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Lina Barfoot

Editor at SavvySME

Member Since December 2015

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10.33K FOLLOWERS

All things marketing and advertising interest me greatly.

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Social media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The...

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Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Social media

Lina Barfoot answered a question

Mike Rees

Asked this question - Website

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Website

What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there?

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Customer acquisition and retention

Does it pay to invest in customer loyalty?

I guess really I'm asking if retaining customers is always better than acquiring new ones?

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Finance and accounting

What does the term mezzanine finance mean?

I've heard the term mezzanine finance, but I'm not sure what it means or where it might be...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Website

How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Online marketing

Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what...

Business growth

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW busi...

Read more
Business growth

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not nece...

Read more
Social media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The...

Read more
Business growth

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW busi...

Read more
Business growth

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not nece...

Read more
Sales and marketing

Leading SMEs: marketplace innovation

Considering the homewares and furniture sector is not one that is innovative in terms of products and their basic functions, it's perhaps no wonder that entrepreneurs are instead creating innovative m...

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Lifestyle and health

Leading SMEs: Basic Bananas

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on fun. Starting a new business for these founders wasn't about spending all hours at the office and sa...

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Application design and development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find ourselves with more than one card in our wallets, or we simply abandon the idea because we don't want ...

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Business growth

Leading SMEs: beach town brewery making waves

Letting your passion be the main inspiration behind your business is perhaps a risk but the potential rewards go beyond just business, it could make your company much more than just your job. It does ...

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Importing

Innovative tools for SMEs: broaden your horizons

The situation facing a business wanting to export or import can be hard to navigate. Even the basic information you're in need of can be difficult to attain without spending far too much time looking ...

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Managing employees

Innovative SME strategies: company culture and business performance

Company culture is not an accident, or a by-product. A smart manager will shape company culture to reflect the strategy, and in doing so will build a business that communicates its goals from the in...

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Information technology

Innovative tools for SMEs: time to rethink your deliveries

Technology gives you greater control of your services When you're trying to establish your business it's vital that your packages not only arrive exactly when they should but also that they are del...

Read more
Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Social media

Lina Barfoot answered a question

Mike Rees

Asked this question - Website

Do I have to register the domain name?

If I'm using a website builder for instance and the domain name I want is already paid for do I...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Website

What's the best way to set up a website?

Is it worthwhile to hire a web designer to do it for you? what other options are there?

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Customer acquisition and retention

Does it pay to invest in customer loyalty?

I guess really I'm asking if retaining customers is always better than acquiring new ones?

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Finance and accounting

What does the term mezzanine finance mean?

I've heard the term mezzanine finance, but I'm not sure what it means or where it might be...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Website

How do you drive traffic to your website?

What would be a good way to get more traffic coming through your website? I would love to hear what...

Lina Barfoot
Lina Barfoot, Editor at SavvySME

Asked this question - Online marketing

Should I do social media marketing?

As a writer/editor who freelances occasionally, should I bother with social media marketing? what...

Lina Barfoot answered a question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Asked this question - Business planning

What is your biggest business goal for 2016?

Each answer should be as unique as the individual businesses that we run. I'm planning on...

Lina Barfoot answered a question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Asked this question - Customer acquisition and retention

How do SMEs manage customer relationships?

How do businesses with no physical contact with their clients manage customer relationships?

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