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Member Since March 2013

Chatswood, NSW, 2067

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SavvySME is Australia’s B2B community marketplace designed for small and medium businesses. SavvySME helps entrepreneurs and small business owners do their jobs better, faster and with more satisfaction by drawing on a support network of trusted advisors and influencers while learning best practices from industry experts and each other. It combines the collaborative aspects of business networking with a marketplace in an online community setting exclusively for Australian business owners.

Search Engine Optimisation (SEO)

The Small Business Hiring & Cost Guide for SEO Experts and Agency

  Search engines heavily influence our buying decisions as we tend go online first when researching for products and services. You’d be silly to ignore Google searches, even if your business is fully offline. Potential clients or customers tend to rely on online reviews and testimonials to help them decide whether they want to do business with you. As this is a highly technical area, most sma...

Copywriting and Content Marketing

How To Get Published on SavvySME

As a business owner, you've probably heard or been told that you need to jump on the content marketing bandwagon. Sure, it's easy. You just need to write a few articles, send some cool emails and make posters that can go viral, preferably with cute puppies and babies.  Unfortunately, content marketing is a long-term game. But you shouldn't give up before trying because all it takes is setting as...

Advertising

How to Advertise Your Small Business Online

1. Overview   What type of ads are there? Advertisements can be found anywhere that can capture people’s attention. While this isn’t an exhaustive list, there are several ad types:   Online ads: Search engine paid listings, website banners, social media, email and affiliate ads Mobile ads: Ads in mobile applications and software Print ads: Newspapers, magazines, brochures, direct mai...

Digital Marketing

How to Start Email Marketing and Win New Customers

1. Overview   What is email marketing? Email marketing is a type of marketing where you send emails to promote your products or services. It has evolved over the years to be more relationship based instead of promotion based. Businesses that nurture a relationship with their customers or prospects, are likelier to convert them into loyal customers in the mid to long term.   Why should you u...

Business Management

The Best Marketing Books That No One Tells You About

What are the benefits of reading marketing books these days? Multiple valuable pieces of advice from the worldwide famous marketing professionals. Tips for larger and more established businesses on how to reach the strategy success and further development.   If you’re a small business owner, chances are you’re also responsible for marketing your business. After all, who knows your busi...

Web Development

How to Build a Website Without Tech Know-How

1.Overview (By: Emily Gorsky, The Write Impact) Why do you need a website for business? These days, creating a website is both cheap and easy, even without coding knowledge, by using website building platforms such as Squarespace, Wix, Weebly, Google Sites and many others. It’s not a stretch to say that if you don’t exist online, you may as well not exist at all. As a business, you need t...

Starting a Business

Top 5 Trends For Starting A Business in 2018

Are you a savvy entrepreneur with a passion and real drive to start your business in the very near future? Do you know what the market trends have been like for the year of 2017 and what you need to keep an eye on in 2018? We are bringing to you the top trends in starting a new business in 2017 by top experts in various fields to help you succeed and make predictions on the upcoming business yea...

Human Resources

[Infographic] How To Beat The Black Dog Of Business: Depression, Stress & Anxiety

A big thank you to Tracey Loubser for her initial article on this topic! Depression. Stress. Anxiety. Restless nights. Irritability. These, and much more, are common things that many entrepreneurs may deal with on a daily basis. The business world can be cruel and heartless, taking the best of you and leaving you with nothing left to give those you love. So this begs the question, what can you d...

Search Engine Optimisation (SEO)

Get a Head Start On SEO for Your SME

Does my business need an SEO strategy? SEO is how your business gets noticed - it’s essentially a way to rise above the noise, to get your business onto page one rather than twenty-one. There's a multitude of tools for you to use, and strategies to optimise your performance but there's also a an overload of information. What you'll find here is a breakdown of information contributed by or membe...

Cloud Computing

Cloud Computing For Your Business

If you'd like to help improve this page, please contact support@savvysme.com.au  I  “…Back in 2012 Business Insider reported that 51% of the people they surveyed believed that ‘bad weather’ affected cloud computing…”  WHAT IS CLOUD COMPUTING?  Let’s get back to basics and discuss what modern cloud computing is and what it can do for business. First of all, it is not a li...

Business Management

My Story: So I Said “Sure”

By: Andrew Snell of Coaster Group Having a job never really made sense to me. The idea of working just to fill in weekdays and get money didn’t fit. I’ve always liked being challenged, standing in front of something I’ve never done before and not knowing how I’m going to get through to the other side. Whether it’s a benefit, or to my detriment, I don’t like to let anything pass me ...

Business Management

My Story: Twists and Turns Through 30 Years of Business

A story of Boats, Bankruptcy, Building and Business coaching By Roland Hanekroot of New Perspectives Business Coaching It’s fascinating for me to think back through the twists and turns of my life in small business. My journey in business started midway through 1984. I’d come to Australia right at the start of that year, with my wife and 2 year old daughter, from Holland. I’d had no e...

Business Management

My Story: From Professional Musician to Successful Business Owner

By Lisa Ormenyessy of Straight Talk Group   Before I tell you what I do, let me tell you why I do it. Small Business Owners are the backbone of our economy and our community.  It is not the big boys the community reaches out to for help, but the local business owner; sausages for the sausage sizzle, a cash donation or goods for the local raffle. They employ over 4.5 million Australians an...

Business Management

My Story: An Accidental Businessman

By Warren Harmer For a long time, small business felt like a foreign place to me; a place I ended up by accident. I didn’t grow up around it. There were no family businesses and no business education in my young life. Both my parents had jobs and their approach to money was conservative and low risk, which was the attitude that I inherited. To compound the risk-aversion, I studied science to do...

Business Management

5 Tips To Manage Your Business' Growth

We spend so much time as business owners working on growing and expanding our businesses. Seldom do we ponder or prepare for the negative aspects of growth. Countless businesses fall victim to the damaging effects of a growth that is ill-managed and ironically face their businesses failing prematurely.  Your business is a machine. You need to make sure it is operating in a healthy environment...

Startup

Top 10 Demons to Face When Starting Up a Business

Starting up a new business is like sailing off on a new adventure. A lot of your future is unknown, and there are trials and errors and of course a number of fears to deal with. Apart from the unknown and the errors, fear is something we can actually deal with. Often with the help of Neuro-Linguistic Programming or other brain rewiring techniques we can turn our fears around and move on fearles...

Startup

Starting Up with Your Significant Other

Love is amazing! Love can build cities but it can also destroy businesses. If you’re considering starting a company – even if this is your second or side business – with your spouse or significant other, make sure to run through all the potential scenarios and, of course, document the outcomes in order to avoid headaches down the track. There is a lot that can potentially go wrong. Let’s...

Business Management

[Infographic] What Changed For Small Businesses In The 2013 Election

Small business is getting some good attention in this election campaign. As election date looms, both major parties are fighting to win the hearts of voters with a vast array of promises to help small business. Suffice to say, the sudden surge of attention for a sector so often neglected is a refreshing change, at least for the interim anyway. Just last week, Kevin Rudd promised that if elected,...

Starting a Business

10 things NOT to do when first starting your business

Everything we read these days seems to be about what 'to do' to become a successful entrepreneur, which seems rational when starting our business. However, there are some things that entrepreneurs should NOT do when first starting out, that I think are just as important.  Here's a list of what NOT to do in the first few baby steps of starting your business.   Don't rush into designing a log...

Business Planning

Is your business primed for growth in FY2014

As we kick-start the new financial year, what are your goals in FY2014? Will it be more of the same? Or are there specific things you would do differently in this new financial year to give your business a boost? The start of a financial year is an opportune time of the year to re-evaluate your business plan and financial goals, then make adjustments or formulate new ones, and more importantly, e...

Business Management

The cost of being in the "Superman" business - Then vs. Now

The cost of doing business in Australia has been steadily rising over the years. The question is, is it only inflation or more?  In a cash flow and finance study by the Forums, 42% of SME's in Australia state that the rising cost of doing business is their biggest worry. However with that in mind it was at 54% the year before. This infographic from Mashable really puts things into perspective...

Advertising

3 Benefits Of Advertorials To Make You Use Them

If you have been in the marketing world enough, you have definitely heard the term "advertorials" quite a few times. An advertorial is unique by itself because it doesn't focus solely on the beneficial aspects of a product/service and instead includes an editorial touch to it with valuable information. Find out all about advertorials and their 3 major benefits to start using them for your own bu...

Taxation

7 Tips To Get The Best Out Of Your Tax Return

It is that time of the year again. No, not the massive stocktake sale that’s going on; even though it is pretty awesome; it is the end of financial year which means tax time is coming. I know when we hear the word ‘tax’ we tend to relate it to something boring, extensive and complicated. This is because we only focus on the part of tax where money is taken away from us. However, during this ...

Sales and Marketing

Benefits of online competitions

Competitions, sweepstakes and contests have been around for a long time. However with the progression of social media online, there is the potential for having huge success. Below are a few key benefits of having an online competition.  Building fan base No matter the number of likes or followers you have, a contest will increase likes in a short period of time during which the contest is run. ...

Branding

How Your Name and Logo Help Build Business Identity

A business identity is the overall image of the business in the mind of the public, which includes customers, investors and employees. It is the responsibility of the marketing department to maintain and build this identity in order to help fulfill their business objectives. The use of branding is critical. Here are a few tips for building an identity: Choosing a name: Effective and memorable ...

Leadership

The benefits of inspirational quotes

Inspirational quotes can help people find success in business. By reading these motivational quotes on a daily basis it can help boost motivation and let them take action towards their personal goals. It can help them become more successful and lead a happier and fulfilling life. With an unlimited amount of quotes to choose from, this means there is an unlimited amount of motivation available as w...

Advertising

All The Benefits That Radio Advertising Has

Radio advertising might be seen as old fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. This is not the case however. Commercial radio has a reach of more than 16 million Australians every week. 17 hours of the week are spent listening to the radio with the majority of it at home (49%) and in the car (32%). Below lists out a few ben...

Cashflow Management

Managing cash flow - 4 steps towards good inventory management

Managing your inventory levels is not the most exciting activity but is nonetheless critical in maintaining a good cash flow cycle for your business. It is critical because the amount of stock you own represents money that is tied up and cannot be used to pay your bills or re-invest in your business. Thus, inventory levels that are too high or too low can have a significant impact on your abili...

Social Media

Australian small businesses and social media (Infographic)

Along with Australia's population, users will continue to grow rapidly. Take a look at our Australian specific infographic showing key statistics of users and social media. Knowing what is popular and on the rise can help with reaching more people for your business.

Budgeting and Forecasting

Summary of the Federal Budget 2013

The Federal Budget this year has just been announced and here’s a quick run-through of the important points:   Thinking of having a baby? The baby bonus is being scrapped from March 1 2014, and replaced with an increase to the rate of Family Tax Benefit A. This benefit will increase by 2000 dollars of the first child, 1000 dollars for the subsequent as long as Paid Parental Leave is not clai...

Research and Innovation

Happy Mother's Day! Elise Easdown of What's On 4 tells us her story

Elise Easdown is the owner and director of What’s On 4 Australia. She lives in Brisbane with her two little ones and her very understanding husband. Elise won the 2012 Emerging Ausmumpreneur Awards as well as the 2012 Practical Parenting Mumpreneur Awards. These are such great achievements so we wanted to hear the story behind Elise and her business What's On 4 Australia.   Elise's story ...

Business Management

Aussie mums share with us how they juggle their business and being a mother

Although the responsibilities of mothers have changed so much in the recent years, and more responsibilities are being shared amongst couples, there are still challenges balancing family and business life. Both a family and business are so demanding in themselves, that juggling both can be quite tough. Lets see how some Aussie mums are handling both family and business.   Aerlie Wildy from Hea...

Starting a Business

What to do when your starting a business? Advice from Mumpreneurs

Starting a business as a mum can be hard. Not only do you need to juggle the expectations of you as a mother, partner, and a business person, sometimes we are all to hard on ourselves as well. Taking the plunge into business is rewarding, but it's great to know what to look out for before you do. Here are some advice from some mumpreneurs that have been through it all and came out the other sid...

Founders and Co-founders

Successful Mumtrepreneurs - Baby Food and Baby Signs

Shazi Visram Founder & CEO - Happy Family Shazi realised there was a big market for mums looking for healthy and sustainable gourmet baby food after listening to her friends complain. She then developed her first business plan at Columbia Business School and founded Happy Baby in 2003. The first product line was launched on Mother's day in 2006. Their products are now distributed across ...

Founders and Co-founders

Successful Mumtrepreneurs - War Games and TLC

Jamie Arundell-Latshaw CEO - Lexicon Consulting Jamie Latshaw spent 8 years in active duty with the U.S. Army. She observed towards the end of her duty that a new training method was being employed by the military, setting up model Iraqi and Afghani villages in the U.S. so that soldiers could get used to the environment before being deployed. Based on these observations, Jamie started Lexicon Co...

Founders and Co-founders

Successful Mumtrepreneurs - Gourmet Cupcakes and Stylish Maternity Wear!

Mia Bauer Co-founder - Crumbs Bake Shop Graduating from law school and working as a legislative counsel where she grew tired from the lack of creativity in law, she decided to follow her childhood dream and opened a bakery in Manhattan Upper West Side in 2003. Beginning as a mum-and-pop store selling baked goods, she realised their cupcakes were the most popular due to selling out of them ever...

Lifestyle and Health

4 Tips for balancing work and family for a mother entrepreneur

Mother entrepreneurs have always been inspiring figures especially with the ability to juggle their own business while taking care of children at the same time. A business requires a lot of time and effort, therefore finding a balance between family and work makes this a very hard task. Below are some tips to help manage both aspects in your life: Having a routine and plan: Set out your persona...

Risk Management

Responsibilities of a credit manager

​   Credit managers play a significant role in determining whether a business takes on a good or bad customer. A credit manager is an individual responsible for managing the credit extension function of a business or organisation and monitoring credit accounts on an ongoing basis. The goal of a credit manager is primarily to ensure that the business is taking on a "good" credit risk (e.g. ...

Social Media

Pinterest releases new business accounts!

Do you have a Pinterest account for your business? (If you do not, you should consider it as it is a great forum to sell your wares and show what is on offer). If so, you now have the opportunity to change your original personal account to a business account! Basically as a virtual storefront for your business, the key features we have listed below will help engage visitors and analyse data for in...

Regulatory and Compliance

Transitioning from a sole trader to a micro-business

Operating as a sole trader may be a viable option for the first year, but once sales pick up and your business expands, you may want to consider calling in additional help. When it comes to hiring employees for the first time, however, you should take a few things into consideration or risk spending money unnecessarily. Here are five tips you should know about before starting the hiring proces...

Business Finance and Loans

The ABCs Of Your Business Credit Profile

Each time you apply for credit, banks and financial institutions look at your business credit profile to determine whether or not to lend you funds. Understanding the credit application process and what's contained in your credit file or report will help you improve the chances of being approved for funding. Here are the ABCs of your business credit report.   A - Lenders will be alerted to any...

Cashflow Management

Five cash flow questions to ask yourself

Written by Danielle Woods Cash flow has and will always be a key area of concern for small businesses, but it is crucial to understand how it works and what the impacts of poor cash flow management are on the business. With over 68 per cent of firms indicating that cash flow will be an issue for operations in the June quarter of 2013, it's time to ask yourself the following five questions to d...

Search Engine Optimisation (SEO)

The Small Business Hiring & Cost Guide for SEO Experts and Agency

  Search engines heavily influence our buying decisions as we tend go online first when researching for products and services. You’d be silly to ignore Google searches, even if your business is fully offline. Potential clients or customers tend to rely on online reviews and testimonials to help them decide whether they want to do business with you. As this is a highly technical area, most sma...

Advertising

How to Advertise Your Small Business Online

1. Overview   What type of ads are there? Advertisements can be found anywhere that can capture people’s attention. While this isn’t an exhaustive list, there are several ad types:   Online ads: Search engine paid listings, website banners, social media, email and affiliate ads Mobile ads: Ads in mobile applications and software Print ads: Newspapers, magazines, brochures, direct mai...

Business Management

The Best Marketing Books That No One Tells You About

What are the benefits of reading marketing books these days? Multiple valuable pieces of advice from the worldwide famous marketing professionals. Tips for larger and more established businesses on how to reach the strategy success and further development.   If you’re a small business owner, chances are you’re also responsible for marketing your business. After all, who knows your busi...

Digital Marketing

How to Start Email Marketing and Win New Customers

1. Overview   What is email marketing? Email marketing is a type of marketing where you send emails to promote your products or services. It has evolved over the years to be more relationship based instead of promotion based. Businesses that nurture a relationship with their customers or prospects, are likelier to convert them into loyal customers in the mid to long term.   Why should you u...

Web Development

How to Build a Website Without Tech Know-How

1.Overview (By: Emily Gorsky, The Write Impact) Why do you need a website for business? These days, creating a website is both cheap and easy, even without coding knowledge, by using website building platforms such as Squarespace, Wix, Weebly, Google Sites and many others. It’s not a stretch to say that if you don’t exist online, you may as well not exist at all. As a business, you need t...

Starting a Business

Top 5 Trends For Starting A Business in 2018

Are you a savvy entrepreneur with a passion and real drive to start your business in the very near future? Do you know what the market trends have been like for the year of 2017 and what you need to keep an eye on in 2018? We are bringing to you the top trends in starting a new business in 2017 by top experts in various fields to help you succeed and make predictions on the upcoming business yea...

Human Resources

[Infographic] How To Beat The Black Dog Of Business: Depression, Stress & Anxiety

A big thank you to Tracey Loubser for her initial article on this topic! Depression. Stress. Anxiety. Restless nights. Irritability. These, and much more, are common things that many entrepreneurs may deal with on a daily basis. The business world can be cruel and heartless, taking the best of you and leaving you with nothing left to give those you love. So this begs the question, what can you d...

Copywriting and Content Marketing

How To Get Published on SavvySME

As a business owner, you've probably heard or been told that you need to jump on the content marketing bandwagon. Sure, it's easy. You just need to write a few articles, send some cool emails and make posters that can go viral, preferably with cute puppies and babies.  Unfortunately, content marketing is a long-term game. But you shouldn't give up before trying because all it takes is setting as...

Search Engine Optimisation (SEO)

Get a Head Start On SEO for Your SME

Does my business need an SEO strategy? SEO is how your business gets noticed - it’s essentially a way to rise above the noise, to get your business onto page one rather than twenty-one. There's a multitude of tools for you to use, and strategies to optimise your performance but there's also a an overload of information. What you'll find here is a breakdown of information contributed by or membe...

Cloud Computing

Cloud Computing For Your Business

If you'd like to help improve this page, please contact support@savvysme.com.au  I  “…Back in 2012 Business Insider reported that 51% of the people they surveyed believed that ‘bad weather’ affected cloud computing…”  WHAT IS CLOUD COMPUTING?  Let’s get back to basics and discuss what modern cloud computing is and what it can do for business. First of all, it is not a li...

Business Management

My Story: So I Said “Sure”

By: Andrew Snell of Coaster Group Having a job never really made sense to me. The idea of working just to fill in weekdays and get money didn’t fit. I’ve always liked being challenged, standing in front of something I’ve never done before and not knowing how I’m going to get through to the other side. Whether it’s a benefit, or to my detriment, I don’t like to let anything pass me ...

Business Management

My Story: Twists and Turns Through 30 Years of Business

A story of Boats, Bankruptcy, Building and Business coaching By Roland Hanekroot of New Perspectives Business Coaching It’s fascinating for me to think back through the twists and turns of my life in small business. My journey in business started midway through 1984. I’d come to Australia right at the start of that year, with my wife and 2 year old daughter, from Holland. I’d had no e...

Business Management

My Story: From Professional Musician to Successful Business Owner

By Lisa Ormenyessy of Straight Talk Group   Before I tell you what I do, let me tell you why I do it. Small Business Owners are the backbone of our economy and our community.  It is not the big boys the community reaches out to for help, but the local business owner; sausages for the sausage sizzle, a cash donation or goods for the local raffle. They employ over 4.5 million Australians an...

Business Management

My Story: An Accidental Businessman

By Warren Harmer For a long time, small business felt like a foreign place to me; a place I ended up by accident. I didn’t grow up around it. There were no family businesses and no business education in my young life. Both my parents had jobs and their approach to money was conservative and low risk, which was the attitude that I inherited. To compound the risk-aversion, I studied science to do...

Business Management

5 Tips To Manage Your Business' Growth

We spend so much time as business owners working on growing and expanding our businesses. Seldom do we ponder or prepare for the negative aspects of growth. Countless businesses fall victim to the damaging effects of a growth that is ill-managed and ironically face their businesses failing prematurely.  Your business is a machine. You need to make sure it is operating in a healthy environment...

Startup

Top 10 Demons to Face When Starting Up a Business

Starting up a new business is like sailing off on a new adventure. A lot of your future is unknown, and there are trials and errors and of course a number of fears to deal with. Apart from the unknown and the errors, fear is something we can actually deal with. Often with the help of Neuro-Linguistic Programming or other brain rewiring techniques we can turn our fears around and move on fearles...

Startup

Starting Up with Your Significant Other

Love is amazing! Love can build cities but it can also destroy businesses. If you’re considering starting a company – even if this is your second or side business – with your spouse or significant other, make sure to run through all the potential scenarios and, of course, document the outcomes in order to avoid headaches down the track. There is a lot that can potentially go wrong. Let’s...

Business Management

[Infographic] What Changed For Small Businesses In The 2013 Election

Small business is getting some good attention in this election campaign. As election date looms, both major parties are fighting to win the hearts of voters with a vast array of promises to help small business. Suffice to say, the sudden surge of attention for a sector so often neglected is a refreshing change, at least for the interim anyway. Just last week, Kevin Rudd promised that if elected,...

Starting a Business

10 things NOT to do when first starting your business

Everything we read these days seems to be about what 'to do' to become a successful entrepreneur, which seems rational when starting our business. However, there are some things that entrepreneurs should NOT do when first starting out, that I think are just as important.  Here's a list of what NOT to do in the first few baby steps of starting your business.   Don't rush into designing a log...

Business Planning

Is your business primed for growth in FY2014

As we kick-start the new financial year, what are your goals in FY2014? Will it be more of the same? Or are there specific things you would do differently in this new financial year to give your business a boost? The start of a financial year is an opportune time of the year to re-evaluate your business plan and financial goals, then make adjustments or formulate new ones, and more importantly, e...

Business Management

The cost of being in the "Superman" business - Then vs. Now

The cost of doing business in Australia has been steadily rising over the years. The question is, is it only inflation or more?  In a cash flow and finance study by the Forums, 42% of SME's in Australia state that the rising cost of doing business is their biggest worry. However with that in mind it was at 54% the year before. This infographic from Mashable really puts things into perspective...

Advertising

3 Benefits Of Advertorials To Make You Use Them

If you have been in the marketing world enough, you have definitely heard the term "advertorials" quite a few times. An advertorial is unique by itself because it doesn't focus solely on the beneficial aspects of a product/service and instead includes an editorial touch to it with valuable information. Find out all about advertorials and their 3 major benefits to start using them for your own bu...

Taxation

7 Tips To Get The Best Out Of Your Tax Return

It is that time of the year again. No, not the massive stocktake sale that’s going on; even though it is pretty awesome; it is the end of financial year which means tax time is coming. I know when we hear the word ‘tax’ we tend to relate it to something boring, extensive and complicated. This is because we only focus on the part of tax where money is taken away from us. However, during this ...

Sales and Marketing

Benefits of online competitions

Competitions, sweepstakes and contests have been around for a long time. However with the progression of social media online, there is the potential for having huge success. Below are a few key benefits of having an online competition.  Building fan base No matter the number of likes or followers you have, a contest will increase likes in a short period of time during which the contest is run. ...

Branding

How Your Name and Logo Help Build Business Identity

A business identity is the overall image of the business in the mind of the public, which includes customers, investors and employees. It is the responsibility of the marketing department to maintain and build this identity in order to help fulfill their business objectives. The use of branding is critical. Here are a few tips for building an identity: Choosing a name: Effective and memorable ...

Leadership

The benefits of inspirational quotes

Inspirational quotes can help people find success in business. By reading these motivational quotes on a daily basis it can help boost motivation and let them take action towards their personal goals. It can help them become more successful and lead a happier and fulfilling life. With an unlimited amount of quotes to choose from, this means there is an unlimited amount of motivation available as w...

Advertising

All The Benefits That Radio Advertising Has

Radio advertising might be seen as old fashioned especially with the rise of the Internet and other types of media and that their audience has decreased. This is not the case however. Commercial radio has a reach of more than 16 million Australians every week. 17 hours of the week are spent listening to the radio with the majority of it at home (49%) and in the car (32%). Below lists out a few ben...

Social Media

Australian small businesses and social media (Infographic)

Along with Australia's population, users will continue to grow rapidly. Take a look at our Australian specific infographic showing key statistics of users and social media. Knowing what is popular and on the rise can help with reaching more people for your business.

Budgeting and Forecasting

Summary of the Federal Budget 2013

The Federal Budget this year has just been announced and here’s a quick run-through of the important points:   Thinking of having a baby? The baby bonus is being scrapped from March 1 2014, and replaced with an increase to the rate of Family Tax Benefit A. This benefit will increase by 2000 dollars of the first child, 1000 dollars for the subsequent as long as Paid Parental Leave is not clai...

Research and Innovation

Happy Mother's Day! Elise Easdown of What's On 4 tells us her story

Elise Easdown is the owner and director of What’s On 4 Australia. She lives in Brisbane with her two little ones and her very understanding husband. Elise won the 2012 Emerging Ausmumpreneur Awards as well as the 2012 Practical Parenting Mumpreneur Awards. These are such great achievements so we wanted to hear the story behind Elise and her business What's On 4 Australia.   Elise's story ...

Business Management

Aussie mums share with us how they juggle their business and being a mother

Although the responsibilities of mothers have changed so much in the recent years, and more responsibilities are being shared amongst couples, there are still challenges balancing family and business life. Both a family and business are so demanding in themselves, that juggling both can be quite tough. Lets see how some Aussie mums are handling both family and business.   Aerlie Wildy from Hea...

Starting a Business

What to do when your starting a business? Advice from Mumpreneurs

Starting a business as a mum can be hard. Not only do you need to juggle the expectations of you as a mother, partner, and a business person, sometimes we are all to hard on ourselves as well. Taking the plunge into business is rewarding, but it's great to know what to look out for before you do. Here are some advice from some mumpreneurs that have been through it all and came out the other sid...

Founders and Co-founders

Successful Mumtrepreneurs - Baby Food and Baby Signs

Shazi Visram Founder & CEO - Happy Family Shazi realised there was a big market for mums looking for healthy and sustainable gourmet baby food after listening to her friends complain. She then developed her first business plan at Columbia Business School and founded Happy Baby in 2003. The first product line was launched on Mother's day in 2006. Their products are now distributed across ...

Founders and Co-founders

Successful Mumtrepreneurs - War Games and TLC

Jamie Arundell-Latshaw CEO - Lexicon Consulting Jamie Latshaw spent 8 years in active duty with the U.S. Army. She observed towards the end of her duty that a new training method was being employed by the military, setting up model Iraqi and Afghani villages in the U.S. so that soldiers could get used to the environment before being deployed. Based on these observations, Jamie started Lexicon Co...

Founders and Co-founders

Successful Mumtrepreneurs - Gourmet Cupcakes and Stylish Maternity Wear!

Mia Bauer Co-founder - Crumbs Bake Shop Graduating from law school and working as a legislative counsel where she grew tired from the lack of creativity in law, she decided to follow her childhood dream and opened a bakery in Manhattan Upper West Side in 2003. Beginning as a mum-and-pop store selling baked goods, she realised their cupcakes were the most popular due to selling out of them ever...

Lifestyle and Health

4 Tips for balancing work and family for a mother entrepreneur

Mother entrepreneurs have always been inspiring figures especially with the ability to juggle their own business while taking care of children at the same time. A business requires a lot of time and effort, therefore finding a balance between family and work makes this a very hard task. Below are some tips to help manage both aspects in your life: Having a routine and plan: Set out your persona...

Risk Management

Responsibilities of a credit manager

​   Credit managers play a significant role in determining whether a business takes on a good or bad customer. A credit manager is an individual responsible for managing the credit extension function of a business or organisation and monitoring credit accounts on an ongoing basis. The goal of a credit manager is primarily to ensure that the business is taking on a "good" credit risk (e.g. ...

Cashflow Management

Managing cash flow - 4 steps towards good inventory management

Managing your inventory levels is not the most exciting activity but is nonetheless critical in maintaining a good cash flow cycle for your business. It is critical because the amount of stock you own represents money that is tied up and cannot be used to pay your bills or re-invest in your business. Thus, inventory levels that are too high or too low can have a significant impact on your abili...

Social Media

Pinterest releases new business accounts!

Do you have a Pinterest account for your business? (If you do not, you should consider it as it is a great forum to sell your wares and show what is on offer). If so, you now have the opportunity to change your original personal account to a business account! Basically as a virtual storefront for your business, the key features we have listed below will help engage visitors and analyse data for in...

Regulatory and Compliance

Transitioning from a sole trader to a micro-business

Operating as a sole trader may be a viable option for the first year, but once sales pick up and your business expands, you may want to consider calling in additional help. When it comes to hiring employees for the first time, however, you should take a few things into consideration or risk spending money unnecessarily. Here are five tips you should know about before starting the hiring proces...

Business Finance and Loans

The ABCs Of Your Business Credit Profile

Each time you apply for credit, banks and financial institutions look at your business credit profile to determine whether or not to lend you funds. Understanding the credit application process and what's contained in your credit file or report will help you improve the chances of being approved for funding. Here are the ABCs of your business credit report.   A - Lenders will be alerted to any...

Cashflow Management

Five cash flow questions to ask yourself

Written by Danielle Woods Cash flow has and will always be a key area of concern for small businesses, but it is crucial to understand how it works and what the impacts of poor cash flow management are on the business. With over 68 per cent of firms indicating that cash flow will be an issue for operations in the June quarter of 2013, it's time to ask yourself the following five questions to d...

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