Kim Barrett profile image

Kim Barrett

CEO at

Member Since August 2018

West Perth, WA, 6005

SHARE

3 FOLLOWERS

Kim Barrett is the founder of Your Social Voice, an online marketing & lead generation agency serving experts and business owners who want to scale online.

He is an international bestselling author, speaker and trainer and taught marketing around the world in 10 countries and 20 different industries. Kim helped many businesses grow from 6 to 7 and even 8 figures. As a direct result of his consulting and services, Kim added in excess of $15 Million in sales to businesses around the world.

Kim Barrett answered this question

Tim Gardner
Tim Gardner, Owner at Apprahensiv

Sales and Marketing

What can I do with a $100 marketing budget?

Hi TimIf you have a business that would allow you to go any type of giveaway, I would do a competition facilitated through a messenger BOT on your facebook page with the $100 advertising spend. Give away something irresistable if you can - that is actually your product or service so you're attracting your ideal client. Run for 10 days on a $10 spend through an ad on FB targeting your ideal client.When set up right through the use of a program such as Many Chat or Chatfuel, all those who enter can become subscribers of yours (eg: leads to market to in the future about your product or services) and they are captured for you in a list in the program you use. You can then use the program to broadcast out directly from your FB page to their messenger with info or an offer and even if they are not 'buying' straight away, you can work them just like you would an email list educating them on what you do or what your product is.This is our go to when we have a client with a low ad spend budget but they want a well executed campaign. Hope this helps :)

Kim Barrett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a restaurant?

I actually just recorded two videos on this on the Your Social Voice YouTube channel if you want to go check it out. The limitations of traditional businesses and then how to market traditional businesses. https://www.youtube.com/watch?v=uJRMjvGxoI4&feature=youtu.be From my point of view when it comes to 'traditional' businesses you need a bit of a different approach when considering social media campaigns. A restaurant for instance, you're not going to go ahead and create lead ads or get them to opt in to something and then call them up and say oh hey come down for a meal. Awareness of your restaurant, where you are and what you provide is number 1. Great imagary to attract customers and also giving them a reason to come down. You need a great content plan so you're constantly putting out content about this and people know you're there and what you do best as a restaurant. The next thing we suggest is the use of Facebook Messenger BOTs. Building a subscriber list to allow you to market to a list of people who are interested in your restaurant or who have been there before would work really well. One of the ways you can build a list is through a competition (that is facilitated by the BOT through your FB Page) and through this. You can also put the QR code of your FB page in store for customers to scan. This all builds you a list within the program you built the BOT on (eg: Chatfuel/ManyChat) and allows you to broadcast out to them (like you would normally via email) directly from your FB page to their messenger. With open rates on emails 20-30% and open rates on messages through messenger 90-100%, your customers/potential customers are sure to see your in store specials that you want to push out!Hope this helps :) 

Kim Barrett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Advertising

How much does a Facebook advertising campaign costs?

Following on from the other answer by Brodey, there are so many variables to consider and no one answer to this question.The targets that you want to achieve would need to be assessed and objectives very clearly defined. There are a lot of variations of Facebook Campaigns with ad types and approaches for each depending on those goals that are set initially. In addition, you need to understand EXACTLY who you want to market to using the N.O.C Method (Niche, Offer, Copy). That way once you do launch any type of campaign, you have this very dialled in so you are able to get started with a test budget to see what works best. The prices for the set up, management and optimisation of these campaigns will vary depending on what is required  to execute the campaign effectively eg: (building a high converting funnel, CRM and payment gateway integrations). You may be looking at $1,000 for a simple campaign or up to $5,000 for full management.Hope this helps!

Social Media

How To Avoid Facebook Ads Being a Costly Affair

Let's understand what's the CPM, CPC or the CPL - let's start using Facebook ads.  Facebook ads might be scary, but with 2.23 billion monthly active users it turns out to be the most effective way of advertising for your small business Finding out how much a small business owner needs to spend to build a proper audience. Here are some extra tips on how to start your first ad campaign on Facebo...

Social Media

How To Avoid Facebook Ads Being a Costly Affair

Let's understand what's the CPM, CPC or the CPL - let's start using Facebook ads.  Facebook ads might be scary, but with 2.23 billion monthly active users it turns out to be the most effective way of advertising for your small business Finding out how much a small business owner needs to spend to build a proper audience. Here are some extra tips on how to start your first ad campaign on Facebo...

Kim Barrett answered this question

Tim Gardner
Tim Gardner, Owner at Apprahensiv

Sales and Marketing

What can I do with a $100 marketing budget?

Hi TimIf you have a business that would allow you to go any type of giveaway, I would do a competition facilitated through a messenger BOT on your facebook page with the $100 advertising spend. Give away something irresistable if you can - that is actually your product or service so you're attracting your ideal client. Run for 10 days on a $10 spend through an ad on FB targeting your ideal client.When set up right through the use of a program such as Many Chat or Chatfuel, all those who enter can become subscribers of yours (eg: leads to market to in the future about your product or services) and they are captured for you in a list in the program you use. You can then use the program to broadcast out directly from your FB page to their messenger with info or an offer and even if they are not 'buying' straight away, you can work them just like you would an email list educating them on what you do or what your product is.This is our go to when we have a client with a low ad spend budget but they want a well executed campaign. Hope this helps :)

Kim Barrett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a restaurant?

I actually just recorded two videos on this on the Your Social Voice YouTube channel if you want to go check it out. The limitations of traditional businesses and then how to market traditional businesses. https://www.youtube.com/watch?v=uJRMjvGxoI4&feature=youtu.be From my point of view when it comes to 'traditional' businesses you need a bit of a different approach when considering social media campaigns. A restaurant for instance, you're not going to go ahead and create lead ads or get them to opt in to something and then call them up and say oh hey come down for a meal. Awareness of your restaurant, where you are and what you provide is number 1. Great imagary to attract customers and also giving them a reason to come down. You need a great content plan so you're constantly putting out content about this and people know you're there and what you do best as a restaurant. The next thing we suggest is the use of Facebook Messenger BOTs. Building a subscriber list to allow you to market to a list of people who are interested in your restaurant or who have been there before would work really well. One of the ways you can build a list is through a competition (that is facilitated by the BOT through your FB Page) and through this. You can also put the QR code of your FB page in store for customers to scan. This all builds you a list within the program you built the BOT on (eg: Chatfuel/ManyChat) and allows you to broadcast out to them (like you would normally via email) directly from your FB page to their messenger. With open rates on emails 20-30% and open rates on messages through messenger 90-100%, your customers/potential customers are sure to see your in store specials that you want to push out!Hope this helps :) 

Kim Barrett answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Advertising

How much does a Facebook advertising campaign costs?

Following on from the other answer by Brodey, there are so many variables to consider and no one answer to this question.The targets that you want to achieve would need to be assessed and objectives very clearly defined. There are a lot of variations of Facebook Campaigns with ad types and approaches for each depending on those goals that are set initially. In addition, you need to understand EXACTLY who you want to market to using the N.O.C Method (Niche, Offer, Copy). That way once you do launch any type of campaign, you have this very dialled in so you are able to get started with a test budget to see what works best. The prices for the set up, management and optimisation of these campaigns will vary depending on what is required  to execute the campaign effectively eg: (building a high converting funnel, CRM and payment gateway integrations). You may be looking at $1,000 for a simple campaign or up to $5,000 for full management.Hope this helps!

TOPICS FOLLOWED

Business Management

Business Management 11128 FOLLOWERS

Home Based Business

Home Based Business 1748 FOLLOWERS

Entrepreneurship

Entrepreneurship 2282 FOLLOWERS

View more