Quentin Aisbett profile image

Quentin Aisbett

Chief Enthusiasm Officer at

Member Since February 2014

Geelong, VIC, 3220

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9 FOLLOWERS

Quentin founded Melbourne and Geelong based digital agency OnQ Marketing. As a digital strategist, he has a specific interest in working with business owners and marketing managers attract, nurture and convert leads.

Quentin Aisbett answered this question

Zac Johnson
Zac Johnson, CEO at Blogging.org

Asked this question - Digital Marketing

What are your best digital marketing tips for 2018?

There's been some good points already including Michael's three points, which  I would encourage anyone reading the thread to check out.

So instead of simply rehashing, I'm going to point out three separate tips:

- Encouraging online reviews. This is important in 2017 and will continue to be in 2018. It's such a simple strategy to start asking your customers for reviews and it has a tremendous impact on both attracting traffic and converting visitors on your site. If you want to know more, I have a post titled 'Online Reviews: Why You Need to Be Boosting Your Online Reputation' Now, which goes into detail why you need reviews and how best to go about getting them. 

- Optimising your blog. Not to be confused with simply writing another blog post. Brian Dean of Backlinko has stated that he won't write another post until each post he has published on his site is reaching the goals and objectives he has for them. The general idea is of course 'quality over quantity'. So doing an audit of every post on your blog, understanding traffic, search visibility, and conversion performance. Then going through a process of improving them with more valuable insight, better CTAs, perhaps better keyword targeting, etc. Then re-promoting them. 

- Marketing Automation. Enterprise businesses are all over it but I'm yet to see marketing automation being widespread in small business. I would strongly encourage any business that is producing content to implement marketing automation. Get it right and it will help you completely transform your site's experience and your ability to nurture and convert visitors to customers and at scale! If you want to know more about automation and the specific role it can play for small business check out 'AI Will Steal Jobs But Automation Might Save Your Business'.
 

Quentin Aisbett answered this question

Anonymous

Asked this question - Search Engine Optimisation (SEO)

When can you see result of organic traffic from SEO on a site?

Obviously we have some general consensus in that there's varying factors and I completely agree. So I won't repeat what others have said but perhaps this study by ahrefs will contribute to the discussion.

They analysed 2 million random keywords and found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword. The majority of these getting into the Top 10 in 2 - 6 months.

All the best!

Quentin Aisbett answered this question

Blaise McCann
Blaise McCann, CEO + Founder at Hear Us Roar

Asked this question - Ecommerce

How do I increase sales on my online fashion business?

Hi Blaise,

Congrats on launching your own ecommerce business and for getting those numbers in your first week!

Whilst not addressing online fashion specifically, you should find some value in checking out ' How To Improve Your eCommerce Website in 15 Easy Steps' .

One thing I did notice was that Google hasn't indexed your site properly yet. You can check this for yourself by entering this as a search '
site:https://www.hearusroar.com.au/'. You will likely see only 1 result.

Good luck!

Quentin Aisbett

Quentin Aisbett answered this question

Aishah Mustapha
Aishah Mustapha, Community Manager at

Asked this question - New Business Ideas

How do you test your business idea to know it's good?

I love using Google Adwords. Send people to a basic landing page asking for their email. If you can't get people to click on your ads and leave their email, then you may be up against it.

Quentin Aisbett answered this question

Jhosa Shemei Igno
Jhosa Shemei Igno, Social Media Manager at Social Media Sidekicks

Asked this question - Social Media

What is your favorite social media hack?

One service that I find few people seem to be aware of, therefore I think it's 'hack-worthy' is Quuu. Its basic offering is to help you curate your social media accounts.

But even better QuuuPromote allows you to promote your content via other people's Facebook and Twitter accounts. This is great for your content obviously but it also gets you significant exposure, shares/retweets and follows on social.

Sales and Marketing

How Health Industry Can Improve Online Experiences

If you are a health service provider with a poor online experience for your patients, there are a few very important aspects you must take into account. Your patients want easy access of contacting you, scheduling appointments, and getting the information they need. And here is how you can improve their online experience for better customer relationship. When customer experience falls below cu...

Sales and Marketing

How Health Industry Can Improve Online Experiences

If you are a health service provider with a poor online experience for your patients, there are a few very important aspects you must take into account. Your patients want easy access of contacting you, scheduling appointments, and getting the information they need. And here is how you can improve their online experience for better customer relationship. When customer experience falls below cu...

Quentin Aisbett answered this question

Zac Johnson
Zac Johnson, CEO at Blogging.org

Asked this question - Digital Marketing

What are your best digital marketing tips for 2018?

There's been some good points already including Michael's three points, which  I would encourage anyone reading the thread to check out.

So instead of simply rehashing, I'm going to point out three separate tips:

- Encouraging online reviews. This is important in 2017 and will continue to be in 2018. It's such a simple strategy to start asking your customers for reviews and it has a tremendous impact on both attracting traffic and converting visitors on your site. If you want to know more, I have a post titled 'Online Reviews: Why You Need to Be Boosting Your Online Reputation' Now, which goes into detail why you need reviews and how best to go about getting them. 

- Optimising your blog. Not to be confused with simply writing another blog post. Brian Dean of Backlinko has stated that he won't write another post until each post he has published on his site is reaching the goals and objectives he has for them. The general idea is of course 'quality over quantity'. So doing an audit of every post on your blog, understanding traffic, search visibility, and conversion performance. Then going through a process of improving them with more valuable insight, better CTAs, perhaps better keyword targeting, etc. Then re-promoting them. 

- Marketing Automation. Enterprise businesses are all over it but I'm yet to see marketing automation being widespread in small business. I would strongly encourage any business that is producing content to implement marketing automation. Get it right and it will help you completely transform your site's experience and your ability to nurture and convert visitors to customers and at scale! If you want to know more about automation and the specific role it can play for small business check out 'AI Will Steal Jobs But Automation Might Save Your Business'.
 

Quentin Aisbett answered this question

Anonymous

Asked this question - Search Engine Optimisation (SEO)

When can you see result of organic traffic from SEO on a site?

Obviously we have some general consensus in that there's varying factors and I completely agree. So I won't repeat what others have said but perhaps this study by ahrefs will contribute to the discussion.

They analysed 2 million random keywords and found that only 5.7% of all studied pages ranked in the Top10 search results within 1 year for at least 1 keyword. The majority of these getting into the Top 10 in 2 - 6 months.

All the best!

Quentin Aisbett answered this question

Blaise McCann
Blaise McCann, CEO + Founder at Hear Us Roar

Asked this question - Ecommerce

How do I increase sales on my online fashion business?

Hi Blaise,

Congrats on launching your own ecommerce business and for getting those numbers in your first week!

Whilst not addressing online fashion specifically, you should find some value in checking out ' How To Improve Your eCommerce Website in 15 Easy Steps' .

One thing I did notice was that Google hasn't indexed your site properly yet. You can check this for yourself by entering this as a search '
site:https://www.hearusroar.com.au/'. You will likely see only 1 result.

Good luck!

Quentin Aisbett

Quentin Aisbett answered this question

Aishah Mustapha
Aishah Mustapha, Community Manager at

Asked this question - New Business Ideas

How do you test your business idea to know it's good?

I love using Google Adwords. Send people to a basic landing page asking for their email. If you can't get people to click on your ads and leave their email, then you may be up against it.

Quentin Aisbett answered this question

Jhosa Shemei Igno
Jhosa Shemei Igno, Social Media Manager at Social Media Sidekicks

Asked this question - Social Media

What is your favorite social media hack?

One service that I find few people seem to be aware of, therefore I think it's 'hack-worthy' is Quuu. Its basic offering is to help you curate your social media accounts.

But even better QuuuPromote allows you to promote your content via other people's Facebook and Twitter accounts. This is great for your content obviously but it also gets you significant exposure, shares/retweets and follows on social.

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