Terry Chadban profile image

Terry Chadban
Top 10% Search Engine Optimisation (SEO)

Founder/Manager at

Member Since December 2015

Bonny Hills, NSW, 2445

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1.04K FOLLOWERS

Started marketing online in 1985 (that is NOT a misprint!), and still learning every day. Started Port Macquarie Online Marketing in 2012 in response to enquiries from local businesses on how to market their businesses without spending all day on Facebook and Twitter, so we have developed a system which allows local businesses to bring in more customers and make more profit in less time, so that they can spend more time with their loved ones and less time working in the business.

Terry Chadban answered this question

Narine Poghosyan
Narine Poghosyan, Community Manager at SavvySME

Sales and Marketing

How do you sell to consumers in an environment that hate sales?

Narine, you are correct in saying that all people like to buy, but none of us like being sold to. So the short answer is not to 'sell' to them!The process we teach is:[1] Identify your ideal customer, people who have the problem you are solving, have the finances to pay for your solution, and most importantly, are willing to pay for your solution[2] Drive them to your website from social media, online forums, or wherever else they usually congregate[3] Show them that you are the best person to solve their problem, using posts on social media and on your website, free downloads, etc, and get them on your email list (but nurture them, don't sell to them)[4] When they are ready to pay for a solution to their problem, guess whose name will spring immediately to mind?   ;-)Give it a go, and let me know what you think, and what sort of results you get without 'selling'.

Terry Chadban answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

Unless your expertise is marketing or advertising, as soon as you decide to go into business! Way too many small business owners spend way too much time trying to 'learn marketing', as well as spending 80-100 hours a week in the business, when they would be much better off time-wise as well as financially just bringing in an expert from Day One.Most marketing agencies will offer a free consultation where they will sit down with you and discover the wants and needs for your specific business, then draw up a marketing plan for you. You can then implement it yourself by just following the numbers, or better still, hire them to do it for you and get on with the reason you started the business in the first place.

Terry Chadban answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Before you even think about strategy of any kind, you need to establish:[1] Who is your target market?[2] Who is your ideal client/customer?[3] What is their pain point/problem that you solve for them?[4] Where do they hang out on social media?Once you have done that, you now know who you are targetting and where they hang out, so the strategy part becomes much easier. If they are consumers, Facebook is most likely where they hang out. If they are professionals, most likely LinkedIn. But check where your 'suspects' hang out, it may differ.Bear in mind that your social media strategy is not to sell to them, but to get the attention of your target market and ideal customers, give them a chance to get to know you, like you, and trust you.

Terry Chadban answered this question

Do I need a lawyer to start a business?

You probably don't want one, and you may not even need one if you can fill out forms on your own, but it is a case of better off having one and not needing one, rather than needing one and not having one.

Terry Chadban answered this question

What do you look for in a lawyer?

[1] One that doesn't call themselves a lawyer, we don't have them in Australia[2] One that can demonstrate that they understand small business legal problems[3] One that advertises their fees upfront.

Terry Chadban answered this question

What stops you from seeing a lawyer?

Hi Deborah,[1] We don't have lawyers in Australia, we only have solicitors and barristers, so that would be one reason,[2] The main reason that I mightn't see a solicitor for legal advice might be the lack of transparency on pricing.Solicitors in Australia are notorious for even charging exhorbitent fees for postage stamps in their final bills. So I would need a solicitor that [a] specializes in small business needs, and [b] announces their fees upfront.Luckily I do have one of those on hand. :-)

Terry Chadban answered this question

Aishah Mustapha
Aishah Mustapha, Community Manager at

Ecommerce

How to prep online business to compete with Amazon in Australia?

Aishah,  Amazon has already started in Australia,  Kindle has been here for close to twelve months already.My advice is to just ignore them and go about building your own brand. Amazon are all about low prices and quick sales. You can't compete with them on that arena so don't even try.Find your own differentiator and promote that instead.

New Business Ideas

When Is the Right Time in Life to Go into Small Business?

There’s an old proverb that says “The best time to plant a tree is twenty years ago. The second best time is now.”  You can apply the same logic to business. Think of it this way. Either five years from now you could be reaping the benefits of your small business, or you could be wondering if it would have worked. There’s only one way to find out. Small Business is Big Business Accord...

Terry Chadban answered this question

Any suggestions for hosting a straightforward e-commerce site?

Hi Johannah,Definitely have a look at using Wordpress and WooCommerce for your site as well, that is the combination that we recommend to most of our ecommerce clients. The biggest reason is that you own the website and contents, not Shopify, Volusion or Etsy. Good luck with the business, though.Terry

Terry Chadban answered this question

Does Anyone Have A Sample Partnership Agreement And Can Share?

Hi Kellie,As others have suggested, getting advice from a solicitor experienced in business matters is your best and safest choice. Second best if you are short on funds is to use Australian law websites to get Australian documents. Two you can check out are Lawpath and LegalVision.

Terry Chadban answered this question

Who do you use for merchant business accounts? What are the fees like?

Hi Anna,If you are a small business owner, and just want to collect payments, have a look at both PayPal and Stripe. Neither of them have monthly charges, just a set percentage of the transaction, and both are easy to integrate into a website, especially if you use Wordpress to build your website, which you should do. :-)All Australian banks charge a setup fee, plus a monthly fee regardless whether you actually make any sales or not, so I strongly recommend looking at Stripe in particular, but you may already have a PayPal account, and it is easy and free to upgrade it to a business account.

Terry Chadban answered this question

Would You Use A Site That's Free To Post Job For Transport Needs?

Hi Diane,Your question is a bit vague, so forgive me if I have got it wrong, but it sounds like you are thinking about running a courier service for larger objects? If you are just starting out, you could try Gumtree and Craigslist to get you started. Depending on what areas you plan to cover, you could try advertising in all states, suburbs and towns in that area with a view to picking up backloads. As you start to get some business though, I would strongly recommend setting up your own website so that you look more professional, then start marketing your business through social media, both free and paid ads. Hope that helps, but if I have got it wrong, just let me know with a bit more detail.Regards,Terry

Terry Chadban answered this question

Has anyone found a way to schedule posts for groups on FB?

Hi Marion,We use HootSuite, but unfortunately since FB changed its policy last year, you can only use HootSuite to schedule posts to FB Groups that you are an Administrator of now. So we can schedule posts to the group that we control, but not to groups where we are only members.

Terry Chadban answered this question

Emily Whitelock
Emily Whitelock, Registered Acupuncturist and Chinese Medicine Practitioner at Cosm Natural Health

Search Engine Optimisation (SEO)

How do backlinks work?

Hi Emily,They don't work, they just sit there doing nothing! :-)Seriously though, a backlink is a link from another website which points to your website. Google values these backlinks from relevant websites very highly, as they are a pointer to your website's popularity and relevance. They also look at the anchor text, which is the text which highlights the link.Practical example -- if I put a link in this article like this -- for great acupuncture treatment, try Cosm Natural Health -- that is a backlink to your website, and the anchor text is "acupuncture treatment" which is obviously relevant to the topic of acupuncture. But Google probably won't take too much notice of it because this site isn't relevant to acupuncture treatment.So try to get backlinks to your website from as many different relevant websites as possible, with as many different anchor text variations as possible, and don't just use your home page as the backlink. Make sure your website is registered in every local directory that you can, as well as as many relevant alternative treatment directories as possible. Register your website with all relevant authority websites as well, I know that there are a few related to alternative health as a mate of mine has an acupuncture/Chinese medicine clinic up here.But don't try to do this all at once, treat it as an ongoing task, and try to get one or two new backlinks a week, they quickly add up, and Google will start taking notice of your website and ranking you higher in the search engines.

Terry Chadban answered this question

How do I improve my ability to sell?

Hi Oliver,The first thing is to believe in what you are selling. If you are proud of the product, it is easy to tell someone about it.The second thing, which most people miss, is to sell to the right people. Define your target market, and your ideal customer. Who are the people who need the product you are selling? What is the problem or pain point that your product solves?Thirdly, sell the benefits of the product, not the features. Years ago in the sales and marketing game, we had a saying, "Sell the sizzle, not the steak". People don't spend money to buy stuff, they spend money to solve a problem, so sell them the solution to their problem.Lastly, find out where they congregate, and go there to sell your product. Again, most people miss this point. Where is the best place to sell a bottle of water, in a crowded shopping mall, or the desert?I hope that this gets you started, sales is a great field to get into, and whether we like it or not, all business owners need to be able to sell their products, or we will all go broke!

Terry Chadban answered this question

Which are the most important SEO strategies to focus on?

Hi Elkanah,Will Blunt from Bluewire Media recently posted an excellent article on their blog about SEO Strategy using their free SEO Planning Template which is highly recommended.The three most important parts of SEO strategy are: [1] good keyword research, [2] on-page SEO, and [3] off-page SEO. All are equally important, but for different reasons. Read Will's article, and download the free SEO Planning Template, that will explain things much better than I can here. Good luck with your SEO endeavours, but remember that the best SEO strategy nowadays is good, relevant, keyword optimized content. Google loves it, and so will your target market.

Terry Chadban answered this question

Would SME owners be interested in a custom news service?

I already use both Google Alerts and Trendspottr Alerts for email alerts, in conjunction with Feedly for blog updates and podcasts. All of these are free and easy to set up, and available on nearly all devices, so I can't really see how your service would benefit most people?

Terry Chadban answered this question

Should I create a facebook group or page?

Hi Noreen,Why not do both? If you have an established business, set up a business page to promote the business as a whole, but also set up a group especially for your fans? We all love being part of a select group!

Terry Chadban answered this question

Are social bookmarking and directory submission still important techniques in 2016?

Hi James,While they are not as important as they were ten or even five years ago, they can still be used as part of a co-ordinated marketing plan, especially for local businesses. They are both free, or low cost, techniques, and don't take up much time, so why not use them?All local businesses should list their business in all the local business directories, not just Telstra and Local Directory. While you won't get many leads from any of them directly, it makes your business look more legit, and does give you more brownie points with Google. As well as the local business directories, if your business is in the food or hospitality industries, you should also list your business with sites like Yelp, TripAdvisor, etc, they will bring in a few leads for you. If you need a list of local business directories, send me a message and I will give you a copy of our list.When you publish a blog post, as well as promoting the blog post on social media, try adding the link to the major bookmarking sites, but don't just bookmark your own links or you will quickly be labelled a spammer. Spend a couple of minutes each day bookmarking other people's links which you think your target market would be interested in. Then when you occasionally bookmark your own link, no-one will mind.

Terry Chadban answered this question

Who do you recommend for web hosting and how much do you pay?

Hi John,This is not touting for business, but may give you an idea of what to look for, and what to pay. We run our own website hosting for our clients, exclusively for the Wordpress platform, so our web hosting is specifically optimized for Wordpress.[1] First decide what platform you are going to use, then find web hosting which specializes in that platform.[2] Decide whether you want to maintain your website yourself, or whether you want to pay for a fully managed service.[3] Look for a web hosting service that has a data centre close to you/your customers. For example most of our clients are situated in NSW, so our data centre is located in the Sydney CBD. [4] Stay away from cheap web hosting like Hostgator and Godaddy, because their data centres are situated in the US, which presents a number of problems like slow page load times, which Google use to assess your search rankings, as well as security issues related to US laws.[5] Try to find a web host which uses some sort of CDN (Content Delivery Network) like CloudFlare or MaxCDN. This is not a major problem if your data centre is situated close to where your customers are, but can help if you are expecting to attract customers from overseas because the CDN will display your website from the nearest datacentre in their network, which cuts down on page loading times again.[6] Make sure that some sort of regular backup service is included, and easy for you to access if ever you need to roll back your website for any reason.[7] Finally, make sure that your web host is using SSD (Solid State Drives) rather than traditional hard disk drives because this improves loading times dramatically. If you compare the loading speed of your mobile phone or tablet with your desktop computer you will see what I mean.For the record, our web hosting is all SSD-based, situated in a data centre in Sydney, as I mentioned, and we run CloudFlare for our CDN. Our prices start at $20/month for basic websites, and $30/month for ecommerce websites, and that includes basic maintenance and weekly backups. That will give you a ballpark figure to work on, and an idea of what to look for, and what not to go for.Good luck with your search, a reliable web hosting service is vital to an online business today!

Terry Chadban answered this question

Has anyone built their own website?

Hi Paul,I haven't used SpiffyStores (haven't even heard of them, so that is one alarm bell going off!), but I started building websites back in the 90s using plain text editors to write static HTML code. Nowadays we only use Wordpress to build websites because of its ease, security and relatively cheap cost.My recommendation would be to buy your own domain name (the http://YourBusinessName.com.au), then look around for cheap website hosting. Most web hosting services have one-click installations of Wordpress, so you can build your own website, then improve it as you get more experience.That way, your total cost would be about $30 for two years for the domain name, plus anything from $3-30/month for website hosting, depending on whether you want to do everything yourself, or have the website managed for you. The big advantage, and I mean B-I-G advantage, is that this way YOU own the website, not SpiffyStores, who could shut you down tomorrow, or even go bust themselves.Just to give you a rough idea, we charge $20-30/month for managed Wordpress hosting, depending on whether or not you wanted an ecommerce site with a shopping cart or not. That includes routine updates of the Wordpress core files, plugins and themes, as well as regular backups of the site, and regular anti-malware checks, so all you need to do is to write the articles and answer comments, enquiries, etc. Or if you are happy logging in to your website and updating the files yourself, which really isn't hard, you will find good web hosting for between $5-10/month. Hope that this helps you decide.Terry Chadban

Terry Chadban answered this question

How can I take my service online?

Hi Bobo,That is a pretty sweeping question, but the short answer is:[1] Get a website built correctly;[2] Set up social media accounts at the platforms that your ideal clients would use;[3] Connect the social media accounts to your website;[4] Write articles on your website which your ideal clients would want to read;[5] Mention the articles on your social media platforms;[6] capture the names and email addresses of those who come to your website to read the articles, so that you have a constant source of prospective clients.I hope that gets you started in the right direction, and if you need help with anything in particular, I would be happy to expand on the list above for you. Good luck with your online ventures, you absolutely NEED to have an online presence today, because your competitors certainly will.

New Business Ideas

When Is the Right Time in Life to Go into Small Business?

There’s an old proverb that says “The best time to plant a tree is twenty years ago. The second best time is now.”  You can apply the same logic to business. Think of it this way. Either five years from now you could be reaping the benefits of your small business, or you could be wondering if it would have worked. There’s only one way to find out. Small Business is Big Business Accord...

Terry Chadban answered this question

Narine Poghosyan
Narine Poghosyan, Community Manager at SavvySME

Sales and Marketing

How do you sell to consumers in an environment that hate sales?

Narine, you are correct in saying that all people like to buy, but none of us like being sold to. So the short answer is not to 'sell' to them!The process we teach is:[1] Identify your ideal customer, people who have the problem you are solving, have the finances to pay for your solution, and most importantly, are willing to pay for your solution[2] Drive them to your website from social media, online forums, or wherever else they usually congregate[3] Show them that you are the best person to solve their problem, using posts on social media and on your website, free downloads, etc, and get them on your email list (but nurture them, don't sell to them)[4] When they are ready to pay for a solution to their problem, guess whose name will spring immediately to mind?   ;-)Give it a go, and let me know what you think, and what sort of results you get without 'selling'.

Terry Chadban answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Sales and Marketing

Why and when should you call a marketing or advertising agency for help?

Unless your expertise is marketing or advertising, as soon as you decide to go into business! Way too many small business owners spend way too much time trying to 'learn marketing', as well as spending 80-100 hours a week in the business, when they would be much better off time-wise as well as financially just bringing in an expert from Day One.Most marketing agencies will offer a free consultation where they will sit down with you and discover the wants and needs for your specific business, then draw up a marketing plan for you. You can then implement it yourself by just following the numbers, or better still, hire them to do it for you and get on with the reason you started the business in the first place.

Terry Chadban answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Social Media

What's the best social media marketing strategy for a professional service business?

Before you even think about strategy of any kind, you need to establish:[1] Who is your target market?[2] Who is your ideal client/customer?[3] What is their pain point/problem that you solve for them?[4] Where do they hang out on social media?Once you have done that, you now know who you are targetting and where they hang out, so the strategy part becomes much easier. If they are consumers, Facebook is most likely where they hang out. If they are professionals, most likely LinkedIn. But check where your 'suspects' hang out, it may differ.Bear in mind that your social media strategy is not to sell to them, but to get the attention of your target market and ideal customers, give them a chance to get to know you, like you, and trust you.

Terry Chadban answered this question

Do I need a lawyer to start a business?

You probably don't want one, and you may not even need one if you can fill out forms on your own, but it is a case of better off having one and not needing one, rather than needing one and not having one.

Terry Chadban answered this question

What do you look for in a lawyer?

[1] One that doesn't call themselves a lawyer, we don't have them in Australia[2] One that can demonstrate that they understand small business legal problems[3] One that advertises their fees upfront.

Terry Chadban answered this question

What stops you from seeing a lawyer?

Hi Deborah,[1] We don't have lawyers in Australia, we only have solicitors and barristers, so that would be one reason,[2] The main reason that I mightn't see a solicitor for legal advice might be the lack of transparency on pricing.Solicitors in Australia are notorious for even charging exhorbitent fees for postage stamps in their final bills. So I would need a solicitor that [a] specializes in small business needs, and [b] announces their fees upfront.Luckily I do have one of those on hand. :-)

Terry Chadban answered this question

Aishah Mustapha
Aishah Mustapha, Community Manager at

Ecommerce

How to prep online business to compete with Amazon in Australia?

Aishah,  Amazon has already started in Australia,  Kindle has been here for close to twelve months already.My advice is to just ignore them and go about building your own brand. Amazon are all about low prices and quick sales. You can't compete with them on that arena so don't even try.Find your own differentiator and promote that instead.

Terry Chadban answered this question

Any suggestions for hosting a straightforward e-commerce site?

Hi Johannah,Definitely have a look at using Wordpress and WooCommerce for your site as well, that is the combination that we recommend to most of our ecommerce clients. The biggest reason is that you own the website and contents, not Shopify, Volusion or Etsy. Good luck with the business, though.Terry

Terry Chadban answered this question

Does Anyone Have A Sample Partnership Agreement And Can Share?

Hi Kellie,As others have suggested, getting advice from a solicitor experienced in business matters is your best and safest choice. Second best if you are short on funds is to use Australian law websites to get Australian documents. Two you can check out are Lawpath and LegalVision.

Terry Chadban answered this question

Who do you use for merchant business accounts? What are the fees like?

Hi Anna,If you are a small business owner, and just want to collect payments, have a look at both PayPal and Stripe. Neither of them have monthly charges, just a set percentage of the transaction, and both are easy to integrate into a website, especially if you use Wordpress to build your website, which you should do. :-)All Australian banks charge a setup fee, plus a monthly fee regardless whether you actually make any sales or not, so I strongly recommend looking at Stripe in particular, but you may already have a PayPal account, and it is easy and free to upgrade it to a business account.

Terry Chadban answered this question

Would You Use A Site That's Free To Post Job For Transport Needs?

Hi Diane,Your question is a bit vague, so forgive me if I have got it wrong, but it sounds like you are thinking about running a courier service for larger objects? If you are just starting out, you could try Gumtree and Craigslist to get you started. Depending on what areas you plan to cover, you could try advertising in all states, suburbs and towns in that area with a view to picking up backloads. As you start to get some business though, I would strongly recommend setting up your own website so that you look more professional, then start marketing your business through social media, both free and paid ads. Hope that helps, but if I have got it wrong, just let me know with a bit more detail.Regards,Terry

Terry Chadban answered this question

Has anyone found a way to schedule posts for groups on FB?

Hi Marion,We use HootSuite, but unfortunately since FB changed its policy last year, you can only use HootSuite to schedule posts to FB Groups that you are an Administrator of now. So we can schedule posts to the group that we control, but not to groups where we are only members.

Terry Chadban answered this question

Emily Whitelock
Emily Whitelock, Registered Acupuncturist and Chinese Medicine Practitioner at Cosm Natural Health

Search Engine Optimisation (SEO)

How do backlinks work?

Hi Emily,They don't work, they just sit there doing nothing! :-)Seriously though, a backlink is a link from another website which points to your website. Google values these backlinks from relevant websites very highly, as they are a pointer to your website's popularity and relevance. They also look at the anchor text, which is the text which highlights the link.Practical example -- if I put a link in this article like this -- for great acupuncture treatment, try Cosm Natural Health -- that is a backlink to your website, and the anchor text is "acupuncture treatment" which is obviously relevant to the topic of acupuncture. But Google probably won't take too much notice of it because this site isn't relevant to acupuncture treatment.So try to get backlinks to your website from as many different relevant websites as possible, with as many different anchor text variations as possible, and don't just use your home page as the backlink. Make sure your website is registered in every local directory that you can, as well as as many relevant alternative treatment directories as possible. Register your website with all relevant authority websites as well, I know that there are a few related to alternative health as a mate of mine has an acupuncture/Chinese medicine clinic up here.But don't try to do this all at once, treat it as an ongoing task, and try to get one or two new backlinks a week, they quickly add up, and Google will start taking notice of your website and ranking you higher in the search engines.

Terry Chadban answered this question

How do I improve my ability to sell?

Hi Oliver,The first thing is to believe in what you are selling. If you are proud of the product, it is easy to tell someone about it.The second thing, which most people miss, is to sell to the right people. Define your target market, and your ideal customer. Who are the people who need the product you are selling? What is the problem or pain point that your product solves?Thirdly, sell the benefits of the product, not the features. Years ago in the sales and marketing game, we had a saying, "Sell the sizzle, not the steak". People don't spend money to buy stuff, they spend money to solve a problem, so sell them the solution to their problem.Lastly, find out where they congregate, and go there to sell your product. Again, most people miss this point. Where is the best place to sell a bottle of water, in a crowded shopping mall, or the desert?I hope that this gets you started, sales is a great field to get into, and whether we like it or not, all business owners need to be able to sell their products, or we will all go broke!

Terry Chadban answered this question

Which are the most important SEO strategies to focus on?

Hi Elkanah,Will Blunt from Bluewire Media recently posted an excellent article on their blog about SEO Strategy using their free SEO Planning Template which is highly recommended.The three most important parts of SEO strategy are: [1] good keyword research, [2] on-page SEO, and [3] off-page SEO. All are equally important, but for different reasons. Read Will's article, and download the free SEO Planning Template, that will explain things much better than I can here. Good luck with your SEO endeavours, but remember that the best SEO strategy nowadays is good, relevant, keyword optimized content. Google loves it, and so will your target market.

Terry Chadban answered this question

Would SME owners be interested in a custom news service?

I already use both Google Alerts and Trendspottr Alerts for email alerts, in conjunction with Feedly for blog updates and podcasts. All of these are free and easy to set up, and available on nearly all devices, so I can't really see how your service would benefit most people?

Terry Chadban answered this question

Should I create a facebook group or page?

Hi Noreen,Why not do both? If you have an established business, set up a business page to promote the business as a whole, but also set up a group especially for your fans? We all love being part of a select group!

Terry Chadban answered this question

Are social bookmarking and directory submission still important techniques in 2016?

Hi James,While they are not as important as they were ten or even five years ago, they can still be used as part of a co-ordinated marketing plan, especially for local businesses. They are both free, or low cost, techniques, and don't take up much time, so why not use them?All local businesses should list their business in all the local business directories, not just Telstra and Local Directory. While you won't get many leads from any of them directly, it makes your business look more legit, and does give you more brownie points with Google. As well as the local business directories, if your business is in the food or hospitality industries, you should also list your business with sites like Yelp, TripAdvisor, etc, they will bring in a few leads for you. If you need a list of local business directories, send me a message and I will give you a copy of our list.When you publish a blog post, as well as promoting the blog post on social media, try adding the link to the major bookmarking sites, but don't just bookmark your own links or you will quickly be labelled a spammer. Spend a couple of minutes each day bookmarking other people's links which you think your target market would be interested in. Then when you occasionally bookmark your own link, no-one will mind.

Terry Chadban answered this question

Who do you recommend for web hosting and how much do you pay?

Hi John,This is not touting for business, but may give you an idea of what to look for, and what to pay. We run our own website hosting for our clients, exclusively for the Wordpress platform, so our web hosting is specifically optimized for Wordpress.[1] First decide what platform you are going to use, then find web hosting which specializes in that platform.[2] Decide whether you want to maintain your website yourself, or whether you want to pay for a fully managed service.[3] Look for a web hosting service that has a data centre close to you/your customers. For example most of our clients are situated in NSW, so our data centre is located in the Sydney CBD. [4] Stay away from cheap web hosting like Hostgator and Godaddy, because their data centres are situated in the US, which presents a number of problems like slow page load times, which Google use to assess your search rankings, as well as security issues related to US laws.[5] Try to find a web host which uses some sort of CDN (Content Delivery Network) like CloudFlare or MaxCDN. This is not a major problem if your data centre is situated close to where your customers are, but can help if you are expecting to attract customers from overseas because the CDN will display your website from the nearest datacentre in their network, which cuts down on page loading times again.[6] Make sure that some sort of regular backup service is included, and easy for you to access if ever you need to roll back your website for any reason.[7] Finally, make sure that your web host is using SSD (Solid State Drives) rather than traditional hard disk drives because this improves loading times dramatically. If you compare the loading speed of your mobile phone or tablet with your desktop computer you will see what I mean.For the record, our web hosting is all SSD-based, situated in a data centre in Sydney, as I mentioned, and we run CloudFlare for our CDN. Our prices start at $20/month for basic websites, and $30/month for ecommerce websites, and that includes basic maintenance and weekly backups. That will give you a ballpark figure to work on, and an idea of what to look for, and what not to go for.Good luck with your search, a reliable web hosting service is vital to an online business today!

Terry Chadban answered this question

Has anyone built their own website?

Hi Paul,I haven't used SpiffyStores (haven't even heard of them, so that is one alarm bell going off!), but I started building websites back in the 90s using plain text editors to write static HTML code. Nowadays we only use Wordpress to build websites because of its ease, security and relatively cheap cost.My recommendation would be to buy your own domain name (the http://YourBusinessName.com.au), then look around for cheap website hosting. Most web hosting services have one-click installations of Wordpress, so you can build your own website, then improve it as you get more experience.That way, your total cost would be about $30 for two years for the domain name, plus anything from $3-30/month for website hosting, depending on whether you want to do everything yourself, or have the website managed for you. The big advantage, and I mean B-I-G advantage, is that this way YOU own the website, not SpiffyStores, who could shut you down tomorrow, or even go bust themselves.Just to give you a rough idea, we charge $20-30/month for managed Wordpress hosting, depending on whether or not you wanted an ecommerce site with a shopping cart or not. That includes routine updates of the Wordpress core files, plugins and themes, as well as regular backups of the site, and regular anti-malware checks, so all you need to do is to write the articles and answer comments, enquiries, etc. Or if you are happy logging in to your website and updating the files yourself, which really isn't hard, you will find good web hosting for between $5-10/month. Hope that this helps you decide.Terry Chadban

Terry Chadban answered this question

How can I take my service online?

Hi Bobo,That is a pretty sweeping question, but the short answer is:[1] Get a website built correctly;[2] Set up social media accounts at the platforms that your ideal clients would use;[3] Connect the social media accounts to your website;[4] Write articles on your website which your ideal clients would want to read;[5] Mention the articles on your social media platforms;[6] capture the names and email addresses of those who come to your website to read the articles, so that you have a constant source of prospective clients.I hope that gets you started in the right direction, and if you need help with anything in particular, I would be happy to expand on the list above for you. Good luck with your online ventures, you absolutely NEED to have an online presence today, because your competitors certainly will.

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