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Louis White

at Louis White

Member Since February 2016

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Louis White is a respected journalist, corporate writer and media consultant having worked in Australia, England and Japan.

Throughout his journalistic career he has consistently written on a wide variety of subject matter for mainstream newspapers such as The Sydney Morning Herald, The Age, the Australian Financial Review and The Australian. His copy writing involves ghost writing articles, thought leadership pieces, White Papers and strategic marketing copy.

Qualified skills

Copywriting and Content Marketing
Branding
Market Research
Digital Marketing
Public Relations (PR)
Editing and Publishing
Journalists
Magazines & Periodicals
Marketing Services & Consultants
Media Information & Or Services
Newsletters
Newspapers-General
Publishers-Book
Publishers-Magazines & Periodicals

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Sales and Marketing

South Africa the New Frontier for Outsourcing

A lot of Australian business owners are shifting to outsourcing and particularly to the Philippines, however, the tendency is changing.  South Africa has been attracting a lot of entrepreneurs recently since it offers lower costs and it's more convenient in terms of language.  Many companies including the Smart Group followed the tendency and they're currently enjoying the benefits of South Af...

Outsourcing

South Africa: The New Frontier For Outsourcing

Australian companies are looking outside the Philippines to outsource a whole range of business services for two simple reasons – the simplicity of a familiar English speaking voice combined with similar running costs.   Foxtel, iSelect and now The Smart Group have moved outsourcing to South Africa.   “It's my belief that a lot of the businesses that moved their activity to the Philippin...

Sales and Marketing

Bucking the trend

There has been a lot of media coverage of call centres closing down in Australia. In November of last year Energy Australia announced it was planning to close its call centre in Melbourne's north-east. Up to 300 people will lose their job as the backroom operations move to the Philippines in September of this year.  QANTAS had previously decided to ‘consolidate’ its three Australian call cen...

Outsourcing

South Africa: The New Frontier For Outsourcing

Australian companies are looking outside the Philippines to outsource a whole range of business services for two simple reasons – the simplicity of a familiar English speaking voice combined with similar running costs.   Foxtel, iSelect and now The Smart Group have moved outsourcing to South Africa.   “It's my belief that a lot of the businesses that moved their activity to the Philippin...

Sales and Marketing

South Africa the New Frontier for Outsourcing

A lot of Australian business owners are shifting to outsourcing and particularly to the Philippines, however, the tendency is changing.  South Africa has been attracting a lot of entrepreneurs recently since it offers lower costs and it's more convenient in terms of language.  Many companies including the Smart Group followed the tendency and they're currently enjoying the benefits of South Af...

Sales and Marketing

Bucking the trend

There has been a lot of media coverage of call centres closing down in Australia. In November of last year Energy Australia announced it was planning to close its call centre in Melbourne's north-east. Up to 300 people will lose their job as the backroom operations move to the Philippines in September of this year.  QANTAS had previously decided to ‘consolidate’ its three Australian call cen...

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