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Scott Wright

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Member Since April 2013

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WhiteSpace Branding Web & Design creates designs for all applications whether it be offline or online – our philosophy is all about making it easy for your audience to understand you, to engage with you, to communicate with you, and to develop long terms relationships with you. Call us on 0738932779 for logos and branding, website design and development, social media, apps, Copywriting and any graphic design needs.

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Scott Wright answered this question

Liz edgecombe
Liz edgecombe, owner at sheoak trading pty ltd

Branding

How should I rebrand my business?

Hi Liz

Great question and many times we ask this of businesses to get them thinking about what they are trying to achieve. House of brands (usually where the customer targets are different) or branded house (usually where customer could buy multiple products in similar product category - Apple) and it depends on your long term business goals.  

Question you could normally start with are what your plans for diversification, who are your customers now, who are you ideal customers?

Then work out the benefits of you products over the competition so you can identify this quickly. Currently your websites are a catalogue for resellers, so the next level of questions

1.       -are you are targeting business to resell or

2.       are you selling to retail customer, who will then go looking for your product.

It is possible to do both but this must be clear from the front page and the website must lead then down the correct path easily. This is a combination of design, imagery and messaging.

Getting back to your branding question it is all about what customers are you targeting, then you can decide best way to execute. Thanks Scott

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Scott Wright answered this question

Liz edgecombe
Liz edgecombe, owner at sheoak trading pty ltd

Branding

How should I rebrand my business?

Hi Liz

Great question and many times we ask this of businesses to get them thinking about what they are trying to achieve. House of brands (usually where the customer targets are different) or branded house (usually where customer could buy multiple products in similar product category - Apple) and it depends on your long term business goals.  

Question you could normally start with are what your plans for diversification, who are your customers now, who are you ideal customers?

Then work out the benefits of you products over the competition so you can identify this quickly. Currently your websites are a catalogue for resellers, so the next level of questions

1.       -are you are targeting business to resell or

2.       are you selling to retail customer, who will then go looking for your product.

It is possible to do both but this must be clear from the front page and the website must lead then down the correct path easily. This is a combination of design, imagery and messaging.

Getting back to your branding question it is all about what customers are you targeting, then you can decide best way to execute. Thanks Scott

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