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Murray McDonald

Director at Duplex Cleaning Machines

Member Since November 2012

Northcote, VIC, 3070

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Murray McDonald has over 20 years experience in running a national commercial cleaning equipment distributor business. As Director of Duplex Cleaning Machines, Murray provides strategic direction for Duplex, including its start a business oppurunities and distributor roles.

Murray provides marketing, business and communications advice through internal workshops, articles and videos to all Duplex distributors who also run their own small business.

Murray McDonald answered this question

Todd Dewey
Todd Dewey, Consultant at Oakton

Asked this question - Business Growth

In what industry sectors do you see the greatest growth for SMEs?

Being within the commercial
cleaning sector for the past 20 years, I can say that the commercial cleaning sector is and will continue to see
growth in the SME space. 

This doesn’t just relate to
commercial cleaners or cleaning businesses, but also cleaning machine
manufacturers and cleaning machine distributors/salesman.



From my experience, there are two
key questions to ask when it comes to SME industry growth.






Is the industry
necessary? i.e. does it tie in with legal requirements, can the sector easily
transform into a DIY phenomenon therefore losing its business strength e.g.
online shopping.

Commercial cleaning, and all that
relates to it, such as commercial cleaning machines and contract cleaners, is
continuing to grow because commercial cleaning is not only part of OH&S
requirements but is essential for the reputation and presentation of a business.
Many businesses outsource commercial cleaning and are not looking to do it
themselves. If they are doing it themselves, they are getting machines and
implementing processes that make the job easier and quicker as “cleaning” isn’t
seen as a business priority yet it needs to be done.






Is there great
growth within the sectors that the industry in question markets
to?

A key way to spot a growing industry
is to look at the industries they market to. Are they growing industries? One of
the biggest markets within the commercial cleaning industry is the aged care
sector. This is one of Australia’s fastest growing sectors.



 


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Murray McDonald answered this question

Todd Dewey
Todd Dewey, Consultant at Oakton

Asked this question - Business Growth

In what industry sectors do you see the greatest growth for SMEs?

Being within the commercial
cleaning sector for the past 20 years, I can say that the commercial cleaning sector is and will continue to see
growth in the SME space. 

This doesn’t just relate to
commercial cleaners or cleaning businesses, but also cleaning machine
manufacturers and cleaning machine distributors/salesman.



From my experience, there are two
key questions to ask when it comes to SME industry growth.






Is the industry
necessary? i.e. does it tie in with legal requirements, can the sector easily
transform into a DIY phenomenon therefore losing its business strength e.g.
online shopping.

Commercial cleaning, and all that
relates to it, such as commercial cleaning machines and contract cleaners, is
continuing to grow because commercial cleaning is not only part of OH&S
requirements but is essential for the reputation and presentation of a business.
Many businesses outsource commercial cleaning and are not looking to do it
themselves. If they are doing it themselves, they are getting machines and
implementing processes that make the job easier and quicker as “cleaning” isn’t
seen as a business priority yet it needs to be done.






Is there great
growth within the sectors that the industry in question markets
to?

A key way to spot a growing industry
is to look at the industries they market to. Are they growing industries? One of
the biggest markets within the commercial cleaning industry is the aged care
sector. This is one of Australia’s fastest growing sectors.



 


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