Richard Brock profile image

Richard Brock

Founder at Online Business Consulting

Member Since March 2013

Allambie Heights, NSW, 2100

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23 FOLLOWERS

I founded Online Business Consulting because I am passionate about helping Australian businesses grow their ecommerce revenue. My philosophy is simple, remove the mumbo-jumbo techno language and develop actionable marketing plans that drive business success. My areas of expertise include ecommerce, mobile commerce, eBay, content marketing, digital marketing and online payments.

Qualified skills

Business Coaching
Business Planning
Business Consulting

Reputation

Online Business

NBN –a high-speed road to success or failure?

Is the Australian NBN a good or bad for the Australian economy? I we need an NBN but not the NBN Co. As the election draws closer and the cost of the NBN continues to increase the debate over the national high-speed fiber network will continue to intensify. At the current costs of over billion the project should come under scrutiny, we need to make sure the government is spending our money well a...

Sales and Marketing

Zen Marketing - why less can lead to more sales

The Internet provides merchants with the ability to offer customers thousand if not millions of additional product options than could ever be offered within a store. This is the entire rational give by Jeff Bezos for starting Amazon, he wanted to offer customers millions of book options rather than at best hundred thousand. It can be very temping to offer your customers more and more choice. I wo...

Selling Online

Zen Marketing - why less can mean more sales

Less can lead to more sales, focus on a few products.   The Internet provides merchants with the ability to offer customers thousand if not millions of additional product options than could ever be offered within a store. This is the entire rational give by Jeff Bezos for starting Amazon, he wanted to offer customers millions of book options rather than at best hundred thousand. It can be very...

Telecommunications, Mobile and Wireless

Mobile - is there a future for QR codes?

QR Codes continue to provide the best link between the offline and online worlds.   QR codes get a hard time in the mobile community. They look a little ugly, it’s sort of old technology and you have to download an app to use them. There does not appear to be a lot going for them.   NFC, QR codes cousin,  is the sexy one in the family, cool technology, tap and go, it has  bright future ...

Richard Brock answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

I agree it is about making the sale. Getting customers to a site is not hard, making the sale is a different story.

There is a real need to look at where customers are taken to on your site and how they travel through your site. Few merchants spend a lot of time within Google analytics to understand what customers are doing and then testing ways to improve conversion rates.

Richard

 

Selling Online

Online fraud - simple rules to reduce your risk

Fraud can be a very emotional for most people, having something stolen from you is never a nice thing. Putting in place some simple logical business rules can reduce fraud risk and improve your emotional state. People often either do nothing or put in place expensive and complex solutions. I think often a significant amount of fraud can be reduced by implementing some simple business rules. Here a...

Selling Online

eCommerce has gone mobile

The rise and rise of mobile commerce continues to astound most people in the ecommerce and retail sectors. Mobile phones have created and destroyed fortunes in the telecommunications industry and are in the process of doing the same in the retail and ecommerce space. The numbers are amazing, just about everybody in the western world has a mobile and the penetration of phones in developing countrie...

Online Business

NBN –a high-speed road to success or failure?

Is the Australian NBN a good or bad for the Australian economy? I we need an NBN but not the NBN Co. As the election draws closer and the cost of the NBN continues to increase the debate over the national high-speed fiber network will continue to intensify. At the current costs of over billion the project should come under scrutiny, we need to make sure the government is spending our money well a...

Sales and Marketing

Zen Marketing - why less can lead to more sales

The Internet provides merchants with the ability to offer customers thousand if not millions of additional product options than could ever be offered within a store. This is the entire rational give by Jeff Bezos for starting Amazon, he wanted to offer customers millions of book options rather than at best hundred thousand. It can be very temping to offer your customers more and more choice. I wo...

Selling Online

Zen Marketing - why less can mean more sales

Less can lead to more sales, focus on a few products.   The Internet provides merchants with the ability to offer customers thousand if not millions of additional product options than could ever be offered within a store. This is the entire rational give by Jeff Bezos for starting Amazon, he wanted to offer customers millions of book options rather than at best hundred thousand. It can be very...

Telecommunications, Mobile and Wireless

Mobile - is there a future for QR codes?

QR Codes continue to provide the best link between the offline and online worlds.   QR codes get a hard time in the mobile community. They look a little ugly, it’s sort of old technology and you have to download an app to use them. There does not appear to be a lot going for them.   NFC, QR codes cousin,  is the sexy one in the family, cool technology, tap and go, it has  bright future ...

Selling Online

Online fraud - simple rules to reduce your risk

Fraud can be a very emotional for most people, having something stolen from you is never a nice thing. Putting in place some simple logical business rules can reduce fraud risk and improve your emotional state. People often either do nothing or put in place expensive and complex solutions. I think often a significant amount of fraud can be reduced by implementing some simple business rules. Here a...

Selling Online

eCommerce has gone mobile

The rise and rise of mobile commerce continues to astound most people in the ecommerce and retail sectors. Mobile phones have created and destroyed fortunes in the telecommunications industry and are in the process of doing the same in the retail and ecommerce space. The numbers are amazing, just about everybody in the western world has a mobile and the penetration of phones in developing countrie...

Richard Brock answered this question

Sam ( Sameer) Shetty
Sam ( Sameer) Shetty, General Manager at NetRegistry

Search Engine Optimisation (SEO)

Is Search Engagement Optimisation (SEO) the new SEO?

I agree it is about making the sale. Getting customers to a site is not hard, making the sale is a different story.

There is a real need to look at where customers are taken to on your site and how they travel through your site. Few merchants spend a lot of time within Google analytics to understand what customers are doing and then testing ways to improve conversion rates.

Richard

 

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