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Luke Frost

Director

Member Since October 2016

Sydney, NSW,

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Luke Frost is a communications consultant and professional content creator, specialising in the IT industry. His experience covers marketing, public relations, communications, media relations, social media and SEO.

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Rick Fletcher

Asked this question - Information Technology

Is data analysis important for your business?

There are a variety of reasonably-priced data analytics solutions for the solo or smaller company these days...have a look at some of the big companies, and find an end-to-end solution - one that takes the data and presents it in a useful, intuitive interface that is easy and accessible. Datameer have one like this, I came across it just the other day.

Luke Frost answered this question

Pamela Zhang

Asked this question - Branding

What are some factors to consider for a brand strategy?

Agree, particularly with point two. It is imperative to find that point of difference, something that makes your cupcakes really stand out. Then find voices who will testify to that - get some (at face value) impartial, third-party endorsements to say thing s like "yes it really is true - these cupcakes are the most innovative and tastiest I have ever come across..."

Then take it further, by projecting that point of uniqueness into the world - social media is a must, but do be aware you are likely to take some hits...and you must be proactive and keep the content coming, don't let things get stale (pardon the baking analogy).

Good luck with it!

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Luke Frost answered this question

Rick Fletcher

Asked this question - Information Technology

Is data analysis important for your business?

There are a variety of reasonably-priced data analytics solutions for the solo or smaller company these days...have a look at some of the big companies, and find an end-to-end solution - one that takes the data and presents it in a useful, intuitive interface that is easy and accessible. Datameer have one like this, I came across it just the other day.

Luke Frost answered this question

Pamela Zhang

Asked this question - Branding

What are some factors to consider for a brand strategy?

Agree, particularly with point two. It is imperative to find that point of difference, something that makes your cupcakes really stand out. Then find voices who will testify to that - get some (at face value) impartial, third-party endorsements to say thing s like "yes it really is true - these cupcakes are the most innovative and tastiest I have ever come across..."

Then take it further, by projecting that point of uniqueness into the world - social media is a must, but do be aware you are likely to take some hits...and you must be proactive and keep the content coming, don't let things get stale (pardon the baking analogy).

Good luck with it!