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Lina Barfoot

Editor at SavvySME

Member Since December 2015

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10.21K FOLLOWERS

All things marketing and advertising interest me greatly.

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The...

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Lina Barfoot, Editor at SavvySME

Asked this question - Social media

Lina Barfoot answered a question

Asked this question - Website

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I...

Lina Barfoot, Editor at SavvySME

Asked this question - Website

What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there?

Lina Barfoot, Editor at SavvySME

Asked this question - Customer acquisition

Since you can always find more customers, does it still pay to invest in customer loyalty?

I guess really I'm asking if retaining customers is always better than acquiring new ones?

Lina Barfoot, Editor at SavvySME

Asked this question - Finance and accounting

What does the term mezzanine finance mean?

I've heard the term mezzanine finance, but I'm not sure what it means or where it might be...

Lina Barfoot, Editor at SavvySME

Asked this question - Website

How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what...

Lina Barfoot, Editor at SavvySME

Asked this question - Online marketing

Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what...

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW busi...

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Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not nece...

Read more

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The...

Read more

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW busi...

Read more

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not nece...

Read more

Leading SMEs: marketplace innovation

Considering the homewares and furniture sector is not one that is innovative in terms of products and their basic functions, it's perhaps no wonder that entrepreneurs are instead creating innovative m...

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Leading SMEs: Basic Bananas

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on fun. Starting a new business for these founders wasn't about spending all hours at the office and sa...

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Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find ourselves with more than one card in our wallets, or we simply abandon the idea because we don't want ...

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Leading SMEs: beach town brewery making waves

Letting your passion be the main inspiration behind your business is perhaps a risk but the potential rewards go beyond just business, it could make your company much more than just your job. It does ...

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Innovative tools for SMEs: broaden your horizons

The situation facing a business wanting to export or import can be hard to navigate. Even the basic information you're in need of can be difficult to attain without spending far too much time looking ...

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Innovative SME strategies: company culture and business performance

Company culture is not an accident, or a by-product. A smart manager will shape company culture to reflect the strategy, and in doing so will build a business that communicates its goals from the in...

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Innovative tools for SMEs: time to rethink your deliveries

Technology gives you greater control of your services When you're trying to establish your business it's vital that your packages not only arrive exactly when they should but also that they are del...

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Lina Barfoot, Editor at SavvySME

Asked this question - Social media

Lina Barfoot answered a question

Asked this question - Website

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I...

Lina Barfoot, Editor at SavvySME

Asked this question - Website

What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there?

Lina Barfoot, Editor at SavvySME

Asked this question - Customer acquisition

Since you can always find more customers, does it still pay to invest in customer loyalty?

I guess really I'm asking if retaining customers is always better than acquiring new ones?

Lina Barfoot, Editor at SavvySME

Asked this question - Finance and accounting

What does the term mezzanine finance mean?

I've heard the term mezzanine finance, but I'm not sure what it means or where it might be...

Lina Barfoot, Editor at SavvySME

Asked this question - Website

How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what...

Lina Barfoot, Editor at SavvySME

Asked this question - Online marketing

Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what...

Lina Barfoot answered a question

Jef Lippiatt, Owner at Startup Chucktown

Asked this question - Business planning

What is your biggest business goal for 2016?

Each answer should be as unique as the individual businesses that we run. I'm planning on...

Lina Barfoot answered a question

Companies followed

Mortgage Choice - Port Melbourne Port Melbourne, VIC 3207

Websites 4 Small Business Dee Why, NSW 2099

Forrest Marketing Group Manly Vale, NSW 2093

Cloud Made Simple Melbourne, VIC 3000

Women Love Tech Bronte, NSW 2024

SponsoredLinX Fortitude Valley, QLD 4006

Franchise Simply Hope Island, QLD 4212

Beesoft Chatswood, NSW 2067

Coaster Group Canberra, ACT 2601

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TOPICS FOLLOWED

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Startup

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Growth

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Ecommerce strategy

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Search engine marketing

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Web design 7455 FOLLOWERS

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Business structure

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Buying a business

Buying a business 5332 FOLLOWERS

Employment law

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Customer acquisition

Customer acquisition 6913 FOLLOWERS

Graphic design

Graphic design 6843 FOLLOWERS

Media production

Media production 6834 FOLLOWERS

Advertising

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Branding

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Market research

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Managing employees

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Government grants

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Website

Website 6224 FOLLOWERS

Cloud computing

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Hardware and software

Hardware and software 6115 FOLLOWERS

Product development

Product development 6447 FOLLOWERS

Startup branding and PR

Startup branding and PR 6477 FOLLOWERS

First 100 days

First 100 days 6445 FOLLOWERS

Bootstrapping

Bootstrapping 6416 FOLLOWERS

Onwards and upwards

Onwards and upwards 6455 FOLLOWERS

Importing

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Growing and scaling

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Market trend

Market trend 7320 FOLLOWERS

Business partnership

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