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Kevin Dam

Digital Marketing Strategist at

Member Since March 2013

Sydney, NSW,

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21 FOLLOWERS

My role as the digital marketing strategist is to help business owners and CEO's with their marketing. My role is to help business owners become incredibly profitable.

Through rigorous testing and implementation we can turn 3 x 5% improvements across your business into an additional 87% profit, yes PROFIT, not revenue, into your bottom line.

We use a system that all our clients are blown away by and use it to help them increase their profits and transform the way they view their business.

Qualified skills

Search Engine Optimisation (SEO)
Branding
Market Research
Digital Marketing
Marketing Services & Consultants

Kevin Dam answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Customer Acquisition

What marketing techniques to use in a competitive environment?

mind blowing data and giving them an answer to something they've never even thought of before.

 

Kevin Dam answered this question

How to start in networking and infrastructure as a student?

Hi Danh,

What do you mean by networking and infrastructure?

Can you provide some examples of businesses/companies that would interest you?

I'm thinking Macquarie Telecom might be one?

Kevin Dam answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Social Media

What questions should every CEO ask his CMO about social media?

Hi Cassidy,

The CEO should have the big vision on top as to where s/he wants the company to go. Only then will the questions be relevant because the answers should feed back into your decision making process.

Eg. If you want to tackle the consumer market to increase profits and your CMO says "ok let's use social media" then your question might be "how much does social media add to our profit line?" 

Along the line you should also define the key metrics that lead to success (the profit)....what we call the signals (all the other steps in between and before the success)...that help you decide whether or not it's traveling in the right direction.

All of the questions above from the other members are relevant, and relevant to the extent that you've already set your goals, necessary outcomes, success and signal measures.

All the best.

Kevin Dam answered this question

Scott Yang
Scott Yang, Founder at OzBargain.com.au

Customer Acquisition

How to grow a more diversified and balanced community website?

Hi Scott,

You should know the answer to this! It's pretty much how you started OzBargains!

There are definitely people out there who want cheap stuff and a bargain, much like you 6 years ago, and I'm sure they can be found on the internet somewhere. They go to a specific place because it can be trusted and they find value in it...but that usually means that the path needs to be paved first. Unfortunately not everyone is willing to do the hard yards (or else we'd all be filthy rich) so you will need to pave the way for others to follow.

What you'll need to do is find those pockets of people (or they could be other large forums) and give them a reason to come to your website...convince and convert is your game (imoh).

Another thing I would suggest you look into is the useability of your website & who it currently appeals to. You've hit the nail on the head with who the website currently appeals to, so you'll need to 'make the switch' so that it appeals to both your markets.

Find out what your target market thinks about your current website and what you want them to think about your website, identify the gaps, then fill it in.

Kevin Dam answered this question

How do you build a repeatable business model?

Hi Shane,

Engaging users is one of the tricky parts of business, especially in an online world.

Since it is much easier for businesses to start up due to lower overheads, competition is rife!

My suggestion to you is to build a brand that employs a journey for the user so that they have to keep coming back to get the rest of the story, and/or read the next chapter. There is no specific business model for this as it can be moulded to suit any business.

There are such things as 'opening loops' - essentially it is starting the beginning of a sub-plot and not finishing it off until a later date. You only have to think of popular tv series such as "Lost" or "24" to understand what I mean. The end of the episode keeps the viewer on the edge of their seat wanting to know what happens next.

If your product/service is for perishable goods, then making sure you announce or make known that you have new products available soon is one way to get people to come up. Similar to opening a loop, a teaser of the next products to come, maybe showing 4 out of 12, can get users to come back.

There are many more ways to engage users but that should help you thinking on the right track.

Humans are curious creatures and we like to finish off what we start so use that to your advantage.

No results found.

Kevin Dam answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Customer Acquisition

What marketing techniques to use in a competitive environment?

mind blowing data and giving them an answer to something they've never even thought of before.

 

Kevin Dam answered this question

How to start in networking and infrastructure as a student?

Hi Danh,

What do you mean by networking and infrastructure?

Can you provide some examples of businesses/companies that would interest you?

I'm thinking Macquarie Telecom might be one?

Kevin Dam answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Social Media

What questions should every CEO ask his CMO about social media?

Hi Cassidy,

The CEO should have the big vision on top as to where s/he wants the company to go. Only then will the questions be relevant because the answers should feed back into your decision making process.

Eg. If you want to tackle the consumer market to increase profits and your CMO says "ok let's use social media" then your question might be "how much does social media add to our profit line?" 

Along the line you should also define the key metrics that lead to success (the profit)....what we call the signals (all the other steps in between and before the success)...that help you decide whether or not it's traveling in the right direction.

All of the questions above from the other members are relevant, and relevant to the extent that you've already set your goals, necessary outcomes, success and signal measures.

All the best.

Kevin Dam answered this question

Scott Yang
Scott Yang, Founder at OzBargain.com.au

Customer Acquisition

How to grow a more diversified and balanced community website?

Hi Scott,

You should know the answer to this! It's pretty much how you started OzBargains!

There are definitely people out there who want cheap stuff and a bargain, much like you 6 years ago, and I'm sure they can be found on the internet somewhere. They go to a specific place because it can be trusted and they find value in it...but that usually means that the path needs to be paved first. Unfortunately not everyone is willing to do the hard yards (or else we'd all be filthy rich) so you will need to pave the way for others to follow.

What you'll need to do is find those pockets of people (or they could be other large forums) and give them a reason to come to your website...convince and convert is your game (imoh).

Another thing I would suggest you look into is the useability of your website & who it currently appeals to. You've hit the nail on the head with who the website currently appeals to, so you'll need to 'make the switch' so that it appeals to both your markets.

Find out what your target market thinks about your current website and what you want them to think about your website, identify the gaps, then fill it in.

Kevin Dam answered this question

How do you build a repeatable business model?

Hi Shane,

Engaging users is one of the tricky parts of business, especially in an online world.

Since it is much easier for businesses to start up due to lower overheads, competition is rife!

My suggestion to you is to build a brand that employs a journey for the user so that they have to keep coming back to get the rest of the story, and/or read the next chapter. There is no specific business model for this as it can be moulded to suit any business.

There are such things as 'opening loops' - essentially it is starting the beginning of a sub-plot and not finishing it off until a later date. You only have to think of popular tv series such as "Lost" or "24" to understand what I mean. The end of the episode keeps the viewer on the edge of their seat wanting to know what happens next.

If your product/service is for perishable goods, then making sure you announce or make known that you have new products available soon is one way to get people to come up. Similar to opening a loop, a teaser of the next products to come, maybe showing 4 out of 12, can get users to come back.

There are many more ways to engage users but that should help you thinking on the right track.

Humans are curious creatures and we like to finish off what we start so use that to your advantage.

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