Jayson Rodda profile image

Jayson Rodda

Head of Digital Marketing at Find Your Ideal Customers

Member Since March 2013

Chadstone, VIC, 3148

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10 years experience in running Paid search campaigns across Google & Yahoo. Previous 4 years worked at Australia's Fastest Growing Online Marketing Agency, started when just 9 people were at the company and left with 90+ staff. Managed, trained and mentored 10+ staff to become paid search experts, with a paid search spend in the team of over $10 million per year. Expert in spends between $5k -$100k + pm. Head of Digital Marketing in start up Agency looking to help clients succeed online.

Jayson Rodda answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Asked this question - Advertising

Is Google AdWords giving you a good return on investment?

Based on my experience across some 500-1000 adwords accounts in many industries, I would suggest that at least 75% of the adwords accounts I've seen (either self managed or with other adwords agencies) don't make money.  Most common reasons would include: Not having basic tracking in place,   

Business owners that say - I just need to be in the top of Google,   
Delegating the task to the office junior to look after the adwords account 
 Poor quality online marketing companies - that lack expertise to fully understand & service your business    
 What sort of returns would an advertiser expect to get if they recorded video via an iphone and put together a TV commercial in their spare time, then posted it in prime time TV advertising slots.  They would be disappointed no doubt, as well.
 Google adwords is the only method on Google, that provides advertisers the ability to target exact search terms, with specific ad copy and direct users to nominated pages. Even better, you decide what you are willing to pay to be on the front page of google in 1 minute.  Those that understand it should make money in majority of industries.  Particularly if you are not paying a management fee, that does change the landscape sometimes with smaller advertisers & in some niche markets. 
 Areas to avoid for Google adwords:
ecommerce - low margin products, poor quality adwords management companies & high CPC markets with low margins.
  To answer your second question:  
It does not matter if buyers click on adwords or organic.  It matters that you can effectively measure that all of your marketing activities are delivering positive ROI.
Whilst I've seen instances when ranking #1 in organic and #1 in adwords you can gain as much as 60% of the market.  This would (for sure) attract most buyers.  
CTR's would suggest that top organic rankings still outperform top adwords rankings.  But given all the panda & penguin updates, businesses have lack of certainty have with shrinking organic rankings (above the fold).  This will continue as the days that SEO dominated google search volume will become a distant memory.  Google will continues to push towards a paid model, to keep their share holders happy.
If an adwords account is complimented with web experience designed to maximise prospect engagement you should be attracting potential buyers profitably.  This ideally should be well above organic traffic conversion rates.

Jayson Rodda answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Asked this question - Digital Marketing

What is the most effective way to drive traffic on a budget?

I would start buy using the Google keyword tool and enter your website into the search bar.  Make sure you choose exact match search results.  You can also select the approx cost per click for a guide on what this traffic is worth via Google adwords.



NOTE:  This is what Google find's your site to be currently relevant for



Next you should search again, but this time for search terms that are most relevant for your business.  Once you put together a list of search terms that are most relevant for your business, break they into 3 categories;



A) Buying keywords



B) Browsing keywords



C) Research keywords



This should provide an overview of how large the market is and also how competitive it is.



Need immediate results:



If you are looking for immediate increase in sales, look at running adwords for buying keywords.  Your industry is very competitive, so seek professional help.  If you want to do it yourself a handy article is:



Google Adwords Cheat Sheet for Small budgets



Longer term results:



Do some ranking checks on the keywords that Google finds your site to be relevant for, check some of the new variations from the list you built at the start.  You might find that creating blog articles some niche terms for these search terms will deliver the increase in traffic you are looking for.



Given that competition is high, I would be seeking professional help on what strategy will deliver the best bang for your buck in the short term.  This should also provide a framework moving forward for sustained growth in SEO.



 


Jayson Rodda answered this question

Brian Jo

Asked this question - Search Engine Optimisation (SEO)

Who do you use for your SEO?

I have chosen to do my own SEO.  I use a Search Marketing consultant that has created a 12 month strategy, this was relatively expensive to create but, I use two staff with different skill sets to execute on this plan.  I feel that this is the best way for my business.  



Strategy is the key for SEO, without it you are simply spinning your wheels.  Find the best person you can to develop your plan.  This should become a blue print that you can choose to action yourself, internally or outsource. 



Why pay a consultant $100 per hour, to update title descriptions, write articles or run ranking reports. Most SEO companies would be charging out between $100-$200 per hour as a minimum.



Having worked in the Industry for several years, I know first hand what the SEO companies do for their own websites vs what they do for clients.  This method costs me far more, but I am able to control quality, see output and have confidence that the money I pay is for work being completed.



It probably helps that, I have industry experience, but with a great consultant advising you, there will be no more smoke and mirrors..



 


Jayson Rodda answered this question

Jenny Spring
Jenny Spring, Managing Director at

Asked this question - Web Design

How can a website/graphic designer attract more referrals?

A common problem for many website designers is that they provide one off transactions for clients.  



For clients on the other hand, a website is a simply a marketing tool which won't provide any value unless people find it.  



If I were a web designer I would find like minded partners that can provide these crucial complimentary services and take a commission.  This should build an ongoing revenue, keep the web designer involved with clients journey through online marketing, provide additional revenue opportunities & with the right SEO, PPC & Social Media partners you should receive referring work back through for web design work.



Providing complete solutions should allow for better margins & better conversion from leads into sale.  It might take a little bit of effort to establish, but you might have 100+ clients that can be referred through your soon to be created network.  That sounds like untapped opportunity.


No results found.

Jayson Rodda answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Asked this question - Advertising

Is Google AdWords giving you a good return on investment?

Based on my experience across some 500-1000 adwords accounts in many industries, I would suggest that at least 75% of the adwords accounts I've seen (either self managed or with other adwords agencies) don't make money.  Most common reasons would include: Not having basic tracking in place,   

Business owners that say - I just need to be in the top of Google,   
Delegating the task to the office junior to look after the adwords account 
 Poor quality online marketing companies - that lack expertise to fully understand & service your business    
 What sort of returns would an advertiser expect to get if they recorded video via an iphone and put together a TV commercial in their spare time, then posted it in prime time TV advertising slots.  They would be disappointed no doubt, as well.
 Google adwords is the only method on Google, that provides advertisers the ability to target exact search terms, with specific ad copy and direct users to nominated pages. Even better, you decide what you are willing to pay to be on the front page of google in 1 minute.  Those that understand it should make money in majority of industries.  Particularly if you are not paying a management fee, that does change the landscape sometimes with smaller advertisers & in some niche markets. 
 Areas to avoid for Google adwords:
ecommerce - low margin products, poor quality adwords management companies & high CPC markets with low margins.
  To answer your second question:  
It does not matter if buyers click on adwords or organic.  It matters that you can effectively measure that all of your marketing activities are delivering positive ROI.
Whilst I've seen instances when ranking #1 in organic and #1 in adwords you can gain as much as 60% of the market.  This would (for sure) attract most buyers.  
CTR's would suggest that top organic rankings still outperform top adwords rankings.  But given all the panda & penguin updates, businesses have lack of certainty have with shrinking organic rankings (above the fold).  This will continue as the days that SEO dominated google search volume will become a distant memory.  Google will continues to push towards a paid model, to keep their share holders happy.
If an adwords account is complimented with web experience designed to maximise prospect engagement you should be attracting potential buyers profitably.  This ideally should be well above organic traffic conversion rates.

Jayson Rodda answered this question

Henrik Larsen
Henrik Larsen, Director at IePlus Pty Ltd

Asked this question - Digital Marketing

What is the most effective way to drive traffic on a budget?

I would start buy using the Google keyword tool and enter your website into the search bar.  Make sure you choose exact match search results.  You can also select the approx cost per click for a guide on what this traffic is worth via Google adwords.



NOTE:  This is what Google find's your site to be currently relevant for



Next you should search again, but this time for search terms that are most relevant for your business.  Once you put together a list of search terms that are most relevant for your business, break they into 3 categories;



A) Buying keywords



B) Browsing keywords



C) Research keywords



This should provide an overview of how large the market is and also how competitive it is.



Need immediate results:



If you are looking for immediate increase in sales, look at running adwords for buying keywords.  Your industry is very competitive, so seek professional help.  If you want to do it yourself a handy article is:



Google Adwords Cheat Sheet for Small budgets



Longer term results:



Do some ranking checks on the keywords that Google finds your site to be relevant for, check some of the new variations from the list you built at the start.  You might find that creating blog articles some niche terms for these search terms will deliver the increase in traffic you are looking for.



Given that competition is high, I would be seeking professional help on what strategy will deliver the best bang for your buck in the short term.  This should also provide a framework moving forward for sustained growth in SEO.



 


Jayson Rodda answered this question

Brian Jo

Asked this question - Search Engine Optimisation (SEO)

Who do you use for your SEO?

I have chosen to do my own SEO.  I use a Search Marketing consultant that has created a 12 month strategy, this was relatively expensive to create but, I use two staff with different skill sets to execute on this plan.  I feel that this is the best way for my business.  



Strategy is the key for SEO, without it you are simply spinning your wheels.  Find the best person you can to develop your plan.  This should become a blue print that you can choose to action yourself, internally or outsource. 



Why pay a consultant $100 per hour, to update title descriptions, write articles or run ranking reports. Most SEO companies would be charging out between $100-$200 per hour as a minimum.



Having worked in the Industry for several years, I know first hand what the SEO companies do for their own websites vs what they do for clients.  This method costs me far more, but I am able to control quality, see output and have confidence that the money I pay is for work being completed.



It probably helps that, I have industry experience, but with a great consultant advising you, there will be no more smoke and mirrors..



 


Jayson Rodda answered this question

Jenny Spring
Jenny Spring, Managing Director at

Asked this question - Web Design

How can a website/graphic designer attract more referrals?

A common problem for many website designers is that they provide one off transactions for clients.  



For clients on the other hand, a website is a simply a marketing tool which won't provide any value unless people find it.  



If I were a web designer I would find like minded partners that can provide these crucial complimentary services and take a commission.  This should build an ongoing revenue, keep the web designer involved with clients journey through online marketing, provide additional revenue opportunities & with the right SEO, PPC & Social Media partners you should receive referring work back through for web design work.



Providing complete solutions should allow for better margins & better conversion from leads into sale.  It might take a little bit of effort to establish, but you might have 100+ clients that can be referred through your soon to be created network.  That sounds like untapped opportunity.


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