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Megan Edwards
Top 10% Copywriting and Content Marketing

Expert Content Marketer + Copywriter at mWords Communications

Member Since March 2016

Melbourne, VIC, 3004

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I'm an expert content marketer and copywriter with 20+ years' experience across a range of industries, particularly in marketing communications for the professional services sector. I also run regular workshops and one-to-one training teaching business owners and professionals how to use social media platforms more effectively to build awareness and generate more leads.

Copywriting and Content Marketing

5 Benefits Of Copywriting For Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation and thought leadership. Unique and valuable copywriting will bring value to vendors and capture the attention of clients. Publishing your articles quickly and frequently will increase your exposure, and if it's done right, can increase the chances of getting free editorial opportunities. Buying a...

Copywriting and Content Marketing

Top 5 Benefits of Using a Copywriter in Your Business

Small businesses tend to overlook the benefits of copywriting, especially if you don’t know much about your target audience By writing copy that speaks directly to the audience, you can easily capture their attention, build trust and loyalty. Consistently good copywriting can make customers or clients buy or hire from you. Communication is evolving at lightning speed. We see millions of writte...

Megan Edwards answered this question

Why Is SEO Marketing Important For Accountants And Bookkeepers?

Another key reason search engine marketing is beneficial for accountants and bookkeepers is that clients often choose these professionals based on very personal criteria - it's as much about who you are as what you do. SEM can help you build your identity and help clients understand the people or person behind the brand, giving them more confidence and trust in your ability to meet their individual needs.

Megan Edwards answered this question

Why would you hire a copywriter?

Hi MarkoHaving worked in marketing communications and copywriting for over 20 years, I believe the greatest benefit to hiring a copywriter is they provide an objective viewpoint from which to promote your business.The biggest obstacle to great content that gets results is the gap between what businesses know and say about their product or service, and the answers or solutions your customers are seeking. Sometimes you can be too close to your subject to communicate in a way that is meaningful to your customer.A copywriter can help you bridge this gap by creating content that describes your product or service in terms your customer can relate to, which in turn gives them confidence that you can help them and a reason to take action.If you'd like to chat further about your copywriting needs, I'd be very happy to help.Warm regardsMegan

Megan Edwards answered this question

Do you use social media as a tool for customer service? If so, how?

Social media has the *potential* to be a great customer service tool, but how well it works for your business is heavily dependent on your degree of responsiveness, i.e. how quickly you can respond to and resolve queries that arise.This can be managed to a degree by setting - and clearly communicating - your response commitment, then being able to keep that promise. As the saying goes, better to under-promise and over-deliver!It will also depend on how critical a less-than-perfect response time might be: will the customer be merely annoyed or inconvenienced? Will they have gone elsewhere for a solution?Customer expectations are pretty high in many areas of service nowadays - so if nothing else, do your research - talk to customers, analyse service levels amongst your competitors and set clear parameters based on the level of service you can be certain of delivering.

Megan Edwards answered this question

Why and IS social media marketing important for all businesses?

I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.

Megan Edwards answered this question

Should I create a facebook group or page?

Hi NoreenThe most important factor in deciding whether to create a Facebook group or page (or both) is knowing you have the resources to post regular, relevant content and interact personally with your followers - otherwise the group or page quickly becomes irrelevant and you lose credibility.In my experience, it is better to do one thing well and plan, plan, plan! The most effective social media strategy begins with clearly identifying who you are trying to reach, where they spend their time and what their key interests are. Once you have a clear focus, determine who will be involved in posting and their availability/commitment, then prepare a social media content calendar to map out the frequency and type/s of posts. Good luck!Megan

Megan Edwards answered this question

What's everyone's experience with social media management companies?

Hi MatthewThere are pros and cons for using a management company versus doing it yourself.Time and money are big influences, but in my experience the best value is gained by partnering with an expert who is very clear about your audience, your tone and your growth objectives and can then harness this knowledge in a way that not only has you seen in the right places, but builds meaningful connections with your audience.I strongly believe that the 'flick and stick' approach to posting to social media sends your money quickly down the drain. I work collaboratively with my clients to determine the level of interaction and contribution we feel adds value without being too time consuming, and then provide them with some structure for doing this consistently.Ultimately, effective social media marketing demands that you be just that: social. Otherwise, it quickly turns customers off as just another sales pitch.Good luck!Megan

Megan Edwards answered this question

What meetup events do you all go to?

Hi Maggie,In Australia, the BNI network is pretty good for professional meet ups. Many of the BNI groups, and other professional networks, have a presence on LinkedIn so you could start your search there. Good luck! Megan

Megan Edwards answered this question

How does one create more effective opt-in forms?

Hi ChristyI agree with the points Lisa made, and from my perspective as a content marketer/ copywriter

Megan Edwards answered this question

Where would you look/post job ads to find the best people for a Client Experience role?

Depending on the industry you're recruiting for, or that which you'd prefer your ideal candidate to come from, there are a few options. The following are some of the sites I would consult myself:https://www.themuse.comhttps://www.pedestrian.tv/jobs http://www.bandt.com.au/jobs If you were considering outsourcing the recruitment process, I've had great experiences with Aquent (http://aquent.com.au/) could be a good source of Australian candidates in marketing related roles.Good luck!Megan

Copywriting and Content Marketing

5 Benefits Of Copywriting For Real Estate Professionals

Copywriting in the real estate industry is vital to your success, such as building your reputation and thought leadership. Unique and valuable copywriting will bring value to vendors and capture the attention of clients. Publishing your articles quickly and frequently will increase your exposure, and if it's done right, can increase the chances of getting free editorial opportunities. Buying a...

Copywriting and Content Marketing

Top 5 Benefits of Using a Copywriter in Your Business

Small businesses tend to overlook the benefits of copywriting, especially if you don’t know much about your target audience By writing copy that speaks directly to the audience, you can easily capture their attention, build trust and loyalty. Consistently good copywriting can make customers or clients buy or hire from you. Communication is evolving at lightning speed. We see millions of writte...

Megan Edwards answered this question

Why Is SEO Marketing Important For Accountants And Bookkeepers?

Another key reason search engine marketing is beneficial for accountants and bookkeepers is that clients often choose these professionals based on very personal criteria - it's as much about who you are as what you do. SEM can help you build your identity and help clients understand the people or person behind the brand, giving them more confidence and trust in your ability to meet their individual needs.

Megan Edwards answered this question

Why would you hire a copywriter?

Hi MarkoHaving worked in marketing communications and copywriting for over 20 years, I believe the greatest benefit to hiring a copywriter is they provide an objective viewpoint from which to promote your business.The biggest obstacle to great content that gets results is the gap between what businesses know and say about their product or service, and the answers or solutions your customers are seeking. Sometimes you can be too close to your subject to communicate in a way that is meaningful to your customer.A copywriter can help you bridge this gap by creating content that describes your product or service in terms your customer can relate to, which in turn gives them confidence that you can help them and a reason to take action.If you'd like to chat further about your copywriting needs, I'd be very happy to help.Warm regardsMegan

Megan Edwards answered this question

Do you use social media as a tool for customer service? If so, how?

Social media has the *potential* to be a great customer service tool, but how well it works for your business is heavily dependent on your degree of responsiveness, i.e. how quickly you can respond to and resolve queries that arise.This can be managed to a degree by setting - and clearly communicating - your response commitment, then being able to keep that promise. As the saying goes, better to under-promise and over-deliver!It will also depend on how critical a less-than-perfect response time might be: will the customer be merely annoyed or inconvenienced? Will they have gone elsewhere for a solution?Customer expectations are pretty high in many areas of service nowadays - so if nothing else, do your research - talk to customers, analyse service levels amongst your competitors and set clear parameters based on the level of service you can be certain of delivering.

Megan Edwards answered this question

Why and IS social media marketing important for all businesses?

I agree with both Hunter and John in that how you use it *does* depend on the nature of the business.But when you consider the level of market penetration social media has achieved in a relatively short space of time, you'd need a pretty compelling reason NOT to utilise it in some form.It's not a case of 'it fits' or 'it doesn't fit' but rather, which platform is most popular amongst my target audience? The next obvious question is 'Are my competitors using this platform, and to what effect?'.I strongly believe that how social media works for your business depends on lateral thinking, and how willing you are to to engage and interact with - rather than broadcast - to your customers. Treat it like traditional media and advertising, and you're bound to be disappointed.

Megan Edwards answered this question

Should I create a facebook group or page?

Hi NoreenThe most important factor in deciding whether to create a Facebook group or page (or both) is knowing you have the resources to post regular, relevant content and interact personally with your followers - otherwise the group or page quickly becomes irrelevant and you lose credibility.In my experience, it is better to do one thing well and plan, plan, plan! The most effective social media strategy begins with clearly identifying who you are trying to reach, where they spend their time and what their key interests are. Once you have a clear focus, determine who will be involved in posting and their availability/commitment, then prepare a social media content calendar to map out the frequency and type/s of posts. Good luck!Megan

Megan Edwards answered this question

What's everyone's experience with social media management companies?

Hi MatthewThere are pros and cons for using a management company versus doing it yourself.Time and money are big influences, but in my experience the best value is gained by partnering with an expert who is very clear about your audience, your tone and your growth objectives and can then harness this knowledge in a way that not only has you seen in the right places, but builds meaningful connections with your audience.I strongly believe that the 'flick and stick' approach to posting to social media sends your money quickly down the drain. I work collaboratively with my clients to determine the level of interaction and contribution we feel adds value without being too time consuming, and then provide them with some structure for doing this consistently.Ultimately, effective social media marketing demands that you be just that: social. Otherwise, it quickly turns customers off as just another sales pitch.Good luck!Megan

Megan Edwards answered this question

What meetup events do you all go to?

Hi Maggie,In Australia, the BNI network is pretty good for professional meet ups. Many of the BNI groups, and other professional networks, have a presence on LinkedIn so you could start your search there. Good luck! Megan

Megan Edwards answered this question

How does one create more effective opt-in forms?

Hi ChristyI agree with the points Lisa made, and from my perspective as a content marketer/ copywriter

Megan Edwards answered this question

Where would you look/post job ads to find the best people for a Client Experience role?

Depending on the industry you're recruiting for, or that which you'd prefer your ideal candidate to come from, there are a few options. The following are some of the sites I would consult myself:https://www.themuse.comhttps://www.pedestrian.tv/jobs http://www.bandt.com.au/jobs If you were considering outsourcing the recruitment process, I've had great experiences with Aquent (http://aquent.com.au/) could be a good source of Australian candidates in marketing related roles.Good luck!Megan

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