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Nathan Moore

Business Development Drone at Marketing Bee

Member Since October 2013

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36 FOLLOWERS

A diligent member of the marketing & communications industry “with peps,” Nathan is keen to bring great marketing to great businesses in his new role at Marketing Bee.

It is his belief that by combining strong integrity with varied insights, one can make innovative strategies with real solutions… Which segues to Marketing Bee, a Melbourne-based consultancy whose invigorating marketing underpins great SME businesses, something he would love to discuss with you. Coffee & honey is on us!

Qualified skills

Copywriting and Content Marketing
Branding
Offline and Direct Marketing
Digital Marketing
Public Relations (PR)
Marketing Services & Consultants
Media Information & Or Services
Photographic Processing Services-Professional

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Sales and Marketing

Australia should learn from my client

                                                   It is my third week as Business Development Manager for a small and medium business marketing agency, and I am starting to meet some of our clients. Our Queen Bee, Sharon Latour, had been passionately telling me of the connection we have with our clients, but I hadn’t yet considered how persona...

Nathan Moore answered this question

Tim Greig
Tim Greig , Owner at Green Galah Pty Ltd

Asked this question - Branding

Sales and Marketing

Get Gatsby’s Success for your SME With 5 Easy Rules

Warning: Mild plot spoilers herein! ​ “He had one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced, or seemed to face, the whole external world for an instant and then concentrated on you with an irresistible prejudice in your favour. It understood you just as far as you wanted to be understood, believed in you...

Nathan Moore answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Asked this question - Offline and Direct Marketing

What is the best way to market to tradies?

I think Bridget's answer sounds like some smart thinking. I worked in a "tradie" environment for a year in a small country town (great experience). I wasn't in marketing & comms yet then, but I actually am thinking about bringing our marketing services to that segment and I think what Bridget said sounded pretty spot on.

I would like to reiterate about the importance of targeting your audience. As a first step of your marketing, don't forget to get very specific with who you're targeting. What age of tradies? Single or married? Etc. Then that may lead to its own insights about what mediums to use.

Also, I think the idea of referrals' is really congruent with they operate already, so I'd also recommend exploring that option. 

In any case, I think I would just start informally running past your ideas to people from your your target market, and listening to what their opinions are. Good luck!

Nathan Moore answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Asked this question - Social Media

What questions should every CEO ask his CMO about social media?

Hi Cassidy, the questions you listed are fantastic. I would probably add:



What are you using to focus your attention?



Particularly in the SME sphere, one of the biggest killers of social media efforts I've seen is waning motivation to find great content. A great way to combat this is by having, for example, a monthly focus- or anything that helps them give direction for their content. 



 How are you going to learn?



From what time of day you are posting to the wording of questions, there is always something that can improve your posts if you pay attention. Is the social media team paying attention? If so, where?


Sales and Marketing

Australia should learn from my client

                                                   It is my third week as Business Development Manager for a small and medium business marketing agency, and I am starting to meet some of our clients. Our Queen Bee, Sharon Latour, had been passionately telling me of the connection we have with our clients, but I hadn’t yet considered how persona...

Sales and Marketing

Get Gatsby’s Success for your SME With 5 Easy Rules

Warning: Mild plot spoilers herein! ​ “He had one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced, or seemed to face, the whole external world for an instant and then concentrated on you with an irresistible prejudice in your favour. It understood you just as far as you wanted to be understood, believed in you...

Nathan Moore answered this question

Tim Greig
Tim Greig, Owner at Green Galah Pty Ltd

Asked this question - Branding

Nathan Moore answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Asked this question - Offline and Direct Marketing

What is the best way to market to tradies?

I think Bridget's answer sounds like some smart thinking. I worked in a "tradie" environment for a year in a small country town (great experience). I wasn't in marketing & comms yet then, but I actually am thinking about bringing our marketing services to that segment and I think what Bridget said sounded pretty spot on.

I would like to reiterate about the importance of targeting your audience. As a first step of your marketing, don't forget to get very specific with who you're targeting. What age of tradies? Single or married? Etc. Then that may lead to its own insights about what mediums to use.

Also, I think the idea of referrals' is really congruent with they operate already, so I'd also recommend exploring that option. 

In any case, I think I would just start informally running past your ideas to people from your your target market, and listening to what their opinions are. Good luck!

Nathan Moore answered this question

Cassidy Poon
Cassidy Poon, Head of Digital & Social Media at LogicalTech Group

Asked this question - Social Media

What questions should every CEO ask his CMO about social media?

Hi Cassidy, the questions you listed are fantastic. I would probably add:



What are you using to focus your attention?



Particularly in the SME sphere, one of the biggest killers of social media efforts I've seen is waning motivation to find great content. A great way to combat this is by having, for example, a monthly focus- or anything that helps them give direction for their content. 



 How are you going to learn?



From what time of day you are posting to the wording of questions, there is always something that can improve your posts if you pay attention. Is the social media team paying attention? If so, where?


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