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Richard Carter

CEO at Business Connection Resources

Member Since February 2013

North Sydney, NSW, 2060

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73 FOLLOWERS

My mission is to maximise the benefit Australian business gains from online services - including the major social media channels, event promotion services and productivity tools.

Major areas of business expertise include: Social Media; Business Event Promotion; Productivity Tools; Presentation Consulting; Business Networking.

Make sure you take advantage of the massive benefits available from the effective use of online services.

Qualified skills

Business Consulting
Technical Consultants

Richard Carter answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Asked this question - Sales and Marketing

Where is a good place to start looking for a sales rep?

Start off by doing a search on LinkedIn (that's what most of the professional recruiters do nowadays). If you use the keywords, location and industry options in the advanced search, it should produce a reasonably specific list of possible candidates. 



By reviewing the profiles in the search results, it will then be possible to quickly draw up a short list. And you will gain a lot of good background information about those who make the short list. If potential candidates don't have a good quality, well connected LinkedIn profile, you have to question what they are even doing in the sales profession! 


Richard Carter answered this question

Ivana Katz

Asked this question - Information Technology

Can someone recommend a good password management system?

I've used KeePass successfully for some years. High level of encryption and straight forward to use across multiple devices. Basic version is free.


Social Media

Is the New Google Plus Format a Facebook Killer?

Google Plus is a quite well-known social platform for small business owners. And it has made quite a few changes to its stream. The new Google Plus stream looks way better than it did before, and we think you should get active on a Google Plus profile of your own. Find out what the new changes are and see for yourself whether they are better than on Facebook, LinkedIn and other social media pla...

Social Media

LinkedIn Profile Changes You Need To Exploit

With over 3 billion searches being carried out on LinkedIn every month, your profile is probably being viewed a lot more often than you think.   But is it creating the right image? Or are you losing potential clients without even knowing it. The past 12 months have seen a raft of innovations at LinkedIn. One of the major changes is the introduction of a new style of personal prof...

Social Media

Google Plus Account: Crucial Things to Consider

Google Plus is NOT just another social media site. For a business, to have a Google Plus account is a fantastic opportunity to enhance your Internet presence -- especially if you have it set-up correctly. This article will review important facets of Google+, many of which may be having a significant effect on your business             Google Plus Ph...

Richard Carter answered this question

Paul Zisson
Paul Zisson, Founder & CFO at

Asked this question - Social Media

How do you publish an article on social media?

Paul,



I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article.



Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well.



If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article.



A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases.



Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here).



Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic.



Richard Carter



P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+.



 


Richard Carter answered this question

Paul Zisson
Paul Zisson, Founder & CFO at

Asked this question - Social Media

How do you publish an article on social media?

Paul,

I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article.

Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well.

If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article.

A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases.

Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here).

Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic.

Richard Carter

P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+.

P.P.S Sorry ran out of time to cover the copywriting side of the question,will try and add more tomorrow.

Social Media

Is the New Google Plus Format a Facebook Killer?

Google Plus is a quite well-known social platform for small business owners. And it has made quite a few changes to its stream. The new Google Plus stream looks way better than it did before, and we think you should get active on a Google Plus profile of your own. Find out what the new changes are and see for yourself whether they are better than on Facebook, LinkedIn and other social media pla...

Social Media

LinkedIn Profile Changes You Need To Exploit

With over 3 billion searches being carried out on LinkedIn every month, your profile is probably being viewed a lot more often than you think.   But is it creating the right image? Or are you losing potential clients without even knowing it. The past 12 months have seen a raft of innovations at LinkedIn. One of the major changes is the introduction of a new style of personal prof...

Social Media

Google Plus Account: Crucial Things to Consider

Google Plus is NOT just another social media site. For a business, to have a Google Plus account is a fantastic opportunity to enhance your Internet presence -- especially if you have it set-up correctly. This article will review important facets of Google+, many of which may be having a significant effect on your business             Google Plus Ph...

Richard Carter answered this question

Jeffrey Joel
Jeffrey Joel, MD at Auspac Trading NSW PL

Asked this question - Sales and Marketing

Where is a good place to start looking for a sales rep?

Start off by doing a search on LinkedIn (that's what most of the professional recruiters do nowadays). If you use the keywords, location and industry options in the advanced search, it should produce a reasonably specific list of possible candidates. 



By reviewing the profiles in the search results, it will then be possible to quickly draw up a short list. And you will gain a lot of good background information about those who make the short list. If potential candidates don't have a good quality, well connected LinkedIn profile, you have to question what they are even doing in the sales profession! 


Richard Carter answered this question

Ivana Katz

Asked this question - Information Technology

Can someone recommend a good password management system?

I've used KeePass successfully for some years. High level of encryption and straight forward to use across multiple devices. Basic version is free.


Richard Carter answered this question

Paul Zisson
Paul Zisson, Founder & CFO at

Asked this question - Social Media

How do you publish an article on social media?

Paul,



I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article.



Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well.



If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article.



A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases.



Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here).



Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic.



Richard Carter



P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+.



 


Richard Carter answered this question

Paul Zisson
Paul Zisson, Founder & CFO at

Asked this question - Social Media

How do you publish an article on social media?

Paul,

I believe the most effective way to publicise an article via social media, is to firstly publish it as a blog post. Or if you don't have an existing blog, place the article on a dedicated page of your website. (Don't have a website!! You're in luck I still have a solution for you below.) Either way you now have a dedicated web address for that article.

Use the update facilities on your selected social media channels to provide an overview or extract from the article. And include the web address for the article within your update. Once the link has been inserted, the social media service may also discover an image within your article, which it is able to display as part of your update (which in turn greatly improves the likelihood of people responding to your update). Send out tweets with the article's web address as well.

If you compose your update effectively, you have a reasonable chance of interested parties connecting through to the full article.

A variation on the above is to use Google+ as a blogging platform. Unlike most other social media channels, Google+ supports reasonably sized articles within an individual update. Some formatting is available and each update has a dedicated web address. Whilst not as swish as a full blogging platform, Google+ may well be sufficient in some cases.

Disclosure - It's my pet project this year to convince businesses to adopt Google+. I've written an article about why this is now so important and will post it on SavvySME (I'm not allowed to include a link to the existing article here).

Hope the above is of assistance. But I'd also be interested to hear about other ideas that SavvySME members may have on this topic.

Richard Carter

P.S. Not sure about this, but you may even be able to use SavvySME in a similar way to Google+.

P.P.S Sorry ran out of time to cover the copywriting side of the question,will try and add more tomorrow.

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