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Prosper Taruvinga

Digital Marketing Expert at

Member Since March 2015

Melbourne, VIC, 3004

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Qualified skills

Search Engine Optimisation (SEO)
Web Design
Branding
Digital Marketing
Speaking and Presenting
Marketing Services & Consultants

Prosper Taruvinga answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Advertising

How much does Spotify advertising cost in Australia?

So, we just got approved to advertise on Spotify and have placed our first Ad. Their Ad manager is simple to use and very straight forward. We took the minimum option they have of $250 dollars and our target audience is in Melbourne.  Based on the target we chose, It will be $0.031 per listen. I shall update this when the Ad goes through. They also do the voice over for you if you want. which makes it worth it.

Selling Online

New! Shopping Tags for Better Product Discovery on Instagram

New! Instagram Shopping Tags for Better Product Discovery Everyone loves Instagram. However, the picture sharing social media platform has evolved in recent years, into more than just everyone's favorite selfie display portal. As well as that and more, Instagram has become a unique social media marketing tool for businesses. The only problem is that up until now, Instagram hasn’t provided busin...

Social Media

How to Foster Better Customer Loyalty Using Social Media

How to Encourage Better Customer Loyalty Using Social Media A rule of business has always been that it is far easier to sell to existing customers than it is to enthuse new people with our products and services. This is because when we provide high-quality services and complement services with a pleasant transaction experience, we help build loyalty with the people we do business with. The only ...

Social Media

Facebook Messenger Day: Is every social media platform out to emulate Snapchat these days?

Is every social media platform out to emulate Snapchat these days? It certainly feels that way sometimes. Earlier this year, Instagram released Instagram Stories, a Snapchat like feature which allows users to update a daily profile with content and media which is automatically deleted 24 hours later. Hot on the heels of Instagram, Facebook has now also followed suit by launching ‘Messenger Day,...

Sales and Marketing

4 Ways To Help You Facilite Better Social Media Engagement

One headache for small businesses and new online entrepreneurs regards the fact that everyone always seems to make social media marketing and engagement sound easy.   In principle it’s simple. You create social media profiles for yourself or your business and you start publishing content. Social media users will then become so enthused by your content and brand identity, that they will like a...

Prosper Taruvinga answered this question

Janine Marin

Asked this question - Social Media

How does one become an influencer on social media?

Like Jef says. time and really honing on who your audience is. It takes 7 years to be a lawyer, it takes the same amount to become a doctor. Why should you just wait 7 days to become an influencer?

Create enough reason for people to follow you. That means content that they resonate with. Once they are familiar with you, then they know, like and trust you. And people do business with those they know like and trust.

There is no over night success. Everyone that you see showing up has been working behind the scenes for a lot longer than they care to admit. You have to put in the work. Don't go out searching to be an influencer, create the influence and then, if it's strong enough, people will decide if they want to be influenced.

Be clear on who your Audience is, what your message is and what channel you want to reach that audience. And just go in with faith.

Digital Marketing

Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum if you have not yet utilised SEO for your business. Yes, you probably have heard about it, but you never really understood the power it can bring to your business. To get rid of your doubts and to clear up any confusion, we have gathered a list of how vital SEO is for a business. 1. SEO is not an e...

Social Media

Is Facebook Workplace An Entirely New Social Media Concept?

Facebook Workplace: Is your Workplace Ready? 2015 through to 2016 has seen release after release by Facebook of new apps and business specific tools such as the final roll out of payments through Facebook’s own Messenger app. Facebook if you like, has been sending out a strong message to business owners and entrepreneurs. Facebook is saying, “hey look, here're all the social media tools you ...

Prosper Taruvinga answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Asked this question - Market Trend

What technology do you find most exciting in relation to your business industry?

my mobile phone. I literally am a media company from just my mobile.

Prosper Taruvinga answered this question

Karl Geddis

Asked this question - Online Business

Is blogging an effective way to make money?

don't quit your day job just yet. If you are going to start your own blog, there is a lot of time, money and effort to be invested first before you start seeing a return.

You need to first figure out what or who your audience is. When you have done that, start creating content that they resonate with.

In the process when they start consuming your content, figure out a product they would like that you can sell for a commission.

Keep solving their problems with your content and being consistent. Figure out ways of growing your list, Create a product and then bill that list.

There is no overnight success.

Good luck with the travels and the blog.

If you do start it, tag me in it.

Selling Online

New! Shopping Tags for Better Product Discovery on Instagram

New! Instagram Shopping Tags for Better Product Discovery Everyone loves Instagram. However, the picture sharing social media platform has evolved in recent years, into more than just everyone's favorite selfie display portal. As well as that and more, Instagram has become a unique social media marketing tool for businesses. The only problem is that up until now, Instagram hasn’t provided busin...

Social Media

How to Foster Better Customer Loyalty Using Social Media

How to Encourage Better Customer Loyalty Using Social Media A rule of business has always been that it is far easier to sell to existing customers than it is to enthuse new people with our products and services. This is because when we provide high-quality services and complement services with a pleasant transaction experience, we help build loyalty with the people we do business with. The only ...

Social Media

Facebook Messenger Day: Is every social media platform out to emulate Snapchat these days?

Is every social media platform out to emulate Snapchat these days? It certainly feels that way sometimes. Earlier this year, Instagram released Instagram Stories, a Snapchat like feature which allows users to update a daily profile with content and media which is automatically deleted 24 hours later. Hot on the heels of Instagram, Facebook has now also followed suit by launching ‘Messenger Day,...

Sales and Marketing

4 Ways To Help You Facilite Better Social Media Engagement

One headache for small businesses and new online entrepreneurs regards the fact that everyone always seems to make social media marketing and engagement sound easy.   In principle it’s simple. You create social media profiles for yourself or your business and you start publishing content. Social media users will then become so enthused by your content and brand identity, that they will like a...

Digital Marketing

Your Small Business Needs SEO: Here Are 4 Reasons Why

  In a world where practically everything is digital, you belong to the other end of the spectrum if you have not yet utilised SEO for your business. Yes, you probably have heard about it, but you never really understood the power it can bring to your business. To get rid of your doubts and to clear up any confusion, we have gathered a list of how vital SEO is for a business. 1. SEO is not an e...

Social Media

Is Facebook Workplace An Entirely New Social Media Concept?

Facebook Workplace: Is your Workplace Ready? 2015 through to 2016 has seen release after release by Facebook of new apps and business specific tools such as the final roll out of payments through Facebook’s own Messenger app. Facebook if you like, has been sending out a strong message to business owners and entrepreneurs. Facebook is saying, “hey look, here're all the social media tools you ...

Sales and Marketing

Why Facebook Marketplace Is Not Just An Extra Sales Channel

The recent launch of Facebook’s new Marketplace service has been met with more than a little acclaim in Australia and elsewhere. It’s now possible after all, for individuals to buy and sell items among people in their immediate local communities. Will Facebook Marketplace eventually kill off the suburban garage sale? Probably. The service, after all, is available directly through Facebook M...

Prosper Taruvinga answered this question

Official FAQ
Official FAQ, Inquisitor at SavvySME

Asked this question - Advertising

How much does Spotify advertising cost in Australia?

So, we just got approved to advertise on Spotify and have placed our first Ad. Their Ad manager is simple to use and very straight forward. We took the minimum option they have of $250 dollars and our target audience is in Melbourne.  Based on the target we chose, It will be $0.031 per listen. I shall update this when the Ad goes through. They also do the voice over for you if you want. which makes it worth it.

Prosper Taruvinga answered this question

Janine Marin

Asked this question - Social Media

How does one become an influencer on social media?

Like Jef says. time and really honing on who your audience is. It takes 7 years to be a lawyer, it takes the same amount to become a doctor. Why should you just wait 7 days to become an influencer?

Create enough reason for people to follow you. That means content that they resonate with. Once they are familiar with you, then they know, like and trust you. And people do business with those they know like and trust.

There is no over night success. Everyone that you see showing up has been working behind the scenes for a lot longer than they care to admit. You have to put in the work. Don't go out searching to be an influencer, create the influence and then, if it's strong enough, people will decide if they want to be influenced.

Be clear on who your Audience is, what your message is and what channel you want to reach that audience. And just go in with faith.

Prosper Taruvinga answered this question

Jef Lippiatt
Jef Lippiatt, Owner at Startup Chucktown

Asked this question - Market Trend

What technology do you find most exciting in relation to your business industry?

my mobile phone. I literally am a media company from just my mobile.

Prosper Taruvinga answered this question

Karl Geddis

Asked this question - Online Business

Is blogging an effective way to make money?

don't quit your day job just yet. If you are going to start your own blog, there is a lot of time, money and effort to be invested first before you start seeing a return.

You need to first figure out what or who your audience is. When you have done that, start creating content that they resonate with.

In the process when they start consuming your content, figure out a product they would like that you can sell for a commission.

Keep solving their problems with your content and being consistent. Figure out ways of growing your list, Create a product and then bill that list.

There is no overnight success.

Good luck with the travels and the blog.

If you do start it, tag me in it.

Prosper Taruvinga answered this question

Rachael Marsden
Rachael Marsden, Business Development Manager at Limoso Luxury Transport

Asked this question - Offline and Direct Marketing

What is the best way to market my business to EAs/PAs?

Allow them to experience your product. That's the best way. I see you are in the transport industry? offer them a complementary trip. That way they will brag about it and recomend you to their bosses.

Prosper Taruvinga answered this question

Linda Reed-Enever

Asked this question - App Development

Do you have any tips for creating a mobile app for a business?

Linda, an app is another app one has to look at in their phone, and not use. I would optimise the site for mobile, heavily since 82%of browsing is now coming from a mobile browser.

You are going to spend a lot of man hours trying to get people to download the "app", instead, make the website mobile friendly and keep dishing enough content to bring them to you.

One thing that I have noticed is you may not be building a list from your massive group. That's a big loophole there. It could work to start engaging the group via email marketing and bringing them back to the site. That way you know you have a captivated Audience that you can speak to at any time.

I am more than happy to walk you through what I mean here.

Prosper Taruvinga answered this question

Nick James

Asked this question - New Business Ideas

Should you share business ideas with others?

The dream is for everyone, but the hustle is sold separately. What I mean here is, When you have an idea, it is worth nothing if it's not executed.

So if you share your idea, someone may not execute it as much as you would or as good as you will. You can actually buy lists of ideas ready to implement, so your idea is only as good as the execution.

You wanna know the wealthiest place in the world, Nick? It's not Dubai, It's not America. It's the graveyard!

There you will find, dreams and ideas that were never realised. People die, clutching their ideas, books, or whatever gifts they have because either, they are not willing to execute or share with others what they have.

Usually fear stops people from sharing their ideas. Fear of failure, fear of ridicule. That should not stop you from getting your idea out and getting feedback.

Speaking of which, what was the idea about?

Prosper Taruvinga answered this question

Vikki Cox

Asked this question - Market Research

How do you research international markets?

You can use various internet sources or your trade magazines, following the trends in your sector – especially keeping abreast of what is happening internationally – will help you build the right knowledge base.

General current affairs publications that provide economic analysis will also help you see the big picture and where future demand is likely to be in those areas. Also, you cannot underestimate tapping into your network and talking to your business contacts, especially people in the region you are looking to get into. And don't hesitate in approaching new ones; those accidental encounters that open doors are a reality for many businesses.

The more costly option is to outsource your market research. You could consider hiring a market analyst or a consultant who will have the right knowledge, experience and specialism in the industry or a particular market you are looking to expand into. They will help you assess its attractiveness and potential. Big businesses rely on these as a matter of course, but they may not always be an affordable option for smaller businesses.

The lower cost option is clearly to do the research yourself (in fact, market research is most commonly conducted by entrepreneurs this way), although this will of course place bigger demands on your time. That said, if you do choose to do the work yourself, you could approach a whole network of International trade offices across the world that may help you generate the right contact leads, give you an overview of the market or help familiarise you with the legislative requirements.

If you are looking to test the market more seriously, trade shows can be one of the most effective ways to showcase your business, meet buyers and distributors and conduct some face-to-face market research with customers.

Hope this helps?

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