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Katherine MacPherson
Top 10% Search engine marketing

Principal at The Hunter Box

Member Since August 2013

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54 FOLLOWERS

Still trying to figure out what she wants to be when she grows up, Katherine has spent the last 15 years working across a range of industries, always creatively designing and managing marketing projects.
Katherine understands business, and builds marketing strategies to get the best out of your marketing dollar. Katherine has a ‘thing’ for Seth Godin (look him up!) and thinks she can sing but knows she can’t dance.

Reputation

Top 10%
Search engine marketing

Katherine MacPherson answered a question

Steve Osborne

Asked this question - Advertising

Would you pitch advertising/design/marketing concepts to clients?

I'm working on a business model based on involving a group of talented creatives in a cooperative...

Katherine MacPherson answered a question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Asked this question - Social media

Katherine MacPherson answered a question

Ivana Katz

Asked this question - Search engine marketing

What is the best way to find backlink opportunities?

I have a client who has a website related to family friendly activities and I am wondering what is...

Katherine MacPherson answered a question

Brian Le Mon

Asked this question - Customer acquisition

Has anyone tried a paid referral system to get new customers?

Hi Savvys, I am looking at marketing avenues to increase my customer base. AdWords and the like...

Selling online

How retailers can create an amazing online experience

Online sales in Australia represented $14.1 billion in the last year, representing 6.3% of total retail spend. And this is growing.    Recent Australian research shows that pure-play retailers s...

Read more
Search engine marketing

Keeping Google happy with smart SEO

There’s a right way to do SEO, and a wrong. When it comes to search engines, Google makes the rules – and they’re constantly evolving to ensure that they deliver the most relevant and credible ...

Read more
Business growth

A crash course in time management for business owners

Not an uncommon issue is the juggling act of being a business owner - the success of (and sometimes, every function of) the business comes back to you. If not managed, time management can become the ...

Read more
Offline and direct marketing

Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be true. Networking can be the best opportunity you will have for generating real leads and gro...

Read more
Selling online

How retailers can create an amazing online experience

Online sales in Australia represented $14.1 billion in the last year, representing 6.3% of total retail spend. And this is growing.    Recent Australian research shows that pure-play retailers s...

Read more
Search engine marketing

Keeping Google happy with smart SEO

There’s a right way to do SEO, and a wrong. When it comes to search engines, Google makes the rules – and they’re constantly evolving to ensure that they deliver the most relevant and credible ...

Read more
Business growth

A crash course in time management for business owners

Not an uncommon issue is the juggling act of being a business owner - the success of (and sometimes, every function of) the business comes back to you. If not managed, time management can become the ...

Read more
Offline and direct marketing

Get in-person social: Using real-world networking to grow your business

It’s not what you know, it’s who you know.  We’ve all heard it, and many of us have found it to be true. Networking can be the best opportunity you will have for generating real leads and gro...

Read more

Katherine MacPherson answered a question

Steve Osborne

Asked this question - Advertising

Would you pitch advertising/design/marketing concepts to clients?

I'm working on a business model based on involving a group of talented creatives in a cooperative...

Katherine MacPherson answered a question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Asked this question - Social media

Katherine MacPherson answered a question

Ivana Katz

Asked this question - Search engine marketing

What is the best way to find backlink opportunities?

I have a client who has a website related to family friendly activities and I am wondering what is...

Katherine MacPherson answered a question

Brian Le Mon

Asked this question - Customer acquisition

Has anyone tried a paid referral system to get new customers?

Hi Savvys, I am looking at marketing avenues to increase my customer base. AdWords and the like...

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