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Jennifer Lancaster

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Member Since July 2017

Clontarf, QLD, 4019

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Jennifer Lancaster answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Web Development

What are the best website platforms for dummies to develop a simple site?

I have set up three websites on Wordpress, which I think is the most flexible and easier to do activities to rank better in search. However, if your timeline for learning is shorter, I managed to learn SquareSpace and set up a new website on it for an accountant in the space of a month (1 short day a week). Because it came self-hosted (also great value) there was no hassles with setting up a hosting solution.  The con of SquareSpace as I saw it, was sometimes it seemed nigh on impossible to get the gaps and photo galleries how you like it. If you don't drop the photo in the exact right place, it also goes to hell in a handbasket. Video tutorials and speedy support got me out of the pickle. 

Jennifer Lancaster answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

How to know a marketing agency or expert is right for you?

From my past experience, I would say it's that level of client-to-service-provider that is an ideal match. Location also comes into it, as some people still prefer to have first meetings face to face. You can tell if someone or an agency is the right type for you by going through all their recent clients: what type of clients do they normally attract? Are they similar in size to your business? Have these clients got the results that you want to get? (Reviews, Case Studies and Testimonials)It's also necessary to ask questions of the agency or expert and be specific about something you want to do. See what they say; you'll then know if they are truly helpful or just selling you a package. 

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Jennifer Lancaster answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Web Development

What are the best website platforms for dummies to develop a simple site?

I have set up three websites on Wordpress, which I think is the most flexible and easier to do activities to rank better in search. However, if your timeline for learning is shorter, I managed to learn SquareSpace and set up a new website on it for an accountant in the space of a month (1 short day a week). Because it came self-hosted (also great value) there was no hassles with setting up a hosting solution.  The con of SquareSpace as I saw it, was sometimes it seemed nigh on impossible to get the gaps and photo galleries how you like it. If you don't drop the photo in the exact right place, it also goes to hell in a handbasket. Video tutorials and speedy support got me out of the pickle. 

Jennifer Lancaster answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

How to know a marketing agency or expert is right for you?

From my past experience, I would say it's that level of client-to-service-provider that is an ideal match. Location also comes into it, as some people still prefer to have first meetings face to face. You can tell if someone or an agency is the right type for you by going through all their recent clients: what type of clients do they normally attract? Are they similar in size to your business? Have these clients got the results that you want to get? (Reviews, Case Studies and Testimonials)It's also necessary to ask questions of the agency or expert and be specific about something you want to do. See what they say; you'll then know if they are truly helpful or just selling you a package. 

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