Gosia Slotala profile image

Gosia Slotala

Marketing Manager at

Member Since November 2012

Ormond, VIC, 3204

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258 FOLLOWERS

Hi! I'm a Marketing Manager for Shelcom - a Corporate Service Provider in business for over 26 years. My passion in helping entrepreneurs, solopreneurs, partnerships, etc., set up their business legally and without hassle. I love helping people understand the procedures and legalities of establishing enterprise in Australia. On a daily basis I help individuals with anything from ABN registration and business registration, to more complex issues such as corporate structures, trusts and SMSF's.

Reputation

Business Structure

Is Your Hobby A Business?

With the growing popularity of social commerce websites such as etsy.com or even the accessibility to affordable e-commerce website development, many people are turning their hobbies from pastime activities to lucrative businesses. Not knowing if you’re in actual business or not can be quite risky. So why does it matter whether your activity is a business? Because, if you are making any money...

Intellectual Property

How to Register a Business Name in Australia

Setting up an ABN to register a company Although ASIC has been the governing body of business names for almost nine months now, there still seems to be a lack of process clarity with regards to how to register a business name.  As a Business Name registration service provider we are flooded with questions almost on a daily basis.  Complicated procedures, temperamental online forms which sometim...

Gosia Slotala answered this question

Michael Reid CA
Michael Reid CA, Do All The Things! at Michael L Reid CA

Social Media

Do you use YouTube to generate new business?

We do at Shelcom, or at least we've started. 

We realize the power of the how-to video on YouTube. 

The industry which we are in is quite complex and people often find it hard to understand the processes.  

We've created two videos thus far:

How to set up a business in Australia and How to set up a company in Australia. 

Our intention is not to just get sales through this, as this probably won't help too much, but it's more about helping people out.  Giving the potential audience some credible and usable information on topic of business structures. 

We definitely intend to create more videos in different formats in the future.  

 

Gosia Slotala answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Regulatory and Compliance

What are the legal considerations when starting a business?

Dj, as Steve said, each industry requires different licences and permits. For example, if you are starting a catering business, according to law, you can't just start cooking from your own kitchen. You'll need permits for that.  It's important to research what laws and regulations exist on a national as well as on a state level. 

Here is a link which may help narrow down what a business may need:

The Australian Business Licence and Information Service 
ABLIS helps you find the government licences, permits, approvals, registrations, codes of practice, standards and guidelines you need to know about to meet your compliance responsibilities. 
Also, don't forget to register for an A.B.N as without this you will not be able to invoice, as well as to set up the appropriate business structure. 
An A.B.N. is enough if you want to trade under your own name, but if you would like to name your business you will need to register that business name.  

Gosia Slotala answered this question

If a small business cant afford an accountant who can help?

I have to say Paul that I disagree with your comment above. We provide corporate secretarial services among other things, and we don't have monthly retainers. Also, most accountants outsource their work to us, so the client ends up paying for our services plus the accountants services on top. Not always, but often. So if an individual knows what business structure is right for them, and if they have received advice from someone qualified to give it, using a corporate service provider may be cheaper. It's also cheaper in the long run than going at it alone through ASIC. We know the questions to ask and we catch costly mistakes before they happen. And, as you said, if we become your registered agent, you are reminded of annual reviews in time and all forms are completed and are compliant. In terms of DIY and everything being done online, it's a bit of a catch 22. Yes you can do it online, but have you tried calling ASIC with a question in the last 6 months? They are impossible to get through to, so forget it if you have a complicated issue or a mistake has been made. So in summary, yes it is always recommended to speak to an accountant, lawyer or financial advisor, and once you've got your structure you can set up through a trusted and thorough third party provider and save yourself hassle, time and money. 

Gosia Slotala answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

I personally have a hard time with Facebook and Twitter. No matter what I do, I can't drive engagement. I'm not selling anything, as our products and services are not really marketable through social media, but I do want to build a community. I understand Social Media as a forum for value add so I've posted interesting articles, links, thought provoking questions, and even pictures and the response rate is extremely low if not non-existent. When I look at similar business or other businesses which don't necessarily sell 'cute' or 'visual' products they do seem to have engaged followers and I must say it makes me a bit jealous.  So to answer your question, I've tried everything and have not noticed a result. This is the Shelcom FB Page , maybe someone will have some tips or insight...

Gosia Slotala answered this question

Debbie Majella Nolan
Debbie Majella Nolan, Founder at The Door of Youth

Business Structure

Does a small business have to have an ABN or a business name?

Hi Debbie, Jacqui has done a great job answering your question regarding trading names, ABN's and trademarks, so I won't be repetitive. 

If the whole process seems a bit daunting and confusing, you can always contact a corporate service provider such as Shelcom to help you with the process. We file the necessary paperwork and obtain your ABN and Business Name on your behalf so that you don't have to deal with the government. We also refer our clients to Jacqui for TM checks and TM registration. 

Also, in relation to your business structure question, it is always best to speak to an accountant or lawyer. Only they can give you advice on such matters. However, if you need some initial guidance, check out this 60 second Business Structure Tool. Simply answer a few questions and an appropriate structure suggestion will be made. 

You may also find this video helpful: How to start a business in Australia 

Gosia Slotala answered this question

Kate Toon
Kate Toon, Owner at katetooncopywriter

Search Engine Optimisation (SEO)

Does anyone know which websites actually accept guest posts?

Hi Kate! I too accept guest bloggers for our Shelcom Blog.  We write mostly about small business related issues so if these topics interest you and you have something you'd like to write about, I'd love to read it :) 

Starting a Business

What's the difference between business name and company registration?

This topic is our most popular blog post and the most frequently asked question at Shelcom Corporate Services.    It is very typical that when speaking colloquially the words business and company are used interchangeably and it is not entirely incorrect. A company is in fact a business and a business can be a company. In the official business structure world however, the two are very dif...

Gosia Slotala answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Business Growth

What are your favourite business websites?

There is also:
Startupsmart.com.au
Socialmediatoday.com
openforum.com
Entrepreneur.com
Businessday.com.au
And many many more.

Gosia Slotala answered this question

If a small business cant afford an accountant who can help?

It is ALWAYS recommended that a business owner consults an accountant or a lawyer when making business decisions. Accountants are trained to give advice and are in the know when it comes to their clients' personal circumstances. However, there are services that many people utilise accountants for that don't necessarily need to be conducted through an accountant.  The services sold in my particular industry (corporate services) is one such example. If a business owner or potential business owner knows which business structure is right for them or that they need to set up a trust or self managed super fund, they can skip the 'middle man' and register their business, company or trust through a provider such as Shelcom. This is only recommended when the client is knowledgeable in business structures and has certainty that the structure they want to set up is right for them.    
Another example would be company annual reviews. Directors of companies may choose to bypass the accountant in this instant, even if they themselves do not want to handle the annual compliance themselves. Shelcom for instance, maintains client company registers throughout the year and ensures that company statements are checked, changes are made within the allotted 28 days, forms 484 are lodged if required and that annual review payments are made within 2 months of review date.  This service through us can cost a fraction of what an accountant would charge. 

Business Structure

Is Your Hobby A Business?

With the growing popularity of social commerce websites such as etsy.com or even the accessibility to affordable e-commerce website development, many people are turning their hobbies from pastime activities to lucrative businesses. Not knowing if you’re in actual business or not can be quite risky. So why does it matter whether your activity is a business? Because, if you are making any money...

Intellectual Property

How to Register a Business Name in Australia

Setting up an ABN to register a company Although ASIC has been the governing body of business names for almost nine months now, there still seems to be a lack of process clarity with regards to how to register a business name.  As a Business Name registration service provider we are flooded with questions almost on a daily basis.  Complicated procedures, temperamental online forms which sometim...

Starting a Business

What's the difference between business name and company registration?

This topic is our most popular blog post and the most frequently asked question at Shelcom Corporate Services.    It is very typical that when speaking colloquially the words business and company are used interchangeably and it is not entirely incorrect. A company is in fact a business and a business can be a company. In the official business structure world however, the two are very dif...

Gosia Slotala answered this question

Michael Reid CA
Michael Reid CA, Do All The Things! at Michael L Reid CA

Social Media

Do you use YouTube to generate new business?

We do at Shelcom, or at least we've started. 

We realize the power of the how-to video on YouTube. 

The industry which we are in is quite complex and people often find it hard to understand the processes.  

We've created two videos thus far:

How to set up a business in Australia and How to set up a company in Australia. 

Our intention is not to just get sales through this, as this probably won't help too much, but it's more about helping people out.  Giving the potential audience some credible and usable information on topic of business structures. 

We definitely intend to create more videos in different formats in the future.  

 

Gosia Slotala answered this question

Dj Hodgson
Dj Hodgson, Marketing & Communications Manager, BDM at David Henderson Online

Regulatory and Compliance

What are the legal considerations when starting a business?

Dj, as Steve said, each industry requires different licences and permits. For example, if you are starting a catering business, according to law, you can't just start cooking from your own kitchen. You'll need permits for that.  It's important to research what laws and regulations exist on a national as well as on a state level. 

Here is a link which may help narrow down what a business may need:

The Australian Business Licence and Information Service 
ABLIS helps you find the government licences, permits, approvals, registrations, codes of practice, standards and guidelines you need to know about to meet your compliance responsibilities. 
Also, don't forget to register for an A.B.N as without this you will not be able to invoice, as well as to set up the appropriate business structure. 
An A.B.N. is enough if you want to trade under your own name, but if you would like to name your business you will need to register that business name.  

Gosia Slotala answered this question

If a small business cant afford an accountant who can help?

I have to say Paul that I disagree with your comment above. We provide corporate secretarial services among other things, and we don't have monthly retainers. Also, most accountants outsource their work to us, so the client ends up paying for our services plus the accountants services on top. Not always, but often. So if an individual knows what business structure is right for them, and if they have received advice from someone qualified to give it, using a corporate service provider may be cheaper. It's also cheaper in the long run than going at it alone through ASIC. We know the questions to ask and we catch costly mistakes before they happen. And, as you said, if we become your registered agent, you are reminded of annual reviews in time and all forms are completed and are compliant. In terms of DIY and everything being done online, it's a bit of a catch 22. Yes you can do it online, but have you tried calling ASIC with a question in the last 6 months? They are impossible to get through to, so forget it if you have a complicated issue or a mistake has been made. So in summary, yes it is always recommended to speak to an accountant, lawyer or financial advisor, and once you've got your structure you can set up through a trusted and thorough third party provider and save yourself hassle, time and money. 

Gosia Slotala answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Sales and Marketing

Does Facebook really help drive sales in my business?

I personally have a hard time with Facebook and Twitter. No matter what I do, I can't drive engagement. I'm not selling anything, as our products and services are not really marketable through social media, but I do want to build a community. I understand Social Media as a forum for value add so I've posted interesting articles, links, thought provoking questions, and even pictures and the response rate is extremely low if not non-existent. When I look at similar business or other businesses which don't necessarily sell 'cute' or 'visual' products they do seem to have engaged followers and I must say it makes me a bit jealous.  So to answer your question, I've tried everything and have not noticed a result. This is the Shelcom FB Page , maybe someone will have some tips or insight...

Gosia Slotala answered this question

Debbie Majella Nolan
Debbie Majella Nolan, Founder at The Door of Youth

Business Structure

Does a small business have to have an ABN or a business name?

Hi Debbie, Jacqui has done a great job answering your question regarding trading names, ABN's and trademarks, so I won't be repetitive. 

If the whole process seems a bit daunting and confusing, you can always contact a corporate service provider such as Shelcom to help you with the process. We file the necessary paperwork and obtain your ABN and Business Name on your behalf so that you don't have to deal with the government. We also refer our clients to Jacqui for TM checks and TM registration. 

Also, in relation to your business structure question, it is always best to speak to an accountant or lawyer. Only they can give you advice on such matters. However, if you need some initial guidance, check out this 60 second Business Structure Tool. Simply answer a few questions and an appropriate structure suggestion will be made. 

You may also find this video helpful: How to start a business in Australia 

Gosia Slotala answered this question

Kate Toon
Kate Toon, Owner at katetooncopywriter

Search Engine Optimisation (SEO)

Does anyone know which websites actually accept guest posts?

Hi Kate! I too accept guest bloggers for our Shelcom Blog.  We write mostly about small business related issues so if these topics interest you and you have something you'd like to write about, I'd love to read it :) 

Gosia Slotala answered this question

Wendy Huang
Wendy Huang, Full Time Blogger and YouTuber at A Custom Blog in 4 Minutes

Business Growth

What are your favourite business websites?

There is also:
Startupsmart.com.au
Socialmediatoday.com
openforum.com
Entrepreneur.com
Businessday.com.au
And many many more.

Gosia Slotala answered this question

If a small business cant afford an accountant who can help?

It is ALWAYS recommended that a business owner consults an accountant or a lawyer when making business decisions. Accountants are trained to give advice and are in the know when it comes to their clients' personal circumstances. However, there are services that many people utilise accountants for that don't necessarily need to be conducted through an accountant.  The services sold in my particular industry (corporate services) is one such example. If a business owner or potential business owner knows which business structure is right for them or that they need to set up a trust or self managed super fund, they can skip the 'middle man' and register their business, company or trust through a provider such as Shelcom. This is only recommended when the client is knowledgeable in business structures and has certainty that the structure they want to set up is right for them.    
Another example would be company annual reviews. Directors of companies may choose to bypass the accountant in this instant, even if they themselves do not want to handle the annual compliance themselves. Shelcom for instance, maintains client company registers throughout the year and ensures that company statements are checked, changes are made within the allotted 28 days, forms 484 are lodged if required and that annual review payments are made within 2 months of review date.  This service through us can cost a fraction of what an accountant would charge. 

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