John Rosato

Digital Marketing Manager at Wolf Interactive

Member Since November 2016

Richmond, VIC, 3121

2 FOLLOWERS

Ready to build a brand and drive sales from digital? I help Australian businesses big or small better understand and make use of their online marketing spend.

Whether it's getting to the top of Google, making sense of your analytics, activating your army of email subscribers or engaging new and existing customers on Facebook - I can help.

Love sharing my knowledge to help Australian businesses do better marketing.

John Rosato answered this question

Chirag Ahmedabadi, Owner at AppliView Technologies

Asked this question on 4/11/16 - Search Engine Optimisation (SEO)

What must I do to get my website up on Google search results?

First off - great response Bridget! Chirag, you're competing in a VERY competitive space.

Competing on terms like 'HR Software' or 'Applicant Tracking Software' are going to be out of your reach in the short term. You may find focussing on terms like "applicant tracking system for small business" or "applicant tracking system for schools" may be a better use of your time as you won't be competing with as many 'big dogs'.

It's important that you use well-written title tags, a H1 (which is currently missing from the home page) and some solid content which speaks to what applicant tracking software is and how it will help your audience. A fellow Australian start up, Ento.com do a great job here.

Not only that, but I can see some 'spammy' SEO practices taking place including some poor quality link building using exact match anchor text like 'HR Software' - this isn't helping.

I'd say you have two options if you're looking to compete in search:

If you have some budget find an SEO or agency that can help you put all the best-practices in place, drive you to create some really solid content & promote your business in all the right places. As a starting point, a directory like Capterra would be an absolute no-brainer!
The Moz Beginner Guide is a great place to start to learn what you could and should be doing to optimise your site. While their views are very much 'best practice' driven (which sometimes misses what is ACTUALLY working) it's by far the best place to start.

Hope that helps,

John

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