Sharon Latour profile image

Sharon Latour
Top 10% Sales and Marketing

Queen Bee/CMO at

Member Since November 2012

Sydney, NSW, 2000

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1.09K FOLLOWERS

I hail from Mauritius, an idyllic island off the coast of Africa and moved Down Under as an international student. Being in a corporate job wasn't for me so I took my own path with $450 in the bank. I've always been passionate about SMEs and after seeing so many struggle digitally, I founded Marketing Bee. We are Australia's first cloud-based marketing department, providing digital production, social media strategy, web development and everything in between for our clients here and overseas.

Reputation

Top 10%
Sales and Marketing
Top 10%
Social Media
Top 10%
Branding
Top 20%
Integrating Online and Offline
Top 20%
Copywriting and Content Marketing
Investor Funding and Capital

Why You Don’t Need Funding To Get The Wheels Turning

A lot of entrepreneurs are demotivated to start their implementing their great ideas because they don’t have the necessary funding. This story is here to tell you that you do not need funding in order to start your business and succeed. Get the wheels turning with taking the first step of reading this inspiring story. There is such a bubble at the moment about funding, that I am sure there a...

Sales and Marketing

Don't Ruin Your Small Business Marketing: Hire the Right Marketers

Small business marketing is undoubtedly a crucial asset for any SME’s success and for that, you need to hire marketers that actually work. Unfortunately, a lot of startups were not too successful with their marketing providers right away. If you are just starting to concentrate on your small business marketing, read more to find out what types of marketers to avoid trusting. After numerous m...

Business Management

My Story: From $450 to Scaling a Dream

Marketing Bee came into my mind, while I was in a well-paid, yet unsatisfying corporate job. During my nine month stint, I came to the realisation that I would never be able to "hold a job." While there certainly isn't anything wrong with holding a job -- I have come to find that for me, job satisfaction was only possible when I had a creative outlet and mission to focus on. I was looking for so...

Sales and Marketing

Be the prada of your ideal client

                                        This is Shaun Goethals our ideal customer and my little self in our new video (coming out this week). Shaun does amazing IT we do amazing marketing. He believes in our business and we believe in his. The whole thing works well. There are two types of people – you have the person who has the rough idea and who start...

Business Management

Open letter to a prospect : your sh*t is broken.

                                                      Your sh*t is broken. There it is I have said it: Your shit is broken. Yes I know it’s a bit rude and I shouldn’t swear like that but for most of my business relations, this probably isn’t surprising. In my world and in my business – I have a tendency to say things as they are, sim...

Business Finance and Loans

New credit laws will hurt sme’s

Incoming credit laws mean that every time you’re late in paying a bill, a black mark will essentially be registered against your name. Ouch. I can hear the entrepreneurial despair from far away. I have a very strong passion for entrepreneurship and I do not believe in the myth of financial freedom only being available in the ‘go get a good job’ story. I believe that the world is still ver...

Sales and Marketing

SME Marketing: A Nationwide Survey

Being an entrepreneur can be complex, exciting and sometimes a little terrifying. As a fellow small business owner I understand that more than most people do. When I first started up it all seemed slightly overwhelming (and I had so much to learn!). In order to break down some of the confusion that small and medium hold in regards to marketing, we are running a national survey. This survey is a...

Branding

Brand asset thieves

My team and I are currently in the process of investigating another business entirely copying our concept (including the branding, name and everything). The reason we are tackling this issue at the moment is because we are looking at possibly opening other offices. Going to court will probably cost a fair bit, be time consuming and be very demoralising for my team to a certain extent although ou...

Sales and Marketing

Your idea is just that.

Everyday in my job I take people's ideas,refine them and transform them into a tangible result through the application of systems and execution. All too often I hear SME's say 'I know.. I had this idea.' or 'I have the ideas and I tried to do it myself.' It might not be obvious to the business owner but ideas are just that - fairy dust. In business people do a lot of goal setting and idea creat...

Sales and Marketing

What's in store for SME marketing in 2014?

                                           So there I am! Back on Savvy and quite excited to be here and to connect with as many SME’s as possible. I wish you a challenging but rewarding year. Why not share your goals with me and our community?  I am not shy so I’ll start - my goal this year is to see all SME’s better educated about the importance...

Sales and Marketing

Don't Ruin Your Small Business Marketing: Hire the Right Marketers

Small business marketing is undoubtedly a crucial asset for any SME’s success and for that, you need to hire marketers that actually work. Unfortunately, a lot of startups were not too successful with their marketing providers right away. If you are just starting to concentrate on your small business marketing, read more to find out what types of marketers to avoid trusting. After numerous m...

Investor Funding and Capital

Why You Don’t Need Funding To Get The Wheels Turning

A lot of entrepreneurs are demotivated to start their implementing their great ideas because they don’t have the necessary funding. This story is here to tell you that you do not need funding in order to start your business and succeed. Get the wheels turning with taking the first step of reading this inspiring story. There is such a bubble at the moment about funding, that I am sure there a...

Business Management

My Story: From $450 to Scaling a Dream

Marketing Bee came into my mind, while I was in a well-paid, yet unsatisfying corporate job. During my nine month stint, I came to the realisation that I would never be able to "hold a job." While there certainly isn't anything wrong with holding a job -- I have come to find that for me, job satisfaction was only possible when I had a creative outlet and mission to focus on. I was looking for so...

Sales and Marketing

Be the prada of your ideal client

                                        This is Shaun Goethals our ideal customer and my little self in our new video (coming out this week). Shaun does amazing IT we do amazing marketing. He believes in our business and we believe in his. The whole thing works well. There are two types of people – you have the person who has the rough idea and who start...

Business Management

Open letter to a prospect : your sh*t is broken.

                                                      Your sh*t is broken. There it is I have said it: Your shit is broken. Yes I know it’s a bit rude and I shouldn’t swear like that but for most of my business relations, this probably isn’t surprising. In my world and in my business – I have a tendency to say things as they are, sim...

Business Finance and Loans

New credit laws will hurt sme’s

Incoming credit laws mean that every time you’re late in paying a bill, a black mark will essentially be registered against your name. Ouch. I can hear the entrepreneurial despair from far away. I have a very strong passion for entrepreneurship and I do not believe in the myth of financial freedom only being available in the ‘go get a good job’ story. I believe that the world is still ver...

Sales and Marketing

SME Marketing: A Nationwide Survey

Being an entrepreneur can be complex, exciting and sometimes a little terrifying. As a fellow small business owner I understand that more than most people do. When I first started up it all seemed slightly overwhelming (and I had so much to learn!). In order to break down some of the confusion that small and medium hold in regards to marketing, we are running a national survey. This survey is a...

Branding

Brand asset thieves

My team and I are currently in the process of investigating another business entirely copying our concept (including the branding, name and everything). The reason we are tackling this issue at the moment is because we are looking at possibly opening other offices. Going to court will probably cost a fair bit, be time consuming and be very demoralising for my team to a certain extent although ou...

Sales and Marketing

Your idea is just that.

Everyday in my job I take people's ideas,refine them and transform them into a tangible result through the application of systems and execution. All too often I hear SME's say 'I know.. I had this idea.' or 'I have the ideas and I tried to do it myself.' It might not be obvious to the business owner but ideas are just that - fairy dust. In business people do a lot of goal setting and idea creat...

Sales and Marketing

What's in store for SME marketing in 2014?

                                           So there I am! Back on Savvy and quite excited to be here and to connect with as many SME’s as possible. I wish you a challenging but rewarding year. Why not share your goals with me and our community?  I am not shy so I’ll start - my goal this year is to see all SME’s better educated about the importance...

Sharon Latour answered this question

Neil Steggall
Neil Steggall, Partner at Wardour Capital Partners

Asked this question - Social Media

How do you measure the ROI for your Social Media?

Hi Neil I wrote a huge chapter on this in a book called The Experts Guide To Social Media Marketing - however there is a mini 5 point version on our site - check our blog for more info, unfortunately I can't publish the link here I will send it to you.


Sharon Latour answered this question

Shaun Goethals
Shaun Goethals, Director / Principal Consultant at

Asked this question - Information Technology

Sharon Latour answered this question

Micha Wotton
Micha Wotton, Head of Development at SavvySME

Asked this question - Sales and Marketing

How to choose an appropriate media for marketing a business?

Hi Micha



Excellent question!



There is indeed an array of options available for new businesses but although my answer might seem quite unusual I will give you my professional opinion about it and I will tell you what I recommend to our clients.



I think that step one in establishing any marketing structure isn't determining channels (or picking a suitable medium) but rather taking the necessary steps to have a short term and a long term strategy, sound research and a detailed understanding of your target market and opportunities.



This can be done first through a business plan and secondly at a more detailed marketing level - through an effective marketing plan. They come in all sorts of formats but there are best practices in the industry which yield the best results.



Once this plan has been researched and written - implementation can start and channels can be decided upon. Social media, print, website (that of course is a priority), networking, direct marketing and others.



Sometimes your branding might have been done already so your marketing plan comes as the other piece of the puzzle to reinforce your brand and your business goals.



I won't keep everyone for too long but there's my advice - invest in a professionally crafted marketing plan then move to everything else.. in the long term you will recover your investment, never run out of ideas and you know where your business is heading.



Best of luck.



Sharon Latour



CMO



Marketing Bee


Sharon Latour answered this question

Michael Reid CA
Michael Reid CA, Do All The Things! at Michael L Reid CA

Asked this question - Customer Acquisition

Do you use Linkedin to generate new business?

Hi Michael


I can certainly confirm that LinkedIn is a platform you would want to use regularly. We have helped some of our clients increase their database, make connections, get resources and more through LinkedIn. It might take longer to convert those in leads but you need to focus greatly on your niche (depending on your target market and profession).


We get 72% of our leads through networking and social media so it is definitely a huge channel for us.


May I ask more details about your profession and requirements?


Kind Regards


Sharon Latour


CMO


Marketing Bee


Sharon Latour answered this question

Sharon Latour
Sharon Latour, Queen Bee/CMO at

Asked this question - Sales and Marketing

What are your marketing challenges in the new year?

Hi Peter


Thanks for responding, it's great to hear about your business and thanks for sharing your challenges.


1. Regarding Pt1. understanting the levels of pricing you can place in your business and what your customers are ready to pay is possible with a solid business plan and a thorough marketing plan. Pricing strategies are usually created after market research and positioning are done, both help to establish a level of pricing which is adequate for your services and target market. These can be done through a marketing plan.


2. Going from a normal company/business to a franchise is a complicated and very involved process which would require a lot of planning, research and forecasting and although I would love to give you an exact answer, it is a bit hard to do so without knowing your company, financial goals, structure and more. May be you can send me some links and information at info@marketingbee.com.au and I will see how I can help.


Thanks again for sharing.


Feel free to add me on LinkedIn (Sha Latour) to connect.


Kind Regards


Sharon


Sharon Latour answered this question

Todd Dewey
Todd Dewey, Consultant at Oakton

Asked this question - Social Media

How do I create a social media strategy for my business?

Hi Todd


Great question!


I would like to offer you some solid advice ( Marketing Bee specialises in marketing for SME's and we do offer corporate services as well) but I am unable to do so until I know - the type of company we are dealing with, the size, the product/ service, business goals and more.


Creating a social media strategy (or a marketing strategy) that is not based on "marketing for the sake of marketing" requires a vast amount of research and a high level of understanding of what the business is trying to achieve as well as its structure and upcoming business goals. An understanding of its target market is paramount as well and underpins all possible victories.


I would love to give you a hand and feel free to email me at info@marketingbee.com.au. Our first consultation is free of charge and obligation free (in the most terrible situation you can walk away with some good tips and a new friend) but we also have eBooks and other things which may help you in your search for information.


Looking forward to assisting you.


Sharon.


Sharon Latour answered this question

Kate Toon
Kate Toon, Owner at katetooncopywriter

Asked this question - Search Engine Optimisation (SEO)

Does anyone know which websites actually accept guest posts?

Hi Kate



Happy to announce that we will be accepting new bloggers for 2013 including Savvy SME and many more SME owners. Our new site which you can view here - http://marketingbee.com.au/eweb2/  is going live in one week. I would be happy to have you as a guest blogger. Email me at info@marketingbee.com.au for further details.


Looking forward to our collaboration!


Queen Bee


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