Maria Bellissimo-Magrin profile image

Maria Bellissimo-Magrin
Top 10% Social Media

CEO at

Member Since February 2013

Pyrmont, NSW, 2009

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275 FOLLOWERS

Attitude isn’t everything. But it sure helps. Maria certainly wouldn’t have become a CEO of a full-service creative marketing agency without it. She started out in the industry 15 years ago and has done so well because she offers the perfect blend of design, PR and social media. Her aim? Her aim? To make marketing easy, so you can spend your time on more important stuff.

Social Media

Your Complete Guide On Instagram Marketing And Tools

Instagram is no longer only for individuals to post their gym selfies or photos from their trips. The platform has become another tool for small business owners to promote their products and services directly to customers.  Posting random photos and videos is by far not Instagram marketing. You need to pay attention to the frequency of posts, hashtags and other elements that will help you achiev...

Customer Acquisition

How to: B2B Lead Generation Through LinkedIn

LinkedIn is known to be the most professional social media/networking platform out there, applicable for businesses not to advertise their brand and sell products, but to find relevant people for their businesses, attract them and turn into customers or partners. So, overall, LinkedIn is a great channel for lead generation, right? But how exactly can you leverage its great potential to actually ...

Social Media

Getting Started with Instagram Advertising 101

Out of all social media platforms Instagram has proved to be one of the best and most engaged on social channel for businesses. So how can you use that engagement, popularity and over half a billion users work for your brand’s advertising? If you want to uncover the secret, bear with us. We’ll present you the basics to get started with Instagram Advertising. Instagram has over 600 million ...

Business Partnership

What Are the Multiple Benefits of Collaboration?

Everyone is doing it in every industry: from economy to music and all the way to hospitality. Business partnership and collaboration are not simply a marketing buzzword. Collaborations are nowadays the best ways to ensure business growth. Take a look at some of the most important benefits of business collaborations, and maybe you'll find that your business needs . Musicians are doing it, big b...

Sales and Marketing

11 Hot Tips That Will Make Your Cold Email Unforgettable

If you are cold emailing to market your business, you need to make sure to do it in a way that will make people actually open your email. Subject line, personal touch and a good writing style are only a few of the tips to help you with that. But to make it impossible for prospects to ignore your emails, you must consider timing, social proofing, selling a benefit and proofreading. If you’ve ...

Copywriting and Content Marketing

4 Steps That Will Finally Get Your Content Marketing Right

Most businesses do their content marketing wrong. But it doesn't have to be that way for you. Your first step is to online your content marketing with your business strategy. Second, don't always try to sell with every blog article and social media post. Build trust, then go for the sell. Lastly, market your content correctly, and then measure the success you see. You'll be miles ahead of other ...

Social Media

How to Get Found by Making Your LinkedIn Profile Stand Out!

LinkedIn is loved by over 300 million users because it is a business-friendly social media platform but used right it can be so much more than just another social media site if you make yourself easily found. It all starts with your profile. The first thing you need to appreciate is that your LinkedIn profile is more than a social media bio or online CV and standing out is about more than just ke...

Leadership

How to Build the Best Company Culture

Every company likes to think they have a great culture but ask the leadership to pin down precisely what theirs is and most will give a pretty vague, airy answer or they won’t match. This is because most companies don’t actually have a culture. Often in the corporate world you get an amalgamation of cultures or distinct cultures that coexist. It’s hard to have a defined culture in a large c...

Copywriting and Content Marketing

The Power Of The Guest Blog And How To Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the smartest way possible to maximise your lead conversion and sales potential to propel your business forward. You may think your marketing strategy is a winning one but if it doesn’t include guest blogging then your lead conversion, traffic and industry authority it’s a losing one. Blogging is such an...

Digital Marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains. Humans are visual beings. This may seem obvious, but it has been long neglected in marketing until more recent times. Visual content engages readers, creates emotional connections and is 40X more likely to get shared on social media. Needless to say, if you haven’t already it’s time to get on bo...

Human Resources

How To Attract Millennials (Without Lure Modules)

The era of the baby boomers as the dominant generation is coming to an end as our parents start to retire (woohoo, cheap childcare!) Baby boomers have been called a golden generation for enterprise and entrepreneurialism and that is evinced by the multinational corporations that dominate the global stock markets. With this change in demographics big businesses are facing a real threat that they w...

Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most won’t give a confident answer. They’ll probably give you the right answer, or a right answer, but it’ll be delivered with an element of self-doubt. For many businesses, not thoroughly understanding why they are advertising is a major cause for the failure of their advertising strategy (in a...

Outsourcing

Getting Real: How to Outsource Like a Winner

You can't manage to do everything at all times, even if you're the most experienced and savvy business owner. Luckily, outsourcing work has become the helping hand of numerous business owners across the world.  If you're asking yourself the questions of how to outsource, when and why, then you're in the right place. Keep on reading. Admitting you can’t do it all alone or just don’t have ...

Team Management

6 Tips for Better Communication

Engaging and developing close relationships with your employees is pretty straightforward when you’re a start-up. You’ll be sitting among your workers, will talk with them every day and probably know all of their names. When you’re the CEO of a larger company or the owner of an exponentially growing business that’s no longer practical, but that doesn’t mean you can’t still be a great c...

Starting a Business

Starting A Small Business? 4 Marketing Elements To Consider

You’ve started a small business and now you are looking to get the message out there and increase awareness of what you do. You want customers but maybe budget is an issue. There is no quick fix answer or simple formula but it is important that you do these following things and do them well. Logo It’s tempting to use Microsoft Word or Paint to design your logo. It’s free, there are hundred...

Public Relations (PR)

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of any small businesses marketing strategy yet it’s the most neglected. Why? It’s because people are unaware of how powerful it is and don’t realise how much PR has to do with the articles and news they consume every single day. Considering how valuable and cost effective (often free- if you work ...

Graphic Design

It’s Not You. It’s your Support Network.

When a creative block kicks in and you feel stuck, overwhelmed and unmotivated, it is easy to isolate yourself. This is especially easy to do if you work alone. Your thoughts are “I need to focus more, work harder and avoid all distractions until I get this done.” But that thought process is more likely to send your stress levels through the roof and not clear up your creative block. It is ...

Business Management

How to join forces with partnership marketing

Partnership marketing is a form of marketing that many businesses don’t know about or don’t understand. This blog post is designed to help you understand the concept and explore whether your business could benefit from it. Forming Alliances Has your business formed any alliances? Many companies, small and large look to other brands for partnerships due to the mutual benefits gained. Partn...

Copywriting and Content Marketing

Content is not a new concept

Content has managed to maintain a top position in the buzzword world in 2014, despite its overuse in 2013. Content marketing has essentially become its own sub-category within marketing. It was only a few years ago that companies were feeling the pressure to invest in digital channels for the first time, from their own web footprint to social media channels. Now they’re feeling the pressure t...

Public Relations (PR)

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is journalists claim authorship over their articles. In public relations you write and pitch on behalf o...

Social Media

Getting Started with Instagram Advertising 101

Out of all social media platforms Instagram has proved to be one of the best and most engaged on social channel for businesses. So how can you use that engagement, popularity and over half a billion users work for your brand’s advertising? If you want to uncover the secret, bear with us. We’ll present you the basics to get started with Instagram Advertising. Instagram has over 600 million ...

Customer Acquisition

How to: B2B Lead Generation Through LinkedIn

LinkedIn is known to be the most professional social media/networking platform out there, applicable for businesses not to advertise their brand and sell products, but to find relevant people for their businesses, attract them and turn into customers or partners. So, overall, LinkedIn is a great channel for lead generation, right? But how exactly can you leverage its great potential to actually ...

Social Media

Your Complete Guide On Instagram Marketing And Tools

Instagram is no longer only for individuals to post their gym selfies or photos from their trips. The platform has become another tool for small business owners to promote their products and services directly to customers.  Posting random photos and videos is by far not Instagram marketing. You need to pay attention to the frequency of posts, hashtags and other elements that will help you achiev...

Business Partnership

What Are the Multiple Benefits of Collaboration?

Everyone is doing it in every industry: from economy to music and all the way to hospitality. Business partnership and collaboration are not simply a marketing buzzword. Collaborations are nowadays the best ways to ensure business growth. Take a look at some of the most important benefits of business collaborations, and maybe you'll find that your business needs . Musicians are doing it, big b...

Sales and Marketing

11 Hot Tips That Will Make Your Cold Email Unforgettable

If you are cold emailing to market your business, you need to make sure to do it in a way that will make people actually open your email. Subject line, personal touch and a good writing style are only a few of the tips to help you with that. But to make it impossible for prospects to ignore your emails, you must consider timing, social proofing, selling a benefit and proofreading. If you’ve ...

Copywriting and Content Marketing

4 Steps That Will Finally Get Your Content Marketing Right

Most businesses do their content marketing wrong. But it doesn't have to be that way for you. Your first step is to online your content marketing with your business strategy. Second, don't always try to sell with every blog article and social media post. Build trust, then go for the sell. Lastly, market your content correctly, and then measure the success you see. You'll be miles ahead of other ...

Social Media

How to Get Found by Making Your LinkedIn Profile Stand Out!

LinkedIn is loved by over 300 million users because it is a business-friendly social media platform but used right it can be so much more than just another social media site if you make yourself easily found. It all starts with your profile. The first thing you need to appreciate is that your LinkedIn profile is more than a social media bio or online CV and standing out is about more than just ke...

Leadership

How to Build the Best Company Culture

Every company likes to think they have a great culture but ask the leadership to pin down precisely what theirs is and most will give a pretty vague, airy answer or they won’t match. This is because most companies don’t actually have a culture. Often in the corporate world you get an amalgamation of cultures or distinct cultures that coexist. It’s hard to have a defined culture in a large c...

Copywriting and Content Marketing

The Power Of The Guest Blog And How To Guest Blog

The return on investment of all great marketing strategies is growth; using your budget in the smartest way possible to maximise your lead conversion and sales potential to propel your business forward. You may think your marketing strategy is a winning one but if it doesn’t include guest blogging then your lead conversion, traffic and industry authority it’s a losing one. Blogging is such an...

Digital Marketing

Why You Need to Add These 3 Things to Your Content Strategy

While everything in the world of PR and Marketing is speed racing to new levels, one thing remains. Humans are visual beings. This may seem obvious, but it has been long neglected in marketing until more recent times. Visual content engages readers, creates emotional connections and is 40X more likely to get shared on social media. Needless to say, if you haven’t already it’s time to get on bo...

Human Resources

How To Attract Millennials (Without Lure Modules)

The era of the baby boomers as the dominant generation is coming to an end as our parents start to retire (woohoo, cheap childcare!) Baby boomers have been called a golden generation for enterprise and entrepreneurialism and that is evinced by the multinational corporations that dominate the global stock markets. With this change in demographics big businesses are facing a real threat that they w...

Advertising

Why your advertising is failing!

Why do companies advertise? It seems like a silly question but ask most people and you’ll find most won’t give a confident answer. They’ll probably give you the right answer, or a right answer, but it’ll be delivered with an element of self-doubt. For many businesses, not thoroughly understanding why they are advertising is a major cause for the failure of their advertising strategy (in a...

Outsourcing

Getting Real: How to Outsource Like a Winner

You can't manage to do everything at all times, even if you're the most experienced and savvy business owner. Luckily, outsourcing work has become the helping hand of numerous business owners across the world.  If you're asking yourself the questions of how to outsource, when and why, then you're in the right place. Keep on reading. Admitting you can’t do it all alone or just don’t have ...

Team Management

6 Tips for Better Communication

Engaging and developing close relationships with your employees is pretty straightforward when you’re a start-up. You’ll be sitting among your workers, will talk with them every day and probably know all of their names. When you’re the CEO of a larger company or the owner of an exponentially growing business that’s no longer practical, but that doesn’t mean you can’t still be a great c...

Public Relations (PR)

Why Your Business Needs PR

Why Your Business Needs PR   Public Relations is arguably one of the most effective aspects of any small businesses marketing strategy yet it’s the most neglected. Why? It’s because people are unaware of how powerful it is and don’t realise how much PR has to do with the articles and news they consume every single day. Considering how valuable and cost effective (often free- if you work ...

Starting a Business

Starting A Small Business? 4 Marketing Elements To Consider

You’ve started a small business and now you are looking to get the message out there and increase awareness of what you do. You want customers but maybe budget is an issue. There is no quick fix answer or simple formula but it is important that you do these following things and do them well. Logo It’s tempting to use Microsoft Word or Paint to design your logo. It’s free, there are hundred...

Graphic Design

It’s Not You. It’s your Support Network.

When a creative block kicks in and you feel stuck, overwhelmed and unmotivated, it is easy to isolate yourself. This is especially easy to do if you work alone. Your thoughts are “I need to focus more, work harder and avoid all distractions until I get this done.” But that thought process is more likely to send your stress levels through the roof and not clear up your creative block. It is ...

Business Management

How to join forces with partnership marketing

Partnership marketing is a form of marketing that many businesses don’t know about or don’t understand. This blog post is designed to help you understand the concept and explore whether your business could benefit from it. Forming Alliances Has your business formed any alliances? Many companies, small and large look to other brands for partnerships due to the mutual benefits gained. Partn...

Copywriting and Content Marketing

Content is not a new concept

Content has managed to maintain a top position in the buzzword world in 2014, despite its overuse in 2013. Content marketing has essentially become its own sub-category within marketing. It was only a few years ago that companies were feeling the pressure to invest in digital channels for the first time, from their own web footprint to social media channels. Now they’re feeling the pressure t...

Public Relations (PR)

A day in the life of a pr professional

A large part of our business here at Belgrin is Public Relations. Many people are perplexed by PR and haven’t a clue what we actually do. Shows like Sex and the City, and Madmen have given the public a false image. You could liken an agency PR role to a journalist, although the difference is journalists claim authorship over their articles. In public relations you write and pitch on behalf o...

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