Lauren Clemett profile image

Lauren Clemett
Top 10% Branding

Director at Ultimate Business Propellor

Member Since February 2016

SHARE

23 FOLLOWERS

Personal Branding Specialist and Best Selling Author, Lauren Clemett has over 25 years brand management experience, within world leading advertising agencies; Saatchi & Saatchi, Clemenger BBDO, Ogilvy & Mather and Grey Worldwide, Brand Manager for AXA and owning her own agency.
Lauren is also a Neurobranding authority, consulting to professional service providers in the property, financial, business mentoring and franchise industries, with a super charged ability to create your personal brand.

Sales and Marketing

Email Marketing Delivers Returns

Social media marketing may be sexy but email marketing is likely to get you more bang for your buck. Not only is email a more active channel, compared to social media, where your message is sent and responded to compared to something that sits there waiting to be clicked on, a recent report in Chief Marketer indicated that it’s a channel with the most economical conversions, where the average e...

Lauren Clemett answered this question

What is branding?

Branding is your unique single minded purpose.It enables your prospects to instantly identify your business and attach emotion to their perception of you.The human brain sees almost 5000 branded messages a day, so branding helps you stand out from the competition and gain attention.Donald Trump once said a business without a brand is a commodity.Branding enables you to communicate why someone should choose you.It embodies your culture, purpose, definition and your appeal to all of the prospects senses including visual (Nike swoosh v Adidas stripes), auditory (Apple start-up v Windows), taste (i.e. Coke v Pepsi).For a personal brand it's all about the 3 R's: Recognition, reputation & respect.Jeff Bezos of Amazon suggests your personal brand is what people say about you when you are not in the room.What do you want people to say about you when they refer you?I believe your personal brand is your expertise. The thing you do with ease that others find difficult - that's why it's called expert-ease.

Lauren Clemett answered this question

How do I increase my facebook page likes?

Totally agree with the advice so far.Likes are great for building your ego, but if you want to build brand awareness and position your business, your focus should be on give to get.Aimlessly liking pages in the hopes of like-for-like, just fills your feed with nonsense.Best to decide exactly who your audience is, join groups and have a social media content strategy to post valuable insight, tips, tools, advice etc to generate trust in your brand.Also remember to tell not sell. Share stories, insight etc and leave the selling until someone asks you for more.

Startup Branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit language. It means "movement" or “changing" and is a traditional festival that lasts for three days. In the old days Thai people would pour scented water over the shoulder and down the back of one another to wash away the sins of the previous year. They would also utter good wishes and blessings f...

Lauren Clemett answered this question

Would SME owners be interested in a custom news service?

I already use Google alerts to get specific news into my inbox each day that I read and decide which stories are worth sharing.Given google has so much content and traffic, it would be hard to beat their service.I use Buffer to share the stories.So the potential is to have an all in one solution - content to share and the easy way to post ot to all your channels perhaps?

Lauren Clemett answered this question

Does anyone here implement neuro-marketing?

Hi Noreen, Yes indeed!I have been using and training Neurobranding with hundreds of clients over the past few years. We recently won a Stevie award for our Neurobanding program for SME's.It comes from a passion for consumer behaviour and constant need to know WHY people buy.Specifically I work with professional service providers, because they sell 'the invisible' - their time, expertise etc.It always intrigues me as to why a client chooses a particular service provider, especially when there is so much choice...Is it reputation, cost, experience, personality???In reality it's none of these.It's the provider having 100% confidence in themselves and knowing they are the go-to expert, and the prospect having 100% confidence they can deliver what they promise.Neurobranding is understanding how he brain sees brands and how to instill that confidence in milliseconds, every single time they interact with your brand.Neurobranding enables your brand identity to tell a whole story, complete with memory building recognition and packed with emotion to lock your brand into their recall centre and increase your trust currency. Examples of great Neurobranding include the Toblerone brand, Fedex, Amazon and Baskin Robbins...they use images and colour to send messages the brain 'gets' instantly.To help you, the key steps are:1) Know exactly what the single minded purpose is of your brand2) Tap into your ideal clients demographics, Psychographics and Personal Communication Style so you know the sweet spot for your brand message3) Research the colours and images that best communicate your brand strategy4) Decide what emotion you want your brand to createI hope this has helped. If you want to know more Peter Steidl has a great book about it on Amazon and you are welcome to take a look at examples on the Ultimate Business Propellor page.

Lauren Clemett answered this question

How do you get your brand in front of millions of people through mainstream media?

Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!

Sales and Marketing

Email Marketing Delivers Returns

Social media marketing may be sexy but email marketing is likely to get you more bang for your buck. Not only is email a more active channel, compared to social media, where your message is sent and responded to compared to something that sits there waiting to be clicked on, a recent report in Chief Marketer indicated that it’s a channel with the most economical conversions, where the average e...

Startup Branding and PR

It's okay to make mistakes with your brand

Songkran in Thailand is New Year and it is celebrated every April. Songkran comes from the Sanskrit language. It means "movement" or “changing" and is a traditional festival that lasts for three days. In the old days Thai people would pour scented water over the shoulder and down the back of one another to wash away the sins of the previous year. They would also utter good wishes and blessings f...

Lauren Clemett answered this question

What is branding?

Branding is your unique single minded purpose.It enables your prospects to instantly identify your business and attach emotion to their perception of you.The human brain sees almost 5000 branded messages a day, so branding helps you stand out from the competition and gain attention.Donald Trump once said a business without a brand is a commodity.Branding enables you to communicate why someone should choose you.It embodies your culture, purpose, definition and your appeal to all of the prospects senses including visual (Nike swoosh v Adidas stripes), auditory (Apple start-up v Windows), taste (i.e. Coke v Pepsi).For a personal brand it's all about the 3 R's: Recognition, reputation & respect.Jeff Bezos of Amazon suggests your personal brand is what people say about you when you are not in the room.What do you want people to say about you when they refer you?I believe your personal brand is your expertise. The thing you do with ease that others find difficult - that's why it's called expert-ease.

Lauren Clemett answered this question

How do I increase my facebook page likes?

Totally agree with the advice so far.Likes are great for building your ego, but if you want to build brand awareness and position your business, your focus should be on give to get.Aimlessly liking pages in the hopes of like-for-like, just fills your feed with nonsense.Best to decide exactly who your audience is, join groups and have a social media content strategy to post valuable insight, tips, tools, advice etc to generate trust in your brand.Also remember to tell not sell. Share stories, insight etc and leave the selling until someone asks you for more.

Lauren Clemett answered this question

Would SME owners be interested in a custom news service?

I already use Google alerts to get specific news into my inbox each day that I read and decide which stories are worth sharing.Given google has so much content and traffic, it would be hard to beat their service.I use Buffer to share the stories.So the potential is to have an all in one solution - content to share and the easy way to post ot to all your channels perhaps?

Lauren Clemett answered this question

Does anyone here implement neuro-marketing?

Hi Noreen, Yes indeed!I have been using and training Neurobranding with hundreds of clients over the past few years. We recently won a Stevie award for our Neurobanding program for SME's.It comes from a passion for consumer behaviour and constant need to know WHY people buy.Specifically I work with professional service providers, because they sell 'the invisible' - their time, expertise etc.It always intrigues me as to why a client chooses a particular service provider, especially when there is so much choice...Is it reputation, cost, experience, personality???In reality it's none of these.It's the provider having 100% confidence in themselves and knowing they are the go-to expert, and the prospect having 100% confidence they can deliver what they promise.Neurobranding is understanding how he brain sees brands and how to instill that confidence in milliseconds, every single time they interact with your brand.Neurobranding enables your brand identity to tell a whole story, complete with memory building recognition and packed with emotion to lock your brand into their recall centre and increase your trust currency. Examples of great Neurobranding include the Toblerone brand, Fedex, Amazon and Baskin Robbins...they use images and colour to send messages the brain 'gets' instantly.To help you, the key steps are:1) Know exactly what the single minded purpose is of your brand2) Tap into your ideal clients demographics, Psychographics and Personal Communication Style so you know the sweet spot for your brand message3) Research the colours and images that best communicate your brand strategy4) Decide what emotion you want your brand to createI hope this has helped. If you want to know more Peter Steidl has a great book about it on Amazon and you are welcome to take a look at examples on the Ultimate Business Propellor page.

Lauren Clemett answered this question

How do you get your brand in front of millions of people through mainstream media?

Media is ever changing so there is no one way or one channel to do this, no set and forget formula!Best to create phenomenal content, have a media schedule and repurpose your blog, vlog, post or article.Share it with groups, quote key opinion leaders and select media your target audience interacts with.Find brand alliances by affiliating and guest posting, speaking etc with people who have the same audience.Interview people who already have followings, Google Hangout, Podcast and share the interview, create a series.Step 1 is decide what your brand story is, then schedule a marketing action plan (weekly or monthly topic), then go for it!

TOPICS FOLLOWED

Online Business

Online Business 9297 FOLLOWERS

Sales and Marketing

Sales and Marketing 8694 FOLLOWERS

Business Management

Business Management 11043 FOLLOWERS

Ecommerce

Ecommerce 7529 FOLLOWERS

Selling Online

Selling Online 7586 FOLLOWERS

Social Media

Social Media 7674 FOLLOWERS

Web Development

Web Development 7542 FOLLOWERS

Customer Acquisition

Customer Acquisition 6930 FOLLOWERS

Advertising

Advertising 6984 FOLLOWERS

Branding

Branding 6995 FOLLOWERS

Digital Marketing

Digital Marketing 7046 FOLLOWERS

Customer Retention

Customer Retention 7366 FOLLOWERS

Business Growth

Business Growth 7378 FOLLOWERS

Market Trend

Market Trend 7328 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7345 FOLLOWERS

Franchising

Franchising 7264 FOLLOWERS

Business Coaching

Business Coaching 7381 FOLLOWERS

Business Planning

Business Planning 7406 FOLLOWERS

View more