Selina Shapland profile image

Selina Shapland

Founder, Administrator, Writer and Entrepreneur at

Member Since March 2014

Redland, MD, 20877

SHARE

69 FOLLOWERS

My name is Selina Shapland and I have a wealth of real-life experience working with and supporting high level executives, managers and colleagues as well as supervising administrative staff. I've worked in Industry, Private Enterprise, Government and the Education sector in various roles for over 20 years. I believe that the key to success lies within your own personal and professional continued education and reflection. I offer tips, hints, admin how-to, my own life philosophy and coaching.

Training and Development

Forget the 'Nay-Sayers' - use the Power of Compounding Effect

Writing is a big part of many occupations these days.   Some writing is for business, some for pleasure.  There are times in our careers that we have to face the demons of a writer's block and inner fears.  If you have something to write, no matter the content, consider some of these tips below that may be of assistance to you. Let's face it, there are going to be a bucket-load of 'nay-saye...

Public Relations (PR)

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for the people to endure.  I am personally saddened to have experienced exceptionally bad customer service from the Head Office of a Network Marketing Company that I was once a part of.  This Company continually spoke to their Consultants about the importance of providing excellent customer service, but...

Leadership

Build credibility for your business or services with article writing

2014 has provided me with a great opportunity to develop my business and writing credibility through publishing expert knowledge on pivotal sites, such as Savvy SME. Writing articles provides you with the following benefits: You can share knowledge that has high value which will attract a strong following of fans and/or clients; Your writing voice is unique to you.  Writing articles allows y...

Online Business

How a Mum Entrepreneur Starts Up Her Business | SavvySME

One of the things that I love doing is connecting with women who are starting up their own businesses.  It is very exciting to share in their new adventure and be of some assistance to them as they develop their marketing and networking publicity strategy too. Mum-Entrepreneur Interview Today, I had an opportunity to meet with and interview a new start-up Mum-Entrepreneur, Shelly Sweeper who...

Business Coaching

What to do when someone says, "your product or service is too expensive"

Have you ever had someone comment that what your product or service is too expensive? This situation happened to a small business owner that I recently reviewed in an online article.   Her immediate reaction and impulse was to lower to price of the two day short course that she has worked so hard to put together for her customers.   When she told me this, all sorts of red flags went off in ...

Leadership

3 fundamental steps to enhance leadership skills and business success

I think Leadership is for anyone and everyone - if they want to step into that kind of personal and professional power.  I don't mean power over others.  I mean power over ourselves and a deep desire to become a better leader in life and business.   The best Leaders I have had the pleasure of knowing over the years, have all practiced these fundamental steps to enhance their Leadership ski...

Social Media

The power of social networks

This Easter break, I was fortunate to attend An Evening with Owls event, hosted by small business, Raptor Vision on the Sunshine Coast. It was a great event where over a hundred people turned up on Saturday to have their photos taken with an Owl, enjoy a BBQ and see an Owl Demonstration by Jason, the owner.   I have been working with Dave, my partner, who helped Jason and his wife, Crystal, ...

Sales and Marketing

Reject rejection

I don't know about you, but I have dealt with rejection on and off throughout my life and sometimes it has been quite painful. What is it about rejection that we fear so much?   This is my theory:  We fear the idea of being rejected more than the actual event happening to us.  I think that we put a lot of ourselves into what we want to create or have etc and then if things do not go the wa...

Selina Shapland answered this question

Do you take time off from your business to "sharpen the saw"?

I take time out to do art and create jewellery which helps me build my creativity and problem solving skills.  I listen to a lot of audio training and philosophy when I am drawing to increase my personal and professional development.  And... I am getting back into regular exercise.  I guess that's the one area I need to sharpen the saw the most! 

Thanks for the great question.  I think that this is an important aspect of creating success in all areas of our lives and we do need to take time out to recharge, learn and grow. 

S

Business Coaching

Are you killing your small business?

Are you killing your Small Business? What you do and do not do on a daily basis has a long term compounding impact on your Small Business success.  Depending on the approach you take and the level of self-sabotaging you engage in will have real effects on the outcome of your business, including whether or not you actively participate in killing your Small Business. What does killing your Sma...

Human Resources

Do you feel overwhelmed by your workload?

Do you feel overwhelmed by your workload? Overwhelm is a warning sign that you must take notice of, for your own health and wellbeing.  No job, in my mind, is worth your mental and emotional health and wellbeing.  However, I think that overwhelm is something that each one of us will face and move through during our work lives. Overwhelm and dealing with it early on is an opportunity for you ...

Leadership

7 tips for increasing your leadership skills and getting better outcomes from your team

I have been in the fortunate position to have worked with all sorts of leaders over the years of my career in Administration.  This has provided me with the advantage of seeing first hand the way that brilliant leaders and novice leaders approach managing people and the situations that their staff deal with on an daily basis.  Each leader has provided me with an opportunity to learn thr...

Human Resources

I had been touched when I did not invite such intimacy in the workplace

Have you ever had a manager or a co-worker cross the Employee/Employer line with sexually inappropriate touching? I have. It was traumatic. A number of years ago, I worked in a small family run business and I was put into a position where the Manager not only made me feel uncomfortable, but also took me out into the warehouse alone and proceeded to tell me that 'nothing was going to happen,' w...

Leadership

Top 10 tips for writing your goals and increasing productivity

You cannot do everything in a day, so you must be selective about what you focus on.   True Leadership is about focusing on the important things and being strategic about what you will deal with and how you will approach managing important versus urgent tasks and projects in your business.   I am very inspired by Brian Tracy, who is a leader in time management and goal setting.  He encour...

Selina Shapland answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling,

I am not a web developer, however, I find Wordpress a great starter website package.  You can get a template for free and start a blog with a pre-created skin on it.  Basically, you write the content and manage it without having to write html.

If you want to have a really professional site, I recommend investing in a web designer but have a good look at what they have produced and see what their branding success has been like for small business.  I know of a couple of people who can help you learn wordpress for business or set it up for you.  

Wordpress allows you to go premium too which you pay for and it gives more features.  You can pay them to design it and host it for you too.  Most of my websites are Wordpress and I have a couple through eBlogger which is pretty easy too. 

I hope this helps you make your way through to a great website.

Selina 

Public Relations (PR)

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite your best efforts, you still couldn't get the conversation to go anywhere?  Those are rather awkward times.  I've been there myself and wondered what I was doing wrong?  There had to be a better way to connect with people and begin to create a positive networking rapport with them, I just needed to ...

Customer Retention

Who is your ideal client/customer?

Recently, I was chatting with a small retail business owner. We were discussing why customers were not coming through the door and buying her products.   I asked her, "What is your ideal customer?"  She shrugged, indicating that she was not sure who her ideal customer is. She spread her hands which told me that maybe this was something was not necessarily thought about prior to going into bu...

Training and Development

Forget the 'Nay-Sayers' - use the Power of Compounding Effect

Writing is a big part of many occupations these days.   Some writing is for business, some for pleasure.  There are times in our careers that we have to face the demons of a writer's block and inner fears.  If you have something to write, no matter the content, consider some of these tips below that may be of assistance to you. Let's face it, there are going to be a bucket-load of 'nay-saye...

Public Relations (PR)

Have you exeperiences the 'Care-Less Customer Service' Cause and Effect issue

It is a sad reality these days that good customer services is an ever-widening chasm of pain for the people to endure.  I am personally saddened to have experienced exceptionally bad customer service from the Head Office of a Network Marketing Company that I was once a part of.  This Company continually spoke to their Consultants about the importance of providing excellent customer service, but...

Leadership

Build credibility for your business or services with article writing

2014 has provided me with a great opportunity to develop my business and writing credibility through publishing expert knowledge on pivotal sites, such as Savvy SME. Writing articles provides you with the following benefits: You can share knowledge that has high value which will attract a strong following of fans and/or clients; Your writing voice is unique to you.  Writing articles allows y...

Online Business

How a Mum Entrepreneur Starts Up Her Business | SavvySME

One of the things that I love doing is connecting with women who are starting up their own businesses.  It is very exciting to share in their new adventure and be of some assistance to them as they develop their marketing and networking publicity strategy too. Mum-Entrepreneur Interview Today, I had an opportunity to meet with and interview a new start-up Mum-Entrepreneur, Shelly Sweeper who...

Business Coaching

What to do when someone says, "your product or service is too expensive"

Have you ever had someone comment that what your product or service is too expensive? This situation happened to a small business owner that I recently reviewed in an online article.   Her immediate reaction and impulse was to lower to price of the two day short course that she has worked so hard to put together for her customers.   When she told me this, all sorts of red flags went off in ...

Leadership

3 fundamental steps to enhance leadership skills and business success

I think Leadership is for anyone and everyone - if they want to step into that kind of personal and professional power.  I don't mean power over others.  I mean power over ourselves and a deep desire to become a better leader in life and business.   The best Leaders I have had the pleasure of knowing over the years, have all practiced these fundamental steps to enhance their Leadership ski...

Social Media

The power of social networks

This Easter break, I was fortunate to attend An Evening with Owls event, hosted by small business, Raptor Vision on the Sunshine Coast. It was a great event where over a hundred people turned up on Saturday to have their photos taken with an Owl, enjoy a BBQ and see an Owl Demonstration by Jason, the owner.   I have been working with Dave, my partner, who helped Jason and his wife, Crystal, ...

Sales and Marketing

Reject rejection

I don't know about you, but I have dealt with rejection on and off throughout my life and sometimes it has been quite painful. What is it about rejection that we fear so much?   This is my theory:  We fear the idea of being rejected more than the actual event happening to us.  I think that we put a lot of ourselves into what we want to create or have etc and then if things do not go the wa...

Business Coaching

Are you killing your small business?

Are you killing your Small Business? What you do and do not do on a daily basis has a long term compounding impact on your Small Business success.  Depending on the approach you take and the level of self-sabotaging you engage in will have real effects on the outcome of your business, including whether or not you actively participate in killing your Small Business. What does killing your Sma...

Human Resources

Do you feel overwhelmed by your workload?

Do you feel overwhelmed by your workload? Overwhelm is a warning sign that you must take notice of, for your own health and wellbeing.  No job, in my mind, is worth your mental and emotional health and wellbeing.  However, I think that overwhelm is something that each one of us will face and move through during our work lives. Overwhelm and dealing with it early on is an opportunity for you ...

Leadership

7 tips for increasing your leadership skills and getting better outcomes from your team

I have been in the fortunate position to have worked with all sorts of leaders over the years of my career in Administration.  This has provided me with the advantage of seeing first hand the way that brilliant leaders and novice leaders approach managing people and the situations that their staff deal with on an daily basis.  Each leader has provided me with an opportunity to learn thr...

Human Resources

I had been touched when I did not invite such intimacy in the workplace

Have you ever had a manager or a co-worker cross the Employee/Employer line with sexually inappropriate touching? I have. It was traumatic. A number of years ago, I worked in a small family run business and I was put into a position where the Manager not only made me feel uncomfortable, but also took me out into the warehouse alone and proceeded to tell me that 'nothing was going to happen,' w...

Leadership

Top 10 tips for writing your goals and increasing productivity

You cannot do everything in a day, so you must be selective about what you focus on.   True Leadership is about focusing on the important things and being strategic about what you will deal with and how you will approach managing important versus urgent tasks and projects in your business.   I am very inspired by Brian Tracy, who is a leader in time management and goal setting.  He encour...

Public Relations (PR)

5 effective ways to network like a superstar

Have you ever been to a networking event where you were introduced to a new person and despite your best efforts, you still couldn't get the conversation to go anywhere?  Those are rather awkward times.  I've been there myself and wondered what I was doing wrong?  There had to be a better way to connect with people and begin to create a positive networking rapport with them, I just needed to ...

Customer Retention

Who is your ideal client/customer?

Recently, I was chatting with a small retail business owner. We were discussing why customers were not coming through the door and buying her products.   I asked her, "What is your ideal customer?"  She shrugged, indicating that she was not sure who her ideal customer is. She spread her hands which told me that maybe this was something was not necessarily thought about prior to going into bu...

Selina Shapland answered this question

Do you take time off from your business to "sharpen the saw"?

I take time out to do art and create jewellery which helps me build my creativity and problem solving skills.  I listen to a lot of audio training and philosophy when I am drawing to increase my personal and professional development.  And... I am getting back into regular exercise.  I guess that's the one area I need to sharpen the saw the most! 

Thanks for the great question.  I think that this is an important aspect of creating success in all areas of our lives and we do need to take time out to recharge, learn and grow. 

S

Selina Shapland answered this question

Ling Lee
Ling Lee, at Digital Marketing and Personal Branding

Website

How do you start building a website?

Hi Ling,

I am not a web developer, however, I find Wordpress a great starter website package.  You can get a template for free and start a blog with a pre-created skin on it.  Basically, you write the content and manage it without having to write html.

If you want to have a really professional site, I recommend investing in a web designer but have a good look at what they have produced and see what their branding success has been like for small business.  I know of a couple of people who can help you learn wordpress for business or set it up for you.  

Wordpress allows you to go premium too which you pay for and it gives more features.  You can pay them to design it and host it for you too.  Most of my websites are Wordpress and I have a couple through eBlogger which is pretty easy too. 

I hope this helps you make your way through to a great website.

Selina 

Companies followed

The Business Plan Company South Melbourne, VIC 3205

Women Love Tech Bronte, NSW 2024

Websites 4 Small Business North Narrabeen, NSW 2101

Results In A Minute Goleta, NY 9311

Deb Carr Management Austin, TX 2010

View more

TOPICS FOLLOWED

Online Business

Online Business 9339 FOLLOWERS

Sales and Marketing

Sales and Marketing 8730 FOLLOWERS

Human Resources

Human Resources 6735 FOLLOWERS

Finance and Accounting

Finance and Accounting 8220 FOLLOWERS

Information Technology

Information Technology 7687 FOLLOWERS

Startup

Startup 6866 FOLLOWERS

Business Management

Business Management 11131 FOLLOWERS

Ecommerce

Ecommerce 7544 FOLLOWERS

Selling Online

Selling Online 7608 FOLLOWERS

Social Media

Social Media 7689 FOLLOWERS

Web Design

Web Design 7525 FOLLOWERS

Branding

Branding 7016 FOLLOWERS

Public Relations (PR)

Public Relations (PR) 6907 FOLLOWERS

Recruitment

Recruitment 5447 FOLLOWERS

Leadership

Leadership 5507 FOLLOWERS

Team Management

Team Management 5485 FOLLOWERS

Outsourcing

Outsourcing 5482 FOLLOWERS

Succession Planning

Succession Planning 5442 FOLLOWERS

Career Planning

Career Planning 5426 FOLLOWERS

Government Grants

Government Grants 5580 FOLLOWERS

Website

Website 6254 FOLLOWERS

App Development

App Development 6145 FOLLOWERS

Product Development

Product Development 6459 FOLLOWERS

Startup Branding and PR

Startup Branding and PR 6492 FOLLOWERS

First 100 Days

First 100 Days 6457 FOLLOWERS

Research and Innovation

Research and Innovation 6463 FOLLOWERS

Customer Retention

Customer Retention 7370 FOLLOWERS

Importing

Importing 7261 FOLLOWERS

Business Growth

Business Growth 7384 FOLLOWERS

Market Trend

Market Trend 7337 FOLLOWERS

Business Partnership

Business Partnership 7342 FOLLOWERS

Lifestyle and Health

Lifestyle and Health 7355 FOLLOWERS

Risk Management

Risk Management 7320 FOLLOWERS

Business Coaching

Business Coaching 7386 FOLLOWERS

Business Planning

Business Planning 7412 FOLLOWERS

New Business Ideas

New Business Ideas 6522 FOLLOWERS

View more