Narine Poghosyan profile image

Narine Poghosyan

Community Manager at SavvySME

Member Since May 2019

Sydney, NSW,

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5 FOLLOWERS

Hi, my name is Narine.

An experienced, creative and passionate Marketing and Social Media expert, high achiever who produces results individually, as well as part of a results-focused team. I have worked on Digital Marketing campaigns for high-profile companies such as Audi, ASOS, Accor Hotel Group etc. I am driven to drive results, manage resources, and take on new challenges.

Feel free to send an invite & connect!

Qualified skills

Online Business
Sales and Marketing
Social Media
Public Relations (PR)

Narine Poghosyan answered this question

Jayson Rodda
Jayson Rodda , Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

I agree with James It depends on your budget  and  your features goals.

Narine Poghosyan answered this question

What is your favourite or preferred project management system?

Based on my experience,  Asana is a solid, user- friendly project management tool, I will recommend.

Narine Poghosyan answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

Yes, first you need to think about what you want and why.But the average price of developing and designing a website ranges from $1000 to $100,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth.

Narine Poghosyan answered this question

What accounting software package should a small business use?

Hi Phil Khor that's an interesting question.There are various accounting software packages which most of the small businesses use such as QuickBooks, Zoho Books, Xero, Sage and many more. These software packages offer a broad range of characteristic features for all kinds of small businesses.

Narine Poghosyan answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

With my experience Wix is the best all-around website builder: However, they all have many advantages and disadvantages.

Narine Poghosyan answered this question

Tim Greig
Tim Greig, Owner at Green Galah Pty Ltd

Branding

Narine Poghosyan answered this question

Who knows how much do copywriters charge to write a web page?

Ananda Raj PandeyGenerally, a good copywriter will give you a price quote for the whole project or for a single piece of writing. If the work is hourly, you'll find ranges between $50-$150 per hour for a good copywriter who can research and write on any topic. 

Narine Poghosyan answered this question

How do you measure marketing success?

Great question!Firstly you need to decide your aim for marketing. Is it about branding or conversion?If it's about Branding, There is no actual way of tracking it if it's now digital. If it's digital then you can track it by impressions.If your aim is conversion. You can make fill out a form (asking about where they know about you) at the time of conversion so that you can track.If your marketing is digital then it is very easy, you can use google analytics and try to track customers at the time of conversion.

Narine Poghosyan answered this question

What makes a successful marketing strategy?

Agree with Jef Lippiatt focusing on your target audience really will help drive better results.

Narine Poghosyan answered this question

What makes a successful marketing strategy?

One of the most important questions The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a marketing strategy is like buying curtains for a house you are building before you have an architectural plan. How would you even know how many curtains to buy or what size they needed to be?You can develop a strong marketing foundation by:1. Defining your product or service: 2. Identifying your target market:3. Knowing your competition:4. Finding a niche:5. Developing awareness:6. Building credibility: 7. Being Consistent:8. Maintaining Focus:

Narine Poghosyan answered this question

What is inbound marketing? How can it help your company?

James Artur Inbound marketing is a newer mindset of marketing that focuses on creating content people need, when they need it, rather than just pushing information at them. ... Strategically sharing your remarkable content in blogs, emails and social media helps attract the right visitors and convert them into leads.It will help you reach new markets and audiences.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

Should you outsource your graphic design or hire a graphic designer in-house?

Great question! The answer is, it depends. Depending on your goals and the project, using an in-house designer may be a good option. You have control overtime allocation, they’re readily available, and they’re familiar with your organization. An added bonus to an in-house designer is that any skills they acquire will be applied to future projects. In-house may be the most budget-friendly option but they may not have the time for extra projects outside daily tasks. More importantly, they may not have the expertise for executing any number of other specialized jobs that may arise.

Narine Poghosyan answered this question

What is branding?

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:What is your company's mission?What are the benefits and features of your products or services?What do your customers and prospects already think of your company?What qualities do you want them to associate with your company?Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a small business development  Center.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Web Design

How much do web design services cost?

That's a Really Good QuestionWith professional web design prices ranging from $1000 to more than $100,000, there are a variety of factors that influence the cost of web design.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Startup Branding and PR

What are smart and low-cost PR strategies for a startup?

Great question)Start by simply stating your goals. Then, define your audience target and execute your plan. First define your Audience and PR Goalsthen brainstorm and Create a CalendarCreate a PR calendar, this will help establish a commitment to PR throughout the year.Things to remember while creating PR content:Keep your target market in mind when creating content and when choosingpublications to go after. You’ll find the most success when you identify what kind ofinformation your audience is interested in and where they go to get it.Promote your business by telling, not selling. PR is an opportunity to promote your business and products through storytelling. Your audience and industry publication editors will be more receptive to your message when it’s told in an interesting way.Relevance is a must. You need to be aware of the hottest topics in your industry and be able to explain how your company is a major mover in these areas.Draw a connection with your audience. People have a hard time caring about news unless it impacts them directly. Figure out a way to show how your company is having an impact on the lives of your audience, personally or professionally. Editors will be more likely to consider your piece when it serves their audience.Data is a key resource. As a startup or small business, the majority of your marketing strategy is data-driven. Your PR efforts should be no different. Utilize data analytics to track the amount of traffic and conversions you receive after your company is in the press. This way you’ll get an idea of what kind of content and publications produce the best results for your business.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

How much does it cost to print marketing materials like brochures, stickers and banners?

The cost of printing brochures actually depends on the specification of the print and the quantity. from $170- 300 for per 1000  Piece

Narine Poghosyan answered this question

Who here utilizes letter drops for professional services?

I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.If you want to generate much interest there are several key points to remember before choosing sending automated emails. Get personal, use their first name when contactingChoose an interesting subject lineWrite the message as short as possibleFollow-up to them In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.

Narine Poghosyan answered this question

Anyone know any reliable app development platform like wordpress or website builder for web?

Hi Uttam, Checked the article, I was only familiar with AppMakr. Which one would you suggest using from all of these apps? Which is easier to use? 

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

App Development

How much do app developers charge to build a mobile app?

Agree with SonamDepending on the experience, programming language, and requirements the App cost may differ. If you are okay with hiring a mid-level app developer the pricing starts at  $20 US dollars an hour.In case you want a senior level developer their hourly rate is from $40-100+ US dollars... The average cost you for application development is $5000 US dollars... 

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

App Development

What are the differences between hiring foreign and local app developers?

There is a huge difference between local and remote developers.ForeignYou are able to find really good remote developers on TopTal, Upwork and Indeed. Just be sure to test their skills when hiring them. The price range is different depending on the countries they are from and their skills.Find someone who has already developed such an App. If you want to control their daily working process choose someone with a similar timezone and use time trackers. This will save you time and money.LocalIf you decide to work with a local app developer that has its advantages and disadvantages as well.AdvantagesYou know who you work with, you can arrange a meeting before giving him/her a taskYou can him/her for an onsite position and give a monthly salaryYou will be able to somehow control their work DisadvantagesThe price may be higher And you can't see their reviews 

Narine Poghosyan answered this question

Why do Australian startups fail?

I agree with both Brian and Michael ... I have a few things to add from my sideStartups Fail because the product they have created doesn't meet market needsFounders have been trying to sell the product or service to a wrong target audience or wrong marketFounders didn't count all the risk factors when selecting a price for the productStartup Founders don't admit that they are wrong and they stick to their original idea when there are better options

Narine Poghosyan answered this question

What's the best way to plan a Facebook marketing strategy?

Hi Jamie Ryan,Before planing your Facebook Page strategy, recognize your target audience and make market research. As soon as you understand who are the people you want to be engaged on your Facebook page it will be easier to decide on content. Start by adding all the page details a high-quality profile picture, an engaging cover(I would suggest a video or a slider), add about info, services, products, etc.Start posting daily, at different hours to understand what is the right time for posing from the insights. The video posts or image posts with detailed description messages are more likely to be shared or liked.Use tools such as Buffer or Hootsuite to schedule some posts.Share your posts on relevant groups.Start advertising by testing small audiences.Have your posts prepared for each week.Use various tactics when posting to understand what works best for you. 

Narine Poghosyan answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Social Media

What Was Your Experience With Using Twitter For A Business?

John Belchamber, What kind of businesses do you use Twitter for?I would always suggest at least having a Twitter account and posting from time to time. It doesn't bring huge traffic to your website first, but when you start interacting with your costumers/community members through Twitter, that's when it starts to grow, and at some point, you may even notice from the insights that it brings more traffic or engagement than other social platforms.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Exporting

Is there any financial assistance for exporters in Australia?

@Aishah Mustapha, do they help to export only from Australia? 

No results found.

Narine Poghosyan answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

I agree with James It depends on your budget  and  your features goals.

Narine Poghosyan answered this question

What is your favourite or preferred project management system?

Based on my experience,  Asana is a solid, user- friendly project management tool, I will recommend.

Narine Poghosyan answered this question

Charlotte Caruso
Charlotte Caruso, CEO at PuggleFM

Website

What is a reasonable price for a small business website?

Yes, first you need to think about what you want and why.But the average price of developing and designing a website ranges from $1000 to $100,000. That’s a broad price range, which can make company leaders hesitant about investing in a brand-new or redesigned website — even though an updated site can have an immense impact on your bottom line and growth.

Narine Poghosyan answered this question

What accounting software package should a small business use?

Hi Phil Khor that's an interesting question.There are various accounting software packages which most of the small businesses use such as QuickBooks, Zoho Books, Xero, Sage and many more. These software packages offer a broad range of characteristic features for all kinds of small businesses.

Narine Poghosyan answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

With my experience Wix is the best all-around website builder: However, they all have many advantages and disadvantages.

Narine Poghosyan answered this question

Tim Greig
Tim Greig, Owner at Green Galah Pty Ltd

Branding

Narine Poghosyan answered this question

Who knows how much do copywriters charge to write a web page?

Ananda Raj PandeyGenerally, a good copywriter will give you a price quote for the whole project or for a single piece of writing. If the work is hourly, you'll find ranges between $50-$150 per hour for a good copywriter who can research and write on any topic. 

Narine Poghosyan answered this question

How do you measure marketing success?

Great question!Firstly you need to decide your aim for marketing. Is it about branding or conversion?If it's about Branding, There is no actual way of tracking it if it's now digital. If it's digital then you can track it by impressions.If your aim is conversion. You can make fill out a form (asking about where they know about you) at the time of conversion so that you can track.If your marketing is digital then it is very easy, you can use google analytics and try to track customers at the time of conversion.

Narine Poghosyan answered this question

What makes a successful marketing strategy?

Agree with Jef Lippiatt focusing on your target audience really will help drive better results.

Narine Poghosyan answered this question

What makes a successful marketing strategy?

One of the most important questions The key is developing a marketing strategy that forms a solid foundation for your promotional efforts. Implementing promotional activities such as advertising, direct mail or even networking and one-to-one sales efforts without a marketing strategy is like buying curtains for a house you are building before you have an architectural plan. How would you even know how many curtains to buy or what size they needed to be?You can develop a strong marketing foundation by:1. Defining your product or service: 2. Identifying your target market:3. Knowing your competition:4. Finding a niche:5. Developing awareness:6. Building credibility: 7. Being Consistent:8. Maintaining Focus:

Narine Poghosyan answered this question

What is inbound marketing? How can it help your company?

James Artur Inbound marketing is a newer mindset of marketing that focuses on creating content people need, when they need it, rather than just pushing information at them. ... Strategically sharing your remarkable content in blogs, emails and social media helps attract the right visitors and convert them into leads.It will help you reach new markets and audiences.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

Should you outsource your graphic design or hire a graphic designer in-house?

Great question! The answer is, it depends. Depending on your goals and the project, using an in-house designer may be a good option. You have control overtime allocation, they’re readily available, and they’re familiar with your organization. An added bonus to an in-house designer is that any skills they acquire will be applied to future projects. In-house may be the most budget-friendly option but they may not have the time for extra projects outside daily tasks. More importantly, they may not have the expertise for executing any number of other specialized jobs that may arise.

Narine Poghosyan answered this question

What is branding?

Defining your brand is like a journey of business self-discovery. It can be difficult, time-consuming and uncomfortable. It requires, at the very least, that you answer the questions below:What is your company's mission?What are the benefits and features of your products or services?What do your customers and prospects already think of your company?What qualities do you want them to associate with your company?Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don't rely on what you think they think. Know what they think.Because defining your brand and developing a brand strategy can be complex, consider leveraging the expertise of a nonprofit small-business advisory group or a small business development  Center.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Web Design

How much do web design services cost?

That's a Really Good QuestionWith professional web design prices ranging from $1000 to more than $100,000, there are a variety of factors that influence the cost of web design.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Startup Branding and PR

What are smart and low-cost PR strategies for a startup?

Great question)Start by simply stating your goals. Then, define your audience target and execute your plan. First define your Audience and PR Goalsthen brainstorm and Create a CalendarCreate a PR calendar, this will help establish a commitment to PR throughout the year.Things to remember while creating PR content:Keep your target market in mind when creating content and when choosingpublications to go after. You’ll find the most success when you identify what kind ofinformation your audience is interested in and where they go to get it.Promote your business by telling, not selling. PR is an opportunity to promote your business and products through storytelling. Your audience and industry publication editors will be more receptive to your message when it’s told in an interesting way.Relevance is a must. You need to be aware of the hottest topics in your industry and be able to explain how your company is a major mover in these areas.Draw a connection with your audience. People have a hard time caring about news unless it impacts them directly. Figure out a way to show how your company is having an impact on the lives of your audience, personally or professionally. Editors will be more likely to consider your piece when it serves their audience.Data is a key resource. As a startup or small business, the majority of your marketing strategy is data-driven. Your PR efforts should be no different. Utilize data analytics to track the amount of traffic and conversions you receive after your company is in the press. This way you’ll get an idea of what kind of content and publications produce the best results for your business.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Graphic Design

How much does it cost to print marketing materials like brochures, stickers and banners?

The cost of printing brochures actually depends on the specification of the print and the quantity. from $170- 300 for per 1000  Piece

Narine Poghosyan answered this question

Who here utilizes letter drops for professional services?

I have used several services including Elastic Email, Mailchimp, SendInBlue, Mailshake, and Hubspot.If you want to generate much interest there are several key points to remember before choosing sending automated emails. Get personal, use their first name when contactingChoose an interesting subject lineWrite the message as short as possibleFollow-up to them In case you want to get more options to understand who are your subscribers, I would suggest using Hubspot.

Narine Poghosyan answered this question

Anyone know any reliable app development platform like wordpress or website builder for web?

Hi Uttam, Checked the article, I was only familiar with AppMakr. Which one would you suggest using from all of these apps? Which is easier to use? 

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

App Development

How much do app developers charge to build a mobile app?

Agree with SonamDepending on the experience, programming language, and requirements the App cost may differ. If you are okay with hiring a mid-level app developer the pricing starts at  $20 US dollars an hour.In case you want a senior level developer their hourly rate is from $40-100+ US dollars... The average cost you for application development is $5000 US dollars... 

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

App Development

What are the differences between hiring foreign and local app developers?

There is a huge difference between local and remote developers.ForeignYou are able to find really good remote developers on TopTal, Upwork and Indeed. Just be sure to test their skills when hiring them. The price range is different depending on the countries they are from and their skills.Find someone who has already developed such an App. If you want to control their daily working process choose someone with a similar timezone and use time trackers. This will save you time and money.LocalIf you decide to work with a local app developer that has its advantages and disadvantages as well.AdvantagesYou know who you work with, you can arrange a meeting before giving him/her a taskYou can him/her for an onsite position and give a monthly salaryYou will be able to somehow control their work DisadvantagesThe price may be higher And you can't see their reviews 

Narine Poghosyan answered this question

Why do Australian startups fail?

I agree with both Brian and Michael ... I have a few things to add from my sideStartups Fail because the product they have created doesn't meet market needsFounders have been trying to sell the product or service to a wrong target audience or wrong marketFounders didn't count all the risk factors when selecting a price for the productStartup Founders don't admit that they are wrong and they stick to their original idea when there are better options

Narine Poghosyan answered this question

What's the best way to plan a Facebook marketing strategy?

Hi Jamie Ryan,Before planing your Facebook Page strategy, recognize your target audience and make market research. As soon as you understand who are the people you want to be engaged on your Facebook page it will be easier to decide on content. Start by adding all the page details a high-quality profile picture, an engaging cover(I would suggest a video or a slider), add about info, services, products, etc.Start posting daily, at different hours to understand what is the right time for posing from the insights. The video posts or image posts with detailed description messages are more likely to be shared or liked.Use tools such as Buffer or Hootsuite to schedule some posts.Share your posts on relevant groups.Start advertising by testing small audiences.Have your posts prepared for each week.Use various tactics when posting to understand what works best for you. 

Narine Poghosyan answered this question

Gino Lancaster
Gino Lancaster, Business Partner at Red Planet Design ~ Digital Marketing Company

Social Media

What Was Your Experience With Using Twitter For A Business?

John Belchamber, What kind of businesses do you use Twitter for?I would always suggest at least having a Twitter account and posting from time to time. It doesn't bring huge traffic to your website first, but when you start interacting with your costumers/community members through Twitter, that's when it starts to grow, and at some point, you may even notice from the insights that it brings more traffic or engagement than other social platforms.

Narine Poghosyan answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Exporting

Is there any financial assistance for exporters in Australia?

@Aishah Mustapha, do they help to export only from Australia? 

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