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Lina Barfoot
Top 10% Sales and Marketing

Editor at SavvySME

Member Since December 2015

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10.33K FOLLOWERS

All things marketing and advertising interest me greatly.

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Top 10%
Sales and Marketing
Social Media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The pros and cons of each can be difficult to determine at first glance, and to a large extent it will also depend on how you use them. What they offer is the chance to continuously promote your business...

Lina Barfoot answered this question

Mike Rees

Asked this question - Website

Do I have to register the domain name?

As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.

Business Management

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW business chamber – they were the Sydney Small Business of the year in 2012, and since then their reputation has been steadily growing. One key thing they did to stand out was to really consider the nee...

Business Management

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not necessarily.   When the Noosa Chocolate Factory started its business they made a somewhat daring but ultimately very clever decision to only sell from their own store, and to open their first store...

Social Media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The pros and cons of each can be difficult to determine at first glance, and to a large extent it will also depend on how you use them. What they offer is the chance to continuously promote your business...

Business Management

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW business chamber – they were the Sydney Small Business of the year in 2012, and since then their reputation has been steadily growing. One key thing they did to stand out was to really consider the nee...

Business Management

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not necessarily.   When the Noosa Chocolate Factory started its business they made a somewhat daring but ultimately very clever decision to only sell from their own store, and to open their first store...

Sales and Marketing

Leading SMEs: marketplace innovation

Considering the homewares and furniture sector is not one that is innovative in terms of products and their basic functions, it's perhaps no wonder that entrepreneurs are instead creating innovative means to sell, especially as small companies in an industry where competition is driving businesses to consolidate. House of Home is an online marketplace for furniture and homeware retailers to reach ...

Lifestyle and Health

Leading SMEs Basic Bananas And Finding The Balance

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on fun. Starting a new business for these founders wasn't about spending all hours at the office and sacrificing your daily fun to further your business goals. Rather, having a life outside of the office was part of their grand design, without letting the standard of the work slip. Their marketing comp...

App Development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find ourselves with more than one card in our wallets, or we simply abandon the idea because we don't want to lug around and keep track of cards from every place we might buy a coffee - or skin cream, or a shirt, or whatever the case may be.   As smartphone usage becomes something we incorporate into ou...

Business Management

Leading SMEs: beach town brewery making waves

Letting your passion be the main inspiration behind your business is perhaps a risk but the potential rewards go beyond just business, it could make your company much more than just your job. It does also require that you have extensive knowledge, as with any business, and you may have to think harder to set your goals. One clear risk is being too subjective and letting yourself be blinded by what...

Importing

Innovative tools for SMEs: broaden your horizons

The situation facing a business wanting to export or import can be hard to navigate. Even the basic information you're in need of can be difficult to attain without spending far too much time looking for it, pouring valuable hours into a task, and following up on several things at once. It can seem daunting, not to say completely overwhelming. Additionally, the stakes are often higher for a smalle...

Team Management

Innovative SME strategies: company culture and business performance

Company culture is not an accident, or a by-product. A smart manager will shape company culture to reflect the strategy, and in doing so will build a business that communicates its goals from the inside out. Employees can either be a part of your team or they can be just employees; they'll never care much for your company and you won't have the benefits a strong culture provides.   Creating a...

Information Technology

Innovative tools for SMEs: time to rethink your deliveries

Technology gives you greater control of your services When you're trying to establish your business it's vital that your packages not only arrive exactly when they should but also that they are delivered how they should; and for that to happen you need some control over the delivery.   To entrust packages to the post or to couriers can be a troublesome endeavour as there is a sense that by h...

Lina Barfoot answered this question

Mike Rees

Asked this question - Website

Do I have to register the domain name?

As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Asked this question - Customer Retention

What does it mean if a business adopts a different approach towards it's base customers and new customers?

If you mean for the customers I would say there might be some decline in loyalty. It's frustrating when you feel that you might be better off leaving a business and possibly returning to it later, than staying with it. Especially as there's a good chance more than one company in the same category does this, and then, as a customer, you're better off constantly switching than staying loyal.

Lina Barfoot answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Asked this question - Business Planning

What is your biggest business goal for 2016?

Not sure I'm qualified to answer this as I don't run a business, but I will anyway!

Can never stop myself from making any kind of New Year's resolution.. I want to become more prolific as a writer and increase my readership.

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Asked this question - Customer Retention

How do SMEs manage customer relationships?

I guess one thing that's greatly in favour of those who don't interact with customers IRL is that so much of managing customer relationships is done online, no matter what your company is. Perhaps having a personal touch is slightly harder but even that can be overcome, I think. I guess it still boils down to really paying attention to your customers and making sure they know you take note of their goals/interests/opinions etc.

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Microcosm Design Mount Eliza, VIC 3930

Forrest Marketing Group Manly Vale, NSW 2093

Mortgage Choice - Port Melbourne Port Melbourne, VIC 3207

Franchise Simply Hope Island, QLD 4212

SponsoredLinX Fortitude Valley, QLD 4006

Websites 4 Small Business Dee Why, NSW 2099

Cloud Made Simple Melbourne, VIC 3000

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