Sandy Moore profile image

Sandy Moore
Top 10% Website

Owner and Online Strategist at

Member Since January 2013

Bowral, NSW, 2576

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Sandy Moore founded WhoIsSandyMoore.com in 2009 to promote and provide a step by step simple approach for the online business builder. More and more clients are benefiting from her services by increasing their target audience from their page one listings on Google. She now runs her successful online marketing consultancy, through word of mouth advertising and her page one online presence."Our ongoing focus is to simplify online marketing and rank your business on page 1 of Google.

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Ecommerce
Selling Online
Search Engine Optimisation (SEO)
Web Design
Web Hosting
Website
E-Learning Solution

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Sandy Moore answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

You could always put the dot com on back order Dj Hodgson and you will be notified as soon as it becomes available.  Just a thought and a long shot at that.

As far as alternatives for your url, I was in a similar situation to you when I discovered the dot com was already taken for my business. I simply put a hyphen between

online-business bla bla  dot com  and have had no problem ranking my site even though it is fairly new. I rank businesses on page one of the search engines and have been doing this for a few years now. As Google doesn't recognise the hyphen, they are only concerned about the keywords and in my case online business builder. I am very aware that self promotion isn't permitted here at SavvySME however I feel I have followed the rules to get my point across.

Even though I have very little content on my site I still rank on page one in the USA, top of page 2 in Australia and the UK and with a little extra content added will have no problem ranking my hyphenated url on page one in Australia too.

My solution would be to go with the dot com and slot in a hyphen as your keywords will stand out from a search engine perspective and not the hyphen.

Using a hyphen is not my ideal dot com however, in a world where the dom com is becoming extinct it works.

 

Sandy Moore answered this question

How effective are Facebook ads for each dollar invested?

James is right when he says you should test Facebook. I also recommend running two ads at the same time. On Facebook, it is the image you use that is the biggest draw card to your ad. One idea to make your image stand out is to put a bright coloured boarder around it. Make sure your wording asks a question or is a strong call to action to make your audience click on the ad.
When testing I would set the daily budget of $10 until you see which ad works best. Sparking brand awareness works best on Facebook compared to selling a product and a discount is also good to promote.


Knowing your target audience will also help you when placing your ad as you can choose which country , State or City your preferred age group etc.  Plus you could also choose men or women etc.  This is where knowing your target audience will come in handy, especially when choosing your categories.

I recommend when testing your ads that you keep a close eye on the stats to see which ad is working best for you. This is not something you should set and forget unless of course you have pre tested your ad. Then you can set your daily budget and let it run and do it's job.

One last thing... you really need to be patient with Facebook if you want to advertise with them.... they have a bad habit of knocking your ad back several times before they eventually approve it.  This can be very frustrating.

Although I haven't used Facebook advertising for a while.... when I did use it I had best results by placing my image sideways or up side down..... use your imagination.

Sandy Moore answered this question

Have you successfully ranked on Google Page 1 with .co domain?

This is a great question David.... when the .co was first released many companies were encouraged to secure their company .co extension. Which of course many of the larger companies did... such as NBC.co and t.co for Twitter.

I would encourage business owners to grab their .co while it was still available to protect their brand.

As far as ranking.... personally I don't think your domain extension has anything to do with how well your domain name will rank. It all depends on how competitive your  niche is, keywords, website platform and the quality and frequency of content. Your ranking also depends on how efficient your on page and off page SEO is.


NBC.co is a redirect to NBC.com and T.co is used for the following reason Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.


I would say that dot co domain names are treated equally by the search engines, however the owners of the dot co domains may not use them in the same way... hence to date you are not predominantly seeing them on the search engines now... but will I am sure in the very near future.

Sandy Moore answered this question

Do you follow your competitors on social media?

At the Online-Business Builder we totally encourage our clients to follow their competitors, much to their amazement. Mainly because they are worried about how to handle negative comments about their services or products that they may receive on social media.

As far as handling negative comments and feedback about your business, this can be counteracted by giving the best possible customer service and finding a solution to their negativity and of course the whole world will see how your customer comes first. Plus they will see your transparency as a means of trust and honesty, which is great for building new relationships online.

I believe by friending your competitors you are not only showing transparency to your current customers,  it also gives you the opportunity to liaise with your competitors customers, which could eventually become your customers.

Agree with Wendy's comment "there are plenty of fish to go around"

 

 

Sandy Moore answered this question

How can a small business obtain a 1300 number?

I use a Queensland company for my 1300 service. At $5.45 per month you can't go wrong, plus the payment is automatically charge to my credit card... Virtually set and forget.

Give them a try FYI Telco 

Sandy Moore answered this question

How do you decide who to follow on social media?

It's not just you Peter..... I've stuck to this rule for years.

The owner of the business should be transparent enough to show a good clear head shot.... people buy from people not logo's or blank gravatars!

Many businesses these days think showing their logo instead of their headshot is marketing their brand in the online market place.  I'm a big believer that YOU are your brand.... it doesn't matter what you look like.... people would still rather see you than a logo or nothing.

It's not just on SavvySME that I use this rule, this is across the board on most social media.

Sandy Moore answered this question

Tim Greig
Tim Greig, Owner at Green Galah Pty Ltd

Sales and Marketing

Has anyone had any success with telemarketing?

Telemarketing is generally related to cold calling.... I don't know about you Tim but if you are anything like the people I speak to in business daily.... they are totally fed up with people cold calling trying to sell them something.

I personally feel this method of marketing would detrimental to my business and I would not advise my clients to choose this method.

I would however advise that businesses should use email marketing to capture leads and new prospects into their business via an auto responder. There are many ways to offer value to your prospective clients using this method and that's another story.

When a prospective client opts in to your free giveaway or newsletter you can also provide the option for them to leave their phone number. When they leave their number they are giving you the authority to call them.

Wouldn't you rather call people who are actually interested in what your business has to offer?  Knowing that the response rate will be much higher than cold calling someone that has never heard of you.... I would always opt for the shoe in the door strategy and always find a positive response using this method.

Sandy Moore answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Jayson, I never recommend anyone use AdWords in their marketing campaign unless they do one of the following 3 things.

1. Outsource Your AdWords Marketing Campaign

2. You have done an extensive course on how to effectively use AdWords

3. You are already an expert in this field.

Don't get me wrong AdWords works, but unless you are an expert you will just be throwing your money at Google.

Having started my business with virtually no marketing budget I utilised methods such as content marketing in conjunction with social media which worked brilliantly.  However, I would suggest that one strategy alone won't work as effectively as a combined strategy.

Especially when it comes to content marketing... you must have the correct marketing platform such as WordPress.org, your website and content must be fully optimised and you should also incorporated article marketing off page or even Press Releases to really get you on top of the search engines fast.

In regard to your statement "i only want to proceed "my way" because I have either tried or talked with someone else that tried and failed with one method or another"

I've heard this quite often over the years and when people say they have "tried and failed" that really means they quit using the strategy before it had time to stick.  Marketing your business online is not that difficult when you know how.... however you really need to be patient, the results will come.

All online marketing strategies work in different degrees of use and how they are implemented and patience is the key.

Sandy Moore answered this question

How important do you think a business logo is for a sole trader?

Although your logo and branding is very important to your business as a Sole Trader,  online your face is your logo and the best branding you can possibly have as a representation of your company and who you are and what you offer.

Here's and example Julie.....  I remember http://www.problogger.net/ not because of their logo as much as the owner of the blog Darren Rowse, his thick black glasses and the quality of the content he offers his readers. I don't remember his business because of his logo on Pro Blogger. I couldn't tell you what it looks like.

The old saying that " People buy from people they know, like and trust" is especially relevant online today. People don't buy from logo's.

As a sole trader your logo and brand can be something that is built over time .... I speak from experience as this is how I built my successful business online. People will remember you and your face which is very relevant when building trust and your reputation online and growing your business.

Sandy Moore answered this question

Where can I find motivational products to use as a giveaway?

Hi Greg, I usually suggest to my clients that they package their own product and after taking a quick look at your site it seems that this would also be possible for you.

As your site is about motivation as stated by your opening line on your website as follows:- "Each Monday a brief motivational message is posted focusing on a single sales or business building skill, along with a single action point, for individuals to use during the week to help develop this skill into a regular habit. Take just a few minutes to change your week."

A simple collection of your motivational messages including the single action point mentioned above,  would be a brilliant give away via your optin box. Choose a motivational Title and have the people from Fiverr.com to turn your content into a book with a topical cover.

Many new marketers don't find value in their own work and wouldn't dream of doing this, however I say let your reader be the judge. You will know soon enough if your motivational book is doing the trick by the amount of new subscribers to your list.

As your blog and business grow you can update your book to a 2nd Edition.... This is the way many of the top marketers online produce their first product.

Sandy Moore answered this question

Phil Khor
Phil Khor, Founder at

Website

What are common problems SMEs face with their websites?

Most business owners think that the postcard business website is what drives traffic to their website.... Little do they know there are millions of websites sitting stagnant online with no traffic what so ever. I have to agree with Adrian, when it comes to web designers. They are fantastic at web design however, many web designers add a blog to the website and think that will do the trick.

I think as a business owner you need to ask yourself, "Do I want a website that just looks good" or " Do I want a website that not only looks good, has the option of daily SEO and rank change, gets my business on page one of the search engines, drives ongoing organic traffic, keeps your clients up to date with your company products and services, they can control and update as needed and builds a responsive list you can continuously sell to for years to come"  Now that's a website!

When I offer this type of website to clients they are totally blown away. Also many small business owners think you only have your site optimised once, when you should have it optimised more regularly.

Once the website has been totally loved by Google and is in the number one spot on page one it's very easy to keep it in that position forever using simply content marketing strategies.

Sandy Moore answered this question

How do you increase blog comments and interaction?

I take my hat off to you Gosia, one thing I tell all my clients is that consistency the key to online success.

I'm going to disagree with Greg on this point... Quote "comments are more about vanity of the comment poster and do not relate directly to popularity of your BLOG."

Commenting on others blogs is one of the best ways to obtain links back to your own website and in turn people will go to your site to also check you and your company out and also leave a comment. When you comment on others posts I recommend that you then share the post you have just commented on as this will also get your site extra exposure. This works especially well if you are the first comment on the page...

I have a couple of websites online which are ranked very well. I don't say this to brag but to let you know that if it were not for people commenting on my content my online reputation would be nowhere. I also encourage my clients to comment on others sites within their niche as much as time permits. Commenting brings organic traffic to your website and who doesn't love free traffic.

There are certain tasks to carry out after you post content on your website.

Share your post on LinkedIn, Google Plus, Twitter and your Facebook Fanpage. Don't just post the link, it's a good idea to also leave a strong call to action to send the reader back to your website. After all, this is why you have the blog in the first place.... to drive traffic to your website, to build your online reputation, gain a larger readership which should potentially bring more customers into your business.

There are also many groups on Facebook where you can share  your content which will also build your Facebook following. The first thing I noticed on your blog was that your Fan Page "Like" box is at the bottom of the page. I would recommend that you move this to the top of the page underneath the search box. This will encourage people who visit your site to read your Facebook feed and also connect with you through your website. You have 305 Fans on Facebook so when you share your posts you should be encouraging them to head on over the your site to read your latest post.

If your blogging platform is WordPress.org you can also use a plugin called Comment Luv. Comment Luv encourages people to comment on your content because it also gives them the opportunity to advertise a link to their latest post simply by ticking a box. Comment Luv will also give you the top comments of the week down your side bar. This also encourages people to come back and comment.

The social media buttons at the bottom of your blog are not only there for your readers to use but also for you to use to share your content.

Sharing your content with a strong call to action  is one of the fastest ways to build a community that will follow you and look forward to your next post. The lower your Alexa ranking goes means that you have a better reputation online and people will want to post comments because this means that your website has more online authority.

Another tip in this short novel is to become a member of an online Syndication Tribe. You'll find a lot of these platforms online and on Facebook....  Tribe Pro is one I can recommend. This is where you comment on posts in similar niches to you and these people will comment back for you.

Personally, I think it's a great idea to make your own online tribe on Facebook this way you can invite those who you want in the group who are relevant to your business. Everyone posts their content then you simply spend about 30 mins to an hour going from post to post leaving a comment and sharing. Keep the group small, as time is precious.

One more tip..... When replying to a comment on your post comment from the outside as if you are a visitor to your own blog... this especially works will if you have the Comment Luv Plugin installed as you get to leave a link back to another internal post on your website.

Implementing the above will give you all the Google love and online reputation your website needs.

Sandy Moore answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

From my experience Nick, as Steve mentioned it does depend on many variables.  I'm not too sure of the protocol here on SavvySME, but hopefully it's OK to send you to an article I wrote which includes some very good tips. Hope it's helpful to you. 

How to Write Killer Emails that Capture your Audience

Sandy Moore answered this question

Kate Toon
Kate Toon, Owner at katetooncopywriter

Search Engine Optimisation (SEO)

Does anyone know which websites actually accept guest posts?

I'd be delighted to have you as a guest over at WhoIsSandyMoore.com Kate.

Have just spent the last hour over at your website.... love your work!!

You'll find all the details at the above link.
This list may be of some use also.....  100 + blogs for Guest Blogging


Sandy Moore answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

This is a great question William. For cash-strapped individuals looking to start up I recommend WordPress.org for many reasons.
Wordpress.org is a free open source platform - you only pay for your domain name and monthly hosting. You don't need to hire a web designer as there are thousands of website themes to suit any business.
Large well know companies are now turning to the WP platform as they have total control over their website and are not locked-in by a single developer.  With more businesses now employing and or training their own online marketing people WP is a viable proposition for smart businesses looking for an affordable option.
With plugins to suite most applications your website can and will look just as you want it to... from an e-commerce store to a membership site WordPress has it covered.
Using a WordPress.org hosted website means you own it and the content in it. If we can re-educate people so that they don't look at WordPress simply as a content marketing system and blogging platform, but a versatile marketing system to suit the many needs of the small or large online business owner.
The WordPress Development community has thousands of members continually working on the development of the platform. From an SEO point of view there are many plugins available to help you optimise your content and give you continuous page one rankings.
I will add I'm not that familiar with Shopify or Big Commerce as I have been very happy with the e-commerce options and plugins offered by the WordPress Platform.

No results found.

Sandy Moore answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Branding

How important is the .com domain in future?

You could always put the dot com on back order Dj Hodgson and you will be notified as soon as it becomes available.  Just a thought and a long shot at that.

As far as alternatives for your url, I was in a similar situation to you when I discovered the dot com was already taken for my business. I simply put a hyphen between

online-business bla bla  dot com  and have had no problem ranking my site even though it is fairly new. I rank businesses on page one of the search engines and have been doing this for a few years now. As Google doesn't recognise the hyphen, they are only concerned about the keywords and in my case online business builder. I am very aware that self promotion isn't permitted here at SavvySME however I feel I have followed the rules to get my point across.

Even though I have very little content on my site I still rank on page one in the USA, top of page 2 in Australia and the UK and with a little extra content added will have no problem ranking my hyphenated url on page one in Australia too.

My solution would be to go with the dot com and slot in a hyphen as your keywords will stand out from a search engine perspective and not the hyphen.

Using a hyphen is not my ideal dot com however, in a world where the dom com is becoming extinct it works.

 

Sandy Moore answered this question

How effective are Facebook ads for each dollar invested?

James is right when he says you should test Facebook. I also recommend running two ads at the same time. On Facebook, it is the image you use that is the biggest draw card to your ad. One idea to make your image stand out is to put a bright coloured boarder around it. Make sure your wording asks a question or is a strong call to action to make your audience click on the ad.
When testing I would set the daily budget of $10 until you see which ad works best. Sparking brand awareness works best on Facebook compared to selling a product and a discount is also good to promote.


Knowing your target audience will also help you when placing your ad as you can choose which country , State or City your preferred age group etc.  Plus you could also choose men or women etc.  This is where knowing your target audience will come in handy, especially when choosing your categories.

I recommend when testing your ads that you keep a close eye on the stats to see which ad is working best for you. This is not something you should set and forget unless of course you have pre tested your ad. Then you can set your daily budget and let it run and do it's job.

One last thing... you really need to be patient with Facebook if you want to advertise with them.... they have a bad habit of knocking your ad back several times before they eventually approve it.  This can be very frustrating.

Although I haven't used Facebook advertising for a while.... when I did use it I had best results by placing my image sideways or up side down..... use your imagination.

Sandy Moore answered this question

Have you successfully ranked on Google Page 1 with .co domain?

This is a great question David.... when the .co was first released many companies were encouraged to secure their company .co extension. Which of course many of the larger companies did... such as NBC.co and t.co for Twitter.

I would encourage business owners to grab their .co while it was still available to protect their brand.

As far as ranking.... personally I don't think your domain extension has anything to do with how well your domain name will rank. It all depends on how competitive your  niche is, keywords, website platform and the quality and frequency of content. Your ranking also depends on how efficient your on page and off page SEO is.


NBC.co is a redirect to NBC.com and T.co is used for the following reason Twitter uses the t.co domain as part of a service to protect users from harmful activity, to provide value for the developer ecosystem, and as a quality signal for surfacing relevant, interesting Tweets.


I would say that dot co domain names are treated equally by the search engines, however the owners of the dot co domains may not use them in the same way... hence to date you are not predominantly seeing them on the search engines now... but will I am sure in the very near future.

Sandy Moore answered this question

Do you follow your competitors on social media?

At the Online-Business Builder we totally encourage our clients to follow their competitors, much to their amazement. Mainly because they are worried about how to handle negative comments about their services or products that they may receive on social media.

As far as handling negative comments and feedback about your business, this can be counteracted by giving the best possible customer service and finding a solution to their negativity and of course the whole world will see how your customer comes first. Plus they will see your transparency as a means of trust and honesty, which is great for building new relationships online.

I believe by friending your competitors you are not only showing transparency to your current customers,  it also gives you the opportunity to liaise with your competitors customers, which could eventually become your customers.

Agree with Wendy's comment "there are plenty of fish to go around"

 

 

Sandy Moore answered this question

How can a small business obtain a 1300 number?

I use a Queensland company for my 1300 service. At $5.45 per month you can't go wrong, plus the payment is automatically charge to my credit card... Virtually set and forget.

Give them a try FYI Telco 

Sandy Moore answered this question

How do you decide who to follow on social media?

It's not just you Peter..... I've stuck to this rule for years.

The owner of the business should be transparent enough to show a good clear head shot.... people buy from people not logo's or blank gravatars!

Many businesses these days think showing their logo instead of their headshot is marketing their brand in the online market place.  I'm a big believer that YOU are your brand.... it doesn't matter what you look like.... people would still rather see you than a logo or nothing.

It's not just on SavvySME that I use this rule, this is across the board on most social media.

Sandy Moore answered this question

Tim Greig
Tim Greig, Owner at Green Galah Pty Ltd

Sales and Marketing

Has anyone had any success with telemarketing?

Telemarketing is generally related to cold calling.... I don't know about you Tim but if you are anything like the people I speak to in business daily.... they are totally fed up with people cold calling trying to sell them something.

I personally feel this method of marketing would detrimental to my business and I would not advise my clients to choose this method.

I would however advise that businesses should use email marketing to capture leads and new prospects into their business via an auto responder. There are many ways to offer value to your prospective clients using this method and that's another story.

When a prospective client opts in to your free giveaway or newsletter you can also provide the option for them to leave their phone number. When they leave their number they are giving you the authority to call them.

Wouldn't you rather call people who are actually interested in what your business has to offer?  Knowing that the response rate will be much higher than cold calling someone that has never heard of you.... I would always opt for the shoe in the door strategy and always find a positive response using this method.

Sandy Moore answered this question

Jayson Rodda
Jayson Rodda, Head of Digital Marketing at Find Your Ideal Customers

Sales and Marketing

What is better - SEO, Google Adwords or social media?

Jayson, I never recommend anyone use AdWords in their marketing campaign unless they do one of the following 3 things.

1. Outsource Your AdWords Marketing Campaign

2. You have done an extensive course on how to effectively use AdWords

3. You are already an expert in this field.

Don't get me wrong AdWords works, but unless you are an expert you will just be throwing your money at Google.

Having started my business with virtually no marketing budget I utilised methods such as content marketing in conjunction with social media which worked brilliantly.  However, I would suggest that one strategy alone won't work as effectively as a combined strategy.

Especially when it comes to content marketing... you must have the correct marketing platform such as WordPress.org, your website and content must be fully optimised and you should also incorporated article marketing off page or even Press Releases to really get you on top of the search engines fast.

In regard to your statement "i only want to proceed "my way" because I have either tried or talked with someone else that tried and failed with one method or another"

I've heard this quite often over the years and when people say they have "tried and failed" that really means they quit using the strategy before it had time to stick.  Marketing your business online is not that difficult when you know how.... however you really need to be patient, the results will come.

All online marketing strategies work in different degrees of use and how they are implemented and patience is the key.

Sandy Moore answered this question

How important do you think a business logo is for a sole trader?

Although your logo and branding is very important to your business as a Sole Trader,  online your face is your logo and the best branding you can possibly have as a representation of your company and who you are and what you offer.

Here's and example Julie.....  I remember http://www.problogger.net/ not because of their logo as much as the owner of the blog Darren Rowse, his thick black glasses and the quality of the content he offers his readers. I don't remember his business because of his logo on Pro Blogger. I couldn't tell you what it looks like.

The old saying that " People buy from people they know, like and trust" is especially relevant online today. People don't buy from logo's.

As a sole trader your logo and brand can be something that is built over time .... I speak from experience as this is how I built my successful business online. People will remember you and your face which is very relevant when building trust and your reputation online and growing your business.

Sandy Moore answered this question

Where can I find motivational products to use as a giveaway?

Hi Greg, I usually suggest to my clients that they package their own product and after taking a quick look at your site it seems that this would also be possible for you.

As your site is about motivation as stated by your opening line on your website as follows:- "Each Monday a brief motivational message is posted focusing on a single sales or business building skill, along with a single action point, for individuals to use during the week to help develop this skill into a regular habit. Take just a few minutes to change your week."

A simple collection of your motivational messages including the single action point mentioned above,  would be a brilliant give away via your optin box. Choose a motivational Title and have the people from Fiverr.com to turn your content into a book with a topical cover.

Many new marketers don't find value in their own work and wouldn't dream of doing this, however I say let your reader be the judge. You will know soon enough if your motivational book is doing the trick by the amount of new subscribers to your list.

As your blog and business grow you can update your book to a 2nd Edition.... This is the way many of the top marketers online produce their first product.

Sandy Moore answered this question

Phil Khor
Phil Khor, Founder at

Website

What are common problems SMEs face with their websites?

Most business owners think that the postcard business website is what drives traffic to their website.... Little do they know there are millions of websites sitting stagnant online with no traffic what so ever. I have to agree with Adrian, when it comes to web designers. They are fantastic at web design however, many web designers add a blog to the website and think that will do the trick.

I think as a business owner you need to ask yourself, "Do I want a website that just looks good" or " Do I want a website that not only looks good, has the option of daily SEO and rank change, gets my business on page one of the search engines, drives ongoing organic traffic, keeps your clients up to date with your company products and services, they can control and update as needed and builds a responsive list you can continuously sell to for years to come"  Now that's a website!

When I offer this type of website to clients they are totally blown away. Also many small business owners think you only have your site optimised once, when you should have it optimised more regularly.

Once the website has been totally loved by Google and is in the number one spot on page one it's very easy to keep it in that position forever using simply content marketing strategies.

Sandy Moore answered this question

How do you increase blog comments and interaction?

I take my hat off to you Gosia, one thing I tell all my clients is that consistency the key to online success.

I'm going to disagree with Greg on this point... Quote "comments are more about vanity of the comment poster and do not relate directly to popularity of your BLOG."

Commenting on others blogs is one of the best ways to obtain links back to your own website and in turn people will go to your site to also check you and your company out and also leave a comment. When you comment on others posts I recommend that you then share the post you have just commented on as this will also get your site extra exposure. This works especially well if you are the first comment on the page...

I have a couple of websites online which are ranked very well. I don't say this to brag but to let you know that if it were not for people commenting on my content my online reputation would be nowhere. I also encourage my clients to comment on others sites within their niche as much as time permits. Commenting brings organic traffic to your website and who doesn't love free traffic.

There are certain tasks to carry out after you post content on your website.

Share your post on LinkedIn, Google Plus, Twitter and your Facebook Fanpage. Don't just post the link, it's a good idea to also leave a strong call to action to send the reader back to your website. After all, this is why you have the blog in the first place.... to drive traffic to your website, to build your online reputation, gain a larger readership which should potentially bring more customers into your business.

There are also many groups on Facebook where you can share  your content which will also build your Facebook following. The first thing I noticed on your blog was that your Fan Page "Like" box is at the bottom of the page. I would recommend that you move this to the top of the page underneath the search box. This will encourage people who visit your site to read your Facebook feed and also connect with you through your website. You have 305 Fans on Facebook so when you share your posts you should be encouraging them to head on over the your site to read your latest post.

If your blogging platform is WordPress.org you can also use a plugin called Comment Luv. Comment Luv encourages people to comment on your content because it also gives them the opportunity to advertise a link to their latest post simply by ticking a box. Comment Luv will also give you the top comments of the week down your side bar. This also encourages people to come back and comment.

The social media buttons at the bottom of your blog are not only there for your readers to use but also for you to use to share your content.

Sharing your content with a strong call to action  is one of the fastest ways to build a community that will follow you and look forward to your next post. The lower your Alexa ranking goes means that you have a better reputation online and people will want to post comments because this means that your website has more online authority.

Another tip in this short novel is to become a member of an online Syndication Tribe. You'll find a lot of these platforms online and on Facebook....  Tribe Pro is one I can recommend. This is where you comment on posts in similar niches to you and these people will comment back for you.

Personally, I think it's a great idea to make your own online tribe on Facebook this way you can invite those who you want in the group who are relevant to your business. Everyone posts their content then you simply spend about 30 mins to an hour going from post to post leaving a comment and sharing. Keep the group small, as time is precious.

One more tip..... When replying to a comment on your post comment from the outside as if you are a visitor to your own blog... this especially works will if you have the Comment Luv Plugin installed as you get to leave a link back to another internal post on your website.

Implementing the above will give you all the Google love and online reputation your website needs.

Sandy Moore answered this question

Nick Chernih
Nick Chernih, Founder at LinkBuildSEO

Digital Marketing

Are you getting value from your email list?

From my experience Nick, as Steve mentioned it does depend on many variables.  I'm not too sure of the protocol here on SavvySME, but hopefully it's OK to send you to an article I wrote which includes some very good tips. Hope it's helpful to you. 

How to Write Killer Emails that Capture your Audience

Sandy Moore answered this question

Kate Toon
Kate Toon, Owner at katetooncopywriter

Search Engine Optimisation (SEO)

Does anyone know which websites actually accept guest posts?

I'd be delighted to have you as a guest over at WhoIsSandyMoore.com Kate.

Have just spent the last hour over at your website.... love your work!!

You'll find all the details at the above link.
This list may be of some use also.....  100 + blogs for Guest Blogging


Sandy Moore answered this question

William S
William S, Digital Marketing and Junior SEO Consultant at Pixel Capital

Website

Your opinion on sites like Wix, Square Space, BigCommerce

This is a great question William. For cash-strapped individuals looking to start up I recommend WordPress.org for many reasons.
Wordpress.org is a free open source platform - you only pay for your domain name and monthly hosting. You don't need to hire a web designer as there are thousands of website themes to suit any business.
Large well know companies are now turning to the WP platform as they have total control over their website and are not locked-in by a single developer.  With more businesses now employing and or training their own online marketing people WP is a viable proposition for smart businesses looking for an affordable option.
With plugins to suite most applications your website can and will look just as you want it to... from an e-commerce store to a membership site WordPress has it covered.
Using a WordPress.org hosted website means you own it and the content in it. If we can re-educate people so that they don't look at WordPress simply as a content marketing system and blogging platform, but a versatile marketing system to suit the many needs of the small or large online business owner.
The WordPress Development community has thousands of members continually working on the development of the platform. From an SEO point of view there are many plugins available to help you optimise your content and give you continuous page one rankings.
I will add I'm not that familiar with Shopify or Big Commerce as I have been very happy with the e-commerce options and plugins offered by the WordPress Platform.

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