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Paul Farina

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Member Since October 2016

Camberwell, VIC, 3124

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Leadership

5 Tips to turn non-sellers into superstars

Selling can be a dirty word in some workplaces. I’ve been in sales for over 15 years, and I still cringe at the thought of picking up the phone to make a cold call sometimes. Then there are many people in our teams that do not see selling as remotely relevant to their roles (nor their lives). Here are a few tips for all of those people out there that hate selling to their core, as well as those ...

Paul Farina answered this question

What's the value of hiring a business coach/consultant?

I am a business coach and facilitator. It sounds weird, but it took me a couple of years to find a coach as I needed direction, validation, and accountability like anyone working for themselves. I am also very careful with any business expenses. It is important to find someone that clicks with you and your business so be picky, and get plenty of quotes, referrals, etc.

For me, I am a coaching advocate. PLC CEO's have coaches, Olympic Athletes have coaches, and our children have coaches. Coaching is a critical part of everyone's existence. My coach has helped me achieve more in a few months than what I did in a few years. The advantage of coaching is that you do the learning and the "doing", meaning that results are sustainable. You increase your capacity to grow.

I have consulted before, and in short - it doesn't work for small business. It is expensive (as it takes a lot of the consultant's time), and having someone give you answers does not give you buy-in. Reports and recommendations are made, but rarely is there lasting change.

Find a coach to help you crack the obstacles. It may be from a government body, or an independent - whatever works for you. I hope that is helpful!

Leadership

5 Tips to turn non-sellers into superstars

Selling can be a dirty word in some workplaces. I’ve been in sales for over 15 years, and I still cringe at the thought of picking up the phone to make a cold call sometimes. Then there are many people in our teams that do not see selling as remotely relevant to their roles (nor their lives). Here are a few tips for all of those people out there that hate selling to their core, as well as those ...

Paul Farina answered this question

What's the value of hiring a business coach/consultant?

I am a business coach and facilitator. It sounds weird, but it took me a couple of years to find a coach as I needed direction, validation, and accountability like anyone working for themselves. I am also very careful with any business expenses. It is important to find someone that clicks with you and your business so be picky, and get plenty of quotes, referrals, etc.

For me, I am a coaching advocate. PLC CEO's have coaches, Olympic Athletes have coaches, and our children have coaches. Coaching is a critical part of everyone's existence. My coach has helped me achieve more in a few months than what I did in a few years. The advantage of coaching is that you do the learning and the "doing", meaning that results are sustainable. You increase your capacity to grow.

I have consulted before, and in short - it doesn't work for small business. It is expensive (as it takes a lot of the consultant's time), and having someone give you answers does not give you buy-in. Reports and recommendations are made, but rarely is there lasting change.

Find a coach to help you crack the obstacles. It may be from a government body, or an independent - whatever works for you. I hope that is helpful!

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