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Paula O'Sullivan
Top 10% Digital Marketing

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Member Since December 2014

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16 FOLLOWERS

Director, Digital Strategist and Chief of Social for Possum Digital. Loves cheese. Plays netball. Obsessed with cooking good food.

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Paula O'Sullivan answered this question

Which email marketing service is the best?

I use Campaign Monitor. Cost effective, easy to use and based in Australia

Paula O'Sullivan answered this question

How much do Facebook ads cost?

Hello Maria, the short answer is, it depends. You can run successfull ads for $10 a day if you do them strategically. I never use boosted posts, instead I use the Ad platform as I can better control the types of audiences I use, I can also track conversions and better scale the campaign if is going well.

Digital Marketing

How to Use Online Marketing to Attract More Customers

1. Overview   What is online marketing? Online marketing is any marketing strategy that promotes a brand, business or person through channels or mediums that require an internet connection such as social media, search engines, websites and email marketing. It can also be known as internet marketing.   Why should your business be marketing online? More and more people are online This is a n...

Paula O'Sullivan answered this question

Is Facebook group advertising a thing?

No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.

Paula O'Sullivan answered this question

What are your favourite business podcasts?

Lewis Howes, School of Greatness, is just amazing! 

Paula O'Sullivan answered this question

Can you increase your traffic with minimal investments?

Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.Yo could also look at being a guest blogger, and drive traffic to your site that way

Paula O'Sullivan answered this question

What's A Good Alternative To MailChimp For Email Marketing?

Campaign Monitor is my email marketing platform - costs me about $12 per month, no coding in required and the templates look lovely on desktop and mobile. You can also build sequences and do a bunch of other things. It's a great choice for SMEs.

Paula O'Sullivan answered this question

Erik Bigalk
Erik Bigalk, Founder and CEO at Smart Solutions PR

Entrepreneurship

Are live marketing and industry events still relevant today?

It really depends on what your objective is.I recently returned from Social Media Marketing Worl in San Diego, and I'm so glad I went. Lots of in person connections were made. I got to hang out with Social Media Marketers from around the globe and there is something to be said for motivation and enthusiasm being contagious.

Digital Marketing

How to Use Online Marketing to Attract More Customers

1. Overview   What is online marketing? Online marketing is any marketing strategy that promotes a brand, business or person through channels or mediums that require an internet connection such as social media, search engines, websites and email marketing. It can also be known as internet marketing.   Why should your business be marketing online? More and more people are online This is a n...

Paula O'Sullivan answered this question

Which email marketing service is the best?

I use Campaign Monitor. Cost effective, easy to use and based in Australia

Paula O'Sullivan answered this question

How much do Facebook ads cost?

Hello Maria, the short answer is, it depends. You can run successfull ads for $10 a day if you do them strategically. I never use boosted posts, instead I use the Ad platform as I can better control the types of audiences I use, I can also track conversions and better scale the campaign if is going well.

Paula O'Sullivan answered this question

Is Facebook group advertising a thing?

No, it's not. I do know people who use the strategy of creating a friendly URL that is used in the ad, that then redirects to the Facebook group.

Paula O'Sullivan answered this question

What are your favourite business podcasts?

Lewis Howes, School of Greatness, is just amazing! 

Paula O'Sullivan answered this question

Can you increase your traffic with minimal investments?

Organic social media can also help. If you blog, take the link and promote it on channels like Twitter and LinkedIn. This would be in addition to SEO.Yo could also look at being a guest blogger, and drive traffic to your site that way

Paula O'Sullivan answered this question

What's A Good Alternative To MailChimp For Email Marketing?

Campaign Monitor is my email marketing platform - costs me about $12 per month, no coding in required and the templates look lovely on desktop and mobile. You can also build sequences and do a bunch of other things. It's a great choice for SMEs.

Paula O'Sullivan answered this question

Erik Bigalk
Erik Bigalk, Founder and CEO at Smart Solutions PR

Entrepreneurship

Are live marketing and industry events still relevant today?

It really depends on what your objective is.I recently returned from Social Media Marketing Worl in San Diego, and I'm so glad I went. Lots of in person connections were made. I got to hang out with Social Media Marketers from around the globe and there is something to be said for motivation and enthusiasm being contagious.

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