature, landing pages are often difficult for small business owners to master. Here are 6 landing page best practices to help you create a business landing page that converts.  1. Focus on a single objective...

Copywriting and Content Marketing

3 tips for a winning blog design

We all know that when it comes to blogging, content is king. That makes design the all-important sidekick. Here are three tips for creating a blog design for your small business that lets your ideas shine. 1. Define your focus You may consider yourself an expert in many areas, but it’s important to choose one well-defined theme to help your business stand out in a crowded blogosphere. Focus on...

Copywriting and Content Marketing

Top 3 Blog Design Tips

We all know that when it comes to blogging, content is king. That makes design the all-important sidekick. Here are three tips for creating a blog design for your small business that lets your ideas shine. 1. Define your focus You may consider yourself an expert in many areas, but important blog design tips not to overlook include that you should choose one well-defined theme to help your busine...

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