SavvySME is Australia’s B2B community marketplace designed for small and medium businesses. SavvySME helps entrepreneurs and small business owners do their jobs better, faster and with more satisfaction by drawing on a support network of trusted advisors and influencers while learning best practices from industry experts and each other. It combines the collaborative aspects of business networking with a marketplace in an online community setting exclusively for Australian business owners.
Search engines heavily influence our buying decisions as we tend go online first when researching for products and services. You’d be silly to ignore Google searches, even if your business is fully offline. Potential clients or customers tend to rely on online reviews and testimonials to help them decide whether they want to do business with you. As this is a highly technical area, most sma...
As a business owner, you've probably heard or been told that you need to jump on the content marketing bandwagon. Sure, it's easy. You just need to write a few articles, send some cool emails and make posters that can go viral, preferably with cute puppies and babies. Unfortunately, content marketing is a long-term game. But you shouldn't give up before trying because all it takes is setting as...
1. Overview What type of ads are there? Advertisements can be found anywhere that can capture people’s attention. While this isn’t an exhaustive list, there are several ad types: Online ads: Search engine paid listings, website banners, social media, email and affiliate ads Mobile ads: Ads in mobile applications and software Print ads: Newspapers, magazines, brochures, direct mai...
1. Overview What is email marketing? Email marketing is a type of marketing where you send emails to promote your products or services. It has evolved over the years to be more relationship based instead of promotion based. Businesses that nurture a relationship with their customers or prospects, are likelier to convert them into loyal customers in the mid to long term. Why should you u...
What are the benefits of reading marketing books these days? Multiple valuable pieces of advice from the worldwide famous marketing professionals. Tips for larger and more established businesses on how to reach the strategy success and further development. If you’re a small business owner, chances are you’re also responsible for marketing your business. After all, who knows your busi...
1.Overview (By: Emily Gorsky, The Write Impact) Why do you need a website for business? These days, creating a website is both cheap and easy, even without coding knowledge, by using website building platforms such as Squarespace, Wix, Weebly, Google Sites and many others. It’s not a stretch to say that if you don’t exist online, you may as well not exist at all. As a business, you need t...
Are you a savvy entrepreneur with a passion and real drive to start your business in the very near future? Do you know what the market trends have been like for the year of 2017 and what you need to keep an eye on in 2018? We are bringing to you the top trends in starting a new business in 2017 by top experts in various fields to help you succeed and make predictions on the upcoming business yea...
By: Andrew Snell of Coaster Group Having a job never really made sense to me. The idea of working just to fill in weekdays and get money didn’t fit. I’ve always liked being challenged, standing in front of something I’ve never done before and not knowing how I’m going to get through to the other side. Whether it’s a benefit, or to my detriment, I don’t like to let anything pass me ...
A story of Boats, Bankruptcy, Building and Business coaching By Roland Hanekroot of New Perspectives Business Coaching It’s fascinating for me to think back through the twists and turns of my life in small business. My journey in business started midway through 1984. I’d come to Australia right at the start of that year, with my wife and 2 year old daughter, from Holland. I’d had no e...
By Lisa Ormenyessy of Straight Talk Group Before I tell you what I do, let me tell you why I do it. Small Business Owners are the backbone of our economy and our community. It is not the big boys the community reaches out to for help, but the local business owner; sausages for the sausage sizzle, a cash donation or goods for the local raffle. They employ over 4.5 million Australians an...
By Warren Harmer For a long time, small business felt like a foreign place to me; a place I ended up by accident. I didn’t grow up around it. There were no family businesses and no business education in my young life. Both my parents had jobs and their approach to money was conservative and low risk, which was the attitude that I inherited. To compound the risk-aversion, I studied science to do...
We spend so much time as business owners working on growing and expanding our businesses. Seldom do we ponder or prepare for the negative aspects of growth. Countless businesses fall victim to the damaging effects of a growth that is ill-managed and ironically face their businesses failing prematurely. Your business is a machine. You need to make sure it is operating in a healthy environment...
Starting up a new business is like sailing off on a new adventure. A lot of your future is unknown, and there are trials and errors and of course a number of fears to deal with. Apart from the unknown and the errors, fear is something we can actually deal with. Often with the help of Neuro-Linguistic Programming or other brain rewiring techniques we can turn our fears around and move on fearles...
Love is amazing! Love can build cities but it can also destroy businesses. If you’re considering starting a company – even if this is your second or side business – with your spouse or significant other, make sure to run through all the potential scenarios and, of course, document the outcomes in order to avoid headaches down the track. There is a lot that can potentially go wrong. Let’s...
Small business is getting some good attention in this election campaign. As election date looms, both major parties are fighting to win the hearts of voters with a vast array of promises to help small business. Suffice to say, the sudden surge of attention for a sector so often neglected is a refreshing change, at least for the interim anyway. Just last week, Kevin Rudd promised that if elected,...
Everything we read these days seems to be about what 'to do' to become a successful entrepreneur, which seems rational when starting our business. However, there are some things that entrepreneurs should NOT do when first starting out, that I think are just as important. Here's a list of what NOT to do in the first few baby steps of starting your business. Don't rush into designing a log...
As we kick-start the new financial year, what are your goals in FY2014? Will it be more of the same? Or are there specific things you would do differently in this new financial year to give your business a boost? The start of a financial year is an opportune time of the year to re-evaluate your business plan and financial goals, then make adjustments or formulate new ones, and more importantly, e...
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