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Lina Barfoot

Editor at SavvySME

Member Since December 2015

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10.33K FOLLOWERS

All things marketing and advertising interest me greatly.

Social Media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The pros and cons of each can be difficult to determine at first glance, and to a large extent it will also depend on how you use them. What they offer is the chance to continuously promote your business...

Lina Barfoot answered this question

Do I have to register the domain name?

As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.

Business Management

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW business chamber – they were the Sydney Small Business of the year in 2012, and since then their reputation has been steadily growing. One key thing they did to stand out was to really consider the nee...

Business Management

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not necessarily.   When the Noosa Chocolate Factory started its business they made a somewhat daring but ultimately very clever decision to only sell from their own store, and to open their first store...

Sales and Marketing

Leading SMEs: marketplace innovation

Considering the homewares and furniture sector is not one that is innovative in terms of products and their basic functions, it's perhaps no wonder that entrepreneurs are instead creating innovative means to sell, especially as small companies in an industry where competition is driving businesses to consolidate. House of Home is an online marketplace for furniture and homeware retailers to reach ...

Lifestyle and Health

Leading SMEs Basic Bananas And Finding The Balance

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on fun. Starting a new business for these founders wasn't about spending all hours at the office and sacrificing your daily fun to further your business goals. Rather, having a life outside of the office was part of their grand design, without letting the standard of the work slip. Their marketing comp...

App Development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find ourselves with more than one card in our wallets, or we simply abandon the idea because we don't want to lug around and keep track of cards from every place we might buy a coffee - or skin cream, or a shirt, or whatever the case may be.   As smartphone usage becomes something we incorporate into ou...

Business Management

Leading SMEs: beach town brewery making waves

Letting your passion be the main inspiration behind your business is perhaps a risk but the potential rewards go beyond just business, it could make your company much more than just your job. It does also require that you have extensive knowledge, as with any business, and you may have to think harder to set your goals. One clear risk is being too subjective and letting yourself be blinded by what...

Importing

Innovative tools for SMEs: broaden your horizons

The situation facing a business wanting to export or import can be hard to navigate. Even the basic information you're in need of can be difficult to attain without spending far too much time looking for it, pouring valuable hours into a task, and following up on several things at once. It can seem daunting, not to say completely overwhelming. Additionally, the stakes are often higher for a smalle...

Team Management

Innovative SME strategies: company culture and business performance

Company culture is not an accident, or a by-product. A smart manager will shape company culture to reflect the strategy, and in doing so will build a business that communicates its goals from the inside out. Employees can either be a part of your team or they can be just employees; they'll never care much for your company and you won't have the benefits a strong culture provides.   Creating a...

Information Technology

Innovative tools for SMEs: time to rethink your deliveries

Technology gives you greater control of your services When you're trying to establish your business it's vital that your packages not only arrive exactly when they should but also that they are delivered how they should; and for that to happen you need some control over the delivery.   To entrust packages to the post or to couriers can be a troublesome endeavour as there is a sense that by h...

Information Technology

Technology Can Save an SME From Drowning

So you want to run a company but it's pretty much just you, or you and a couple of other people? You're probably trying to make everything happen all at once, and you certainly risk becoming stretched far too thin. There is however, a vast array of tools and software that can be put to good use by entrepreneurs and SMEs to assist them in their work.   Ram Castillo of GiantThinkers.com explains ...

Research and Innovation

How to Not Be a Jerk if Your Business Fails

If your business venture fails, how would you cope? It depends of course on details and circumstance, but how do you see yourself handling it? Many small businesses and new ventures fail, and often quite soon after first opening their doors, so to speak. The high likelihood of this happening makes it pertinent to think about how you might cope with a loss. It's not what anyone wants to consider w...

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

What does it mean if a business adopts a different approach towards it's base customers and new customers?

If you mean for the customers I would say there might be some decline in loyalty. It's frustrating when you feel that you might be better off leaving a business and possibly returning to it later, than staying with it. Especially as there's a good chance more than one company in the same category does this, and then, as a customer, you're better off constantly switching than staying loyal.

App Development

You need an app right this minute!

It's now unavoidable. If you are an owner of an SME, an entrepreneur, or simply have aspirations that run in those directions, you're going to have to make yourself an app. It's not just the domain of the tech-savvy and the teens, it's the future of businesses everywhere. If you provide any kind of service - and you probably do, regardless of what your firm offers to the market - you can offer yo...

Sales and Marketing

Mass marketing is seriously flawed

One of the biggest problems marketing has is trying to grab a hold of far too many segments all at once, preferable at the lowest possible cost. It seems like a good idea when you're a start-up or an SME to rope as many potential customers in as you possibly can. But rather like in so many other situations, that whiff of desperation becomes off-putting rather than enticing. You fail to make yourse...

Leadership

Women are becoming exemplars of SMEs

A significant chunk of women who work in the business sector work within SMEs, and the number of women entrepreneurs who own and run their own companies are steadily increasing. Women account for about a third of business operators in Australia, and almost a quarter of all startups founded in 2014 were founded by women. Obviously it's a trend on the rise, but that isn't the issue. Clearly women ar...

Business Management

Will the real Bitcoin please stand up?

Or, why it might not be a good idea to use a fake name for your business. Australian business man Craig Steven Wright, the Sydney based computer engineer and entrepreneur, is the latest business profile to be identified as the creator of Bitcoin. He claims he and Dave Kleiman (now deceased) were the inventors of Bitcoin, that they are the real people behind the fake name Satoshi Nakamoto. Theori...

Lina Barfoot answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Business Planning

What is your biggest business goal for 2016?

Not sure I'm qualified to answer this as I don't run a business, but I will anyway! Can never stop myself from making any kind of New Year's resolution.. I want to become more prolific as a writer and increase my readership.

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

How do SMEs manage customer relationships?

I guess one thing that's greatly in favour of those who don't interact with customers IRL is that so much of managing customer relationships is done online, no matter what your company is. Perhaps having a personal touch is slightly harder but even that can be overcome, I think. I guess it still boils down to really paying attention to your customers and making sure they know you take note of their goals/interests/opinions etc.

Business Management

If you neglect your supply chains you're losing money

If you run an SME that has an inefficient, or just overlooked supply chain you are digging yourself a hole. SME owners and entrepreneurs are often incredibly clever when it comes to saving money, and there are endless tips on how to save money on your marketing, your recruitment, even your office supplies. But a well managed, flawless supply chain will not only make your business run more smoothl...

Regulatory and Compliance

How Turnbull will do what Abbott wouldn't

The Turnbull government's change of strategy will be a wonderful thing for Australian SMEs - and here's why. Prime Minister Turnbull yesterday launched the National Innovation and Science Agenda, a plan devised to push things forward in Australia, rather than have us patiently wait for the mining industry to magically regain its former glory. Over $1 billion will be invested in new business an...

Social Media

Social Media for Your Business

Should my business have a social media strategy? Despite social media often being discussed as if it's a homogenous, one-sided tool, the different platforms actually have very different features. The pros and cons of each can be difficult to determine at first glance, and to a large extent it will also depend on how you use them. What they offer is the chance to continuously promote your business...

Business Management

Leading SMEs: growing as a company whilst serving the community - a medical practice out of the ordinary

Medical-related businesses are one of the strongest growth areas for SMEs so it’s no surprise that one Sydney medical practice has been gathering praise for its innovative practice from the NSW business chamber – they were the Sydney Small Business of the year in 2012, and since then their reputation has been steadily growing. One key thing they did to stand out was to really consider the nee...

Business Management

Leading SMEs: putting quality back into focus

Imagine you’re starting up a new business. You want to reach as many customers as you possibly can, so how do you do that? Presumably by getting your product to as many outlets as possible? Not necessarily.   When the Noosa Chocolate Factory started its business they made a somewhat daring but ultimately very clever decision to only sell from their own store, and to open their first store...

Sales and Marketing

Leading SMEs: marketplace innovation

Considering the homewares and furniture sector is not one that is innovative in terms of products and their basic functions, it's perhaps no wonder that entrepreneurs are instead creating innovative means to sell, especially as small companies in an industry where competition is driving businesses to consolidate. House of Home is an online marketplace for furniture and homeware retailers to reach ...

Lifestyle and Health

Leading SMEs Basic Bananas And Finding The Balance

Reading up on Basic Bananas, one of the first things that comes up in many places is their focus on fun. Starting a new business for these founders wasn't about spending all hours at the office and sacrificing your daily fun to further your business goals. Rather, having a life outside of the office was part of their grand design, without letting the standard of the work slip. Their marketing comp...

App Development

Innovative tools for SMEs: can you make reward programs a win-win?

Reward programs are ubiquitous these days; every retailer seems to have one. Increasingly we find ourselves with more than one card in our wallets, or we simply abandon the idea because we don't want to lug around and keep track of cards from every place we might buy a coffee - or skin cream, or a shirt, or whatever the case may be.   As smartphone usage becomes something we incorporate into ou...

Business Management

Leading SMEs: beach town brewery making waves

Letting your passion be the main inspiration behind your business is perhaps a risk but the potential rewards go beyond just business, it could make your company much more than just your job. It does also require that you have extensive knowledge, as with any business, and you may have to think harder to set your goals. One clear risk is being too subjective and letting yourself be blinded by what...

Importing

Innovative tools for SMEs: broaden your horizons

The situation facing a business wanting to export or import can be hard to navigate. Even the basic information you're in need of can be difficult to attain without spending far too much time looking for it, pouring valuable hours into a task, and following up on several things at once. It can seem daunting, not to say completely overwhelming. Additionally, the stakes are often higher for a smalle...

Team Management

Innovative SME strategies: company culture and business performance

Company culture is not an accident, or a by-product. A smart manager will shape company culture to reflect the strategy, and in doing so will build a business that communicates its goals from the inside out. Employees can either be a part of your team or they can be just employees; they'll never care much for your company and you won't have the benefits a strong culture provides.   Creating a...

Information Technology

Innovative tools for SMEs: time to rethink your deliveries

Technology gives you greater control of your services When you're trying to establish your business it's vital that your packages not only arrive exactly when they should but also that they are delivered how they should; and for that to happen you need some control over the delivery.   To entrust packages to the post or to couriers can be a troublesome endeavour as there is a sense that by h...

Information Technology

Technology Can Save an SME From Drowning

So you want to run a company but it's pretty much just you, or you and a couple of other people? You're probably trying to make everything happen all at once, and you certainly risk becoming stretched far too thin. There is however, a vast array of tools and software that can be put to good use by entrepreneurs and SMEs to assist them in their work.   Ram Castillo of GiantThinkers.com explains ...

Research and Innovation

How to Not Be a Jerk if Your Business Fails

If your business venture fails, how would you cope? It depends of course on details and circumstance, but how do you see yourself handling it? Many small businesses and new ventures fail, and often quite soon after first opening their doors, so to speak. The high likelihood of this happening makes it pertinent to think about how you might cope with a loss. It's not what anyone wants to consider w...

App Development

You need an app right this minute!

It's now unavoidable. If you are an owner of an SME, an entrepreneur, or simply have aspirations that run in those directions, you're going to have to make yourself an app. It's not just the domain of the tech-savvy and the teens, it's the future of businesses everywhere. If you provide any kind of service - and you probably do, regardless of what your firm offers to the market - you can offer yo...

Sales and Marketing

Mass marketing is seriously flawed

One of the biggest problems marketing has is trying to grab a hold of far too many segments all at once, preferable at the lowest possible cost. It seems like a good idea when you're a start-up or an SME to rope as many potential customers in as you possibly can. But rather like in so many other situations, that whiff of desperation becomes off-putting rather than enticing. You fail to make yourse...

Leadership

Women are becoming exemplars of SMEs

A significant chunk of women who work in the business sector work within SMEs, and the number of women entrepreneurs who own and run their own companies are steadily increasing. Women account for about a third of business operators in Australia, and almost a quarter of all startups founded in 2014 were founded by women. Obviously it's a trend on the rise, but that isn't the issue. Clearly women ar...

Business Management

Will the real Bitcoin please stand up?

Or, why it might not be a good idea to use a fake name for your business. Australian business man Craig Steven Wright, the Sydney based computer engineer and entrepreneur, is the latest business profile to be identified as the creator of Bitcoin. He claims he and Dave Kleiman (now deceased) were the inventors of Bitcoin, that they are the real people behind the fake name Satoshi Nakamoto. Theori...

Business Management

If you neglect your supply chains you're losing money

If you run an SME that has an inefficient, or just overlooked supply chain you are digging yourself a hole. SME owners and entrepreneurs are often incredibly clever when it comes to saving money, and there are endless tips on how to save money on your marketing, your recruitment, even your office supplies. But a well managed, flawless supply chain will not only make your business run more smoothl...

Regulatory and Compliance

How Turnbull will do what Abbott wouldn't

The Turnbull government's change of strategy will be a wonderful thing for Australian SMEs - and here's why. Prime Minister Turnbull yesterday launched the National Innovation and Science Agenda, a plan devised to push things forward in Australia, rather than have us patiently wait for the mining industry to magically regain its former glory. Over $1 billion will be invested in new business an...

Lina Barfoot answered this question

Do I have to register the domain name?

As Aditya said, there's no need ot register if a custom domain name is included in your subscription to a website builder (such as squarespace or wordpress). So it shouldn't be an issue.

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

What does it mean if a business adopts a different approach towards it's base customers and new customers?

If you mean for the customers I would say there might be some decline in loyalty. It's frustrating when you feel that you might be better off leaving a business and possibly returning to it later, than staying with it. Especially as there's a good chance more than one company in the same category does this, and then, as a customer, you're better off constantly switching than staying loyal.

Lina Barfoot answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Business Planning

What is your biggest business goal for 2016?

Not sure I'm qualified to answer this as I don't run a business, but I will anyway! Can never stop myself from making any kind of New Year's resolution.. I want to become more prolific as a writer and increase my readership.

Lina Barfoot answered this question

Mary Mai
Mary Mai, Business Intelligence Analyst at Savvysme

Customer Retention

How do SMEs manage customer relationships?

I guess one thing that's greatly in favour of those who don't interact with customers IRL is that so much of managing customer relationships is done online, no matter what your company is. Perhaps having a personal touch is slightly harder but even that can be overcome, I think. I guess it still boils down to really paying attention to your customers and making sure they know you take note of their goals/interests/opinions etc.

Companies followed

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Coaster Group Canberra, ACT 2601

Beesoft Chatswood, NSW 2067

Franchise Simply Hope Island, QLD 4212

Cloud Made Simple Melbourne, VIC 3000

Mortgage Choice - Port Melbourne Port Melbourne, VIC 3207

RCB Mediation Services North Melbourne, VIC 3051

SponsoredLinX Fortitude Valley, QLD 4006

Forrest Marketing Group Manly Vale, NSW 2093

Microcosm Design Mount Eliza, VIC 3930

Women Love Tech Bronte, NSW 2024

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