Sebastien Tremblay profile image

Sebastien Tremblay

Managing Director at EmpireOne Group

Member Since April 2013

Darlinghurst, NSW, 2010

SHARE

13 FOLLOWERS

I run a technology team focused on web and mobile stuff as well as IT strategy for SMEs. I am fascinated by communications, on all levels, and am curious about almost anything around is. Specially true if you cannot hold it in your hand (like code, or emotions!)

I'd love your feedback on my blog - technologies for SMEs
http://empireone.com.au/author/seb

Qualified skills

Cloud Computing
App Development
Hardware and Software
IT Support

Sebastien Tremblay answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

True - Time, team and money are a challenge. But isn't this everyone's challenge nowadays?

To say that "SEO and social media isn't right for this target" **may** be true today (though I would tend to disagree), but it certainly isn't for tomorrow. Depending on plans, a bit of SEO/social work now (perhaps bundled with other channels) could pay off big time tomorrow.. which could be only one month away...!

But no matter what you do, remember that ppl doing the real work and bringing in real money are time-poor, in all industries.

 

HTH

Seb.

Sebastien Tremblay answered this question

What are some tips on building a mobile app?

Haaaa, mobile technologies! The question is not whether you are jumping in, but when! The ABS plans that by 2015, Australia will no longer sell "non" smartphones, and by 2017 (which really, is only around the block) 99% of Aussies will be running a smart device or two (tabs + phones).

 

Where do I start...

 

The app itself; 

My advice (and Wendy went the same direction was also) is to make sure you look at solving a problem. Why would people use your app. The reason for that is that you could be sinking quite a bit of time (and indirectly, $$) into an app without a direction. There's also an argument for looking into a lean/iterative approach and hitting the market with an most valuable product (MVP) which in essence, is the one or two features that just make your app, and thereafter, users can provide feedback as to what other features they would like to see (and indirectly, pay for, also..!)

 

The build - offshore;

Both Peter and Wendy have mentioned outsourcing offshore. They are both right from a cost perspective (the AUD is just to high, and the rest of the world needing the work) and hourly rate will go very low. The usual challenge is down to communications. Offshoring is easier if you're a little technical. Outsourcing is easier if you are communicating well with the vendor. Outsourcing offshore, from a non-technical English speaker, in my opinion, would require a little bit of help (a vitual CTO, or a tech right hand you can count on) for anything above 5-7k. I have dealt with over a dozen developers and companies overseas and I'd say none is perfect, it's all down to how much management you're wiling to put in. In terms of cost, I'm willing to be the same RFP will fetch you completely different prices. Again, have someone to look at what you're buying before shipping dollars overseas! No sollicitors will get you your money back if things go wrong!

 

The build - locally;

Wages are high here, so is rent. And so are skills too! You can also expect good value for your dollar and someone local to deal with. Many will outsource some parts, but will manage it for you. I've written a "cost your own app" article on our blog if it helps. see link 1, below.

 

The technologies;

Depending on the features you are after, it's worth understanding the basic options which are available to you (mobile vs native apps) and also the pros and cons for each, including cost implications. I'm of the ones who like thinking noting is impossible with technologies (anything can be achieved) however certain technologies do have strenghts.. I have written a piece on our blog to clearly (I hope!) explain the difference. see link 2 below. If you decided to go "native", there are also frameworks allowing to build both apple and android software in one go.

As Wendy mentioned, you will also get "generators" out there which will do it all for you, a few clicks and hop you go, at a recurrent or branding (their name in your app) fee, however these are limited in features - you can't for instance, have the conduit.com app to search through your database and return results on a maps based on proximity..

 

Links - sorry for the self promo, not even sure that's allowed here, but hey - they are relevant and I'm not selling anything!!

1 - startups-and-smbs/how-much-does-an-app-cost (http://bit.ly/12FqZRs)

2 - bytes-of-technologies/understanding-apps-mobile-native-or-responsive (http://bit.ly/Xq9B2Q)

 

Sorry, long reply, hopeful, I hope!

 

Seb

No results found.

Sebastien Tremblay answered this question

Michaela Clark
Michaela Clark, Virtual Assistant at mi virtual pa

Offline and Direct Marketing

What is the best way to market to tradies?

True - Time, team and money are a challenge. But isn't this everyone's challenge nowadays?

To say that "SEO and social media isn't right for this target" **may** be true today (though I would tend to disagree), but it certainly isn't for tomorrow. Depending on plans, a bit of SEO/social work now (perhaps bundled with other channels) could pay off big time tomorrow.. which could be only one month away...!

But no matter what you do, remember that ppl doing the real work and bringing in real money are time-poor, in all industries.

 

HTH

Seb.

Sebastien Tremblay answered this question

What are some tips on building a mobile app?

Haaaa, mobile technologies! The question is not whether you are jumping in, but when! The ABS plans that by 2015, Australia will no longer sell "non" smartphones, and by 2017 (which really, is only around the block) 99% of Aussies will be running a smart device or two (tabs + phones).

 

Where do I start...

 

The app itself; 

My advice (and Wendy went the same direction was also) is to make sure you look at solving a problem. Why would people use your app. The reason for that is that you could be sinking quite a bit of time (and indirectly, $$) into an app without a direction. There's also an argument for looking into a lean/iterative approach and hitting the market with an most valuable product (MVP) which in essence, is the one or two features that just make your app, and thereafter, users can provide feedback as to what other features they would like to see (and indirectly, pay for, also..!)

 

The build - offshore;

Both Peter and Wendy have mentioned outsourcing offshore. They are both right from a cost perspective (the AUD is just to high, and the rest of the world needing the work) and hourly rate will go very low. The usual challenge is down to communications. Offshoring is easier if you're a little technical. Outsourcing is easier if you are communicating well with the vendor. Outsourcing offshore, from a non-technical English speaker, in my opinion, would require a little bit of help (a vitual CTO, or a tech right hand you can count on) for anything above 5-7k. I have dealt with over a dozen developers and companies overseas and I'd say none is perfect, it's all down to how much management you're wiling to put in. In terms of cost, I'm willing to be the same RFP will fetch you completely different prices. Again, have someone to look at what you're buying before shipping dollars overseas! No sollicitors will get you your money back if things go wrong!

 

The build - locally;

Wages are high here, so is rent. And so are skills too! You can also expect good value for your dollar and someone local to deal with. Many will outsource some parts, but will manage it for you. I've written a "cost your own app" article on our blog if it helps. see link 1, below.

 

The technologies;

Depending on the features you are after, it's worth understanding the basic options which are available to you (mobile vs native apps) and also the pros and cons for each, including cost implications. I'm of the ones who like thinking noting is impossible with technologies (anything can be achieved) however certain technologies do have strenghts.. I have written a piece on our blog to clearly (I hope!) explain the difference. see link 2 below. If you decided to go "native", there are also frameworks allowing to build both apple and android software in one go.

As Wendy mentioned, you will also get "generators" out there which will do it all for you, a few clicks and hop you go, at a recurrent or branding (their name in your app) fee, however these are limited in features - you can't for instance, have the conduit.com app to search through your database and return results on a maps based on proximity..

 

Links - sorry for the self promo, not even sure that's allowed here, but hey - they are relevant and I'm not selling anything!!

1 - startups-and-smbs/how-much-does-an-app-cost (http://bit.ly/12FqZRs)

2 - bytes-of-technologies/understanding-apps-mobile-native-or-responsive (http://bit.ly/Xq9B2Q)

 

Sorry, long reply, hopeful, I hope!

 

Seb

TOPICS FOLLOWED

Online Business

Online Business 9300 FOLLOWERS

Sales and Marketing

Sales and Marketing 8695 FOLLOWERS

Human Resources

Human Resources 6692 FOLLOWERS

Finance and Accounting

Finance and Accounting 8183 FOLLOWERS

Information Technology

Information Technology 7631 FOLLOWERS

Startup

Startup 6847 FOLLOWERS

Business Management

Business Management 11048 FOLLOWERS

Ecommerce

Ecommerce 7530 FOLLOWERS

Selling Online

Selling Online 7588 FOLLOWERS

Social Media

Social Media 7674 FOLLOWERS

Web Design

Web Design 7505 FOLLOWERS

Web Development

Web Development 7544 FOLLOWERS

Web Hosting

Web Hosting 7409 FOLLOWERS

Customer Acquisition

Customer Acquisition 6931 FOLLOWERS

Graphic Design

Graphic Design 6864 FOLLOWERS

Video Production

Video Production 6847 FOLLOWERS

Advertising

Advertising 6987 FOLLOWERS

Branding

Branding 6997 FOLLOWERS

Market Research

Market Research 6898 FOLLOWERS

Digital Marketing

Digital Marketing 7047 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6900 FOLLOWERS

Recruitment

Recruitment 5444 FOLLOWERS

Leadership

Leadership 5502 FOLLOWERS

Team Management

Team Management 5482 FOLLOWERS

Outsourcing

Outsourcing 5473 FOLLOWERS

Succession Planning

Succession Planning 5441 FOLLOWERS

Career Planning

Career Planning 5425 FOLLOWERS

Cashflow Management

Cashflow Management 5619 FOLLOWERS

Taxation

Taxation 5581 FOLLOWERS

Insurance

Insurance 5561 FOLLOWERS

Superannuation

Superannuation 5562 FOLLOWERS

Banking

Banking 5573 FOLLOWERS

Accounting

Accounting 5605 FOLLOWERS

Government Grants

Government Grants 5577 FOLLOWERS

Website

Website 6244 FOLLOWERS

Cloud Computing

Cloud Computing 6159 FOLLOWERS

App Development

App Development 6142 FOLLOWERS

Hardware and Software

Hardware and Software 6125 FOLLOWERS

IT Support

IT Support 6133 FOLLOWERS

Product Development

Product Development 6455 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6485 FOLLOWERS

First 100 Days

First 100 Days 6455 FOLLOWERS

Bootstrapping

Bootstrapping 6422 FOLLOWERS

Research and Innovation

Research and Innovation 6460 FOLLOWERS

Customer Retention

Customer Retention 7367 FOLLOWERS

Importing

Importing 7260 FOLLOWERS

Business Growth

Business Growth 7379 FOLLOWERS

Market Trend

Market Trend 7329 FOLLOWERS

Business Partnership

Business Partnership 7341 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7346 FOLLOWERS

Risk Management

Risk Management 7319 FOLLOWERS

Franchising

Franchising 7264 FOLLOWERS

Business Coaching

Business Coaching 7382 FOLLOWERS

Business Planning

Business Planning 7407 FOLLOWERS

New Business Ideas

New Business Ideas 6511 FOLLOWERS

View more

people with similar expertise

Andrew Tucker 21 FOLLOWERS

Peter Chalmers 16 FOLLOWERS

Minh Do 9 FOLLOWERS

Skeeve Stevens 14 FOLLOWERS