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Katina Beveridge

Director at

Member Since May 2015

Milsons Point, NSW, 2061

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21 FOLLOWERS

I am the owner of a boutique Digital Marketing Agency which specialises in providing strategic online marketing programs. We care about our clients and work tirelessly to ensure a unique program that delivers results.

Qualified skills

Digital Marketing

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Katina Beveridge answered this question

What are the steps of creating a content marketing strategy that works best for SEO?

Hi Leanne,The
best content marketing strategy is to write and publish content online which is
written for your target audience especially ones that you’re sure they’ll love
and consume. The web is full of content that is not interesting. The
user experience for your website or the amount of time an audience spends
reading your content does affect your SEO rankings therefore you want keep your
content as engaging as possible in order to keep them longer on your website. Another
thing to keep in mind would be the proper use and placement of keywords on your
blog. Lastly,
it would be a good idea to have a content marketing plan within your marketing
funnel. The top of the funnel being to bring awareness to your products,
services or your brand in general. Then the middle part would be to have your
prospects gain interest on your products or services. Then the bottom part of
the funnel would be focused on converting them into actual customers. I hope
this helps :)

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Katina Beveridge answered this question

What are the steps of creating a content marketing strategy that works best for SEO?

Hi Leanne,The
best content marketing strategy is to write and publish content online which is
written for your target audience especially ones that you’re sure they’ll love
and consume. The web is full of content that is not interesting. The
user experience for your website or the amount of time an audience spends
reading your content does affect your SEO rankings therefore you want keep your
content as engaging as possible in order to keep them longer on your website. Another
thing to keep in mind would be the proper use and placement of keywords on your
blog. Lastly,
it would be a good idea to have a content marketing plan within your marketing
funnel. The top of the funnel being to bring awareness to your products,
services or your brand in general. Then the middle part would be to have your
prospects gain interest on your products or services. Then the bottom part of
the funnel would be focused on converting them into actual customers. I hope
this helps :)

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