Patrick Varden profile image

Patrick Varden

Founder & Editor-In-Chief at

Member Since February 2013

Randwick, NSW, 2031



Hi, I'm Editor-in-Chief and Founder of, a social news site that breaks stories that are going viral on Facebook, Twitter and YouTube. We specialise in creating custom content on behalf of advertisers designed to encourage readers to be the distribution network of that content. My background is in psychology and I obsess about what compels a user to share content on social networks and capitalise on that by creating custom content for brands to gain earned media.

Qualified skills

Video Production
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