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Justin Babet

CEO at JobAdvisor.com.au

Member Since February 2013

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I run JobAdvisor.com.au, Australia's leading Employer Discovery and Comparison site. I've been in the recruitment game for more than a decade, having been a founding member and more recently the Managing Director of one of Australia’s most highly awarded recruitment agencies, Xpand Group. I've worked with some of the world’s leading organisations, designing enterprise level employer branding and recruitment strategies.

Recruitment

Why employer branding is dead

I was sitting in a talent conference in December last year when Bill Boormann, one of the world’s leading recruitment experts, dropped this bombshell, “Employer Branding is dead”. Now, I run a website that essentially provides an Employer Branding solution, so I swallowed hard and felt my heart drop, which the entire room probably heard because everyone went dead silent. But then Bill wen...

Recruitment

Why employer branding is dead

I was sitting in a talent conference in December last year when Bill Boormann, one of the world’s leading recruitment experts, dropped this bombshell, “Employer Branding is dead”. Now, I run a website that essentially provides an Employer Branding solution, so I swallowed hard and felt my heart drop, which the entire room probably heard because everyone went dead silent. But then Bill wen...

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